The Ultimate Casino Marketing Guide
Convert online traffic to foot traffic by leveraging the power of SEO, SEM, Content, Google Maps and Conversion Funnels. In a world where over 80% of your customers search online and read reviews before making a decision, invisibility is a fate much worse than failure. The gaming industry often doubles down on traditional media channels when the real jackpot is online. Whether you are a resort executive or a casino marketer, glean insights from this guide made by casino marketing experts to learn how to best practices for online visibility to accelerate customer acquisition and increase your ROI.
In this no-nonsense guide, you’ll learn:
- Some of the main gaming personas that you can use to inform your content and guide your keyword research as you begin crafting your SEO plan.
- How to use a keyword funnel approach to group each word, sets of words, and phrases relating to the steps in the buyer’s journey.
- How to make a robust content strategy powered by SEO and data-driven audience profiling to lead potential visitors right to your doors.
- How to set up your website’s conversion funnels to turn online traffic into casino visitors.
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