Help ChatGPT Discover Your Products: SEO Guide to ChatGPT’s New Search Shopping Recommendations

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OpenAI is bringing shopping directly into ChatGPT Search, offering personalized product recommendations based on user queries, and your brand can be part of it.

ChatGPT now offers product recommendations within its search results. When a user’s query shows shopping intent, like “gifts for someone who loves cooking” or “best oval glasses under $180,” ChatGPT may display relevant product options. These recommendations are selected independently and are not paid advertisements.  Here’s what you need to know to get started and boost your brand’s discoverability in AI chatbots.

search chatgpt product recommendations seo

What’s New in ChatGPT Search?

  • ChatGPT now includes product recommendations when users show shopping intent (e.g., “best noise-cancelling headphones under $200”).

  • These results are not paid ads or affiliate placements. Categories include fashion, beauty, home goods, and electronics.

  • The interface shows products from both big brands (e.g., Walmart) and small retailers.

  • Other New Features Also Include
    • Improved citations: Multiple sources per answer, with visual highlights for clarity.
    • Trending/autocomplete suggestions in search.
    • WhatsApp integration for sharing results.

How Does It Work?

  • Structured data and online reviews power product listings. It prioritizes reviews from sources like WIRED and Reddit.

  • ChatGPT understands natural, conversational queries, not just keywords.

  • Users can specify preferences (e.g., color, brand) — ChatGPT remembers these preferences and adjusts future recommendations accordingly.

SearchGPT Shopping Feed

SEO Tips to Make Your Products Discoverable in ChatGPT

Step 1. Allow OAI-SearchBot Access

  • ChatGPT uses a crawler called OAI-SearchBot to find web content for product recommendations.

  • Make sure your site doesn’t block this bot in your robots.txt file. Learn more about OAI-SearchBot

✅ Pro Tip: Traffic from ChatGPT includes utm_source=chatgpt.com — track this in your analytics!

Step 2. Sign Up for Product Feed Notifications

  • OpenAI is developing a product feed submission tool for more accurate listings.

  • You can sign up here to be notified when submissions open.

This is an opportunity for e-commerce brands and merchants of all sizes to appear in AI-powered product discovery. By enabling crawler access and staying informed on feed submissions, your brand can tap into this growing channel early!

Google’s Diversity Update Explained: Impact on Local Marketing Strategies

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In the ever-evolving landscape of search engine optimization, staying up-to-date with Google’s algorithm updates is crucial for local businesses aiming to maintain and enhance their online visibility. One such significant change is the Google Local Diversity Update, which has notably impacted how businesses appear in local search results. This update aims to diversify search results by preventing the same business from dominating both the Local Pack and organic listings for identical queries.​

local marketing gbp image

Understanding the Google Local Diversity Update

What is Google Local Diversity Update? Traditionally, businesses with strong local SEO strategies could secure prominent positions in both the Local Pack—a set of local business listings displayed for geographically related searches—and the organic search results. This dual visibility amplified their online presence and drove substantial traffic to their websites. However, with the introduction of the Local Diversity Update, Google seeks to limit this overlap to present users with a broader array of options. Specifically, if a business’s URL appears in the Local Pack, the same URL may be suppressed in the organic search results for the same query. This change aims to enhance user experience by offering diverse choices and reducing redundancy in search results.​

Implications for Businesses

The immediate effect of this update is a noticeable shift in search rankings for many businesses. Companies that previously enjoyed top positions in both the Local Pack and organic results may find their organic listings diminished or absent for specific keywords. This reduction can lead to decreased website traffic, fewer customer inquiries, and potentially lower revenue. Industries heavily reliant on local searches, such as law firms, home services, and medical practices, are particularly susceptible to these changes.

local map pack rankingCase Studies and Observations

Local SEO experts have documented instances where businesses experienced significant ranking fluctuations due to this update. For example, Joy Hawkins, a renowned local SEO specialist, observed that businesses linking their Google Business Profile (GBP) to their homepage experienced a drop in organic rankings when that homepage also appeared in the Local Pack. By altering the GBP link to direct to a different relevant page, such as a service-specific page, some businesses were able to recover their organic rankings. This suggests that the demotion is applied at the page level, and strategic adjustments can mitigate the impact.

Strategies for Adapting to the Update

To navigate the challenges posed by the Local Diversity Update, businesses can implement several strategies:

  1. Reevaluate GBP Landing Pages: Instead of linking your GBP to your homepage, consider directing it to a relevant internal page, such as a specific service or product page. This approach can help maintain organic rankings for your homepage while still leveraging the Local Pack visibility for other pages.
  2. Optimize Internal Pages: Ensure that the internal pages linked to your GBP are fully optimized with relevant keywords, high-quality content, and clear calls to action. This optimization enhances the user experience and improves the page’s potential to rank well both organically and in local searches.​
  3. Monitor and Analyze Performance: Regularly track your website’s performance using tools like Google Analytics and Search Console. Pay close attention to changes in traffic patterns, rankings, and user engagement metrics to identify and address issues promptly.​
  4. Diversify Your Local SEO Efforts: While local SEO is vital, consider broadening your SEO strategy to include content marketing, backlink building, and social media engagement. A diversified approach can help mitigate the impact of algorithm changes and sustain overall online visibility.​

Google Maps image Google Business Profile image Google My Business image

Adapting to Win: Local SEO Opportunities Post-Update

While the Local Diversity Update presents challenges, it also opens opportunities for businesses that previously struggled to gain visibility. By leveling the playing field, smaller or newer businesses have a better chance to appear in search results, fostering a more competitive and diverse marketplace. This shift underscores the importance of maintaining robust and adaptable SEO strategies prioritizing user experience and relevance.​

Why and when to hire a Local Marketing expert agency

Navigating the evolving landscape of local SEO—especially in light of updates like Google’s Local Diversity algorithm—requires experience, agility, and a deep understanding of search behavior. At Alphametic, we specialize in helping businesses stay ahead of algorithm updates and ensure their local visibility remains strong. Here’s why companies trust local SEo agencies, like Alphametic, with their local SEO:

  • Proven Track Record: We’ve helped national and local brands increase their local search rankings, drive traffic, and generate qualified leads with tailored SEO strategies.
  • Custom Optimization Plans: We don’t believe in one-size-fits-all. Our local SEO services are customized to your business goals, whether you operate a single location or multiple branches.
  • Google Business Profile Expertise: From profile optimization to link strategy and ongoing content updates, we make sure your GBP is fully leveraged for maximum impact.

local marketing ranking geogrid

As Google continues to fine-tune its algorithm, it’s critical to work with an SEO partner that understands the nuances of these updates. Whether your business is recovering from the Local Diversity Update or looking to dominate your local market, consider your budget and resources before hiring your next SEO agency.

SEO Quick Wins: Unlock Higher Rankings with Smart Internal Linking

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Internal linking is a powerful yet often overlooked SEO strategy that can quickly enhance your website’s rankings. By strategically linking relevant pages, you help search engines understand your site’s structure and hierarchy while keeping visitors engaged longer.

While most marketers insert links intuitively, it pays to be more strategic in your linking optimizations. Smart internal linking can be one of your quickest and most effective SEO wins when you need to boost your rankings fast.

This guide will walk you through our proven internal linking techniques designed to boost authority, improve crawlability, and drive faster SEO results—without having to wait months for your long-term SEO strategies to take effect.

Are you not convinced yet that internal linking is one of the surest assets in your SEO strategy? John Mueller, a Search Advocate at Google who frequently answers SEO questions regarding Google’s algorithm, stated that “internal linking is super critical to SEO.” He calls it one of the biggest things you can do on your website to guide Google to your most important content.

TLDR: Boost rankings with our favorite Internal Linking strategy

This internal linking strategy is designed to leverage your website’s authority to boost rankings for transactional keywords that are underperforming (i.e., keyword sleepers).

  • Step (1)  Find Your Most Authoritative Pages  – Use SEMRush to identify the top pages or blog posts with the most backlinks. These pages carry the most authority and are the best sources to link from.
  • Step (2) Identify Underperforming Keyword Sleepers – Use Google Search Console to find transactional keywords that rank on page 2 or 3 of Google. These “keyword sleepers” have potential but need a ranking boost.
  • Step (3) Add Strategic Internal Links with Anchor Text  – Insert links within your high-authority pages, using relevant anchor text, to point to your keyword sleeper pages. This helps transfer authority and improve their rankings.

By following this approach, you’ll strengthen your site’s internal link structure and improve rankings for important keywords

Next, we’ll walk you through how to build internal links for SEO, conduct internal link analysis, and utilize the most effective internal strategies to optimally pass authority on your website to benefit your SEO success.

Understanding Link Authority and how to use it as your SEO Quick Wins

Internal linking is crucial in distributing link authority across your web pages. When done correctly, internal links can direct positive search ranking signals from one page to another, helping your most essential pages rank higher with increased link authority.

