Search Engine Market Share Measurement Methodology:

A list of the 15 nations with the largest nominal GDPs in the world (as of 2024) was compiled. StatCounter was then used to calculate the search engine market penetration percentage within those nations. The resulting percentages were rounded to the nearest tenth, and the top 5-6 search engines were reported.

StatCounter’s web analytics service has tracking codes installed on more than 2 million sites globally. “These sites cover various activities and geographic locations. Every month, we record billions of page views to these sites. For each page view, we analyze the browser/operating system/screen resolution used, and we establish if the page view is from a mobile device. For our search engine stats, we analyze every page view referred to by a search engine. No artificial weightings are used. We removed bot activity and made a small adjustment to our browser stats for prerendering in Google Chrome. Aside from those adjustments, we publish the data as we record it.” – StatCounter FAQ

We chose not to utilize ComScore for this exercise, which uses a different tracking methodology and relies more on user panels. ComScore data shows higher market shares for Bing/Yahoo! in the US.

This article was originally written in 2018 and has been updated with new data for 2024.

When we originally wrote this article in 2018, the stats for global search engine market share looked very different from what they do today in 2024.

As you can see, a lot can change in International SEO in six years. It’s easy to get overly focused on Google when there are other search engines that capture market share around the world, especially if you are in charge of an Enterprise-Level SEO strategy. 

In this post, we’ll share the percentage of market penetration of individual search engines across the top 15 GDP countries.

Global Search Engine Market Share 2024 Report Summary:

According to Statcounter, Google continues to lead the pack within the United States, with a 9% increase since 2014. Bing and Yahoo comprise most of the resulting percentages, with approximately 10% of the combined market share. Although, compared to the other nations on this list, Google has a higher penetration in 9 other countries. In China, Google has been eliminated from the top 4 search engines, compared to ranking in the top 4, with 1.5% of the market share in 2020. Search engine Baidu takes the lion’s share in China at nearly 53%, compared to 70% in 2020. Yahoo! continues to demonstrate a strong presence in Japan. There has also been growth in search engines that were not ranking in 2020, including Naver – which now has the second-highest search engine market share in South Korea. 

If Eastern Europe is a strong market for your brand, make sure to pay attention to Yandex, the search engine market leader in Russia. Google has a 30% search market share, the second highest in Russia, compared to 45% in 2020. Nonetheless, with over 90% market share, Google dominates the search engine landscape in most of the top GDP nations in the world, including India, Germany, Mexico, Spain, Brazil, Italy, and Australia.

When you’re thinking globally, Google is a great start. But, depending on your market, you might find that you need to pivot your SEO efforts into a different search engine altogether, such as Bing, Baidu, or Yandex, to capture the largest amount of traffic. Use the 2024 data below to determine your next global SEO strategy.

