4 Reasons to Love Rank Ranger for SEO

When it comes to SEO tools, there’s too many to count. SEMRush, Moz, Majestic, AHrefs, Ubersuggest, Keyword Planner, Screaming Frog, keywords.io, Answer the Public, and on and on and on…

One of the struggles that every SEO faces is how to organize all this information and report on data. A hodgepodge of charts and graphs from various tools with completely different API’s is not the most effective, or time-efficient, way of reporting data. 

Recently, we had the opportunity to review a tool which seemed too good to be true. Why? Because it meant that I could reduce my daily open tab number from twenty, to just one. Imagine, only needing one tab to view all the data you need for all your clients!

This tool does many things, but here are the four main reasons why I love Rank Ranger: 

Fast, Easy Set-Up of Keyword Campaigns

The rank tracker tool for keyword tracking is much easier to set up and more powerful than any tool I’ve used before. Their easy to use upload sheet has you input the keyword, as well as a corresponding “tag” for each keyword. For example:

Keyword: SEM Services

Tag: Alphametic – SEM

Keyword: search engine market share

Tag: Alphametic – Blog

You can then create reports ONLY for a specific tag. If I wanted to separate all SEM keywords and view position changes and corresponding landing pages, I just filter the “Rank Tracking” report by keyword tag.

rank ranger tag filtering

And one of the best features is that tracking a keyword on mobile and desktop doesn’t count as two keywords. You not only extend the value of whichever package you choose, but it makes the setup much less complicated, since you can filter all charts by search engine device as well.

rank ranger filtering by search engine

One Stop Shop Reporting

Automation and time management. I just customize one dashboard and everything is at my fingertips.

For example, they allow each campaign to have a “Marketing Dashboard”. You can create multiple tabs, all connected to different tools.

For Example:

Marketing Dashboard tabs rank ranger

Here, I have Google Search Console, Google Analytics, Keyword position tracking, and a competitor report all in one tab. You can also connect Google Ads, and Google my Business to this report.

More Competitive Data

The competitor analysis tool is more advanced than any other tools I’ve used. You’re able to compare yourself to competitors at the keyword and landing page level, as well as having a more crystal clear dashboard to view keyword gaps. Typically, you have to set up a campaign or a project to view this data in other tools if you want to compare yourself to a specific competitor, but Rank Ranger let’s you see keyword data from the get go.

Here is how the keyword tracking looks when you set up your keywords and designate a competitor:

rank ranger competitor keyword rankings

Also, when doing initial research, not only can you see which keywords a competitor ranks for, but which keywords you have in common, and which landing pages the keywords correspond to. 

Common keywords rank ranger

Unlimited Customization

Almost unlimited customization and report functionality. I have yet to look for a feature or type of filtering for a report that I couldn’t do.

As an example, I wanted to view every single kind of chart/ data point I viewed for a client in one place. For example, at Alphametic, we like to filter out the blog landing pages from the rest of the site, as well as the specific industry guides we have created to evaluate their individual performance for the last month:

In one place, I have a tab for google search console report, google analytic reports, Rank tracking, and more with the exact filtering I need. You can also add paid search data and local GMB data in these reports if you have local clients.

Sometimes, I just want to see keyword performance for the whole website:

keyword performance sc rank ranger

Top Overall Landing Pages:

rank ranger top landing pages sc

Usually, I would have to filter everything in search console and have analytics open in a separate tab, but with these reporting features I can create a template for the marketing dashboard, then set it and forget it. 

Where this tool really stands out is on scaling. I was able to create a one-stop shop report for myself as an account manager for a specific client. But what do I do with the rest of my clients?

Easy. I copy the template, save it, and it can be automatically applied to every other client you have within Rank Ranger

Let’s say you want to give a client a customized reporting dashboard. You can also change the look of the dashboard to whatever you like through their development services. They also have code input features for you to update the HTML and CSS files:

rank ranger report customization

Within Rank Ranger, you can upload a new client and have them plugged in under 20 minutes. You just have to connect their google tools, add the templates you created and voila! They’re set up!

In summary, Rank Ranger is a powerful tool which allows you to get more done at a greater value than many SEO tools currently on the market. They have some limitations when it comes to non-English keywords for example and their keyword research tool is not expansive, but if you’re an analyst or account manager that is constantly having to go to several tools to look at all the data you need, Rank Ranger can streamline your entire process. 

Exclusivity is What Sells with Carlos Gil

Social media trends are constantly changing, and there’s not much time before a new trend takes over. Right now, in the digital space, there’s one trend that seems to be gaining and sustaining its momentum: exclusive social media apps.

