What is Search Engine Marketing? (SEM)

Search engine marketing is the process by which you market your product or services to be visible in SERPs, or, search engine results pages, through paid search ads. Many things fall under SEM, like YouTube advertising, mobile app advertising, Google Ads campaigns, Bing Ads, PPC and bid management, contextual networks, display ad marketing and remarketing pixels.

Why is Search Engine Marketing important?

Search engine marketing is your way to become visible in the oversaturated online market at the time when buyers are actively searching for your product or service. Search engine marketing allows you to be extremely precise in who you target and allows you to produce advertising “touch points” on a continuous basis throughout the buyer journey, potentially leading to a conversion. While SEO takes months to see results, with SEM brands can show up on the first page of Google within a couple of hours.

What is the difference between SEO and SEM?

SEM is the collection of tactics and mediums marketers can use to advertise to their audience through search engines through paid ads on a pay-per-click (PPC) basis. SEO services include tactics to increase “organic” traffic through back-end code optimizations, content planning and strategic keyword research/usage on your website. Both organic and paid search marketing are essential for your internet marketing strategy and should be used in an integrated way to complement each other.

What types of SEM services do you specialize in?

Our team is experienced in the many different facets of SEM marketing. We are Certified Search Partners with Google Adwords and Bing Ads and specialize in bid management and PPC campaign strategies, including ad copy development and testing, landing page optimization, keyword research, bid management, budget planning and pacing, mobile ad formats, lead generation, shopping ads, and more.

What does it mean that you're an Google Ads Partner?

Companies who qualify for Google Agency Partner status earn the Google Partner badge. The badge shows that a company has demonstrated Ads skill and expertise, met Ads spend requirements, delivered agency and client revenue growth, and sustained and grown their client base. Alphametic is a registered and certified Google Partner Agency with specialization in search advertising.

What does it mean that you're Google Ads Certified?

The Google AdWords certification is a professional accreditation that Google offers to individuals and agencies who demonstrate proficiency in basic and advanced aspects of AdWords. An AdWords certification allows individuals to demonstrate that Google recognizes them as an expert in online advertising. Alphametic’s SEM team maintains Adwords certifications to provide the best value to our clients.

What industries do you have experience in?

We have a variety of clients from different industries, including retail, e-commerce, beauty, pharma, healthcare, hospitality, gaming, and more.

What is your minimum paid media budget?

At Alphametic, our SEM clients spend on average between $3K and $20K per month on paid search campaigns.

What's the cost of SEM services?

The cost of the SEM services varies based on media budget amounts as well as whether SEM is bundled with other search marketing services, such as SEO, local marketing, analytics or content development.

Let’s chat! Contact us here to learn more.

Why Should You Choose your Next Digital Marketing Agency with a Deep Channel Expertise?

Working with channel-expert agencies like Alphametic will allow you to double down on digital ads and SEO allows precise targeting, measurable results, and long-term value for profitability. Whereas working with a typical generalist agency causes efforts to be spread thin across multiple channels or often outsourced to a fragmented network of freelancers to don’t understand your brand goals.

Why Should You Choose a Digital Marketing Agency with a High-Touch Client Service?

Partnering with a high-touch agency like Alphametic means working directly with world-class SEO/SEM experts who align with your industry and goals. They act as an extension of your team, ensuring strategy and execution are top-tier. In contrast, agencies that rely on outsourced or junior talent often suffer from poor execution, misalignment with business goals, and a lack of strategic direction.

Why is it Important to Work with a Digital Marketing Agency that Focuses on KPI Metrics Connected to Revenue?

Revenue-focused agencies like Alphametic track conversion metrics that directly tie marketing efforts to measurable growth and profitability. This ensures that every dollar spent delivers real business impact. On the other hand, agencies that focus on vanity metrics like impressions and rankings provide little insight into actual business growth, leading to ineffective marketing strategies.

Why is a Customized Strategy Essential for Your Business?

A marketing agency like Alphametic that builds tailored strategies based on your unique business goals will deliver maximum impact and long-term success. Agencies that rely on templated, cookie-cutter strategies fail to address specific challenges, leading to generic campaigns with minimal effectiveness.