What is Link Authority?

Link authority refers to the ranking power that a page holds through links, both external and internal. While external backlinks from other websites are valuable, how you structure your internal links also significantly impacts SEO. By strategically linking to a select page within your site, you can direct authority to that page and boost its ranking potential.

This diagram simplifies link authority to be demonstrated numerically (not an actual algorithm).

As shown in the image above, simplifying the concept of link authority, the homepage link has the highest authority because the homepage is the most linked and visited page on your website. As you move down in the hierarchy, the lower category pages – the /folders, /sub-folders/ and deeper blogs or pages – will have less and less authority as they move farther and farther away from the homepage.

If a blog post or infographic on your site has gained high authority due to numerous external backlinks point to it, you can use that authority to strengthen your less visible but strategically important transactional pages through smart internal linking (highly relevant content), as shown above.

Google will follow your internal linking structure to get an idea of your site’s most important pages and assign authority accordingly. According to Yoast.com, by adding the right internal links to your page, you make sure that “Google understands the following: the relevance of the pages; the relationship between the pages; and the value of the pages.”

A Deep Dive into Internal Linking for SEO Quick Wins

Once you’ve audited your current links, it’s time to apply these principles to enhance your SEO strategy further.

Creating a Hierarchical Linking Structure

A well-structured internal linking strategy begins with a clear hierarchy. Your homepage should link to key category pages, which in turn, link to individual posts or landing pages. This structure improves crawlability and website optimization, ensuring that search engines understand the importance of each page.

internal linking hierarchy

Link Placement: Where and How to Link Effectively

The strategic placement of internal links can influence user engagement and SEO performance. Links placed higher in the content tend to carry more weight with search engines and are more likely to be clicked by users. Ensure that internal links are integrated naturally within the content to enhance readability and provide value, guiding users to related topics and deeper site engagement​.

Linking to High-Priority Pages and High Converting pages

Identify high-priority pages—such as landing pages or conversion-focused content—and direct more internal links to them. This internal link building strategy ensures that these pages receive more authority and rank higher in search engine results.

One way to identify these pages are to use GA4 to identify what your top high converting pages are and include

Internal Linking for Blogs

Blogs offer a perfect opportunity for internal linking. Each blog post should link to older posts with similar topics, which helps distribute page authority across your site and keeps older content alive. This practice not only improves the SEO performance of individual posts but also enhances the overall user experience by providing readers with additional valuable information​.

Also make sure to have a good balance of internal links that are blog posts and also service/ product pages. As an example, if Alphametic is creating a blog post around the topic of “Interna Linking”, like this one, we can also internally link our SEO services page to this post to create that connection between the important navigational page and this blog post.

Utilize Your Top Backlinked Content to Create Authority by Proxy

You can take your top backlinked content on the site and add internal links to those pages to pass on authority. As an example, you can use a tool like SEMRush and go to “Backlink Analytics” to identify your top backlinked content.

 

At Alphametic, one of our top backlinked pages in our Global Search Engine Market Share page. If we wanted to pass some authority onto our Service pages, we can add a link to that search engine market share page to signal to Google that the service page is also important and authoritative.

Internal Linking Best Practices

To maximize the impact of internal links, follow these practices:

  • Use descriptive and highly relevant anchor text containing keywords related to the linked page’s content.
  • Ensure that internal links are relevant and add value to the user experience.
  • Avoid over-linking a page, as this can dilute the SEO value of the links.
  • Avoid the overuse of “nofollow” links

How many Internal Links Should I have on my Page?

When implementing internal links on your webpage, it’s always important to consider the user experience. As mentioned above, avoid over-linking a page, as this can make your page unappealing to read and dilute the links’ SEO value. 

According to internallinkjuicer.com, “A good rule of thumb is to limit the number of internal links to around five or six per page. This should be enough to give your readers a few options without overwhelming them. When it comes to image links, you can include more than five or six since they don’t take up as much space as text-based links.”

Using Keyword Rich Anchor Text 

Using keyword-rich anchor text is a must for both SEO and user experience. Anchor text should naturally include your target keywords without being overly optimized. This will help Google understand the context of the linked page.

Smart Anchoring is the essence of SEO targeting

In fact, according to a study done by Zyppy.com where they analyzed 23 million internal links across 1800 websites, they found that sites that had pages with at least one exact match anchor had at least five times more traffic than pages without. (source)

Internal Link Analysis for Landing Pages: Ensuring Effectiveness

Before implementing your internal linking strategy, you must conduct an internal link audit. This audit helps you understand the current link structure and identify opportunities for improvement.

Auditing Internal Links: What is an Internal Link Audit?

An internal link audit involves reviewing all the links within your site to ensure they function correctly and effectively to pass authority. It’s a critical step in website optimization as it helps to reveal issues such as pages with no links or broken internal links.

Tools for Conducting an Internal Link Audit

There are several tools available to help you audit your internal links, such as Google Search Console and Screaming Frog. These tools can help you find internal links to a page, identify any broken links, and evaluate the internal link analysis for landing pages.

Key Steps in an Internal Link Audit

  1. Map existing links: Use tools to crawl your website and identify all internal links.
  2. Identify weak or broken links: Ensure all links function correctly and direct to relevant pages.
  3. Prioritize linking opportunities: Focus on linking to pages that are underperforming or essential to your SEO goals.

 

 

 

Tools like Google Search Console can be used to export a report of your top-linked pages internally.

Questions to Consider:
– Are there important pages that aren’t linked enough?
– Are there un-important pages with too many internal links?

 

Tools like Screaming Frog can be used to evaluate your internal linking structure.

Key Issues to be Aware of: Broken Links, Redirected Links, Not Enough/ Too Many Links, Poor/ No Anchors, NoFollow Links, Orphan Pages

Internal Linking During Content Updates

When you update existing content, take the time to review the internal links. Adding links to newer and more relevant articles can improve the visibility and authority of both new and old content. For example, if you’re updating a page about your business’s primary services, updating links to direct to new related articles with updated information can boost relevance, as it is more valuable for the user visiting your site, improving your overall seo content strategy.

Should I Hire an SEO agency to audit my internal links?

To summarize, internal linking is essential to any successful SEO strategy. Conducting an internal link audit, following best practices for building internal links, and continuously optimizing your link structure can significantly improve your website optimization and overall rankings. Additionally, seeking professional help from a search engine marketing expert (such as the team at Alphametic) can ensure that your internal linking strategy aligns with your broader SEM and SEO goals. As SEO processes and strategy implementations become complex, it is best to know that you have experienced SEO pro in your corner.

A Guide to Bing SEO: Why Marketers Must Optimize for Bing to Rank on ChatGPT

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Just as Google has evolved over the past few years, Bing has also made major advancements in its AI search reach and capabilities. In 2025 and beyond, optimizing for Bing SEO is more crucial than ever, as Bing powers ChatGPT’s live search rankings—directly impacting which brands are recommended in generative AI answers.

With more users relying on ChatGPT for commercial queries—such as brand recommendations or comparisons—businesses that rank well on Bing gain a competitive edge, increasing their chances of being surfaced as trusted sources in AI-generated search results. a guide to bing seo

Why Marketers Need to Optimize for Bing & SearchGPT?

While it might seem that Bing simply aims to copy many of Google’s features, there are some key differences and ranking factors all marketers should keep in mind when strategizing their Bing SEO strategy. By focusing on best practices for Bing SEO, businesses can enhance their visibility not only in search results on Bing.com (and its search partners, like Yahoo! and AOL), but also in AI-generated answers on ChatGPT, driving more traffic and conversions in an increasingly AI-first digital landscape

ChatGPT and Bing Market Share in 2025 vs Google

The chart below illustrates the Cross-Platform Share of Search per a recent study conducted by SimilarWeb, Sparktoro, and Datos. While it shows Google’s dominant market share at 83.54%, alternative search platforms, particularly ChatGPT (4.33%) and Bing (1.97%), collectively hold 6.33% of the search market, which is growing rapidly due to the rise in popularity of ChatGPT and AI. YouTube (6.79%) also plays an important role in search behavior. 

AI Chats are used to find information

Not convinced yet? According to a study by NP Digital, Google ChatGPT has gained 30% in market share growth in terms of “question keywords” and is chipping some of that away from Google.

AI chats used to find information

Here are the key takeaways as to why you should pay more attention to Bing (and ChatGPT) in your SEO strategy.

AI-Driven Search is Expanding: ChatGPT’s 4.33% share signals a gradual shift toward AI-driven search experiences. More users are turning to ChatGPT for answers, product recommendations, and commercial queries, reducing reliance on traditional search engines. Some studies show that 30% of searchers turn to AI Chats when they search for questions online.

Bing’s Role in AI Search: While Bing itself holds 1.97%, its integration with ChatGPT means businesses optimizing for Bing SEO will gain visibility in both Bing search results and ChatGPT-generated responses.