Exclusive Social Media Apps

In my interview with Carlos Gil on the Iconn Live app, he brought up an interesting point that in today’s world, exclusivity is what sells.

Just look at the apps on the market. They’re all about giving the user exclusive content and access for a premium or through invite-only access.

Jarule’s App, Iconn, is an excellent example because it gives users with an access code exclusive content from their favorite content creators, influencers, celebrities, and musicians without having to attend concerts or meet and greets. People want to get close to their favorite creators, especially when they can do it at home on their phones.

Clubhouse also saw success with its exclusive invite-only platform. Invites were limited, so everyone wanted to be a part of this exclusive app’s community. The app’s nature allowed creators to give a select few content that they couldn’t find anywhere else.

Do you think in the future social media will go towards the route of exclusive communities and content?

Check out the full clip on exclusive social media from my interview with Carlos Gil:

If you enjoyed this interview, check out our other ICONNic Talk with one of the top 50 Business Thinkers in the World, Dorie Clark

To watch the full interview, download iconn.live app on the app store and watch on my feed @searchdecoder.

Check out my new book The Psychology of a Website: Mastering Cognitive Biases, Conversion Triggers, and Modern SEO for Massive Results to learn more about some of the topics discussed in my ICONNic talks. 

6 New Social Media Apps to Explore to Gain a First-Mover Advantage

To successfully play the game of social media, you need to be keen on which new social platform will soon dominate the online world. Being the first on-trend for a new social media app gives you an advantage because you have more visibility and less noise, giving you the opportunity to grow your profile and become a popular creator. With so many apps released on the app store every day, it’s hard to know which apps are worth creating a profile. We’ve compiled a list of new social media apps you need to explore so you can gain a first-mover advantage before they become the latest must-have social network. 

Iconn Live 

Iconn Live was founded by celebrity rapper and entrepreneur Ja Rule. The app’s premise is to get fans connected with their favorite artist in a new and innovative way. On Iconn, fans can experience meet and greets, live vibes, and “chop it up” with their favorite celebrities in a more intimate setting that you can’t find anywhere else. The platform has interactive features where fans can ask questions in the comments, send likes, and even tip or donate towards the artist or event. I have used the Iconn app to host interviews for my new book, The Psychology of a Website. These ICONNic talks featured special guests like Ja Rule, Dorie Clark, and Carlos Gil. During these interviews, viewers dropped questions in the comment section, sent emoji likes, and tips. We raised money from these interviews and donated the profits to local Miami charities. Check out my ICONNic talk with Ja Rule to see how you can use the ICONN app:

 

 

When Iconn Live first came out in 2020, the app was only available for beta-testing, but recently it was released on the app store. Iconn is just hitting the market but will soon take off, so jump on the app and get it before it’s hot. 

Bitclout 

Bitclout is a social media network all about decentralization and cryptocurrency. The first of its kind, this social network allows users to have their Creator Coin, which friends can buy or “speculate” on. Of course, this wouldn’t be a successful social network without celebrities and influencers; Bitclout allows you to invest by purchasing popular creators’ coins. This social network is based on cryptocurrency, so as more people buy a coin, the price goes up. Bitclout has created a social market where you can “bet” on an influencer’s popularity and watch the coin’s value increase or decrease depending on the celebrity’s popularity. The app allows you to profit from your investments and generate money from selling and growing the value of your Creator Coin. 

In its first month of launch, Bitcoin amassed “over $225 million in trade and has no sign of stopping its growth.” Combining socialization and investing all in one app is Bitclout’s formula for success. 

Clubhouse 

Clubhouse is part of the new wave of social media apps that have become “invite-only.” Part of the reason the app has seen so much success since its release is the exclusivity factor. The app’s main selling point is that any creator or celebrity can host a virtual room for live podcast-style discussions, thought-provoking conversations, and networking opportunities. You can join and “raise your hand” to participate in the chats or simply listen in. Clubhouse has become the place for socializing, especially since the pandemic limited the “real-life” interactions we could have on a day to day basis. 

 

Caffeine 

Caffeine is a live streaming social media site that offers fast live streams of gaming, sports, and entertainment. The social network prides itself on its fast streaming services so users can watch live shows in real-time. Caffeine has interactive features where you can comment, upvote, @ your friends, and give props to support your favorite creators. Featuring top network entertainment like FOX Sports and ESPN, Caffeine has the potential to compete with Twitch, another social network popularized by gamers.

