Recent Google Updates and SEO Trends for 2018

seo trends 2018

2018 is looking to be HUGE for SEO. Official mobile-First Indexing, voice search, RankBrain, artificial intelligence, machine learning, increased search personalization, and the list goes on and on. There have been many Google updates that have rocked the boat in the SEO world in the last few years, we’re going to take a look at some of the major recent Google algorithm updates and then look at some SEO Trends for 2018 that are on the horizon.


2017 Google Algorithm Updates


January 2017 – Intrusive Interstitial Penalty

Those pesky ads that pop up on your phone when you’re trying to read an article became Google’s target in early 2017. What is referred to as “Intrusive Interstitials” are pop-ups that take up a large amount of screen space on mobile and disrupt the user experience. Websites that featured these pop-ups directly after a user enters their site began to experience a decrease in traffic because of this algorithm update, according to the SEO Roundtable.

What’s an SEO to do?

Be mindful of the kinds of pop-ups you place throughout your mobile site. Google is increasing its focus more and more on the user experience. Ads and pop-ups are notoriously obnoxious, so ask yourself next time you consider placing a pop-up screen on your mobile site – are you adding value to the user experience?


March 2017 – The “Fred” Update

Google began to penalize sites with thin content more aggressively in the post-Panda world. In other words, this update was meant to target sites whose purpose was to drive ad revenue by bringing a ton of traffic to their sites, but not delivering much value in terms of content utility for the user. This is an example of Google cracking down on a practice that it already says is a no-no for rankings.

What’s an SEO to do?

Keep on delivering high-quality, high-word-count content that is useful and informative for your audience. If you’re overhauling your site, run a content audit and determine where you may have ‘thin content” and work on ways to improve your website’s on-page value. Siteliner is a useful free tool to identify duplicate and common content on your site that you want to keep in check, as well as analyzing the word count of your text content.

percentile graph

June 2017 – Google Jobs Search Widget

Google rolled out a SERP widget that targets users searching for job listings. Its right underneath the search bar and is prompted by searches like “Entry level jobs near me” and more broad job searches as well. It lets you filter by title, full-time, part-time, date posted, etc. Once you choose the job, it sends you directly to the page where the job listing lives that has the most relevant content.

What’s an SEO to do?

This update affects the staffing industry, job recruiters and the like, but it can be a preview of what’s to come as Google continues to try to mediate between a user’s search intent and related web pages.

google job search snippet


October 2017 – Chrome HTTP Warnings

Back in April of 2017, the Google Security Blog declared that Chrome browsers would start to indicate whether a site was “Secure” or “Not Secure” by indicating it in the URL. Here’s an example:

secure chrome address bar

HTTP sites with forms and credit card fields would have the not secure warning. The update was rolled out officially in October of 2017. Google has also officially announced that in July of 2018, they will start to mark ALL HTTP sites, regardless of whether they have field entry forms or not, as “Not Secure.”

What’s an SEO to Do?

Websites that have not yet switched over to HTTPS could experience a decrease in conversions and click-throughs as well as an increase in bounce-backs because of this address bar warning which is not visible to the user. A no-no for any sustainable SEO strategy. This is also concerning on its own, especially when you know that Chrome is the most popular browser. A user can be less likely to give out their information on a form or online transaction without the credibility of a “Secure” heading. Go into 2018 with HTTPS.


November 2017 – Meta Description Snippet Length Increase  

Meta descriptions once had an industry standard of a 155-165 character limit. During November of 2017, there seemed to be a spike in SERP results with longer snippets within the 300-320 character range (Moz). Google confirmed this update in December with Search Engine Land, saying they wanted to provide more descriptive snippets to users by helping them better determine whether a webpage was relevant to their queries.

What’s an SEO to do?

Overall, the implications of this update meant SEO’s now had more room to be descriptive and communicate value when they set their descriptions for their pages. This can also impact the click-through rate of your web pages on organic SERP. Check out more information on this update as well as what to do to improve your SEO results on the Alphametic’’s blog here. Start re-writing the meta descriptions to optimize your top performing web pages. Here’s an example of Alphametic’s keyword research services page when we updated the meta description.

alphametic hompage meta description

Looking forward into 2018, here are updates that have been in the works for years – but are really now taking shape:


SEO Trends for 2018



Google CEO Sundar Pichai announced that 20% of mobile searches are voice searches. And this trend isn’t stopping anytime soon. It’s natural that people use voice search on their mobile phones while they’re on the go, and while mobile use continues to skyrocket – we can expect voice search to grow right alongside it.

voice search infographic screenshot

(Image source)

What’s an SEO to do?

