Are You Taking Advantage of the New Extended and Responsive Google Ads?

google ads trend update

New Extended and Responsive Ads

Google recently introduced further extending text ads by adding a third, 30-character headline, attached to the first two headlines, along with a second, 90-character description. This comes at the heels of Google announcing their “360 Suite” where we saw Google Adwords get a rebrand. This allows us, as the advertiser, to more prominently feature exciting benefits to the consumer with added messaging that enhances overall quality. Advertisers now have the flexibility to communicate added messaging like the brand name in the first headline, official site or similar in the second headline, and a third benefit, like free shipping or an offer for discounted orders online.

Google also announced the launch of responsive text ads, which combine an ad in real-time from a list of up to 15 headlines and 4 descriptions…we’ll discuss this in more detail below.

google ads 3rd headline example

Benefits of Increased Ad Size and Additional Messaging

Expanded text ads, along with ad extensions, like site links and call extensions, work in synergy to increase overall ad size and perceived value in the SERP. Google’s case studies are evidence for increased performance – praising expanded text ads for helping to increase user engagement through higher click-through rates and increases in other key performance metrics. With a further increase in ad size and messaging, Google’s expansion to additional messaging in ads creates more weight to paid ads displaying prominently. It’s a bullseye for brands looking to literally be front and center at the top of the SERPs.

Smart Performance With Responsive Machine Learning

Google’s exciting announcement is the launch of new responsive text ads. Responsive text ads answer the machine learning puzzle that has become more integrated with Google’s automated algorithms throughout the years.

With responsive ads, the advertiser now has the flexibility to add up to 15 headlines and 4 descriptions for a single ad. Google suggests, “for a responsive search ad, provide as many headlines and descriptions as makes sense for your business. If you’re having trouble getting started, we recommend focusing on creating at least five headlines.”

Machine learning is designed to predict which ad combination in real-time will result in higher performance for a matched search query.
The recommendation from Google is for every ad group to have at least 3 ads, including a responsive search ad to accommodate and increase the likelihood that you’ll have a winning combination between all variant ads, headlines, and descriptions.

Responsive ads are a win-win for the advertiser and searcher. They provide freshness through instantaneous Ad combinations to the eyes of return visitors familiar with the brand and new visitors alike that are “window shopping” at leisure in the SERP.

Best practices from Google

google search ads best practices(Source: Google Blog)

Tips for entering your headlines

• Keep in mind that headlines and descriptions may appear in any order.
• Try writing the first 3 headlines as if they’ll appear together in your ad.
• Be sure to include at least one of your keywords in your headlines, and create headlines that are relevant to the keywords you’re targeting.
• Try creating headlines of different lengths; don’t try to maximize the character count in every headline.
• Focus on providing as many distinct headlines as you can. More headlines give Google Ads more options for assembling your messages into relevant ads, which may increase performance.
• Try highlighting additional product or service benefits, a problem you’re solving, or highlight shipping and returns information. Learn more about creating responsive search ads
• If you can provide even more headlines, try creating variations of the headlines you’ve already entered. For example, try a different call to action.

With more Google Ad options your PPC Ads can become more sophisticated and targeted to your consumers. What do you think about these new changes?

If you want to read about more Google Updates, check out our 2018 SEO Google Trends post.

Matthew Capala is the Founder and Managing Director at Alphametic, a boutique search marketing agency. He is also the Founder of SearchDecoder SEO Training Institute, an industry-leading platform for actionable workshops, bootcamps and online education for businesses and entrepreneurs. At Alphametic, Matthew helps clients increase their online visibility through integrated SEO and SEM solutions that yield higher ROI. His clients include L’Oreal, Novartis, Hoval, Quest Diagnostics, ilani Resort, Shopkeep and Primoprint. His work and ideas have been featured on Inc Magazine, Chicago Tribune, eMarketer Huffington Post, Mashable, Entrepreneur, The Next Web, and Inc. He has delivered talks and keynotes all over the world, from Trinidad to the Swiss Alps. He is the author of bestselling “SEO Like I’m 5: The Ultimate Guide to Search Engine Optimization.” Formerly Adj. Professor at NYU (’12-’14) in the field of digital marketing, Matthew has three business degrees, including Marketing MBA.