Caffeine can become a new entertainment hub for gamers, sports fans, and up-and-coming creators with its excellent streaming capabilities. 

Houseparty

Houseparty is another app that gained traction during the pandemic because when social interactions were limited, Houseparty allowed friends to video chat and play online games together. Socializing with your friends in a “house” with virtual party games is Houseparty’s main appeal. The app lets you know when your friends are in their house, and if the “door” is unlocked, you can join the party. The app allows you to “lock the room” to have small game night gatherings with close friends or keep the door unlocked for larger parties to network and socialize. This app has a lot of potential to innovate the way we socialize, even post-pandemic. 

Speakeasy

From Genghis Technologies, the minds of Tai Lopez and Dr. Alex created a new social app called Speakeasy. Speakeasy allows users to watch high-quality audio/video streams from their favorite content creators. 

Creators on Speakeasy can put on talk show-style live video podcasts and invite guest stars, while audience members watch along and interact through the comment section. Similar to Clubhouse, Speakeasy is an app where users can host live discussions but with the added feature of video. Content creators can build their own audience by engaging with followers in real-time through a fun Q&A-style panel. The interactive question and answer format allows users to build a genuine relationship with their audiences. Through your Speakeasy account, you can select video categories to follow creators based on your interest to curate a personalized streaming experience. 

Marketers can use Speakeasy as a way to build communities, engage in industry discussions, and gain audience insight. Speakeasy works for marketers by opening opportunities to interact with consumers and get honest feedback from real people.

The most popular social media app will always change depending on how we like to socialize and interact with our communities. Keep an eye out for new releases to always stay on top in the digital world. Now that you know the rundown of the latest apps with the potential to take over, create your profile and explore how each app can benefit you.

The Secret 6-Step Formula for Optimizing your Website [Infographic]

 

You’ve created your website and implemented SEO best practices and you’re still not getting the leads and conversions from your site, now what? 

Optimizing your site doesn’t end with SEO. To capture your visitors’ attention and hook them with your website, you need to think about your website’s layout, design and content. How will this help get your website visitors to take the desired action on your site? 

My new book, The Psychology of a Website, goes into detail on how to leverage human psychology to create more opportunities to generate conversions. Check out this infographic to see a sneak peek of the tips offered in my latest book.

 

If you’d like to embed this infographic on your site and share, you can use the embed code below:

</p><br /><br /><br /><br /><br />
<p><strong>Please include attribution to https://alphametic.com with this graphic.</strong></p><br /><br /><br /><br /><br />
<p><a href="https://alphametic.com/the-secret-6-step-formula-for-optimizing-your-website"><img src="https://alphametic.com/wp-content/uploads/2021/05/WebsitePSY_Inforgraphic_v3.png" alt="WebsitePSY Infographic" width="246px" height="1030px" border="0" /></a></p><br /><br /><br /><br /><br />

 

The Habit of Professional Reinvention

If you’re a professional still working from home, the concept of professional reinvention may have already crossed your mind as you sit in on virtual meetings and communicate with your team through email. The professional world went through a massive shift as team bonding events and company outings shifted to virtual Zoom happy hours, and office spaces became almost obsolete. Not many people saw this transition coming, but those who were ready are the successful business leaders who maintain career longevity because of professional reinvention. 

During our interview on ICONN Live with Dorie Clark, she said it best “we need to be ready to reinvent ourselves at a  moment’s notice.” Dorie is a Harvard Business Review Author, Duke & Columbia Business Professor, #1 Communication Coach, and one of the top 50 Business Thinkers in the World. She spoke to us about how professional reinvention is no longer a choice but more of a necessity to stay afloat in your industry during changing times. 

Now the question remains, how can we prepare for these uncertain and unpredictable moments. Dorie shared with us the secrets to professional reinvention: 

Prepare in small ways

Professional reinvention may seem overwhelming if you try to do it in one day. Make it a goal to work towards reinventing yourself, whether it’s in your industry or starting an entirely new business venture or project. Incorporate small daily tasks that make you step outside of your professional bubble. Sign up for courses to expand your skillset or see how you can transition your skills into a new project or side hustle. The most important thing to remember is to always keep working towards a new goal so you can build a dynamic career for yourself. 

Make it a habit

The biggest takeaway from our interview with Dorie is that to be prepared we need to “make a habit of reinvention.” Preparing in small ways becomes effective when it becomes a part of your daily routine. If you can better yourself or expand your professional scope a little bit each day, you’re on the right track to professional reinvention. Habits start to stick after around a month of consistently practicing them, so challenge yourself to take up a new skill every month. It’s easier to form a habit when you write down the desired goal you wish to achieve and work towards it by completing bite-sized daily tasks. This practice will eventually lead you into making a habit of professional reinvention. 