Challenges to Google’s Dominance: While Google remains the leader, the rise of ChatGPT and Bing suggests search behavior is diversifying. Businesses must now optimize across multiple platforms—including AI-driven search—to capture audiences beyond Google.

A Guide Bing SEO

Now that you understand the “why,” it’s time to dive into the “how.” Check out our Bing SEO Guide—your ultimate playbook for ranking at the top, not just on Bing, but also on ChatGPT’s AI-driven search results.

From desktop-first indexing to the importance of verifying your website on Bing Webmaster Tools, there are a few fundamental differences in SEO for Bing you need to know about. 

But the biggest opportunity is to leverage data from other sources, such as Google, to inform which transactional keywords are crucial to rank in top 10 on Bing, and also in AI chats.

An example of a particularly effective Bing SEO strategy we are leveraging to future-proof our client’s success includes

Identifying the top-converting keywords on Google (via Google Search Console + Google Ads) and analyzing the rankings on Bing (via Bing Webmaster Tools)

Integrate your Google data to identify your transactional keywords and optimize them for Bing and ChatGPT.

Transactional keywords SEO strategy for Bing and ChatGPT 4

Read on to learn:

  • How Bing rankings power ChatGPT recommendations
  • What to know about OpenAI’s new crawler: OAI-SearchBot
  • How is Bing different from Google’s search engine?
  • Who uses Bing search?
  • What are the key Bing Ranking factors
  • What are the most effective Bing SEO optimization strategies
  • How to execute a Bing SEO strategy based on your time and resources

Bing SEO Rankings Power Chat GPT Live Search Recommendations

One big update was the creation of ChatGPT Search. You can now go directly to ChatGPT and press a new “Search” button, which will pull up ChatGPT results with citations from the web. Below is an example of how it looks when you use ChatGPT Search:

As you can see, Chat GPT’s search features are primarily powered by Bing Search. The citations given by ChatGPT are also the top search results that appear in Bing’s search browser and rich features. 

SearchGPT SEO Bing Ranking Example

OpenAI’s New Crawler: OAI-SearchBot

Another big update is that OpenAI has launched a new crawler called OAI-SearchBot, aimed at improving its search functions within ChatGPT. You don’t need to do anything to be included. This could enhance your site’s visibility in search results within OpenAI features, such as ChatGPT.

While we don’t recommend this option, if you prefer to block OAI-SearchBot from indexing your site, you can disallow it in your robots.txt. This will prevent the OpenAI crawler from accessing your site if you have a valid reason to be excluded. If you want OAI-SearchBot to index your website, ensure there is no disallow directive for it in your robots.txt. 

It’s important to differentiate this new bot from GPTBot, which OpenAI uses for content understanding and training its models. OAI-SearchBot is specifically for indexing content to be displayed in search tasks and not for training its model. 

How is Bing Different From Google’s Search Engine?

Bing and Google are similar on the surface with common features such as Local Packs, Rich Snippets and even AI features. However, there are some key differences between presentation and information that can offer insight into how Bing operates.

Use of AI: As we expanded upon in the first section, Bing uses OpenAI’s GPT-4. Google does not, although Google has Gemini and its own proprietary AI capabilities. Chat GPT is more widely used than Gemini. ChatGPT currently holds 59.2% market share in the generative AI chatbot space, while Google Gemini only holds a 13.5% share (source).

Maps: While Google Maps generally predicts longer travel times, it provides more comprehensive information about your chosen route compared to Bing Maps.

Image Results: Google features a broader array of images, but Bing’s images are of higher quality and include more detailed information.

Special SERP Features: Google offers specialized SERP features like Google Scholar, adding value to its search capabilities.

Broader Local Search Radius: In terms of local search, Bing scans a broader mile area , while Google focuses on closer, more proximate listings to the user.

bing local radius search example

Voice Search: Regarding voice search capabilities, Google Assistant demonstrates better understanding of linguistic nuances, whereas Microsoft’s Cortana excels in speech recognition accuracy.

VPA’s: Voice-powered assistant (VPA) responses on devices like Google smart speakers exclusively utilize Google search results, whereas Bing powers the responses for Siri, Cortana, and Alexa.

SERP Ads: Bing displays fewer ads on its search engine results pages compared to Google.

Example SERP Differences Between Google and Bing: 

Bing Search Example: “SEO Services” keyword searched from Miami

bing local radius search example

 

I am given local pack results for 6 locations and some as far away as 30+ miles.

bing local search example 2

 

We are also given Bing’s version of “People also Ask” which actually starts with Voice SEO as the top question.

Google Search Example: “SEO Services” keyword searched in Miami

google local search example comparison

 

We can see some differences on Google – we get 3 local pack results from Google and they are mostly concentrated on the EAST part of the city where the top ranking result is within 10 miles.

people also ask google example

 

The top question in the people also ask section is “What is an SEO service?

Takeaways:

Empirically, we can see that Bing gives vastly different Local SEO results and also offers different top 10 search results with different topics being prioritized over others. This is only one example, but it showcases how different search results can be across the same keyword. Ranking well on Google is not a guarantee of good rankings on Bing.

Who uses Bing search?

As of January 2025, Microsoft Bing’s search engine market share was 12.23% globally on desktop computers, according to Statista. In the United States, Bing’s market share was 7.85% in February 2024. Bing’s market share in the United States has increased slightly since 2021, when it was 5.97%.. Statcounter GlobalStats reported, however, that Google’s market share was 91.62% globally, while Bing’s was 3.31%, so much smaller compared to other studies. 

Traffic on Bing comes primarily from English-speaking countries, particularly the US, with users typically being educated professionals aged 35-54 with $75,000+ household income(source). In April 2024 Bing announced that its search engine has 140 million daily active searchers. While its main market is the US, it is also popular in other English-speaking countries with the exception of non-English speaking countries like Eastern Europe or Asia. 

Bing Search Engine’s Key Ranking Factors

Desktop First Indexing Approach; This is in sharp contrast to Google’s mobile-first indexing. Bing uses a desktop-first indexing approach, which means it prioritizes desktop versions of websites. 

Bing search powers the Microsoft Search Network, which is a group of search services, including Microsoft sites, Bing.com, Yahoo!, and AOL, Inc. These searches use Bing Search technology and are combined into a single data set below.

microsoft bing desktop market share

 

(Source: seranking.com)

Page Load Time: Similar to Google, Bing values the speed at which pages load, recognizing its importance for a good user experience.

User Engagement: Bing analyzes user interaction metrics to evaluate the effectiveness of search results.

Backlinks and Referring Domains: Bing assesses both the quantity and quality of backlinks. Links from reputable and relevant sources can significantly enhance Bing rankings, while black hat SEO practices like link farming can lead to being removed from Bing’s index. Similar to Google, Bing favors keyword usage in the anchor text for backlinks.

Content Quality and Relevance: For Bing, the relevance, quality, and credibility of content are critical. They have their own quality rater guidelines as well.

Content Uniqueness: Bing prioritizes content that is both fresh and unique. Content created solely to manipulate rankings, especially if machine-generated at scale or without human review, is deemed malicious and may result in penalties.

Local Factors: When delivering search results, Bing takes into account local relevance, such as the pertinence to local searches, the presence of local business information on Bing Places, and the credibility of local directories.

Bing SEO Optimization Strategies

Improving your site’s rankings on Bing requires a more focused strategy than you might use with Google. For example, you may prioritize keywords that you are already ranking highly on Bing to increase visibility on ChatGPT, and you may also want to be sure you are ranking highly on Bing on your top-converting Google keywords. Start by analyzing your ranking data on Bing and then compare it against your Google rankings. Bing’s Webmaster Tools provide unique insights and diagnostics that can help fine-tune the aspects of your SEO strategy tailored to Bing.

Additionally, Moz highlights that Bing values clear keyword signals more than Google, which leans towards context and user intent. Ensuring that titles, meta descriptions, and content are keyword-rich and clearly reflect the site’s purpose is crucial for Bing SEO as well.

Utilizing Bing Webmaster Tools

Bing Webmaster Tools is an essential resource for anyone serious about Bing SEO. It provides tools and reports that help you measure your site’s search performance, along with insights into issues that might impact your rankings. Regularly reviewing these tools can give you a significant edge in optimizing your site for Bing’s search engine. In contrast to Google Search Console, Bing Webmaster Tools gives more detailed error messages and recommendations for on page content.

bing webmaster tools error report example

 

bing webmaster tool search dashboard

Search Performance is a key feature you want to tap into on Bing Webmaster Tools to get insights into the keyword performance and rankings specifically for Bing.