Recent Google Updates and SEO Trends for 2018

google updates seo 2018 revisited

Update: Republished on May 31, 2018 with updates in these sections: Meta Description Snippet, Mobile-First Indexing

Update: Republished on October 1, 2018 with updates in these sections: Meta Description Snippet, Mobile-First Indexing, UPDATE: 2018 Core Algorithm Changes

 

2018 is looking to be HUGE for SEO. Official mobile-First Indexing, voice search, RankBrain, artificial intelligence, machine learning, increased search personalization, and the list goes on and on. There have been many Google updates that have rocked the boat in the SEO world in the last few years, we’re going to take a look at some of the major recent Google algorithm updates and then look at some SEO Trends for 2018 that are on the horizon.

 

2017 Google Algorithm Updates

 

January 2017 – Intrusive Interstitial Penalty

Those pesky ads that pop up on your phone when you’re trying to read an article became Google’s target in early 2017. What is referred to as “Intrusive Interstitials” are pop-ups that take up a large amount of screen space on mobile and disrupt the user experience. Websites that featured these pop-ups directly after a user enters their site began to experience a decrease in traffic because of this algorithm update, according to the SEO Roundtable.

What’s an SEO to do?

Be mindful of the kinds of pop-ups you place throughout your mobile site. Google is increasing its focus more and more on the user experience. Ads and pop-ups are notoriously obnoxious, so ask yourself next time you consider placing a pop-up screen on your mobile site – are you adding value to the user experience?

 

March 2017 – The “Fred” Update

Google began to penalize sites with thin content more aggressively in the post-Panda world. In other words, this update was meant to target sites whose purpose was to drive ad revenue by bringing a ton of traffic to their sites, but not delivering much value in terms of content utility for the user. This is an example of Google cracking down on a practice that it already says is a no-no for rankings.

What’s an SEO to do?

Keep on delivering high-quality, high-word-count content that is useful and informative for your audience. If you’re overhauling your site, run a content audit and determine where you may have ‘thin content” and work on ways to improve your website’s on-page value. Siteliner is a useful free tool to identify duplicate and common content on your site that you want to keep in check, as well as analyzing the word count of your text content.

percentile graph

June 2017 – Google Jobs Search Widget

Google rolled out a SERP widget that targets users searching for job listings. Its right underneath the search bar and is prompted by searches like “Entry level jobs near me” and more broad job searches as well. It lets you filter by title, full-time, part-time, date posted, etc. Once you choose the job, it sends you directly to the page where the job listing lives that has the most relevant content.

What’s an SEO to do?

This update affects the staffing industry, job recruiters and the like, but it can be a preview of what’s to come as Google continues to try to mediate between a user’s search intent and related web pages.

google job search snippet

 

October 2017 – Chrome HTTP Warnings

Back in April of 2017, the Google Security Blog declared that Chrome browsers would start to indicate whether a site was “Secure” or “Not Secure” by indicating it in the URL. Here’s an example:

secure chrome address bar

HTTP sites with forms and credit card fields would have the not secure warning. The update was rolled out officially in October of 2017. Google has also officially announced that in July of 2018, they will start to mark ALL HTTP sites, regardless of whether they have field entry forms or not, as “Not Secure.”

What’s an SEO to Do?

Websites that have not yet switched over to HTTPS could experience a decrease in conversions and click-throughs as well as an increase in bounce-backs because of this address bar warning which is not visible to the user. A no-no for any sustainable SEO strategy. This is also concerning on its own, especially when you know that Chrome is the most popular browser. A user can be less likely to give out their information on a form or online transaction without the credibility of a “Secure” heading. Go into 2018 with HTTPS.

 

November 2017 – Meta Description Snippet Length Increase  

Update: as of May 2018, Google has reverted back to their original character limits, but many of the concepts below still apply. Your meta description should stand on its own between 155-165 characters, but you can add more lines in case Google chooses to dynamically lengthen your descriptions. For more information on this update, check out this article from Moz.

2nd Update: As of September 2018, Gary IIyes of Google has confirmed that meta data length DOES NOT matter. Your meta description can be as long or as short as you’d like it to be. The only caveat is that if you refer to the update above, Google does tend to truncate descriptions, so if you do have a meta description that is longer than 165 characters, just make sure that if any piece of your description is cut out, the rest of the text works together. In other words, every sentence should stand on its own.

Meta descriptions once had an industry standard of a 155-165 character limit. During November of 2017, there seemed to be a spike in SERP results with longer snippets within the 300-320 character range (Moz). Google confirmed this update in December with Search Engine Land, saying they wanted to provide more descriptive snippets to users by helping them better determine whether a webpage was relevant to their queries.

What’s an SEO to do?