Be smart and always be ready to reinvent

To maintain our careers, we need to realize that our jobs may not be safe in this economic climate. As Dorie mentioned, “nobody can take anything for granted anymore.” Not our current position or career, and we certainly can’t become comfortable and complacent in our industry. The smart thing to do is to always be searching for your next business venture or challenge. Stay agile and on your toes, so when the next significant shift in the professional world comes around, you’ll be ready. 

Professional reinvention is a skill that needs cultivating, so follow these tips to ensure you’ll have career longevity and security. 

Check out the full clip on professional reinvention from my interview with Dorie Clark:

If you enjoyed this interview, check out our other ICONNic Talk with celebrity entrepreneur Ja Rule

To watch the full interview, download iconn.live app on the app store and watch on my feed @searchdecoder.

Check out my new book The Psychology of a Website: Mastering Cognitive Biases, Conversion Triggers, and Modern SEO for Massive Results to learn more about some of the topics discussed in my ICONNic talks. 

Mastering Cognitive Biases to Optimize Your Website Content

Human Brain Algorithm

 

“It is not enough to conquer; one must learn to seduce.” – Voltaire

It’s not enough to conquer the mind. To connect a website to an audience, you need to learn to seduce it. 

The evolutionary wiring of our brains makes us respond to certain emotions in a fairly consistent and predictable fashion. We like to buy from who we trust. We like to hire and do business with the people we like. We like to be in control. We are averse to risk. We are influenced by social proof and what others say. We like to seek out the most compelling offer and to feel like we got the best deal. Sometimes we experience buyer’s remorse, but more often than not we find ourselves enthusiastically recommending the brands we like to our friends and family. 

Provoking any combination of these simple emotions will determine the fate of your website. What is more, emotions such as trusting or liking are usually triggered subconsciously, almost automatically, during the first few seconds of an interaction with a website. The human brain is powerful but subject to limitations. We like to think that we are logical, reasonable, and objective in our decision-making… but the truth is, we rely heavily on these mental shortcuts to make sense of and thrive in our environment.

What are cognitive biases?

We cannot be running thousands of conscious calculations per second in our brain every time we visit a website or meet someone new. It would be exhausting! So, we’ve learned to trust recurring appearances to help our brains make sense of new environments. When you see a police car in your rearview mirror you’ll almost automatically check your speedometer and find your foot touching the brake pedal. Our brains rely on these systematic behavioral patterns to form mental shortcuts to help us make decisions, which are referred to as cognitive biases in the field of psychology. 

These biases are often a result of your brain’s attempt to simplify information processing. They can work as “rules of thumb” or “standard operating procedures” that help us make decisions with reasonable speed. Most human behavior is driven by these mental shortcuts whether we like it or not. 

Researchers at Cornell University estimate we make 226 decisions each day on food alone. And as the number of options continues to increase with widespread access to the Internet, so does the multitude of choices we have to make every day. It’s estimated that the average adult makes about 35,000 remotely conscious decisions each day. We would not be able to function in a modern society without some reliance on these cognitive biases. 

This process of simplifying information processing happens every time someone visits your website. It is reflected in the common Google Analytics metrics. We don’t read content online the same way we read a book; rather we scan for key information to satisfy our intent and then we move on. The extent to which your web content can grab and hold attention will make or break its chances for success.

The Authority Bias

The authority bias, for example, has a tremendous split-second impact on whether someone will trust your website or not. People only do business with people or brands they trust. If they do not know your brand, they will subconsciously look for clues of your expertise and credibility.

If you haven’t figured out how to project instant credibility with your content, you’ll struggle online. Convey your authority instantly and methodically by displaying unquestionable proof of your expertise to convert skeptical observers into appointments or check-outs. The surest way to develop authority ethically is by building a long-standing reputation in your field, but gaining endorsements from established brands or other authorities, will also have a similar effect. 

I have to admit I often find myself an easy prey to sophisticated sales schemes. I remember buying my first car in America. The car dealer invited me to his office to go over some paperwork after I already agreed to buy the car for a set price. Little did I know, I was being led into a “sales funnel.” After we sat chatting for a while, I felt more and more comfortable with the car dealer, who knew someone who was also Polish and had a cousin or brother with the same name as mine (what a convenient coincidence!). 

