Entries by Matthew Capala

Alphametic Named Best Content Marketing Agency in Miami in 2019 by Expertise

November 25, 2019 /0 Comments/in /by

MIAMI, FL — Alphametic has been selected for the Expertise Best Content Marketing Agency in Miami Award for 2019. Each year, Expertise hand-selects businesses that they believe have achieved exceptional content marketing success in their local community and business category. After an initial verification process, Expertise chooses their preferred businesses based on the following criteria: […]

Alphametic Receives 2019 Miami Award

October 14, 2019 /0 Comments/in /by

MIAMI, FL — Alphametic has been selected for the 2019 Miami Award in the Marketing Agency category by the Miami Award Program. Each year, the Miami Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of […]

The Ultimate List of the Best Free (or Cheap) Marketing Tools for Small Businesses

October 8, 2019 /0 Comments/in , /by

  Long gone are the days when you need to be a big company with lots of resources to run effective marketing campaigns. Nowadays, there is a wealth of free and/or cheap digital marketing tools that you can use to build a winning marketing strategy.  When I go to speak at conferences, I’m often approached […]

Google June 2019 Core and Diversity Update: Everything You Need to Know

July 16, 2019 /0 Comments/in /by

  Anyone who works in search engine optimization knows that Google algorithm updates can have a big effect on page rankings. Algorithm changes happen on a daily basis to improve user search experiences, but once in a while there’s a larger “core” update. Rather than focusing on improving one aspect of search, such as backlinks […]

Google Ads vs. Amazon Advertising: Where to Put Your Advertising Dollars [Infographic]

March 19, 2019 /0 Comments/in /by

Google enjoyed search engine dominance for decades. But this streak may be coming to an end, at least when it comes to eCommerce. According to a recent survey by Survata, 49% of US internet users started product searches on Amazon, compared to 36% who went to Google first. This shift can be partially attributed to […]

7 Copywriting Books That Every Marketer Should Have in Their Arsenal

March 4, 2019 /0 Comments/in /by

  While the technical aspects of your website such as site speed and UX are crucial, no SEO strategy is complete without top-notch copywriting. Long gone are the days when websites could stuff their articles with keywords and use other black-hat SEO strategies to boost their rankings. Search engines are becoming smarter, and are getting […]

Marketer’s Guide to Google Assistant: How to Leverage Google’s AI

February 25, 2019 /0 Comments/in /by

AI products seem to be everywhere these days, and tech giants are investing heavily in creating and improving them. Google is no exception, with their unveiling of Google Assistant back in 2016. Since then, Google has come out with updates for their virtual assistant that have big implications for the digital marketing world. We’ve already […]

Google Lens: What Marketers Need to Know

February 12, 2019 /0 Comments/in /by

Matthew CapalaMatthew Capala is a seasoned digital marketing executive, founder/CEO of Alphametic, a Miami-based digital marketing agency, author of “The Psychology of a Website,” dynamic speaker, and entrepreneur. alphametic.com

Alphametic Sponsors the 6th Annual Girl Power Gospel Brunch Explosion, Supporting the Overtown Community in Miami

November 11, 2018 /0 Comments/in /by

With this community a stone’s throw away from Alphametic’s office, it’s a cause that hits home MIAMI, FL – November 8, 2018: Alphametic attended the 6th annual Girl Power Gospel Brunch Explosion at Beth David Congregation on Sunday, November 4th, 2018. Alphametic was one of the proud sponsors of the event, along with Lotus House, […]

Matthew Capala, the Founder of Alphametic, Confirmed to Speak at 12 Digital Summits in 2019

November 10, 2018 /0 Comments/in /by

Matthew Capala will bring his flagship SEO keynotes to twelve cities in 2019 MIAMI, FL – November 8, 2018: Matthew Capala, founder and Managing Director of the Alphametic agency, is confirmed to speak at twelve Digital Summits conferences across the U.S in 2019. This is his 4th year being on the Digital Summit tour. This […]