Overall, the implications of this update meant SEO’s now had more room to be descriptive and communicate value when they set their descriptions for their pages. This can also impact the click-through rate of your web pages on organic SERP. Check out more information on this update as well as what to do to improve your SEO results on the Alphametic blog here. Start re-writing the meta descriptions to optimize your top performing web pages. Here’s an example of Alphametic’s keyword research services page when we updated the meta description.

alphametic hompage meta description

UPDATE: 2018 Core Algorithm Changes

 

August 2018 – The Medic Update

It seems that Google has made a core algorithm update that has affected mostly health and medicine sites. Another category of URL’s that were affected were YMYL websites (your money or your life sites). These types of sites are defined as follows by Search Engine Watch:

Your Money or Your Life (YMYL) pages are specific web pages that Google wants quality raters to hold to a higher “Page Quality” (PQ) standard than other types of web pages. They are called YMYL pages because they can directly influence your money or your life, hence the name.

Although not the only sites to be affected, these categories were disproportionately affected by this core Google update. Danny Sullivan from Google has officially confirmed this update but has stated that there is nothing to be done to improve your site, just focus on great content.

 

As 2018 continues, here are updates that have been in the works for years – but have really taken shape this year:

 

SEO Trends for 2018

 

VOICE SEARCH

Google CEO Sundar Pichai announced that 20% of mobile searches are voice searches. And this trend isn’t stopping anytime soon. It’s natural that people use voice search on their mobile phones while they’re on the go, and while mobile use continues to skyrocket – we can expect voice search to grow right alongside it.

voice search infographic screenshot

(Image source)

What’s an SEO to do?

It’s different to optimize for voice search in the sense that people speak differently than they type. They tend to use more natural language patterns than the typical, choppy search engine queries. But this actually makes optimization more intuitive. One strategy laid out by Neil Patel is to optimize your content based on question queries, since most users who use voice search are asking a question like who, what, when, where and how. Use natural, full sentences and write blog posts answering your audiences main questions and concerns. Ideally, you’d get a featured snippet, so the user’s digital personal assistant can read out your content as the best answer to their question. AnswerThePublic.com is a useful tool to discover trending “question keywords.”

 

Mobile first indexing

Mobile first indexing has been in the works since 2016, but it was announced by Google spokesperson Gary Illyes that mobile first indexing would rollout sometime in 2018. What this means is that now Google will be using your mobile content to determine your rankings to a much greater degree.

What’s an SEO to do?

Hopefully, by now, your site is mobile responsive and looks great when viewed from a mobile phone. Google spokesperson Gary Illyes has given us the heads-up that if your domain is mobile responsive – you’re solid. Sites that are not yet mobile responsive will be highly affected by the mobile-first indexing update. If there are areas of your site that could have an improved mobile experience, it’s worth it to go back and check where you can make changes in order to be fully optimized for the rollout in 2018. Use Google’s Mobile Friendly test to determine if your site is optimized for mobile.

Update: As of March 26 of 2018, Google has announced that it has started migrating sites that follow mobile best practices to mobile-first indexing. It is slowly bringing more sites on board to mobile-first indexing. They’ve also mentioned that they will notify webmasters through Search Console if their sites have been migrated.

Update: As of September 2018, Gary Illyes of Google has confirmed that 50% of websites have been converted to mobile-first indexing and that it will take years for the roll-out to take full effect. He also confirmed that sites that do not have mobile versions of their sites will still be indexed, it is simply best practice to have a mobile-responsive website. His comments were taken from his State of Search presentation.

 

RankBrain and Search AI

Think of Google’s RankBrain algorithm as a machine trying hard to think like a human, using every possible piece of data at its disposal – social, user-generated content, browser footprints, click patterns – to match individual searchers with the best answers to their questions.

AI personal assistant

According to Google, “If RankBrain sees a word or phrase it isn’t familiar with, the machine can make a guess as to what words or phrases might have a similar meaning and filter the result accordingly, making it more effective at handling never-before-seen search queries.” If you want to get geeky, RankBrain converts the textual contents of search queries into “word vectors,” also known as “distributed representations,” each of which has a unique coordinate address in mathematical space. Vectors close to each other in this space correspond to linguistic similarity.

In more plain English, when people type a search query – aka a keyword – that’s never been made before, RankBrain attempts to map this query to words – or “entities” (clusters of words) – that have the best chance of matching it. RankBrain attempts to guess what people really mean when they make queries over time, records the results, and adapts results to provide what it sees as better user satisfaction.

If you’re serious about SEO, you need to optimize for RankBrain. Why? Google recently announced that RankBrain is Google’s third most important ranking signal. And it’s becoming more important every day.