The car dealer casually showed me a picture of a completely ripped tire, which looked like it was hacked with a chainsaw. The man passionately explained that it was from his customer who had to bear the significant cost of roadside assistance and tire replacement. As you can probably guess, I enthusiastically agreed to the tire insurance offer that followed. The picture was used as an anchor to frame the tire insurance offer in a more persuasive light.

I’m not suggesting you should replicate this car salesman’s pitch on your website, but go ahead and Google “tire insurance” right now to find out for yourself that most landing pages selling tire insurance will use similar imagery to frame their offers. Below is just one example from AutoNation.com.

Source: https://autonation.com

I urge you to understand the power of building scripts while designing your conversion funnels. Every car dealership knows that their dealers will close more deals following a carefully crafted sales playbook, rather than rely on charm or personality alone. Once you have a script, you can test it to improve on it.

I remember sitting in the consumer behavior class during the second year of my MBA studies thinking of the different emotional factors that affect the process of making choices. Consumer behavior incorporates ideas from several science studies including psychology. The study of why people buy is as important as to how and where they buy, but not given enough credit.

The Framing Bias

For example, the framing bias is a powerful factor when presenting your offers. Ultimately the big idea behind the conversion funnel is to get someone from a web page to your offer. The words and images that precede the offer have a tremendous impact on how your offer will be perceived, which is why there are so many ads flashing the before-and-after images. After all, the choices we make are strongly correlated to the expectation of a reward as well as to dissatisfaction with a current state. This should be obvious, but many marketers tend to underestimate the importance of placing reward incentives on their websites. A behavior that is systematically rewarded can also be habit-forming, which is the Holy Grail of the website marketing game.

In the second year of business school, I worked in market research at Mattel, which is one of the largest toy makers in the world. At Fisher-Price Brands, I got a first-hand look at how consumer research data was collected and refined into marketing insights for Tickle Me Elmo. Thousands of hours of research are devoted to market research at large corporations. Make no mistake, if the marketing MBAs and the largest brands in the world put so much emphasis on understanding how buyers make choices, so should you.

The scope of research required to master the fundamental principles of decision-making can be overwhelming. I spent countless hours reading some of the most famous, densest academic papers and psychology textbooks to dissect the key cognitive biases affecting website behavior. If you have the time and interest to do the same, I recommend starting with “Evolutionary Psychology: The New Science of the Mind” (6th Edition) by David M. Buss, Ph.D, and “Influence: The Psychology of Persuasion” by Robert B. Cialdini, Ph.D.

You can spend all your time studying the roots of a tree, or you can just learn to pick the fruit. With “The Psychology of a Website,” my approach lets you focus on picking up the fruit, not studying the tree. I researched and organized these cognitive biases into an actionable framework that every marketer, entrepreneur, and business owner can put into practice today to generate more conversions and clients tomorrow.

To learn more about cognitive biases, read about it in my new book, The Psychology of a Website: Mastering Cognitive Biases, Conversion Triggers, and Modern SEO for Massive Results, now available on Amazon.

Available Now

The Psychology of Color Design for the Web

 

color psychology

“I found I could say things with color and shapes that I couldn’t say any other way – things I had no words for.” Georgia O’Keeffe

Color is a visual perception that enables us to differentiate between objects and to assign meanings to them. Colors evoke an emotional reaction that affects our attitudes and behaviors more than we may realize. 

Website design involves more than aesthetically pleasing color combinations. The colors you choose on your website can affect the actions users take.  Depending on which colors you choose for your site, you can influence visitors’ moods and behaviors. According to a recent study, adjusting color on your website can increase conversions by as much as 24%

Color psychology is a part of behavioral psychology because it studies how human emotions and actions are affected by color. As marketers, we can use color psychology to incite emotion in our consumers when they see branding colors on our website, logo, CTA buttons, and advertisements.

When using color psychology, you need to be aware of not only every color’s effect but also how that changes based on demographic and personal experiences. Colors can awaken different parts of the brain, triggering a variety of responses; this is why color holds so much power. Our subconscious is what reacts to different color combinations springing us into action based on our instincts and emotions.

Every color has positive and negative emotions associated with it. This means that depending on your industry, product, and demographics, you can use colors to evoke different reactions on your website.

Tradition has stated that pink is considered a girl’s color and blue a boy’s color, but when it comes to color psychology, this does not apply. Differences do exist in what colors appeal to men and women, so use this knowledge when designing websites and logos. According to research from Kissmetrics, colors that appeal most to women are blue, purple, and green, while orange, brown, and gray are the least appealing. As a marketer, consider your target demographic and which colors will appeal most to your target audience, so you can grab their attention and keep them interested in your website.