It’s different to optimize for voice search in the sense that people speak differently than they type. They tend to use more natural language patterns than the typical, choppy search engine queries. But this actually makes optimization more intuitive. One strategy laid out by Neil Patel is to optimize your content based on question queries, since most users who use voice search are asking a question like who, what, when, where and how. Use natural, full sentences and write blog posts answering your audiences main questions and concerns. Ideally, you’d get a featured snippet, so the user’s digital personal assistant can read out your content as the best answer to their question. is a useful tool to discover trending “question keywords.”


Mobile first indexing

Mobile first indexing has been in the works since 2016, but it was announced by Google spokesperson Gary Illyes that mobile first indexing would rollout sometime in 2018. What this means is that now Google will be using your mobile content to determine your rankings to a much greater degree.

What’s an SEO to do?

Hopefully, by now, your site is mobile responsive and looks great when viewed from a mobile phone. Google spokesperson Gary Illyes has given us the heads-up that if your domain is mobile responsive – you’re solid. Sites that are not yet mobile responsive will be highly affected by the mobile-first indexing update. If there are areas of your site that could have an improved mobile experience, it’s worth it to go back and check where you can make changes in order to be fully optimized for the rollout in 2018. Use Google’s Mobile Friendly test to determine if your site is optimized for mobile.


RankBrain and Search AI

Think of Google’s RankBrain algorithm as a machine trying hard to think like a human, using every possible piece of data at its disposal – social, user-generated content, browser footprints, click patterns – to match individual searchers with the best answers to their questions.

AI personal assistant

According to Google, “If RankBrain sees a word or phrase it isn’t familiar with, the machine can make a guess as to what words or phrases might have a similar meaning and filter the result accordingly, making it more effective at handling never-before-seen search queries.” If you want to get geeky, RankBrain converts the textual contents of search queries into “word vectors,” also known as “distributed representations,” each of which has a unique coordinate address in mathematical space. Vectors close to each other in this space correspond to linguistic similarity.

In more plain English, when people type a search query – aka a keyword – that’s never been made before, RankBrain attempts to map this query to words – or “entities” (clusters of words) – that have the best chance of matching it. RankBrain attempts to guess what people really mean when they make queries over time, records the results, and adapts results to provide what it sees as better user satisfaction.

If you’re serious about SEO, you need to optimize for RankBrain. Why? Google recently announced that RankBrain is Google’s third most important ranking signal. And it’s becoming more important every day.

What’s an SEO to do?

Brain Dean of Backlink recommends rethinking your keyword research strategies to optimize for RankBrain.  He predicts that the Long tail keywords are becoming dead due to how well RankBrain understands that these long-tail terms often refer the same thing. So Google shows nearly identical search results. Brain recommends that SEOs focus on the “medium tail keywords” instead. In the example below, he demonstrates how to spot these search queries in your keyword reports.

paleo diet search volume

Image Source: Backlinko

“When you optimize your page around a medium tail keyword (and make that page awesome), RankBrain will automatically rank you for that term… and thousands of similar keywords,” says Brain Dean.


Brand Mentions Over Link Building

There’s been a lot of buzz recently over whether “no-follow” links and brand mentions have any ranking weight, supplementing the good old-fashioned “do-follow” links. The evidence, based on this excerpt analyzed by Neil Patel from a Google Panda Patent seems to suggest that Google’s algorithm is learning to take into account unlinked brand mentions across the web as an indication of authority. That both do-follow links and “implied links” are being looked at more closely.

What’s an SEO to do?

This is GREAT news in the SEO world. Links still matter, but now you can get more credit for all those social mentions as well as unlinked brand mentions online in a more direct way. You also get credit for other areas of the web where people are talking about your brand, but not necessarily giving you the links you’d like. This is an opportunity for SEO’s to expand their backlink strategies to incorporate other PR-focused outreach methods into their framework for a more well-rounded online footprint that isn’t just focused on earning hard-to-get links.


Highly Personalized SERPs

SERP personalization has been a thing since as far back as 2007. But as of recent years, Google has gotten very sophisticated with its algorithm by serving up results that are based on your local geography, your search history, your interests and activities throughout other Google apps. This means that every user is going to have a search experience that is unique and personalized, like this search for taco places in Miami which not only gave me results for Miami but pinpointed EXACTLY where in Miami I was and what was close by:

taco in miami personalized results

What’s an SEO to do?