What’s an SEO to do?

Brian Dean of Backlink recommends rethinking your keyword research strategies to optimize for RankBrain.  He predicts that the Long tail keywords are becoming dead due to how well RankBrain understands that these long-tail terms often refer the same thing. So Google shows nearly identical search results. Brian recommends that SEOs focus on the “medium tail keywords” instead. In the example below, he demonstrates how to spot these search queries in your keyword reports.

paleo diet search volume

Image Source: Backlinko

“When you optimize your page around a medium tail keyword (and make that page awesome), RankBrain will automatically rank you for that term… and thousands of similar keywords,” says Brian Dean.

 

Brand Mentions Over Link Building

There’s been a lot of buzz recently over whether “no-follow” links and brand mentions have any ranking weight, supplementing the good old-fashioned “do-follow” links. The evidence, based on this excerpt analyzed by Neil Patel from a Google Panda Patent seems to suggest that Google’s algorithm is learning to take into account unlinked brand mentions across the web as an indication of authority. That both do-follow links and “implied links” are being looked at more closely.

What’s an SEO to do?

This is GREAT news in the SEO world. Links still matter, but now you can get more credit for all those social mentions as well as unlinked brand mentions online in a more direct way. You also get credit for other areas of the web where people are talking about your brand, but not necessarily giving you the links you’d like. This is an opportunity for SEO’s to expand their backlink strategies to incorporate other PR-focused outreach methods into their framework for a more well-rounded online footprint that isn’t just focused on earning hard-to-get links.

 

Highly Personalized SERPs

SERP personalization has been a thing since as far back as 2007. But as of recent years, Google has gotten very sophisticated with its algorithm by serving up results that are based on your local geography, your search history, your interests and activities throughout other Google apps. This means that every user is going to have a search experience that is unique and personalized, like this search for taco places in Miami which not only gave me results for Miami but pinpointed EXACTLY where in Miami I was and what was close by:

taco in miami personalized results

What’s an SEO to do?

Although you can’t guess what every user’s personal results are going to be, users that DO click on your site and engage with it are more likely to see you again in search results. If every user is getting personalized data, how do you know your keyword tracking data is accurate?

Location is a huge factor in personalization, so one way around this is by setting up your tracking by individual location. You can use a tool called Rank Tracker to customized your rank tracking by location to get more “Real-time” results of users and be assured your results are more targeted..

Also, if you’re a local brick and mortar business, it still pays off to optimize your sights for your local geography, add schema markup on your site, and make sure that all your business listings are up-to-date and fully optimized.

 

The Gist of It

Google continues to update and test its algorithm in a way that encourages practices it wants to make standard (like HTTPS certified and mobile-responsive sites) and changing their own user’s experiences to give them as much information as possible up front.

These trends are here to stay, so the question is, how will they fit into your SEO strategy?

Want to take your SEO performance to the next level in 30 days? Check out Alphametic’s SEO Quick Wins.

 

seo trends 2018

 

Matthew Capala is the Founder and Managing Director at Alphametic, a boutique search marketing agency. He is also the Founder of SearchDecoder SEO Training Institute, an industry-leading platform for actionable workshops, bootcamps and online education for businesses and entrepreneurs. At Alphametic, Matthew helps clients increase their online visibility through integrated SEO and SEM solutions that yield higher ROI. His clients include L’Oreal, Novartis, Hoval, Quest Diagnostics, ilani Resort, Shopkeep and Primoprint. His work and ideas have been featured on Inc Magazine, Chicago Tribune, eMarketer Huffington Post, Mashable, Entrepreneur, The Next Web, and Inc. He has delivered talks and keynotes all over the world, from Trinidad to the Swiss Alps. He is the author of bestselling “SEO Like I’m 5: The Ultimate Guide to Search Engine Optimization.” Formerly Adj. Professor at NYU (’12-’14) in the field of digital marketing, Matthew has three business degrees, including Marketing MBA.

Meta Description Length Has Increased to 320 Characters in Google. What’s next for SEO?

google-update-meta-data

 

September 2018 Update: This meta description update has been reverted back to its original 145-165 character range limit. For more information regarding this update and the current status of meta data, refer to our Google Updates and SEO Trends 2018 post.

It’s official, Google has increased their meta description length to a max of 320 characters! Now, some of you may be saying “This is fantastic!” and the rest of you are probably saying “Oh crud…I have to update everything.”