We can see this prominently in Urban Decay’s branding of their website. The trendy beauty brand displays purple prominently across its website, products, and logo. Their dominant use of purple achieves two goals: the first is that it appeals to their target market, women. The second is that purple is used to signify opulence and luxury, which perfectly drives Urban Decay’s identity as a prestigious beauty brand.

Men are said to prefer blue, green, and black, while brown, orange, and purple were their least favorites. Brands that market to men should keep this in mind when deciding on their website color palette. AXE.com is a well-known men’s grooming company that uses black heavily in its branding and pops of blue, which is another popular color with the male demographic. Black is associated with power and elegance, a great message to convey to men when selling deodorants or cologne because that is what you want them to feel when using your products. This associates your brand with positive feelings of confidence so customers will keep coming for more.

How to Leverage Color Psychology to Increase Conversions

Color psychology may seem complicated, but if you start asking yourself questions like “who’s my target audience?” and “what perception do I want my consumers to have of my branded website?”, you can start to narrow down which colors will work best for your website styling and design.

Let’s say your goal is to position yourself as a leader in the finance industry. You probably want to establish trust with your consumers and be perceived as a credible company. There are a few colors you can combine to incite these emotions with your Web design. Blue is a great color because it is associated with trust and stability, perfect for a financial institution because it can give your customers the perception that they can trust you with their money. Green is also a popular color in this industry because it is associated with growth and affluence. You may want your customer to have the perception that you can offer them prosperity with their finances. CapitalOne.com or Fidelity.com are good examples of financial websites using dominant green.

Merrill Lynch uses blue as their primary branding color on their website. As a wealth management organization, blue allows them to show their consumers that they can trust them to manage their finances. You can also see pops of red links and buttons on their website because red is a great color to incite action or attract consumers’ eyes. The balance of blue and red on Merrill Lynch’s website inspires trust and engagement on their website. Bankofamerica.com offers another example of this strategy.

Not all colors are industry-specific, but they are still associated with powerful meanings that your brand can leverage. Colors can be versatile and have various meanings, but depending on how you use them will send a particular message to your website users. If you are looking for your brand to be associated with positivity and happiness, yellow can be the perfect color for your branding elements. Yellow can also be a subtle call to action when used in isolated areas on websites. Make sure to use yellow sparingly because if overused, yellow can incite feelings of anxiety.

Cheerios.com uses yellow well because it combines it with great complementary color, orange. Yellow can be associated with cheerfulness which is excellent to represent Cheerios. Their website also uses orange because it can bring about feelings of youthfulness, which goes along with Cheerios’ message of keeping your heart healthy! 

Red is a difficult color to use as a primary branding color because it can incite negative emotions like rage, anger, and danger. However, it can still benefit you when used moderately on your website. Red is a call to action and attention grabber color. In fact, in a study done by Hubspot, “The red button outperformed the green button by 21%.” It would be wise to use this color on buttons that say things like: apply now, sale, or other areas on your website requiring urgent attention. 

Netflix uses red as their logo color but it isn’t prominent on their website making it perfect to attract consumers’ attention while inciting a feeling of urgency. Besides the logo, red is only used on the “Sign In” and “Try 30 Days Free” buttons which are actions that Netflix wants their customers to act on.

Getting started using colors to leverage conversion rates may seem overwhelming if you are not a graphic designer or a branding expert. For example, yellow is proven to make people feel hungry while red is a passionate color, so combined, it makes for a feeling of passionate hunger perfect if you’re trying to sell food. Which is why McDonald’s and Wendy’s leverage these two colors excessively in their banding. Blue does quite the opposite as it is associated with suppressing appetite. 

Here a few universal principles of color psychology to keep in mind when you optimize your website.

A color’s shade and tone can have very different meanings.

Not all shades of color are associated with the same meaning; therefore, before choosing a branding color, make sure the tone matches the intent of your message. 

Use Green for your company if you are promoting eco-friendly or organic initiatives.

Green is strongly associated with nature, which makes it the perfect pick to be the color of your eco-friendly campaigns. Consumers’ will automatically associate your company as an eco-friendly company. It is also associated with money thanks to the color of the American Dollar. 

Studies show that men generally prefer bold colors, while women prefer softer colors.

This is an excellent tip if you have a specific demographic because you can play with the shades and tints of your branding colors to attract your target audience. Men tend to favor shades, while women prefer tints of colors. 