Why Does Speed to Market Matter in Digital Marketing?

Working with an agency like Alphametic that ensures quick campaign launches means you can see results faster without compromising quality. In contrast, agencies with slow onboarding processes and lengthy rollouts delay outcomes, reducing the agility needed to capitalize on market opportunities.

How Does Responsiveness Impact Your Digital Marketing Success?

Agencies that provide dedicated account managers like Alphameric ensure you receive timely responses, proactive updates, and hands-on support. In contrast, agencies that rely on slow, ticket-based support systems often take multiple days to respond, leading to delays, miscommunications, and a lack of attention to detail.

Is Choosing a Google Partner Agency Important?

Yes, agencies admitted to the Google Partner program are vetted and meet certain performance qualifications. With over seven figures in annual client spending managed on Google Ads, Alphametic consistently demonstrates its expertise and has fulfilled all the requirements to become a Google Partner Agency.

Advantages of hiring THE RIGHT digital marketing agency

Hiring the right digital marketing agency provides expert guidance and tailored strategies aligned with your business goals, driving measurable results, increased revenue and customer acquisition. With a mix of specialized skills and industry insights, the right agency can save you time and resources while maximizing your marketing ROI.

Alphametic VS Your Typical Digital Marketing Agency

Category	Alphametic Agency Advantage	Typical Digital Agency
Channel Expertise	✔️ Focus on Digital Ads & SEO Doubling down on digital for maximum impact	❌ Jack of All Trades Efforts are spread thin across multiple channels
High-Touch Client Service	✔️ World-Class Experts Collaborate with experienced specialists	❌ Outsourced & Junior Talent Often relies on inexperienced or outsourced staff
KPI Metrics Connected to Revenue	✔️ Conversion Metrics Revenue-focused KPIs ensure growth	❌ Vanity Metrics Focus on impressions and rankings, not business impact
Customized Strategies	✔️ Tailored Strategies Strategies are built around specific client needs	❌ Templatized Relies on cookie-cutter templates for all clients
Speed to Market	✔️ Quick Campaign Launch Efficient campaign launch processes	❌ Slow Onboarding Lengthy onboarding and slow campaign execution

“Our company was looking for a top-notch expert in the field of SEO to help us optimize our current organic strategy. Alphametic delivered this and more, quickly identifying problem areas and how to execute a fast track strategy in order to improve our rankings. If you need someone to help you with your SEO strategy, look no further than Matthew Capala’s Alphametic.”

John UcciferriSenior Director of Customer Acquisition & Online Marketing at ShopKeep

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Choosing the Right Digital Marketing Agency FAQ

Why Should You Choose your Next Digital Marketing Agency with a Deep Channel Expertise?
Working with channel-expert agencies like Alphametic will allow you to double down on digital ads and SEO allows precise targeting, measurable results, and long-term value for profitability. Whereas working with a typical generalist agency causes efforts to be spread thin across multiple channels or often outsourced to a fragmented network of freelancers to don’t understand your brand goals.
Why Should You Choose a Digital Marketing Agency with a High-Touch Client Service?
Partnering with a high-touch agency like Alphametic means working directly with world-class SEO/SEM experts who align with your industry and goals. They act as an extension of your team, ensuring strategy and execution are top-tier. In contrast, agencies that rely on outsourced or junior talent often suffer from poor execution, misalignment with business goals, and a lack of strategic direction.
Why is it Important to Work with a Digital Marketing Agency that Focuses on KPI Metrics Connected to Revenue?
Revenue-focused agencies like Alphametic track conversion metrics that directly tie marketing efforts to measurable growth and profitability. This ensures that every dollar spent delivers real business impact. On the other hand, agencies that focus on vanity metrics like impressions and rankings provide little insight into actual business growth, leading to ineffective marketing strategies.
Why is a Customized Strategy Essential for Your Business?
A marketing agency like Alphametic that builds tailored strategies based on your unique business goals will deliver maximum impact and long-term success. Agencies that rely on templated, cookie-cutter strategies fail to address specific challenges, leading to generic campaigns with minimal effectiveness.
Why Does Speed to Market Matter in Digital Marketing?
Working with an agency like Alphametic that ensures quick campaign launches means you can see results faster without compromising quality. In contrast, agencies with slow onboarding processes and lengthy rollouts delay outcomes, reducing the agility needed to capitalize on market opportunities.
How Does Responsiveness Impact Your Digital Marketing Success?
Agencies that provide dedicated account managers like Alphameric ensure you receive timely responses, proactive updates, and hands-on support. In contrast, agencies that rely on slow, ticket-based support systems often take multiple days to respond, leading to delays, miscommunications, and a lack of attention to detail.
Is Choosing a Google Partner Agency Important?
Yes, agencies admitted to the Google Partner program are vetted and meet certain performance qualifications. With over seven figures in annual client spending managed on Google Ads, Alphametic consistently demonstrates its expertise and has fulfilled all the requirements to become a Google Partner Agency.