Submitting an XML Sitemap

One of the first things the Bing Webmaster Tool website mentions when discussing ranking factors is submitting an XML sitemap to your Bing Webmaster Tool dashboard. This is even more significant in Bing than in Google, as it seems that Bing goes here first to identify your links and site hierarchy. Verifying your site and submitting a well thought out XML sitemap allows Bingbot (Bing’s crawler) to more easily crawl the site.

bing webmaster tools sitemap tool

Target the Top Performing Keywords from Google

Identifying the top-converting keywords on Google (via Google Search Console + Google Ads) and analyzing the rankings on Bing (via Bing Webmaster Tools) is the biggest ROI quick win you can imagine when optimizing for Bing. 

Step 1: If you are running a Google Ads campaign, download your non-brand keywords report to identify the top conversion keywords (Hint: Make sure you use “Search query reports” or “Exact match” to pinpoint the exact phrase used to generate the conversion).

Step 2: Look up your Google and Bing rankings on these keywords using tools such as Google Search Console and Bing Webmaster Tools.

Step 3: Optimize underperformers on Bing to boost the performance of your transactional content.

Transactional keywords SEO strategy for Bing and ChatGPT 4

Pay Attention to On-Page SEO

On-page SEO is critical when optimizing for Bing. It involves ensuring that all HTML aspects of your page, such as title tags, meta descriptions, and headers, are optimized with relevant keywords that accurately describe your content. Bing values these elements to better understand what the page is about, thus improving your chances of ranking higher.

Claim Your Business on Bing Places

For local businesses, Bing Places offers a robust platform to claim your business and optimize it for local searches. By accurately listing your business, updating contact information, and adding details like business hours and photos, you can enhance your local SEO efforts on Bing significantly. Bing also seems to pull in Local information from Trip Advisor for things like reviews, so claiming and optimizing your trip advisor listing can also influence Bing SERP’s.

bing places homepage

 

(source bingplaces.com)

restaurant bing local search example

 

Bing places significant importance on local SEO, perhaps even more so than Google. For businesses, this means ensuring that location details are accurate, local keywords are incorporated, and local listings are optimized. 

The Influence of Social Signals

Bing openly acknowledges the role of social signals in its ranking algorithm, unlike Google, which remains ambiguous about social media’s direct impact. Social signals are the cumulative likes, shares, and overall social media presence that can be traced back to your site. As said by Search Engine Journal, marketers should leverage this by ensuring their Bing SEO strategy includes robust social media integration like share, visible likes, and especially the presence on platforms like Twitter and Facebook can enhance rankings and visibility on Bing. Make sure you have optimized and complete profiles for all social media platforms you are using and also consider guest blogging as another social signal.

“Exact Match Domains” and “Exact Match Keyword Usage”

Bing places a notable emphasis on exact match keywords and domains in content, distinguishing its algorithm from Google’s. This emphasis means that domains which exactly match a search query can receive a ranking boost, making it an essential consideration for businesses targeting specific keywords.

Backlink Strategies for Bing

While Google has evolved to prioritize backlink quality over quantity, Bing still values the number of backlinks, though the emphasis on quality is increasing. According to the Bing Webmaster Tools website, acquiring a good volume of credible backlinks from older, high authority domains can substantially boost your Bing SEO strategy. Ideally these links should be organic or reciprocal links, since Bing also distrusts link schemes and paid backlinking strategies.

Bing’s Specific Content Quality Guidelines

Bing’s guidelines stress the importance of high-quality, original content. Content that offers real value to users is favored, which includes well-researched, well-written, and easy-to-understand information. Ensuring your content meets these quality guidelines can significantly enhance your rankings on Bing. These rater guidelines are very similar to Google’s, although not as detailed as their rater guidelines.

Charting your course in executing a Bing SEO strategy

As the tides of online search ebb and flow, Bing remains a vital opportunity for those willing to navigate its unique currents. While many principles of good SEO practice are universal, the nuances of Bing’s algorithm require marketers to adapt their strategies to ensure they are not only found but also favored in Bing’s search results.

While the potential rewards of Bing SEO are clear, it’s important to consider the effort versus payoff, especially for smaller businesses. Allocating resources to optimize for Bing means dividing attention from Google, which still dominates search engine usage globally. Is the potential traffic from Bing worth the divided focus? We think yes, but that is ultimetly for you to decide.

Top 8 Digital Marketing Agencies in Miami for 2025

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Miami is home to some of the world’s most innovative and results-driven digital marketing agencies, including ours. Miami has become a thriving hub for a new breed of marketing agency founders due to its diverse business ecosystem, strong tech and startup scene, pro-small-business environment fostered by Miami’s Mayor Francis Suarez, low taxes, and position as a gateway to Latin America.

top 8 digital marketing agencies in miami

Why Miami is the hub for a new generation of digital marketing agency founders

Miami’s diverse landscape and Spanish-bilingual population have historically fueled demand for marketing agencies aiming to expand into Latin American and Hispanic U.S. markets. However, the city’s thriving tourism, hospitality, legal, entertainment, and tech sectors have created a growing need for a new generation of data-driven, AI-powered digital marketing agencies. These Miami stand-out firms specialize in digital marketing services such as SEO, SEM, content strategy, AI automation, web design, and digital advertising.

Miami has also emerged as a hub for a new breed of agency founders who have relocated here to capitalize on the city’s thriving business environment. Agency entrepreneurs like Matthew Capala, founder of Alphametic, and Ryan Stewart, founder of Webris, saw Miami’s potential as a fast-growing digital economy and moved south to build successful SEO-focused agencies. Both founders started their agencies at the same co-working office space in the hip Wynwood district of Miami in 2017, eventually becoming the rising stars of the evolving Miami agency scene. Since their humble beginnings, Alphametic moved to the top floor of the Chase building in Downtown Miami, while Webris transitioned into a remote team.

The ranking factors for choosing the Top 8 Digital Marketing Agencies in Miami

ranking factors

To provide an objective and comprehensive ranking, we evaluated Miami’s top digital marketing agencies based on key performance metrics. These criteria ensure our list is based on real-world results, client satisfaction, verifiable open web data (such as Google Reviews), and industry influence. We listed only agencies that are Miami-based and digitally-native Florida companies. Here are the key ranking factors:

  • Years in business and revenues – Confirms the agency is a reputable company with sustained success. We verified each company using the Florida Division of Corporations Search.
  • The reputation of the founder(s)—Demonstrates that the agency leadership has influence in the digital marketing domain through thought leadership credentials, publishing, speaking, awards, teaching at universities, and a social following.
  • The roster and quality of clients – Evaluates the agency’s experience with reputable brands and diverse industries.
  • Case studies and documented digital marketing results – Showcases real-world success stories and measurable business results delivered to clients.
  • Verified client testimonials – Demonstrates social proof by showcasing satisfied client endorsements.
  • Domain authority –Measures the agency’s website credibility and SEO strength (sourced from SEMrush)
  • Review rating on Google My Business – Reflects client satisfaction and the agency’s reputation in the marketplace.
  • Authority and Trust – Includes accreditations, such as Google and Hubspot Partner status, tap rankings on digital marketing agency curation platforms, such as Clutch, DesignRush, and UpCity, and awards – or other recognitions – the company has achieved, such as Inc 5000 List.

The Top 8 Digital Marketing Agencies in Miami

This ranking highlights Miami’s top digital marketing agencies specializing in SEO, digital advertising, SEM, content marketing, web design, social media, and marketing.

Alphametic

  • Years in Business: Established in 2015 in New York (converted in 2017 to a Florida company), Alphametic LLC has been in business for over 10 years.
  • Client Roster: Includes notable brands, mid-market companies and small businesses, such as Resorts Casino, Hoval, Kollmorgen, She’s Happy Hair, Casino Niagara, Veza Sur, L’Oreal, and Quest Diagnostics.
  • Services Offered: SEO (including audits, content strategy, keyword research, and Spanish SEO), SEM, digital ads, smart content, local marketing, AI automation, web copywriting, CRO, and web analytics.
  • Client Testimonials: Clients have praised Alphametic for their professionalism and efficiency. For instance, Eva Garro, Digital Marketing Specialist at Veza Sur Brewing Co., Miami-born with Latin American roots company acquired by Anheuser-Busch InBev, stated, “They helped us become an authority figure in Google and always give us the best SEO strategy and tips.”
  • The reputation of the founder(s): Matthew Capala, the founder of Alphametic, is a seasoned ex-WPP digital marketing executive and author of “The Psychology of a Website,” which Search Engine Journal rated among the top SEO books of 2014. He is also a dynamic speaker and entrepreneur, contributing significantly to the field by facilitating SEO workshops at Digital Summits over the last 8 years. Early in his career, he taught digital marketing classes as a part-time Adjunct Professor at NYU after obtaining MBA in Marketing from Baruch College.
  • Authority & Trust: Alphametic is recognized as a certified Google Partner agency, certified by Google and Meta Ads, and has multiple recognitions from Clutch, UpSity, and Expertise. Alphametic’s work and insights have been featured in Inc, Forbes, Chicago Tribune, eMarketer, Huffington Post, and Mashable.
  • Domain Authority: 28/100 (SEM Rush)
  • Google Reviews: 5.0 Star Rating based on 18 Google Reviews
  • Miami Office Address: 150 SE 2nd Ave Ste 1411, Miami FL 33131