Brighter colors energize consumers while neutral colors relax them.

This tip can be helpful because you can coordinate your website colors depending on the response you want from your customers. If you want consumers to act fast, use bright colors, but if you want consumers to read your blog post, neutral tones will relax them so they can focus more on processing information.

Color psychology can dramatically increase website traffic, sales, and much more because “up to 90 percent of snap judgments made about products can be based on color alone (depending on the product).” This means that the right color combinations can have a significant payoff on these first website impressions. 

Get started with your color strategy by analyzing your business needs and what message you want to convey to your consumers through your branding. Remember that to be successful in using colors as leverage in marketing, you need to pay attention to where you use specific colors, when you use them, to what audience, and what purpose will the colors serve.

To learn more about how you can leverage color psychology on your website, read about it in my new book, The Psychology of a Website: Mastering Cognitive Biases, Conversion Triggers, and Modern SEO for Massive Results, now available on Amazon in Paperback and Kindle.

Available Now

Dorie Clark’s 3 Hacks to Become a Bonafide Expert in Your Niche

Expertise can help you get trust, recognition, and credibility. But how does one achieve expertise? When can one be considered a true expert? 

I recently sat down with Dorie Clark to discuss my upcoming book, The Psychology of a Website: Mastering Cognitive Biases, Conversion Triggers, and Modern SEO for Massive Results. Dorie is a Harvard Business Review Author, Duke & Columbia Business Professor, #1 Communication Coach, and one of the top 50 Business Thinkers in the World. Throughout the interview, she shared insightful tips on what it means to be an expert and how you can become one.

My interview with Dorie was part of my ICONNic Talk series, where I sit down with industry experts to get insider tips on social media, marketing psychology, and much more. Check out my interview with Ja Rule and other ICONNic Talks interviews. 

Being an expert isn’t just about a title; when you’re a true expert, you’re seen as a go-to thought leader in your field. During the interview, Dorie and I discussed the fascinating psychology behind what makes other people consider someone an expert. Dorie shared with us some hacks on how you can position yourself as an expert in the eyes of others.

Create Valuable Content

To position yourself as an expert, Dorie advised, you need to create content. Social media is a great tool to share your thoughts and ideas with a community of people who gain value from your content. Start by jumping on social platforms that fit your field and start creating content that will bring value to your audience. This way, you can share your opinions, foster a community, and build a portfolio of valuable content.

Professional reinvention is the key to career longevity and content can help push you to reinvent your personal brand or business. New content ideas or joining up-and-coming social platforms can help you make a habit of reinvention. Create different types of content to help you pivot your brand to explore new business ventures and opportunities. Content is your #1 tool when it comes to reinventing yourself, so don’t be scared to step outside of your comfort zone.

For more of Dorie’s tips on professional reinvention, watch the full ICONNic Talk interview: 

Leverage Social Proof

Throughout my talk with Dorie, we kept coming back to social proof as a primary factor in positioning yourself as an expert. On Dorie’s website, her call-to-action invites people to “join her community of 60,000 subscribers.” This is an excellent example of social proof because it showcases how many people value her opinions enough to subscribe to her newsletter and, in a way, persuades you to do the same. 

In my book, The Psychology of a Website, I advise readers to add testimonials and reviews front-and-center on their website to trigger the social proof cognitive bias. Whether it’s reviews, testimonials, or press, social proof is a sure-fire way to establish validity that you are an expert.

Network with Other Experts

Positioning yourself as an expert also has to do with associating yourself with other experts in your field. The more you talk with other experts, the more knowledge you can gain. Being associated with experts in your field can also lend you a sense of authority in the eyes of others. Reach out to someone you admire in your field, and see if you can schedule an interview with them on ICONN or Instagram Live.

No one is born an expert. By admitting that you aren’t an expert yet but are working towards becoming one, you can free yourself from imposter syndrome and focus on establishing credibility and respect. Leverage these credibility-boosting hacks to establish yourself as an expert in your field.

Check out my upcoming book The Psychology of a Website: Mastering Cognitive Biases, Conversion Triggers, and Modern SEO for Massive Results to learn more about social proof and other topics discussed in my ICONNic talks. Get on the list at websitepsy.com

Ja Rule’s Secret 3-Step Formula for Viral Content

Have you ever wondered how a tweet, post or TikTok goes viral? I recently sat down with Ja Rule, celebrity rapper turned entrepreneur and investor, to discuss the psychology behind viral content as part of the interview for my upcoming book “The Psychology of a Website.”