42% Revenue Growth

Year-Over-Year. SEO and Transactional Content.

38% Revenue Growth

Year-Over-Year. Google Ads. Spend up only 15%.

670% ROAS

Google Ads + CRO.

+57% in Top 10 Rankings

Year Over Year. SEO Audit and Transactional Keywords.

Get Results Like These

“We worked with Alphametic on two occasions, when seeking for a serious SEO agency to help us develop a massive Astrology news website. Alphametic team lived up to the expectations. The info we got was 100% relevant without unnecessary sugar coating that you can see on the market nowadays. 2 years after the launch, we have more than 400k organic visits and growing. Hey what can I say, I can only recommend Alphametic if you’re looking for a professional digital marketing agency that will literally do what they promise.”

Maurycy Mielniczuk Digital Marketing Manager at LOGDIRECT

“The world’s gone digital, you have to go with it. I am so pleased with the level of professionalism, timeliness, reporting, and quality of work that Alphametic has provided. The team’s SEO strategies and dedication to not just seeing it through, but seeing it through to success is a seamless, stress-free and enjoyable process and big reason why we’re # 1 in our industry.”

Marcus BowersFounder & Owner of She’s Happy Hair

“Alphametic is a great company to work with. Everyone is extremely professional and efficient. They helped us become an authority figure on Google and always give us the best SEO strategy and tips. I totally recommend working with them to take your website to the next level!”

Eva GarroDigital Marketing Specialist at Veza Sur Brewing Co.

“When we were first launching with Alden Investment Group’s online presence, I knew we’d need some help getting things off the ground and creating awareness of our company through social media, SEO and paid search, so we hired Alphametic. The entire Alphametic team has been wonderful to work with. They are all very knowledgeable, extremely responsive and fun people! If you want your SEO and social media done right, you need to speak to Matthew and his team!

Laura DeGraff CMO at Alden Investment Group

“L’Oreal brands are creating great content, but their challenge is to make sure that this content is properly tagged to show up on discovery platforms. Alphametic’s SEO Bootcamp and consulting have been key to ensure SEO success at L’Oreal USA.”

Arnaud Plas Corporate VP Digital & E-Commerce Strategy at L’Oreal

“Alphametic was crucial in helping us identify problems that were keeping our website from ranking. Matt and his team helped us define a viable web content and SEO strategy that would not only resolve current issues, but also drive better organic traffic and search rankings in the future. However, what I appreciated the most about working with Alphametic was how accessible they were for follow-up questions and support.”

Deborah Malone Content Manager at Edgenuity

“I had the pleasure of working with Alphametic’s team on an extensive SEO project. They provided us with the exact recommendations -accompanied with all the needed documentation to be able to share with developers and other key stakeholders. Given the opportunity, I will happily work with Alphametic again.”

Tyler Heaps SEO Manager at Lendio

“Alphametic’s insights have been invaluable to our marketing function and our online business. With their help, our rankings have gone from good to great and we’re getting found and closing more (new!) clients through search. Highly recommended!”

Kayla Ellsworth Marketing Director, The Grossman Group

“Alphametic is a savvy SEO expert agency. Their knowledge allowed my company to increase engagement and brand awareness, driving a major increase in leads and sales. Alphametic’s SEO consulting during our website redesigns provided valuable enhancements to our online presence. I highly recommend Matt and his team to any organization looking to expand their digital footprint and increase sales.”