Alphametic is a 5-Star Rated Digital Marketing Agency in Miami on Google

WEBRIS

  • Years in Business: Established in 2019 as Florida company, WEBRIS LLC has been operating for over 6 years, specializing in digital marketing services for law firms.
  • Client Roster: WEBRIS has collaborated with a diverse range of law firms across various practice areas, including Fetterman Law, PhillyLaw, Fether Law, and Levin & Perconti.
  • Services Offered: The agency provides a comprehensive suite of services tailored to the legal industry, such as Search SEO, PPC, Content Marketing, Local SEO, Link Building, and Facebook Advertising.
  • Client Testimonials: Clients have commended WEBRIS for their effective lead-generation strategies and deep understanding of the legal market. Russell Lorfing, Founder of Lorfing Law, noted, “There is an impressive level of communication and a clear mutual goal of enhancing the site to find results. They are one of the few law firm marketing companies that does not offer excuses but rather solutions.”
  • Reputation of the Founder(s): Ryan Stewart, the Managing Partner of WEBRIS, is a recognized expert in legal marketing and SEO with over a decade of experience. He has authored a book on search marketing titled SEO Blueprint and has experience as a speaker at industry conferences.
  • Authority & Trust: WEBRIS is acknowledged a reputable legal marketing agency, with numerous positive reviews and a proven track record. The agency’s insights and successes have been featured in various industry-related publications, including Fast Company, Forbes and Moz.
  • Domain Authority: 29/100 (SEMRush)
  • Google Reviews: 5.0 Star Rating based on 82 Google Reviews
  • Miami Office Address:8300 NE 2nd Ave Ste 142, Miami, FL 33138

On The Map Marketing

  • Years in Business: Founded in 2009 as Florida Company, On The Map, Inc has been delivering local marketing solutions for over 15 years.
  • Client Roster: On The Map Marketing has partnered with a diverse clientele, including law firms like Stroleny Law, P.A., and Hipskind & McAninch, as well as businesses such as Moss Diamonds and Filter King.
  • Services Offered: The agency specializes in locally focused search engine optimization (SEO), pay-per-click (PPC) advertising, web design and development, and digital public relations.
  • Client Testimonials: Julian Stroleny, owner of Stroleny Law, P.A., praised the agency: “The new site had a beautiful transition from my old site. My Google rankings quickly rebounded.”
  • Reputation of the Founder(s): Chris Brencans currently serves as the CEO of On The Map Marketing agency. He is a nationally recognized local marketing expert leading the company’s ARR growth from $3M → $7.3M (2021 – 2024), according to his LinkedIn profile.
  • Authority & Trust: The agency has received accolades such as being a finalist in the U.S. Search Awards 2023 and is a certified Google Partner.
  • Domain Authority: 41/100 (SEM Rush)
  • Google Reviews: 4.6 Based on 171 Ratings
  • Miami Office Address: 1 SE 3rd Ave Suite 2050, Miami, FL 33131

Absolute Web

  • Years in Business: Established in 1999, Absolute Web Services, Inc. has been delivering digital commerce and marketing solutions for over 25 years.
  • Client Roster: Absolute Web has partnered with a diverse range of clients, including notable brands such as Capezio, Swanson, Lashify, Open Farm, Summer Fridays, The Indoor Golf Shop, Four Sigmatic, Glo Skin Beauty, Cracker Barrel, Cheney Brothers, Modloft, and Athena Club.
  • Services Offered: The agency specializes in ecommerce marketing and development, including Shopify Plus, Adobe Commerce, BigCommerce, WooCommerce, as well as Conversion Rate Optimization, UI/UX Web Design, SEO and PPC.
  • Client Testimonials: Clients, such as Barrett Wolf, CEO of Wolf Co Real Estate, have praised Absolute Web, “The results were phenomenal. We’re so incredibly thankful to Roman and his team.” Similarly, Emilio Charpentier, Ecommerce Director at Grand Western, noted, “It was very easy for us to bring our ideas and put them to practice by collaborating with Absolute Web Services.”
  • Reputation of the Founder(s): Roman Yoffe, Absolute Web’s Founder and CEO, has over 20 years of digital marketing experience. He has contributed to Forbes and is a frequent speaker at ecommerce events, such as EEE Miami.
  • Authority & Trust: Absolute Web has become an award-winning agency, including being named one of America’s Fastest Growing Private Companies by Inc. 5000 for the fourth year in a row.
  • Domain Authority:  31/100 (SEM Rush)
  • Google Reviews: 4.9 Based on 115 Google Ratings
  • Miami Office Address: 2875 NE 191st St UNIT 404, Miami, FL 33180

Outsmart Labs

  • Years in Business: Established in 2013, Monabuzz LLC DBA Outsmart Labs has been delivering digital marketing solutions for over 12 years.
  • Client Roster: Outsmart Labs has partnered with a diverse range of clients, including notable brands such as Hilton, Bosch, Corsair International, and NeuroSpa.
  • Services Offered: They are a full-service agency, which means that their team provides a comprehensive suite of digital marketing services, including content marketing, creative content production, digital strategy, email marketing, performance marketing, social media, and web design.
  • Client Testimonials: Clients have commended Outsmart Labs for their work. Veronica B., a Marketing Manager, stated, “Outsmart Labs truly exceeded expectations with their content marketing and SEO services with unparalleled expertise and dedication.”
  • Reputation of the Founder(s): David Azar, Co-Founder & CEO of Outsmart Labs, has been a digital marketing innovator since creating the world’s first e-commerce site for a professional sports team at 16. He is a Forbes Business Council member and Board Member at French Tech Miami.
  • Authority & Trust: Outsmart Labs is recognized for its data-driven approach to digital marketing and has received multiple accolades, including being selected by Google as a Top Rising Agency in the US.
  • Domain Authority:  22/100 (SEM Rush)
  • Google Reviews: 4.9 Based on 96 Ratings
  • Miami Office Address: 14 NE 1st Ave, Suite 1401, Miami, FL 33132

Digital Silk

  • Years in Business: Registered as a Miami company in 2019 as Digital Silk Inc
  • Client Roster: Digital Silk has worked with high-profile brands such as SONY, Northwestern University, Procter & Gamble (P&G), EV Universe, SNP Therapeutics, Xerox, and New York University (NYU).
  • Services Offered: The agency provides a comprehensive suite of services designed to drive measurable growth, including branding strategies, custom web design, e-commerce development, SEO & content marketing, social and paid advertising.
  • Client Testimonials: Digital Silk has accumulated a number of endorsements from clients, including Ivana Kljajic-Peric from Smart Software Solutions, who praised the agency for “helping us increase traffic by 200% and attract more qualified leads.”
  • Reputation of the Founder(s): Gabriel Shaoolian, the founder of Digital Silk, is a seasoned digital expert with a career spanning over two decades. Prior to establishing Digital Silk, he founded Blue Fountain Media in 2003. He is a media columnist and contributor in Forbes, Huffington Post, New York Times, American Express Open Forum and Ad Week.
  • Authority & Trust: Digital Silk is recognized for its data-driven approach to digital marketing and has received multiple accolades, including being named one of the best web design companies by Forbes in 2024 and a highly-rated agency on DesignRush.
  • Domain Authority:  48/100 (SEM Rush)
  • Google Reviews: 4.8 Based on 32 Ratings
  • Miami Office Address: 18851 NE 29th Ave Suite 1011, Miami, FL 33180

Heyday Marketing + PR

  • Years in Business: Established in 2015, Heyday Marketing LLC has delivered comprehensive digital marketing solutions for over 10 years.
  • Client Roster: Heyday Marketing has partnered with various clients, including brands such as DoorDash, Toyota, Kae Sushi, Dental American Group, Jai-Alai, and Plaza Coral Gables.
  • Services Offered: The agency provides a comprehensive suite of digital marketing services, including digital advertising, influencer marketing/PR, media buying, web design & development, SEO, and branding.
  • Client Testimonials: Clients have had positive experiences with this agency. Alejandro Puga noted, “Heyday has a team of professional and creative people dedicated to listening to you, understanding your culture, and displaying it on your social media accounts in an engaging and entertaining way that keeps your guests, employees, and yourself always connected.”
  • Reputation of the Founder(s): Prior to co-founding Heyday Marketing, Maria Fernanda Graterol was the producer and reporter Globovisión. Eduardo Moya is the CMO. He was named 2022 Power Player by Miami Modern Magazine, 2022 Men of Influence by Lifestyle Magazine, 2022 Hispanic Leader, and 2023 Ocean Drive Man Of The Hour. 
  • Authority & Trust: Heyday Marketing has received multiple accolades, including being named to the Inc. 5000 list of fastest-growing companies in America in 2022 and receiving the Inc. Best in Business award the same year.
  • Domain Authority: 20/100 (SEMRush)
  • Google Reviews: 4.9 Rating Based on 105 Reviews
  • Miami Office Address: 141 Sevilla Ave, Coral Gables, FL 33134

