Entries by Matthew Capala

Matthew Capala’s New Book, The Psychology of a Website, is Now Available

April 26, 2021 /0 Comments/in /by

This press release was originally published on MarketWatch on 4/21/21.  Matthew Capala, Founder of Alphametic, released his new groundbreaking book “The Psychology of a Website: Mastering Cognitive Biases, Conversion Triggers and Modern SEO to Achieve Massive Results.” The book is now available on Amazon in Kindle and Paperback. Formerly an Adjunct Professor at NYU and […]

Mastering Cognitive Biases to Optimize Your Website Content

April 12, 2021 /0 Comments/in /by

  “It is not enough to conquer; one must learn to seduce.” – Voltaire It’s not enough to conquer the mind. To connect a website to an audience, you need to learn to seduce it.  The evolutionary wiring of our brains makes us respond to certain emotions in a fairly consistent and predictable fashion. We […]

The Psychology of Color Design for the Web

April 12, 2021 /0 Comments/in /by

  “I found I could say things with color and shapes that I couldn’t say any other way – things I had no words for.” Georgia O’Keeffe Color is a visual perception that enables us to differentiate between objects and to assign meanings to them. Colors evoke an emotional reaction that affects our attitudes and […]

Dorie Clark’s 3 Hacks to Become a Bonafide Expert in Your Niche

March 17, 2021 /0 Comments/in /by

Expertise can help you get trust, recognition, and credibility. But how does one achieve expertise? When can one be considered a true expert?  I recently sat down with Dorie Clark to discuss my upcoming book, The Psychology of a Website: Mastering Cognitive Biases, Conversion Triggers, and Modern SEO for Massive Results. Dorie is a Harvard […]

Max Kaczynski Joins Alphametic, Marking a New Milestone for the Agency’s Miami Office

February 25, 2021 /0 Comments/in /by

MIAMI, FL – February 25, 2021: Alphametic digital marketing agency has expanded its fast-growing Miami operations with the recent addition of Max Kaczynski as Digital Marketing Manager, who was brought on board to support client service, account management, and operations, with emphasis on search marketing and digital ads.  Max Kaczynski is a seasoned marketer with […]

Matthew Capala of Alphametic Interviews Ja Rule on ICONN, Discusses the Future of Content

February 11, 2021 /0 Comments/in /by

This press release was originally published on MarketWatch on 1/28/21. Our Founder, Matthew Capala sat with Ja Rule for an ICONNic talk. On December 30, 2020, the two entrepreneurs participated in a live Zoom-like interview on ICONN Live, the new social platform and talent-booking app created by Ja Rule, the celebrity rap artist turned startup […]

Ja Rule’s Secret 3-Step Formula for Viral Content

February 2, 2021 /0 Comments/in /by

Have you ever wondered how a tweet, post or TikTok goes viral? I recently sat down with Ja Rule, celebrity rapper turned entrepreneur and investor, to discuss the psychology behind viral content as part of the interview for my upcoming book “The Psychology of a Website.” Ja Rule’s recent viral commercial for Papa Cristo’s Greek […]

5 Marketing Certifications to Jumpstart your Career

December 10, 2020 /0 Comments/in , /by

  Thinking of diving into a new marketing career or simply want to expand your digital marketing skillset? In a rapidly changing industry like digital marketing, it’s crucial to invest in continual learning. Marketing certifications help to broaden your knowledge on a specific subject while adding credibility to boost your CV. But with hundreds of […]

Alphametic Digital Marketing Agency Expands Operations in Miami Despite the Pandemic

November 30, 2020 /0 Comments/in /by

MIAMI, FL – Matthew Capala, founder and CEO of digital marketing agency Alphametic, announced today the expansion of his business operations in downtown Miami. With a new office space in the area, the company now has more room for the agency’s growing team. According to Capala, this move paved the way to accommodate the increase […]

17 Eye-Opening SEO Statistics to Prove the Value of Organic Search

June 30, 2020 /0 Comments/in /by

Update: Republished June 2020 with updated statistics where available. You already know that having a prominent online presence supported by an effective SEO strategy is indispensable. People are searching for your business, and you need to make sure they find you online. The Internet, however, is a virtually endless resource with millions of search inquiries leading […]