Actionable SEO Training for Businesses

Our high-energy, comprehensive, and results-oriented SEO business training experience for beginners to blackbelts culminates in a complete makeover of your website’s performance in Google. Learn from the leading SEO training system brought to you by industry veterans. Our customized in-person and webinar SEO workshops, bootcamps, and classes are for businesses that need results NOW, and don’t have time to wait months to start selling on Google.

What would it mean for your online sales if every day your website had so much traffic your servers were straining to handle it all?
And what if rather than overpaying for ads and PR, you could pay much less and get better results?
It‘s not wishful thinking. It’s called SEO.

More visibility. More traffic. More profitability. That’s what our SEO business training delivers!

Understand the key SEO principles and ranking signals
Audit and benchmark your SEO performance
Perform keyword research to target user personas
Increase backlinks leveraging blog and PR techniques
Get SEO templates, tools, and workflows
Build and excute a winning SEO action plan

“SEO training has been key to ensure our business success”

Our brands are creating great content, but their challenge is to make sure that this content is properly tagged to show up on discovery platforms. It’s a key part of our ‘Always On’ strategy to guide consumers through their path to purchase. Alphametic’s SEO Bootcamp and the ongoing ‘SEO Commando’ workshop series has been key to ensure SEO success at L’Oreal USA!

Arnaud PlasCorporate VP Digital & E-Commerce Strategy at L’Oreal

Brilliantly insightful and compelling. The workshop sought to separate myth from reality and provide a clear path way of successful inbound marketing techniques.

Keith LondonMarketing Manager, Trinidad and Tobago Bureau of Standards

Meet your SEO Trainer

Matthew Capala is an experienced SEO practitioner, speaker, trainer and author. He’s the founder of Alphametic, a data-driven search marketing agency with a portfolio of clients including L’Oreal, Shopkeep, Novartis, Lendio, and Mohegan Sun; publisher of Search Decoder blog, and author of of award-winning international bestseller “SEO Like I’m 5.” He writes on The Next Web and Entrepreneur, and speaks on main stages at conferences such as Digital Summit, Social Media Week, Internet Summit and Search Marketing Day. His work and ideas have been featured on Chicago Tribune, Huffington Post, Mashable, Problogger, and Inc. He’s been invited to deliver his signature SEO workshops to some of the world’s largest brands and trade organizations in destinations ranging from a luxury retreat in Trinidad to a corporate summit in the Swiss Alps.

Mathew Capala rocked the stage at our International Marketing Meeting in Italy. We especially appreciated the “face the brutal facts” and “open your eyes” moments in his analytical, but also motivational and practical speech.

Ilian PavlovMarketing Manager, Hoval

I’ve known Matthew Capala for years. If you ever have an opportunity to meet him in a professional capacity, you’ll find that Matt has a way of energizing people to believe they can succeed at otherwise complicated marketing activities. While SEO has gotten harder than ever, Matt explains it in a way that will help you get in the game with a winning playbook.

Michael KingFounder of iPullRank, Moz Associate

Who is SEO training for

Marketing Teams

Enteprises

Startups

Digital Agencies

B2B Companies

PR Agencies

Conferences

Publishers

GAME ON

SEO Business Training Clients

Why your team needs SEO training?

STRUGGLING TO ATTRACT CUSTOMERS FROM GOOGLE?
In world where 80% of consumers Google a product or service before purchasing, invisibility is a fate worse than failure. SEO Workshop gets you from where you are to where you have to be.
FRUSTRATED BY SPENDING TIME AND MONEY ON SEO WITHOUT SEEING RESULTS?
SEO growth is rooted in designing a scalable and repeatable organizational process where every small action compounds into big results. We’ll show you how to make SEO work for you, not against you.
NEED AN EDGE ON YOUR COMPETITORS IN GOOGLE?
Google’s front page is the most competitive battleground on the web. It’s a zero-sum game where one website can only move up at an expense of another, so the race to the top can be rocky. SEO Workshop utilizes competitive tools to help your team get critical insights made into best practices.
AWARE OF THE MOST RECENT GOOGLE ALGORITHM UPDATES?
Each year, Google changes its search algorithm over 600 times. 2016 has already been a roller coaster. Luckily, our SEO Workshop uncovers the latest Google updates to reveal which signals are most rewarded by search engines, which have faded, and those that can put you in Google’s penalty box.