ROAR Media

  • Years in Business: A Florida company since 2008, Roar Media, LLC has been delivering comprehensive digital marketing solutions for over 17 years.
  • Client Roster: Smash Interactive Agency has collaborated with a diverse range of clients, including Royal Caribbean Cruise Lines, World of Hyatt, LATAM Airlines, City Furniture, and Aventura Mall.
  • Services Offered: Roar Media provides a full-scale suite of digital marketing services, including creative, branding, digital ads, social media, content, and PR.
  • Client Testimonials:  Roar Media consistently delivers high-impact marketing strategies with data-driven insights, as highlighted by Chad Gropse, Sr. Global eCommerce Platform Director at Royal Caribbean Cruise Lines, who praised them for ‘leveraging an innovative technology stack, applying industry best practices, and course-correcting based on data-driven insights to drive measurable results.’
  • Reputation of the Founder(s): Jacques Hart serves as the President and CEO of Roar Media. Under his leadership, the agency has grown to become a fully integrated marketing firm. Before establishing Roar Media, he worked in senior management positions overseeing digital operations at Knight-Ridder, Televisa, and FOX Media. As CEO of Roar Media
    Authority & Trust: Roar Media has received multiple accolades, including #1 Ranked Independent Agency in South Florida, Inclusion in the Inc. 5000 list of fastest-growing private companies, Google and Meta Partner Agency status, SABRE Finalist Award and Top 20 Offices in South Florida.
  • Domain Authority: 24/100 (SEMRush)
  • Google Reviews: 4.8/5 based on 8 Reviews
  • Miami Office Address: 55 Miracle Mile, Suite 330, Miami, FL 33134

Did we miss any reputable digital marketing agency in Miami that should be included on this list?  Drop a comment to let us know.

HubSpot’s SEO Crash: Unpacking the 75% Decline in Organic Search Traffic (Hint: AI)

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HubSpot’s SEO decline has recently become a hot topic in the SEO community.

Considered a B2B SEO powerhouse with a whooping 81 Domain Authority score and over 120 million backlinks, Hubspot’s SEO traffic nosedived by a staggering 75% in two years.

According to SEMrush, the company boasted 24.4 million organic traffic in March 2023, solidifying its reputation as a gold standard in blogging for SEO and inbound marketing. However, by January 2025, that number had plummeted to just 6.1 million, leaving many wondering what went wrong.

hubspot crashing seo traffic drops

SEO gurus are divided on the cause of HubSpot’s decline. Some blame a lack of topical authority, while others point to thin content or Google’s recent algorithm updates—December 2024’s core and spam updates, along with the November 2024 core update.

Undoubtedly, Google no longer rewards sites for casting a wide net in search rankings and is prioritizing high-quality, deeply relevant content. HubSpot’s broad content strategy, which included topics like famous quotes and resignation letter templates, likely lacked the topical depth Google now favors. However, the causes of such a steep drop are much deeper than that… and all roads point to AI.

How AI Overviews in Google Contributed to HubSpot’s SEO Decline

One major factor behind HubSpot’s sharp drop in organic traffic is Google’s AI Overviews, a feature that generates AI-driven answers directly in search results. This change significantly impacts websites that rely on informational, top-of-funnel blog content for organic traffic.

AI Overviews Reduced Click-Through Rates from Blogs

AI Overviews provide users instant answers to their queries without requiring them to click on a website. HubSpot’s content strategy heavily relied on ranking for high-traffic, broad-topic queries (e.g., “how to optimize blogging for SEO”). These are precisely the types of searches where AI Overviews can summarize information and satisfy user intent without directing them to a Hubspot webpage that otherwise would have ranked #1 under Google’s search bar.

Hubspot AI Overview Example

 

Devaluation of Upper-Funnel Blog Topics

Due to the impact of AI, HubSpot’s strategy of targeting low-depth, high-volume topics is now less effective, as AI-generated summaries remove the need for users to visit a general blog post for basic answers.

The SEO Playbook Has Changed: Adapt or Fall Behind

For years, HubSpot successfully played the SEO game by leveraging blogging to optimize for search volume rather than the deep topical authority of more transactional content. AI Overviews are changing the landscape by:

  • Eliminating traffic for broad, easily summarizable content
  • Favoring in-depth, expert-led content over high-traffic generic topics
  • Reducing the effectiveness of high-volume, top-of-funnel keyword targeting

For marketers and SEO professionals, the lesson is clear: optimizing for AI-era search means focusing on high-quality, transactional content—rather than just popular questions or informational blog content with high traffic volume.

Over the last two years, I’ve been preaching to marketers to cut their overreliance on blogging for SEO, whether working with our clients at Alphametic or teaching SEO workshops at the Digital Summits. Tactics that have worked for you in the past are no longer sustainable.

Transactional Keywords > Blog Keywords

A BrightEdge study found that certain types of queries are more likely to trigger AI Overviews, while others are less likely:

  • Queries that are more likely to trigger AI Overviews include “Best,” (+50%), “what is,” (+20%), and “how to” (+15%)
  • Queries that are less likely to trigger AI Overviews include “Vs” (-20%), brand-specific (-15%), and general product (-14%)

One thing is clear: you are better off spending your time and resources optimizing for the transactional keywords related to your products/services or the industries you serve.

AI keyword funnel

Google is less likely to show AI Overviews on lower-funnel keywords because the searchers’ intent is not to read a long overview; they are ready to transact. When we develop an SEO strategy for our clients at Alphametic, we first try to understand the ratio of blog content to transactional content on their websites. Why? Because optimizing for transactional content is more profitable and sustainable than putting all your efforts into your blogs.

Transactional SEO content B2B

This doesn’t mean that blogging is dead, but “blogging for SEO” is certainly challenged by AI Overviews. Blogging remains an effective piece in your SEO toolbox when used strategically (example: internal linking, building authority, targeting niche keywords, etc), but make sure you put your transactional content first.

Futureproof your SEO Strategy with Transactional Content

While blogs have long been a staple of content marketing, the landscape of SEO has shifted. Optimizing transactional content—such as service pages, product pages, and landing pages—often delivers higher ROI than relying on blog content. Here’s why:

Higher Conversion Potential

Transactional pages are designed to convert visitors into customers. Unlike blog posts, which often attract top-of-funnel traffic with low purchase intent, service and product pages directly align with commercial and transactional search intent, making them more valuable for business growth.

Google’s Focus on Search Intent

Google’s algorithms prioritize matching content to user intent. When someone searches for “best CRM software” or “buy project management tool,” Google favors product pages, review sites, and direct solutions—not blog posts explaining “What is a CRM?” Optimizing transactional pages ensures you’re ranking for high-intent keywords that lead to conversions rather than just informational traffic.

AI Overviews Are Disrupting Blog Traffic

With Google’s AI Overviews and featured snippets providing direct answers, many blog-style queries no longer drive as much organic traffic. However, AI-generated results are less likely to replace product and service pages, as users still need to visit a site to make a purchase, request a quote, or book a consultation.

Long-Term SEO Stability

Transactional pages tend to be more evergreen than blog posts, which often need constant updates to remain relevant. A well-optimized product or service page can consistently rank and generate revenue without the need for frequent content refreshes.

Here is an example of one of Alphametic’s clients that benefited from this strategy:

B2B SEO Transactional content case study

Has your SEO strategy evolved due to Hubspot’s SEO traffic drop and AI overviews?

Global Search Engine Market Share in the Top 15 GDP Nations (Updated for 2025)

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Global Search Engine Market Share in 2024

Density map of search engine market share in 2024

Search Engine Market Share Measurement Methodology:

A list of the 15 nations with the largest nominal GDPs in the world (as of 2025) was compiled. StatCounter was then used to calculate the search engine market penetration percentage within those nations. The resulting percentages were rounded to the nearest tenth, and the top 5-6 search engines were reported.

StatCounter’s web analytics service has tracking codes installed on more than 2 million sites globally. “These sites cover various activities and geographic locations. Every month, we record billions of page views to these sites. For each page view, we analyze the browser/operating system/screen resolution used, and we establish if the page view is from a mobile device. For our search engine stats, we analyze every page view referred to by a search engine. No artificial weightings are used. We removed bot activity and made a small adjustment to our browser stats for prerendering in Google Chrome. Aside from those adjustments, we publish the data as we record it.” – StatCounter FAQ

We chose not to utilize ComScore for this exercise, which uses a different tracking methodology and relies more on user panels. ComScore data shows higher market shares for Bing/Yahoo! in the US.

