Entries by Matthew Capala

5 Emerging Quarantine Keyword Trends That Marketers Can Leverage

June 23, 2020 /0 Comments/in /by

As SEO’s, we use keyword trends to help us choose relevant topics to write on and the words we use in our content. Since COVID-19 shook the world, we’ve been monitoring search trends and what they say about what customers are looking for, asking, and prioritizing. Through this research, we’ve found a handful of surprising […]

Rewriting your SEO Playbook in the Era of Uncertainty

June 10, 2020 /0 Comments/in /by

COVID-19 has forced us to rearrange many of our routines and habits. We go to the store less, stay home more, and do our best to make the most of the “new normal” environment.  Consumption and search are a part of our daily lives, and have inevitably been affected by Coronavirus. As we navigate these […]

Everything You Need to Know About Google Ads for Gambling and Casino Campaigns

June 1, 2020 /0 Comments/in , /by

The Gambling and Casino industry makes a whopping $306.5 billion in the US annually. Casinos and gaming institutions have taken advantage of marketing for years, and have recently begun to leverage digital advertising opportunities as well.  Google is aware of the gaming industry’s earning power, and have made it easier for casinos and gaming companies […]

VoyageMIA Names Matthew Capala of Alphametic as Downtown Miami’s Rising Star

May 22, 2020 /0 Comments/in /by

MIAMI, FL – Matthew Capala, digital marketing expert and founder of Alphametic, was recently named a Downtown Miami Rising Star by VoyageMIA. With years of experience in SEO, SEM, and content marketing, Matthew has built a strong reputation and has received recognition from numerous publications in the digital marketing industry and the small business community.  […]

5 Unconventional Keyword Research Tools to Get a Competitive Edge in SEO [Infographic]

May 11, 2020 /0 Comments/in /by

  This blog post was originally published on the Digital Summit blog. If you’d like to embed this infographic on your site and share, you can use the embed code below:</p><br /><br /> <p><strong>Please include attribution to https://alphametic.com with this graphic.</strong></p><br /><br /> <p><a href=”https://alphametic.com/keyword-research-tools-infographic”><img src=”https://alphametic.com/wp-content/uploads/2020/05/V3-Unconventional-Keywords.png” alt=”Unconventional Keyword tools” width=”1200px” height=”7100px” border=”0″ /></a></p><br /><br /> […]

Google My Business and COVID-19: How to Update GMB Listings

April 8, 2020 /0 Comments/in /by

  Local businesses were some of the first to be affected by the COVID-19 outbreak. Many cities instituted mandatory closures and curfews for businesses, to prevent groups of people from gathering and potentially spreading infection. But customers are still looking for local services, and Google My Business is often the first thing they see when […]

Alphametic Moves Office to Downtown Miami

April 6, 2020 /0 Comments/in /by

MIAMI, FL — Alphametic moved its office to Downtown Miami as of March 1st, 2020. The new office space helps make room for the agency’s expanding team and puts them in a central Miami’s Business District location.  Alphametic’s new address is: Alphametic LLC 150 SE 2nd Ave Ste 1411 Miami, FL 33131 The new Alphametic […]

Alphametic Transitions to Remote Office and Teleworking to Keep Employees Safe During Coronavirus

March 24, 2020 /0 Comments/in /by

MIAMI, FL — Due to ongoing concerns regarding COVID-19 and CDC guidelines to avoid interaction, Alphametic transitioned their workforce temporarily into a remote work arrangement. By leveraging its experience in teleworking tools and systems, the agency aims to protect its employees from the Coronavirus while maintaining a high level of service to their clients. “We […]

Global Search Engine Market Share in the Top 15 GDP Nations (Updated for 2020)

March 19, 2020 /0 Comments/in /by

This article was originally written in 2018 and has been updated with new data for 2020. When we originally wrote this article in 2018, the stats for global search engine market share looked far different than they do today in 2020. As you can see, a lot can change in International SEO in 2 years. […]

Best Digital Marketing Conferences to Attend in 2020

January 16, 2020 /0 Comments/in /by

You’re a digital marketer who likes to stay ahead of the curve. Reading articles and watching videos on marketing trends is great, but nothing compares to the learning and networking opportunities at digital marketing conferences. Digital marketing conferences and events are the best way to connect with other marketers, expand your marketing repertoire and be […]