Although you can’t guess what every user’s personal results are going to be, users that DO click on your site and engage with it are more likely to see you again in search results. If every user is getting personalized data, how do you know your keyword tracking data is accurate?

Location is a huge factor in personalization, so one way around this is by setting up your tracking by individual location. You can use a tool called Rank Tracker to customized your rank tracking by location to get more “Real-time” results of users and be assured your results are more targeted..

Also, if you’re a local brick and mortar business, it still pays off to optimize your sights for your local geography, add schema markup on your site, and make sure that all your business listings are up-to-date and fully optimized.


The Gist of It

Google continues to update and test its algorithm in a way that encourages practices it wants to make standard (like HTTPS certified and mobile-responsive sites) and changing their own user’s experiences to give them as much information as possible up front.

These trends are here to stay, so the question is, how will they fit into your SEO strategy?

Want to take your SEO performance to the next level in 30 days? Check out Alphametic’s SEO Quick Wins.


Meta Description Length Has Increased to 320 Characters in Google. What’s next for SEO?


It’s official, Google has increased their meta description length to a max of 320 characters! Now, some of you may be saying “This is fantastic!” and the rest of you are probably saying “Oh crud…I have to update everything.”

Well, truth is, you’re both right. It IS a great opportunity to communicate more value to your target audience, but it’s also going to take a bit of work on your part to update your pages. Let’s talk about how this can affect your SEO efforts.

But first, let’s answer what’s on everybody’s minds:


How Does the New Meta Description Length Affect Rankings?

Meta descriptions are an INDIRECT ranking factor, what does that mean?

Google doesn’t actually count the keywords you put into your meta descriptions towards your SERP ranking. If you don’t have a pre-set meta description, it’ll just take a piece of your webpage that it thinks describes the intent behind the page the best.

Now, why it an indirect factor? At the end of the day, your meta descriptions for your webpages is like the “Hook” of an email. If an individual reading their email has gotten past the subject line, they’ll take a peek at the hook and, as you probably guessed, the “hook” reels them in towards actually clicking on the email.

It’s the same with your meta description. If the individual gets past the page title and hasn’t committed to clicking on it yet, they’ll further determine the utility behind your webpage based on the few seconds they’ll spend reading your meta description. If your meta description can get you more clicks, and therefore traffic and potentially conversions on your webpage, THEN those factors will start counting towards your ranking.

At the end of the day, Google will reward the web pages that consistently attract clicks from SERPs, solve users’ problems, and deliver value. Thus, strong meta descriptions can help improving your click-through-rates, which translates into better rankings and more traffic.


What’s an SEO to do?


Review your priority pages and their meta descriptions

This is an opportunity to enhance what you’ve already got. Determine how the extra length can add further value at a glance on SERP results.

Step 1: Review your Google Search Console data to identify the 20% of your web pages that drive 80% of your traffic.

Step 2: Expand your meta descriptions to include more descriptive, keyword-rich content that speaks effectively to your customers.

If you are offering SEO services to clients or working in-house on Internet marketing campaigns and looking for “quick wins,” consider adding this two-step approach to your marketing toolbox in 2018.


Optimize for click-through and use the extra space to give them what they want

Maybe add a call to action or an extra line of services you offer to drive click-throughs. Just think: a person looking for the keyword this page ranks is looking to answer what question? Your meta description should promise an answer.

Check out one of our meta descriptions written in the longer character limit below:

new meta description length example

Utilize the extra space on all meta content moving forward

Now you get the opportunity to set a new standard for all future web pages and content. If you have a company-wide style guide that includes meta description standards, consider updating this information or just establishing a go-forward methodology with your team (or for yourself, if you’re a lone-wolf SEO).

As Bill Carmody says in this article on Inc aptly title Google is Your Homepage”     

Like it or not, Google is your homepage. In fact, I’ll go one step further and confirm that you and your company are who Google says you are.”

He’s got a point. Many times, a google search result is the first interaction a person has with your brand. Let’s make it a good one.


At Alphametic, we follow SEO news and keep up to date with the industries latest stories. Want to see another update? Check out this article about the new Google Search Console Update.