1. Search Engine Market Share in the United States

Google: 87.93%

Bing: 7.09%

Yahoo!: 2.50%

DuckDuckGo: 2.04%

YANDEX: 0.19%

AOL: 0.09%

2. Search Engine Market Share in China

Baidu: 52.61%

Bing: 30.03%

Haosou: 7.47%

Sogou: 3.9%

Shenma: 2.45%

Google: 2.29%

3. Search Engine Market Share in Japan

Google: 80.20%

Yahoo!: 10.18%

Bing: 8.19%

DuckDuckGo: 0.39%

YANDEX: 0.38%

CocCoc: 0.25%

4. Search Engine Market Share in Germany

Google: 89%

Bing: 6%

YANDEX: 1.44%

DuckDuckGo: 1.13%

Yahoo: 1.11%

Ecosia: 0.95%

5. Search Engine Market Share in United Kingdom

Google: 94.4%

Bing: 3.33%

Yahoo!: 1.26%

DuckDuckGo: 0.55%

Ecosia: 0.20%

Yandex: 0.16%

6. Search Engine Market Share in France

Google: 88.03%

Bing: 5.89%

YANDEX!: 1.74%

Yahoo!: 1.4%

Ecosia: 1.28%%

DuckDuckGo: 0.88%

7. Search Engine Market Share in India

Google: 97.59%

Bing: 1.38%

Yahoo!: 0.53%

DuckDuckGo: 0.43%

Yandex: 0.03%

Ecosia: 0.02%

8. Search Engine Market Share in Italy

Google: 92.91%

Bing: 4.37%

Yahoo!: 1.31%

DuckDuckGo: 0.59%

Yandex Ru: 0.37%

Ecosia: 0.28%

9. Search Engine Market Share in Brazil

Google: 93.61%

Bing: 4.66%

Yahoo!: 1.36%

Yandex: 0.19%

DuckDuckGo: 0.19%

Ecosia: 0.02%

10. Search Engine Market Share in Canada

Google: 90.48%

Bing: 5.83%

Yahoo!: 1.76%

DuckDuckGo: 1.18%

Yandex: 0.2%

Ecosia: 0.09%

11. Search Engine Market Share in South Korea

Google: 52.14%

Naver: 41.18%

Bing: 3.56%

Daum: 1.31%

Yandex: 0.58%

CocCoc: 0.53%

12. Search Engine Market Share in Russia

Yandex: 68.36%

Yandex: 30.11%

Bing: 1.01%

DuckDuckGo: 0.3%

Yahoo!: 0.11%

Mail.ru: 0.04%

13. Search Engine Market Share in Spain

Google: 95.74%

Bing: 2.74%

Yahoo!: 0.82%

DuckDuckGo: 0.38%

Ecosia: 0.13%

Yandex: 0.11%

14. Search Engine Market Share in Australia

Google: 95.74%

Bing: 2.74%

Yahoo!: 0.82%

DuckDuckGo: 0.38% 

Ecosia: 0.13%

Yandex: 0.11%

15. Search Engine Market Share in Mexico

Google: 88.33%

Bing: 8.8%

Yahoo!: 2.4%

DuckDuckGo: 0.19%

Yandex: 0.13%

Ecosia: 0.08%

Want more statistics? Check out 18 Eye-Opening SEO Statistics to Prove the Value of Organic Search.

Matthew Capala

Matthew Capala is a seasoned digital marketing executive, founder/CEO of Alphametic, a Miami-based digital marketing agency, author of “The Psychology of a Website,” dynamic speaker, and entrepreneur.

alphametic.com

With the rapid advancements in AI technology, it’s now possible to automate many tedious and time-consuming SEO tasks. New AI-powered chatbots show great potential for revolutionizing the SEO industry in 2023, but you must understand their impact on search results first…

Google has a long-standing policy of rewarding high-quality content, regardless of whether humans or machines produce it, but using AI content with “the primary purpose of manipulating ranking in search results violates Google’s spam policies” (Source: Google).

From optimizing your headlines and meta descriptions to improving the readability and relevance of your content, AI copywriting tools can take your SEO strategy to the next level… with your guidance. Understanding Google’s outlook on AI-generated content will be key as we head into this new era of search AI.

Luckily for us, Google just made a statement about their take on AI-Generated content. SearchEngineJournal covers the latest update and helps “set the record straight” with an in-depth review, most of which is included below. 

(Image Source: developers.google.com)

So, what does this mean for SEO in 2023 and beyond? 

Utilizing AI software, such as ChatGPT, to assist in content development will be the #1SEO trend, but using it correctly will establish the real winners.

Key Takeaways:

1. When using AI tools, create only people-first content and follow Google’s newly revised Google E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness).
2. Insert anecdotes and curate AI content in a way that it’s different and unique to you, adding distinctive value and originality.
3. Maintain credibility with your audience by noting when there is substantially AI-generated content.
4. Do not use ChatGPT to develop high-volume, low-value content to influence search results. This will violate Google’s spam policies.

Examples of Using ChatGPT as a Tool for SEO:

1. Creating Outlines for Content
2. Creating Headlines
3. Keyword Research Ideas 
4. Assisted Content Development
5. Generating Meta Titles & Descriptions 

(Image Source: chat.openai.com)

If you want to stay ahead of the curve and unlock the full potential of AI for your SEO strategy, now is the time to pay attention. Remember, only let these AI tools do some of the work. Make sure to lead the process. You need to be in the driver’s seat.