In this post, we’ll share the percentage of market penetration of individual search engines across the top 15 GDP countries.

Global Search Engine Market Share 2025 Report Summary:

According to Statcounter, Google continues to lead the pack within the United States, with a 9% increase since 2014. Bing and Yahoo comprise most of the resulting percentages, with approximately 10% of the combined market share. Although, compared to the other nations on this list, Google has a higher penetration in 9 other countries. In China, Google has been eliminated from the top 4 search engines, compared to ranking in the top 4, with 1.5% of the market share in 2020. Search engine Baidu takes the lion’s share in China at nearly 53%, compared to 70% in 2020. Yahoo! continues to demonstrate a strong presence in Japan. There has also been growth in search engines that were not ranking in 2020, including Naver – which now has the second-highest search engine market share in South Korea. 

If Eastern Europe is a strong market for your brand, make sure to pay attention to Yandex, the search engine market leader in Russia. Google has a 30% search market share, the second highest in Russia, compared to 45% in 2020. Nonetheless, with over 90% market share, Google dominates the search engine landscape in most of the top GDP nations in the world, including India, Germany, Mexico, Spain, Brazil, Italy, and Australia.

When you’re thinking globally, Google is a great start. But, depending on your market, you might find that you need to pivot your SEO efforts into a different search engine altogether, such as Bing, Baidu, or Yandex, to capture the largest amount of traffic. Use the 2025 data below to determine your next global SEO strategy.

Global Search Engine Market Share in 2024

1. Search Engine Market Share in the United States

Google: 87.93%

Bing: 7.09%

Yahoo!: 2.50%

DuckDuckGo: 2.04%

YANDEX: 0.19%

AOL: 0.09%

2. Search Engine Market Share in China

Baidu: 52.61%

Bing: 30.03%

Haosou: 7.47%

Sogou: 3.9%

Shenma: 2.45%

Google: 2.29%

3. Search Engine Market Share in Japan

Google: 80.20%

Yahoo!: 10.18%

Bing: 8.19%

DuckDuckGo: 0.39%

YANDEX: 0.38%

CocCoc: 0.25%

4. Search Engine Market Share in Germany

Google: 89%

Bing: 6%

YANDEX: 1.44%

DuckDuckGo: 1.13%

Yahoo: 1.11%

Ecosia: 0.95%

5. Search Engine Market Share in United Kingdom

Google: 94.4%

Bing: 3.33%

Yahoo!: 1.26%

DuckDuckGo: 0.55%

Ecosia: 0.20%

Yandex: 0.16%

6. Search Engine Market Share in France

Google: 88.03%

Bing: 5.89%

YANDEX!: 1.74%

Yahoo!: 1.4%

Ecosia: 1.28%%

DuckDuckGo: 0.88%

7. Search Engine Market Share in India

Google: 97.59%

Bing: 1.38%

Yahoo!: 0.53%

DuckDuckGo: 0.43%

Yandex: 0.03%

Ecosia: 0.02%

8. Search Engine Market Share in Italy

Google: 92.91%

Bing: 4.37%

Yahoo!: 1.31%

DuckDuckGo: 0.59%

Yandex Ru: 0.37%

Ecosia: 0.28%

9. Search Engine Market Share in Brazil

Google: 93.61%

Bing: 4.66%

Yahoo!: 1.36%

Yandex: 0.19%

DuckDuckGo: 0.19%

Ecosia: 0.02%

10. Search Engine Market Share in Canada

Google: 90.48%

Bing: 5.83%

Yahoo!: 1.76%

DuckDuckGo: 1.18%

Yandex: 0.2%

Ecosia: 0.09%

11. Search Engine Market Share in South Korea

Google: 52.14%

Naver: 41.18%

Bing: 3.56%

Daum: 1.31%

Yandex: 0.58%

CocCoc: 0.53%

12. Search Engine Market Share in Russia

Yandex: 68.36%

Yandex: 30.11%

Bing: 1.01%

DuckDuckGo: 0.3%

Yahoo!: 0.11%

Mail.ru: 0.04%

13. Search Engine Market Share in Spain

Google: 95.74%

Bing: 2.74%

Yahoo!: 0.82%

DuckDuckGo: 0.38%

Ecosia: 0.13%

Yandex: 0.11%

14. Search Engine Market Share in Australia

Google: 95.74%

Bing: 2.74%

Yahoo!: 0.82%

DuckDuckGo: 0.38% 

Ecosia: 0.13%

Yandex: 0.11%

15. Search Engine Market Share in Mexico

Google: 88.33%

Bing: 8.8%

Yahoo!: 2.4%

DuckDuckGo: 0.19%

Yandex: 0.13%

Ecosia: 0.08%

This article was originally written in 2018 and has been updated with new data for 2025.

When we originally wrote this article in 2018, the stats for global search engine market share looked very different from what they do today in 2025.

As you can see, a lot can change in International SEO in six years. It’s easy to get overly focused on Google when there are other search engines that capture market share around the world, especially if you are in charge of an Enterprise-Level SEO strategy. 

global searche ngine market share infographic 2018

What’s the biggest opportunity in SEO in 2024?

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🚨 What’s the biggest opportunity in SEO in 2024? 🧠

*** Optimize your content for AI engines to recommend your products or services ***

It’s a significant opportunity because early adoption can give you a tremendous advantage. On the other hand, failing to adopt now means missing out on this moment entirely. AI is a powerful tool in the SEO arsenal, but it’s not the magic bullet. To truly succeed in the SEO game, you need a mix of AI-powered efficiency and human creativity. And maybe a dash of curiosity, too…
AI biggest opportunity in SEO in 2024

AI Trends and Strategies for SEO in 2024

Here is a round-up of SEO AI trends and strategies to explore to get ahead:
  • AI Overviews in Google (Generative Search Experience)
  • The Impact on Zero-Click Searches
  • The Changing Nature of Searcher Behavior in the Age of AI
  • Leveraging AI in Programmatic SEO
  • Predictive AI Analytics for SEO (Akikko)
  • Generative AI Tools and Strategies (ChatGPT, Gemini, etc)
  • AI-Powered Conversational Answer Engines (Perplexity)
  • Prompt Engineering (First-party data, Frameworks)
  • Using ChatGPT in Technical SEO Audit
  • Developing AI-infused Web Content Strategy without the Fear of Google’s AI Spam Penalty

AI Education for SEOs in Marketers in 2024

If you are a marketer looking to level up your SEO game by using the latest AI tools and strategies, join Alphametic’s “SEO in the Age of AI” Masterclass at the Digital Summit Series on 7/31 in Washington, DC. Our Founder, Matthew Capala, will be firing on all cylinders! (Use the discount code SPEAKER300 when you book your seat)

This immersive workshop covers the latest AI-driven SEO strategies to futureproof your marketing plan and get ahead of the competition. From AI tools for content strategies to the latest AI trends affecting the search engine results landscape, participants will identify the key opportunities and leave with an actionable playbook to champion AI transformation at their organizations.

Actionable tactics you can apply after this session:

  • Learn the latest AI trends and tools that are redefining the SEO strategy in 2024, and beyond
  • Discover effective ways to incorporate SEO prompts into AI tools, such as ChatGPT and Bard, to increase the efficiency and quality of your deliverables
  • Futureproof your success by adapting to the recent Google changes and AI trends to position your strategy ahead of the evolving algorithm (and the competition)
  • Adapt your strategy to the new AI-driven search, such as Google’s Generative Search Experience
  • Optimize your SEO process and workflows by onboarding AI
  • Leave this session with an actionable playbook of AI prompts to implement right away!”

AI biggest opportunity in SEO in 2024

You can also follow the Marketing AI Institute for the latest developments in AI. Marketing AI Institute is a media, event, and online education company making AI approachable and accessible to marketing and business leaders around the world.
If you are a business looking for a trusted partner to help you onboard the latest AI tools to optimize your marketing, get in touch with our team at Alphametic here.

SEO in 2023: The #1 Trend (AI) and Our Prediction

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With the rapid advancements in AI technology, it’s now possible to automate many tedious and time-consuming SEO tasks. New AI-powered chatbots show great potential for revolutionizing the SEO industry in 2023, but you must understand their impact on search results first…

Google has a long-standing policy of rewarding high-quality content, regardless of whether humans or machines produce it, but using AI content with “the primary purpose of manipulating ranking in search results violates Google’s spam policies” (Source: Google).

From optimizing your headlines and meta descriptions to improving the readability and relevance of your content, AI copywriting tools can take your SEO strategy to the next level… with your guidance. Understanding Google’s outlook on AI-generated content will be key as we head into this new era of search AI.

Luckily for us, Google just made a statement about their take on AI-Generated content. SearchEngineJournal covers the latest update and helps “set the record straight” with an in-depth review, most of which is included below. 

Google's guidance on AI-generated content

(Image Source: developers.google.com)

So, what does this mean for SEO in 2023 and beyond? 

