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Client Success Team
Matthew Capala
Founder/Managing Director - SEO & SEM
Matthew Capala is a seasoned SEO strategist, speaker, author, and digital marketing executive. As a practitioner above all, he has spent the last 15 years delivering results to some of the most iconic brands in the world as well as to businesses of all sizes, leveraging the latest tools and strategies in SEO, SEM, content, and conversion. As the Founder and Managing Director of Alphametic, an expert search engine marketing and optimization agency, he helps his clients increase ROI from their digital marketing efforts. Prior to his move to Miami, Matthew led a successful career at various Madison Avenue ad agencies in New York, where he was also appointed Adjunct Professor at NYU (’12 –’14). His work and ideas have been featured in Forbes, Inc, MSN Money, Chicago Tribune, eMarketer, Huffington Post, Mashable, Entrepreneur, and The Next Web. Matthew speaks regularly at marketing conferences, such as the Internet Summit, MarketingProfs, and Digital Summit. He is the author of three books, including “SEO Like I’m 5” and “Keyword Research Like a Pro.”
Bryan Wisotsky
Senior Digital Marketing Manager
Bryan Wisotsky is an expert digital marketer with over a decade of experience. His advanced search and paid strategies have consistently led to increased website traffic, keyword rankings growth, increased conversions, and ROI. Over his career, Bryan has worked with and for large companies including Coconut Bay Resort & Spa, Grace Bay Resorts, Husqvarna, Carnival, FP&L, Royal Caribbean, Wakefern, Capillus, The Collection, City Wonders, and many others. He holds a bachelor’s degree in Business Administration from American University.
Melissa Mena
Search Manager
Melissa is a firm believer in the power of content and its effect on modern digital marketing. With all the information in the world at a consumer’s fingertips, she seeks to educate and convert customers using thoughtful, SEO-driven content users love and search engines rank. Before joining Alphametic, she worked with Perry Ellis International as a digital copywriter and content strategist. At Alphametic, Melissa focuses on providing competitive content analysis for all clients as well keyword research strategies. She is a graduate of the University of Central Florida, majoring in Interdisciplinary Studies and Marketing.
Mia Ballan
Content Strategist
Mia has 3 years of copywriting experience, working in a variety of industries including media, finance, education and transportation. At Alphametic, Mia focuses on building SEO-driven content to help drive traffic and promote awareness. Originally from New Jersey, she graduated from Boston University with a double major in Economics and Sociology.
Kevin Clarke
Senior Search Marketing Manager
Kevin Clarke is an 8-years SEM pro, with experience managing $100k+ monthly SEM budgets. Before joining Alphametic, Kevin held various agency and in-house roles at Mauiva Aircruise, .com Marketing, Transformations Treatment Center, United World Telecom, and Leap Marketing. Kevin is a graduate of University of Central Florida with an MA in communications.
Brian Escobar
Search Analyst
Brian Escobar is passionate about using digital marketing and technology to help businesses scale and grow. At Alphametic, Brian focuses on creating and implementing SEO strategies and solutions for our clients. Before joining Alphametic, Brian held digital marketing roles in the cybersecurity industry. He will graduate from Florida International University in 2021.
Martha Greenlee
Copywriter & PR
Martha Greenlee is a content strategist with a decade of experience growing businesses in competitive markets. Utilizing her undergraduate degree from Emory University in Cultural Anthropology and International Relations, she intuitively crafts content driven and digital solutions in the specific areas of tourism, hospitality, the arts, and real estate that have achieved international, national, and regional recognition. She analyzes existing data and demographics before making recommendations. Past clients and projects include Nelson Gonzalez, The Jills, Scott Patterson, and Joann Edwards.
Lauren Baker
Graphic Designer
Lauren is a graphic designer adept at ideating and developing beautiful designs for social media and website content.
She has a Bachelor of Fine Arts in Experimental Animation and Bachelor of Arts in Visual Arts and Emerging Media Management from University of Central Florida
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