Well, truth is, you’re both right. It IS a great opportunity to communicate more value to your target audience, but it’s also going to take a bit of work on your part to update your pages. Let’s talk about how this can affect your SEO efforts.

But first, let’s answer what’s on everybody’s minds:

 

How Does the New Meta Description Length Affect Rankings?

Meta descriptions are an INDIRECT ranking factor, what does that mean?

Google doesn’t actually count the keywords you put into your meta descriptions towards your SERP ranking. If you don’t have a pre-set meta description, it’ll just take a piece of your webpage that it thinks describes the intent behind the page the best.

Now, why it an indirect factor? At the end of the day, your meta descriptions for your webpages is like the “Hook” of an email. If an individual reading their email has gotten past the subject line, they’ll take a peek at the hook and, as you probably guessed, the “hook” reels them in towards actually clicking on the email.

It’s the same with your meta description. If the individual gets past the page title and hasn’t committed to clicking on it yet, they’ll further determine the utility behind your webpage based on the few seconds they’ll spend reading your meta description. If your meta description can get you more clicks, and therefore traffic and potentially conversions on your webpage, THEN those factors will start counting towards your ranking.

At the end of the day, Google will reward the web pages that consistently attract clicks from SERPs, solve users’ problems, and deliver value. Thus, strong meta descriptions can help improving your click-through-rates, which translates into better rankings and more traffic.

 

What’s an SEO to do?

 

Review your priority pages and their meta descriptions

This is an opportunity to enhance what you’ve already got. Determine how the extra length can add further value at a glance on SERP results.

Step 1: Review your Google Search Console data to identify the 20% of your web pages that drive 80% of your traffic.

Step 2: Expand your meta descriptions to include more descriptive, keyword-rich content that speaks effectively to your customers.

If you are offering SEO services to clients or working in-house on Internet marketing campaigns and looking for “quick wins,” consider adding this two-step approach to your marketing toolbox in 2018.

 

Optimize for click-through and use the extra space to give them what they want

Maybe add a call to action or an extra line of services you offer to drive click-throughs. Just think: a person looking for the keyword this page ranks is looking to answer what question? Your meta description should promise an answer.

Check out one of our meta descriptions written in the longer character limit below:

new meta description length example

Utilize the extra space on all meta content moving forward

Now you get the opportunity to set a new standard for all future web pages and content. If you have a company-wide style guide that includes meta description standards, consider updating this information or just establishing a go-forward methodology with your team (or for yourself, if you’re a lone-wolf SEO).

As Bill Carmody says in this article on Inc aptly title Google is Your Homepage”     

Like it or not, Google is your homepage. In fact, I’ll go one step further and confirm that you and your company are who Google says you are.”

He’s got a point. Many times, a google search result is the first interaction a person has with your brand. Let’s make it a good one.

 

At Alphametic, we follow SEO news and keep up to date with the industries latest stories. Want to see another update? Check out this article about the new Google Search Console Update.

Matthew Capala is the Founder and Managing Director at Alphametic, a boutique search marketing agency. He is also the Founder of SearchDecoder SEO Training Institute, an industry-leading platform for actionable workshops, bootcamps and online education for businesses and entrepreneurs. At Alphametic, Matthew helps clients increase their online visibility through integrated SEO and SEM solutions that yield higher ROI. His clients include L’Oreal, Novartis, Hoval, Quest Diagnostics, ilani Resort, Shopkeep and Primoprint. His work and ideas have been featured on Inc Magazine, Chicago Tribune, eMarketer Huffington Post, Mashable, Entrepreneur, The Next Web, and Inc. He has delivered talks and keynotes all over the world, from Trinidad to the Swiss Alps. He is the author of bestselling “SEO Like I’m 5: The Ultimate Guide to Search Engine Optimization.” Formerly Adj. Professor at NYU (’12-’14) in the field of digital marketing, Matthew has three business degrees, including Marketing MBA.

Here’s the Low-Down on the new 2018 Google Search Console Update (and how it affects your SEO)

Google Search Console logo header

As I’m sure many of you have heard, Google has FINALLY released an official version of their new Google Search Console Update– and just in time for the New Year! Start off your 2018 search reporting on the right foot with their new reporting features and 16 month’s worth of data.

twitter screenshot

Here’s What Happened

So, do you remember how you only had 90 days worth of data to backtrack? Remember having to download (ugh) reports to see data year-over-year? Remember missing the 90 days deadline and losing data forever…

Point is, this is the biggest feature – 16 months worth of data allows you to see year-long trends at a glance without having to get fancy with your excel skills. Anything that is a time-saver is a winner in the world of SEO reporting.