Ja Rule’s recent viral commercial for Papa Cristo’s Greek restaurant cemented Ja Rule’s reputation as someone who has cracked the code to viral content while supporting a small business owner affected by the recent pandemic. 

While it can seem like viral posts receive millions of shares because of blind luck or timing, Ja Rule uncovers that social media hits can be replicated if you understand human psychology. In an exclusive interview on his new ICONN Live app, Ja Rule shared his formula for viral content. 

No 1. Know your audience

In the search for viral fame, it’s crucial to keep your audience at the forefront of your process. What type of content will resonate with them? What will they value?

If you fail to think about your audience, your content could send them mixed messages. For example, if your brand caters to a business professional audience, publishing joke content may miss the mark. You want to push the envelope enough to get the attention that leads to a reaction, but not go too far and risk turning your audience away.

No 2. Create a spectacle 

Viral content becomes a sensation because it triggers an emotional reaction. Whether that be excitement or laughter, content that gets an emotional response compels the user to like and share. As Ja Rule put it, “the more shocking, the more chance you have to go viral.”

Keeping your audience in mind, how can you create a spectacle they will remember? After you, you need to find a way to stand out. Think about what sort of slightly controversial or outside-the-box content will get your audience to hit, share, like, and comment without turning anybody off. 

No 3. Make it tasteful

While making a spectacle will get you attention, Ja Rule cautions to make sure you do it with taste, that “there’s a thin line between tasteful, cool and funny and distasteful or turnoff.” Don’t cause a spectacle just for the sake of getting attention, such as “cloud chasing.” Make sure your content stays on brand and aligns with your audience’s values. 

Before you post, ask yourself these three questions: Is this content right for my audience? Is it unique and different to be considered a spectacle worth paying attention to? And lastly, is it tasteful and on brand?

Follow these steps and you can go viral like Ja Rule. 

5 Marketing Certifications to Jumpstart your Career

Certifications to Jumpstart your Marketing Career

 

Thinking of diving into a new marketing career or simply want to expand your digital marketing skillset? In a rapidly changing industry like digital marketing, it’s crucial to invest in continual learning. Marketing certifications help to broaden your knowledge on a specific subject while adding credibility to boost your CV. But with hundreds of courses and certifications out there, it can be hard to know which one to spend your time on. That’s why we’ve gathered the five top digital marketing certifications to give you a foundation in the main disciplines: marketing theory, Google Ads, Facebook Ads, social media, and SEO. 

MarketingProfs Courses

MarketingProfs is a well-known marketing resource that offers courses and memberships that give you access to webinars, classes, and other marketing tools. These courses focus on different skill sets that are necessary for marketing professionals to know like strategy, campaign planning, asset creation, communication and distribution, analysis and optimization, and so much more. This coursework allows you to learn all facets of marketing, giving you a solid foundation when applying to jobs.  

Google Ads Certification

The Google Ads certification can help your agency gain credibility with a badge from Google that you can display on your site. Google also adds your agency to a list of Google certified companies which can lead to exposure to more clients. Since Google is the most popular search network, it’s essential to show clients that you know how to manage their campaigns and get them search engine results page visibility. Even if you’re not part of an agency, the Google Ads certification can help you expand and solidify your campaign management knowledge.

Facebook Blueprint Certification

Facebook’s Blueprint certification can help you master all things Facebook and Instagram. These courses go beyond social media strategy and can teach you skills for optimizing your business, attracting new audiences, and even how to make your ads more effective. Although Facebook’s Blueprint courses are free, you have to pay for each certification exam. Even if you don’t plan on getting certified, these courses are a great learning tool for getting the most out of Facebook’s products. 

Hootsuite

While Hootsuite is primarily known as a social media scheduling tool, they also offer free content and a course on social media marketing. Now more than ever brands need to have a keen social media team so these skills are valuable to employers. Hootsuite’s course will help you develop foundational marketing skills to grow followers, engagement, and business results. After you pass the course exam, At the end of the course, you will receive a certificate from Hootsuite that you can add to your resume or your LinkedIn profile.

Keyword Research Like a Pro

SEO is an invaluable skill because it can generate traffic and help grow a business organically. The Keyword Research Like a Pro course on Udemy will give you a basic foundation for using the keyword funnel and commercial intent to position your brand in the eyes of your consumers. This course can help you grasp a better understanding on how to search for the best keywords, gain more visibility on Google, and understand how to use keywords to optimize your website.

With these certifications under your belt, you’ll have a leg up to expand your marketing repertoire.