I’m going to start this off by getting to the point: journalism and marketing are inextricably tied in 2018, with far-reaching consequences that have changed each discipline individually, and changed the way we consume “news”. A little background: I’m a content marketer/ copywriter and SEO specialist by trade, I never studied journalism, but I always […]
Melissa is a firm believer in the power of content and its effect on modern digital marketing. With all the information in the world at a consumer’s fingertips, she seeks to educate and convert customers using thoughtful, SEO-driven content users love and search engines rank. Before joining Alphametic, she worked with Perry Ellis International as a digital copywriter and content strategist. She is a graduate of the University of Central Florida with a major in Interdisciplinary Studies and Marketing.