Reach out to us at Alphametic and let us know if you found this helpful or if you’re interested in discussing how you can implement AI into your marketing workflow.

Max Kaczynski

Associate Director of Digital Marketing at Alphametic.

To successfully play the game of social media, you need to be keen on which new social platform will soon dominate the online world. Being the first on-trend for a new social media app gives you an advantage because you have more visibility and less noise, giving you the opportunity to grow your profile and become a popular creator. With so many apps released on the app store every day, it’s hard to know which apps are worth creating a profile. We’ve compiled a list of new social media apps you need to explore so you can gain a first-mover advantage before they become the latest must-have social network. 

Iconn Live 

Iconn Live was founded by celebrity rapper and entrepreneur Ja Rule. The app’s premise is to get fans connected with their favorite artist in a new and innovative way. On Iconn, fans can experience meet and greets, live vibes, and “chop it up” with their favorite celebrities in a more intimate setting that you can’t find anywhere else. The platform has interactive features where fans can ask questions in the comments, send likes, and even tip or donate towards the artist or event. I have used the Iconn app to host interviews for my new book, The Psychology of a Website. These ICONNic talks featured special guests like Ja Rule, Dorie Clark, and Carlos Gil. During these interviews, viewers dropped questions in the comment section, sent emoji likes, and tips. We raised money from these interviews and donated the profits to local Miami charities. Check out my ICONNic talk with Ja Rule to see how you can use the ICONN app:

When Iconn Live first came out in 2020, the app was only available for beta-testing, but recently it was released on the app store. Iconn is just hitting the market but will soon take off, so jump on the app and get it before it’s hot. 

Bitclout 

Bitclout is a social media network all about decentralization and cryptocurrency. The first of its kind, this social network allows users to have their Creator Coin, which friends can buy or “speculate” on. Of course, this wouldn’t be a successful social network without celebrities and influencers; Bitclout allows you to invest by purchasing popular creators’ coins. This social network is based on cryptocurrency, so as more people buy a coin, the price goes up. Bitclout has created a social market where you can “bet” on an influencer’s popularity and watch the coin’s value increase or decrease depending on the celebrity’s popularity. The app allows you to profit from your investments and generate money from selling and growing the value of your Creator Coin. 

In its first month of launch, Bitcoin amassed “over $225 million in trade and has no sign of stopping its growth.” Combining socialization and investing all in one app is Bitclout’s formula for success. 

Clubhouse 

Clubhouse is part of the new wave of social media apps that have become “invite-only.” Part of the reason the app has seen so much success since its release is the exclusivity factor. The app’s main selling point is that any creator or celebrity can host a virtual room for live podcast-style discussions, thought-provoking conversations, and networking opportunities. You can join and “raise your hand” to participate in the chats or simply listen in. Clubhouse has become the place for socializing, especially since the pandemic limited the “real-life” interactions we could have on a day to day basis. 

Caffeine 

Caffeine is a live streaming social media site that offers fast live streams of gaming, sports, and entertainment. The social network prides itself on its fast streaming services so users can watch live shows in real-time. Caffeine has interactive features where you can comment, upvote, @ your friends, and give props to support your favorite creators. Featuring top network entertainment like FOX Sports and ESPN, Caffeine has the potential to compete with Twitch, another social network popularized by gamers.

Caffeine can become a new entertainment hub for gamers, sports fans, and up-and-coming creators with its excellent streaming capabilities. 

Houseparty

Houseparty is another app that gained traction during the pandemic because when social interactions were limited, Houseparty allowed friends to video chat and play online games together. Socializing with your friends in a “house” with virtual party games is Houseparty’s main appeal. The app lets you know when your friends are in their house, and if the “door” is unlocked, you can join the party. The app allows you to “lock the room” to have small game night gatherings with close friends or keep the door unlocked for larger parties to network and socialize. This app has a lot of potential to innovate the way we socialize, even post-pandemic. 

Speakeasy

From Genghis Technologies, the minds of Tai Lopez and Dr. Alex created a new social app called Speakeasy. Speakeasy allows users to watch high-quality audio/video streams from their favorite content creators. 