Utilizing AI software, such as ChatGPT, to assist in content development will be the #1SEO trend, but using it correctly will establish the real winners.

Key Takeaways:

  1. When using AI tools, create only people-first content and follow Google’s newly revised Google E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness).
  2. Insert anecdotes and curate AI content in a way that it’s different and unique to you, adding distinctive value and originality.
  3. Maintain credibility with your audience by noting when there is substantially AI-generated content.
  4. Do not use ChatGPT to develop high-volume, low-value content to influence search results. This will violate Google’s spam policies.

Examples of Using ChatGPT as a Tool for SEO:

  1. Creating Outlines for Content
  2. Creating Headlines
  3. Keyword Research Ideas 
  4. Assisted Content Development
  5. Generating Meta Titles & Descriptions 

chatGPT Example

(Image Source: chat.openai.com)

If you want to stay ahead of the curve and unlock the full potential of AI for your SEO strategy, now is the time to pay attention. Remember, only let these AI tools do some of the work. Make sure to lead the process. You need to be in the driver’s seat.

Reach out to us at Alphametic and let us know if you found this helpful or if you’re interested in discussing how you can implement AI into your marketing workflow.

Black Friday SEO Strategy Checklist for eCommerece

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black friday seo checklist

This time of year tends to sneak up on even the most organized marketing teams. The heat of summer barely wears off and you’re already moving on to the holidays! For Ecommerce, most companies make the majority of their revenue in the last quarter of the year. If you’re part of an organization’s marketing team, a Black Friday ecommerce strategy is a vital part of the overall efforts. Let’s take a look into how Black Friday SEO can be incorporated into your brands marketing mix every year and how to win the holiday rush with it.

Why do You Need an eCommerce SEO Strategy for Black Friday?

At the end of the day, paid advertising is not enough. On average, a user is more likely to click on a search result if both a Google Ad and an organic blue link are present on SERP’s. So, making sure that “black friday” related keywords in your niche are serving up your organic landing pages will be a key factor. 

Also, Black Friday on its own is a huge keyword modifier, but there is a ton of volume around long-tail keyword phrases for Black Friday and even a branded strategy. For example, for people who know your brand, they are most likely going to type in something like  (“Brand name” black friday”) and you want to get your promotions in front of them as easily as possible. Let’s look at some data around SERP’s that is relevant to know for creating a strong Black Friday strategy. 

Black Friday SEO Data

  • 67% of searches resulted in a zero-click search in 2021 for the keyword “black friday 2021 (Similar Web Data, 2022)
  • 98.83% of clicks were on ORGANIC results during black friday (Similar Web Data, 2022)

Similar Web Data black friday 2021

(Similar Web Data, “black friday 2021”, pulled October 2022)

SEMrush most popular categories of Products for Black Friday

(SEMRush, November, 2021)

  • Black Friday as a search term begins to gain traction around October (Google Trends, 2022)

black friday google trends chart

(Google Trends, 2022)

This data shows that people start to research and become interested in Black Friday around October and are still mostly clicking on organic results. With the advent of product image search, rich results, and other enhancements to SERP’s it is more important than ever to have a well-rounded product strategy year-round and especially for Black Friday.

Without further ado, here are our Black Friday SEO tips to get your brand ready for this holiday season!

Step-by-Step Black Friday SEO Checklist and Tips

1. Start Planning Early

As mentioned above, users start searching for Black Friday deals by mid to late October. This time frame should be used to prepare your email lists, and any technical issues on your site. You don’t want a site that’ll crash on Black Friday!

Begin planning at the end of summer for any creative assets that need to be created as well as any approvals that need to get done.

Black Friday oogle trends chart

(Google Trends, October, 2022)

2. Create a Dedicated Landing Page

If you can create a dedicated Black Friday landing page, this ensures you’ll be found on any branded searches or local searches. You can also use this landing page for Google Ads.

This page doesn’t disappear after Black Friday, you need to keep the URL. The page will build value over time, and will only need a content refresh on a yearly basis.

Make sure to NOT INCLUDE THE YEAR IN THE URL. This is important because you want to be able to reuse the URL next year. Only change the year in the page titles, meta descriptions, headers, and throughout the body copy, but never the URL of the landing page.

3. 302 Redirect Black Friday Landing Page or Keep Live the Whole Year

It is vital that this landing page builds a history over time. The way to do this is to start the page and after Black Friday/ Cyber MOnday, either 302 redirect the page to temporarily redirect to somewhere else only our site, or just keep it live but not too visible on the site. 

We recommend 302 redirecting since it doesn’t confuse the end user and you can redirect the user to the homepage or an evergreen sales page.

4. Add a Link to the Black Friday Page to the Main Navigation 

This ensures a higher CTR to the page and is an immediate indicator to Google that it’s one of the most important pages on your website. Anything on your main navigation will get more eyeballs. After Black Friday and Cyber Monday are over, it can be removed from the navigation.

5. Homepage Updates

Create creative and clear sales messaging above the scroll to capture users when they enter your site. You want to keep the Call to Action above the fold for Black Friday.

You can feature your main promotion or some kind of creative that details all the sales in different product categories. 

6. Change metadata during Black Friday and Cyber Monday

Change metadata on the homepage to reflect the Black Friday sales. The Black Friday Page can be updated slightly to “Happening Now!”  or something with urgency, like “Black Friday sale ending soon!”, “Save 50%” or “Best Sale of the Year”.

She's Happy Hair Black Friday Google SERPs

(Google SERPs, October, 2022)

7. Make Sure all Products Have Complete Product Schema and That the Product Tag Appears in Google Image Search

With google image search becoming more relevant, it’s less likely your customers will click on a blue link on SERP immediately. Manu users will go to Google Image Search.

72% of U.S. consumers search for visual content before making a purchase. Check tools like Google search console and check if your products are pulling impressions and clicks for “Product Results” under “Search Appearance”:

google search console product results

(Google Search Central Blog, 2019)

Shopify will usually automatically create some schema for products uploaded to the site, but it’s usually not complete. Double-check that all fields are completed for the schema so all elements can be shown, like ratings, price, descriptions, etc… You can use technicalseo.com to create manual code for a product.

She's Happy Hair Shopping Ad SERPs

(Screenshot from Google, October, 2022, “She’s Happy Hair”)

8. Gift Pages

The Black Friday page isn’t the only page that should be added, during the holiday season consumers have come to expect gift guides and curated filtering options on eCommerce websites. Examples of pages to add include:

  • Gift Sets
  • Gifts under “$50”, “$25”, etc..
  • Gifts for Him/ Her

The more variations and options the better, this way you can capture keywords around specific groups people are searching for gifts for.

Nordstrom.com homepage Holiday Gifts

(Nordstrom.com homepage, 2022)

9. Email (or Text) Sign Ups

Before Black Friday gets started, you want to make sure you capture as many emails/phone numbers before that date so you can blast out sales emails the week of Black Friday. Email is still the leading channel in terms of conversions and returns on spend.

This moves consumers further down the sales funnel and allows you a captive audience on Black Friday and Cyber Monday.

Build off of existing data from previous customer segments and campaigns 

  • VIPs by lifetime value 
  • Back Friday/Cyber Monday Purchasers from the previous year
  • Engaged users with above-average email open rate 
  • Core email list (remove inactive subscribers) 

Over 116.5 million emails were sent on Black Friday 2020, so make sure your captive audience is able to see and click on yours!

10. “Best Sellers” categories

There is a lot of overwhelm on a normal day, and Black Friday ramps that level to 100 for customers. Curate their buying options by featuring great deals on best sellers. Having your best sellers tagged on the website will increase clicks to those products.

Sephora.com Best Sellers

(Sephora.com, 2022, “Best Sellers”)

11. Create Synergy between your marketing channels

All marketing campaigns are carefully choreographed dances. All the players need to hit their mark for it to be a success. Make sure all channels are aligned and communicate the same message.

  1. SEO – follow the checklist above
  2. Email – plan your messaging way in advance and align it with sales messaging
  3. Social – announce sales, countdowns, 
  4. Paid – create strong Black Friday branded campaigns, as well as focus on high-converting products. Utilize your best-converting keywords from paid ads to inform your keyword targeting strategy for SEO

Bonus Tip – Install a BNPL (Buy Now Pay Later) Option

This tip is both a conversion and SEO tactic. When online retailers added a buy now pay later option to their checkout process, their revenue increased by an average of 20-30% and increased total checkout prices by 30-50%!

We witnessed this phenomenon ourselves with one of our clients: their revenue DOUBLED YoY on Black Friday and overall SEO increased with it for months after installing a BNPL provider. This can be a quick way to increase your sales during the holiday season. 

A Black Friday SEO strategy isn’t made in a day, but if you start now you can have a well-oiled machine for the highest revenue-making time of the year. 

Happy Holidays!