Along with the new wealth of data being added, they’ve also improved some of their reporting functionality to address some common concerns. Here is an outline of the feature improvements and additions according to the Official Google Webmaster Central Blog Announcement Post:

The Search Performance Report

  • Similar to the Search Analytics Report, it now includes 16 months worth of data

google search console search performance report screenshot

         source: https://webmasters.googleblog.com/2018/01/introducing-new-search-console.html

 

The Index Coverage Report

 

search index report screenshot

source: https://webmasters.googleblog.com/2018/01/introducing-new-search-console.html

 

  • A newer version of the Index Status Report which reports the status of your site’s link indexing
  • According to Google’s announcement, it features a “new Issue tracking functionality that alerts you when new issues are detected and helps you monitor their fix.”
  • You can “validate a fix” and re-submit URLs which Google will then prioritize when indexing your site
  • A share button to show reports to other team members that need to be involved in implementing these changes
  • A filter feature that allows you to see indexing information on specific lists of URLs that are based on your sitemap

The AMP Status Report

  • Get quicker feedback when trying to fix an AMP page problem. The new Search Console will run “several instantaneous tests once you click the validate fix button. If your pages don’t pass this test we provide you with an immediate notification, otherwise, we go ahead and reprocess the rest of the affected pages.” according to the Google Webmaster Central Blog.

The Job Postings Report

  • If you have job postings on your website, you might be eligible to appear on Google for Jobs.
  • Only available in certain locations

 

Here’s how it Affects You

At the end of the day, this seems to be the crux of the update according to Barry Schwartz at Search Engine Land:

  • provide more actionable insights.
  • offer better support of your organizational workflow.
  • enable faster feedback loops between you and Google.

The biggest boon that has been given to SEO’s has been the 16 month’s worth of data that is now available, hands down. Previously, if you wanted to look at year-over-year data, you had to download reports and create your own database to compare trends. Now, you can look at that data at a glance and see trends on search console’s graphs and analytic tools.

The ability to share indexing reports is also a time-saver. Instead of creating your own type of report, you can send your developer these reports directly or whoever else needs to made aware of indexing issues. This is how it works, according to an article by Clark Boyd in Search Engine Watch:

“As part of the Search Console update, users will now be able to share ticket items with various team members within the platform. Given how many people are typically involved in identifying and rectifying technical SEO issues, often based in different teams or even territories, this change should have a direct and positive impact on SEO work streams.”

Google is also claiming to give higher priority to URLs you mark for validation, so instead of the URLs getting updated whenever your next crawl occurs, you can make sure certain links get updated quicker.

The filter to look at specific URLs from your sitemap also seems to be an improvement for the eyeballs. It’s a more organized way to prioritize your own links based on how you’ve organized your sitemap.

Overall, the effect it will have depends on what you do with the new data and what initiatives you can create with these insights. And hopefully, with the extra time you save with the new reporting features, that time can be devoted to other business goals.

 

Next Steps

The most obvious next step is to use the new search console! Get a feel for it. For right now, Google has both the old and new versions available so you can ease into the new platform until it’s complete. They will continue to roll out new features and are encouraging feedback on the changes. There is a feedback link on the sidebar of the new tool so you can share your thoughts.  

Let’s hope the new things coming our way will continue to improve our experience with the platform.

 

Alphametic is a boutique SEO agency that follows updates and trends in the SEO community. Interested in Content? Check out our latest post on the Alphametic blog: 5 Ways to Improve Your Content Writing ASAP

 

Matthew Capala is the Founder and Managing Director at Alphametic, a boutique search marketing agency. He is also the Founder of SearchDecoder SEO Training Institute, an industry-leading platform for actionable workshops, bootcamps and online education for businesses and entrepreneurs. At Alphametic, Matthew helps clients increase their online visibility through integrated SEO and SEM solutions that yield higher ROI. His clients include L’Oreal, Novartis, Hoval, Quest Diagnostics, ilani Resort, Shopkeep and Primoprint. His work and ideas have been featured on Inc Magazine, Chicago Tribune, eMarketer Huffington Post, Mashable, Entrepreneur, The Next Web, and Inc. He has delivered talks and keynotes all over the world, from Trinidad to the Swiss Alps. He is the author of bestselling “SEO Like I’m 5: The Ultimate Guide to Search Engine Optimization.” Formerly Adj. Professor at NYU (’12-’14) in the field of digital marketing, Matthew has three business degrees, including Marketing MBA.