Creators on Speakeasy can put on talk show-style live video podcasts and invite guest stars, while audience members watch along and interact through the comment section. Similar to Clubhouse, Speakeasy is an app where users can host live discussions but with the added feature of video. Content creators can build their own audience by engaging with followers in real-time through a fun Q&A-style panel. The interactive question and answer format allows users to build a genuine relationship with their audiences. Through your Speakeasy account, you can select video categories to follow creators based on your interest to curate a personalized streaming experience. 

Marketers can use Speakeasy as a way to build communities, engage in industry discussions, and gain audience insight. Speakeasy works for marketers by opening opportunities to interact with consumers and get honest feedback from real people.

The most popular social media app will always change depending on how we like to socialize and interact with our communities. Keep an eye out for new releases to always stay on top in the digital world. Now that you know the rundown of the latest apps with the potential to take over, create your profile and explore how each app can benefit you.

Matthew Capala

Matthew Capala is a seasoned digital marketing executive, founder/CEO of Alphametic, a Miami-based digital marketing agency, author of “The Psychology of a Website,” dynamic speaker, and entrepreneur.

alphametic.com

If you’re a professional still working from home, the concept of professional reinvention may have already crossed your mind as you sit in on virtual meetings and communicate with your team through email. The professional world went through a massive shift as team bonding events and company outings shifted to virtual Zoom happy hours, and office spaces became almost obsolete. Not many people saw this transition coming, but those who were ready are the successful business leaders who maintain career longevity because of professional reinvention. 

During our interview on ICONN Live with Dorie Clark, she said it best “we need to be ready to reinvent ourselves at a  moment’s notice.” Dorie is a Harvard Business Review Author, Duke & Columbia Business Professor, #1 Communication Coach, and one of the top 50 Business Thinkers in the World. She spoke to us about how professional reinvention is no longer a choice but more of a necessity to stay afloat in your industry during changing times. 

Now the question remains, how can we prepare for these uncertain and unpredictable moments. Dorie shared with us the secrets to professional reinvention: 

Prepare in small ways

Professional reinvention may seem overwhelming if you try to do it in one day. Make it a goal to work towards reinventing yourself, whether it’s in your industry or starting an entirely new business venture or project. Incorporate small daily tasks that make you step outside of your professional bubble. Sign up for courses to expand your skillset or see how you can transition your skills into a new project or side hustle. The most important thing to remember is to always keep working towards a new goal so you can build a dynamic career for yourself. 

Make it a habit

The biggest takeaway from our interview with Dorie is that to be prepared we need to “make a habit of reinvention.” Preparing in small ways becomes effective when it becomes a part of your daily routine. If you can better yourself or expand your professional scope a little bit each day, you’re on the right track to professional reinvention. Habits start to stick after around a month of consistently practicing them, so challenge yourself to take up a new skill every month. It’s easier to form a habit when you write down the desired goal you wish to achieve and work towards it by completing bite-sized daily tasks. This practice will eventually lead you into making a habit of professional reinvention. 

Be smart and always be ready to reinvent

To maintain our careers, we need to realize that our jobs may not be safe in this economic climate. As Dorie mentioned, “nobody can take anything for granted anymore.” Not our current position or career, and we certainly can’t become comfortable and complacent in our industry. The smart thing to do is to always be searching for your next business venture or challenge. Stay agile and on your toes, so when the next significant shift in the professional world comes around, you’ll be ready. 

Professional reinvention is a skill that needs cultivating, so follow these tips to ensure you’ll have career longevity and security. 

Check out the full clip on professional reinvention from my interview with Dorie Clark:

If you enjoyed this interview, check out our other ICONNic Talk with celebrity entrepreneur Ja Rule. 

To watch the full interview, download iconn.live app on the app store and watch on my feed @searchdecoder.

Check out my new book The Psychology of a Website: Mastering Cognitive Biases, Conversion Triggers, and Modern SEO for Massive Results to learn more about some of the topics discussed in my ICONNic talks. 

Matthew Capala

Matthew Capala is a seasoned digital marketing executive, founder/CEO of Alphametic, a Miami-based digital marketing agency, author of “The Psychology of a Website,” dynamic speaker, and entrepreneur.

alphametic.com