Here’s the Low-Down on the new 2018 Google Search Console Update (and how it affects your SEO)

Google Search Console logo header

As I’m sure many of you have heard, Google has FINALLY released an official version of their new Google Search Console Update– and just in time for the New Year! Start off your 2018 search reporting on the right foot with their new reporting features and 16 month’s worth of data.

twitter screenshot

Here’s What Happened

So, do you remember how you only had 90 days worth of data to backtrack? Remember having to download (ugh) reports to see data year-over-year? Remember missing the 90 days deadline and losing data forever…

Point is, this is the biggest feature – 16 months worth of data allows you to see year-long trends at a glance without having to get fancy with your excel skills. Anything that is a time-saver is a winner in the world of SEO reporting.

Along with the new wealth of data being added, they’ve also improved some of their reporting functionality to address some common concerns. Here is an outline of the feature improvements and additions according to the Official Google Webmaster Central Blog Announcement Post:

The Search Performance Report

  • Similar to the Search Analytics Report, it now includes 16 months worth of data

google search console search performance report screenshot



The Index Coverage Report


search index report screenshot



  • A newer version of the Index Status Report which reports the status of your site’s link indexing
  • According to Google’s announcement, it features a “new Issue tracking functionality that alerts you when new issues are detected and helps you monitor their fix.”
  • You can “validate a fix” and re-submit URLs which Google will then prioritize when indexing your site
  • A share button to show reports to other team members that need to be involved in implementing these changes
  • A filter feature that allows you to see indexing information on specific lists of URLs that are based on your sitemap

The AMP Status Report

  • Get quicker feedback when trying to fix an AMP page problem. The new Search Console will run “several instantaneous tests once you click the validate fix button. If your pages don’t pass this test we provide you with an immediate notification, otherwise, we go ahead and reprocess the rest of the affected pages.” according to the Google Webmaster Central Blog.

The Job Postings Report

  • If you have job postings on your website, you might be eligible to appear on Google for Jobs.
  • Only available in certain locations


Here’s how it Affects You

At the end of the day, this seems to be the crux of the update according to Barry Schwartz at Search Engine Land:

  • provide more actionable insights.
  • offer better support of your organizational workflow.
  • enable faster feedback loops between you and Google.

The biggest boon that has been given to SEO’s has been the 16 month’s worth of data that is now available, hands down. Previously, if you wanted to look at year-over-year data, you had to download reports and create your own database to compare trends. Now, you can look at that data at a glance and see trends on search console’s graphs and analytic tools.

The ability to share indexing reports is also a time-saver. Instead of creating your own type of report, you can send your developer these reports directly or whoever else needs to made aware of indexing issues. This is how it works, according to an article by Clark Boyd in Search Engine Watch:

“As part of the Search Console update, users will now be able to share ticket items with various team members within the platform. Given how many people are typically involved in identifying and rectifying technical SEO issues, often based in different teams or even territories, this change should have a direct and positive impact on SEO work streams.”

Google is also claiming to give higher priority to URLs you mark for validation, so instead of the URLs getting updated whenever your next crawl occurs, you can make sure certain links get updated quicker.

The filter to look at specific URLs from your sitemap also seems to be an improvement for the eyeballs. It’s a more organized way to prioritize your own links based on how you’ve organized your sitemap.

Overall, the effect it will have depends on what you do with the new data and what initiatives you can create with these insights. And hopefully, with the extra time you save with the new reporting features, that time can be devoted to other business goals.


Next Steps

The most obvious next step is to use the new search console! Get a feel for it. For right now, Google has both the old and new versions available so you can ease into the new platform until it’s complete. They will continue to roll out new features and are encouraging feedback on the changes. There is a feedback link on the sidebar of the new tool so you can share your thoughts.  

Let’s hope the new things coming our way will continue to improve our experience with the platform.


Alphametic is a boutique SEO agency that follows updates and trends in the SEO community. Interested in Content? Check out our latest post on the Alphametic blog: 5 Ways to Improve Your Content Writing ASAP


5 Content Writing Apps to Improve Your Writing ASAP

man thinking in front of his computerImage by [Matthew Henry] via [Burst].

You’ve already done all your keyword research, you’ve structured your content around your main topics, your outline is ready to go and… Now you actually have to write.

It’s hard, isn’t it? Sometimes you get so caught up in the planning process that the actual writing seems like a monumental task.

Thankfully, we live in the day and age of web apps and online tools built to facilitate every aspect of our daily lives. So when it comes to content writing – yes, there’s an app for that.

Content Writing Apps to Make Your Life Easier

There are some common roadblocks every copywriter can fall into when writing your next “viral blog post” (can we all just stop using the word viral? Please??). Here’s is a list of 5 apps our digital copywriting team at Alphametic have used in our content writing process to help us churn out some kick @** content that got us mentions on sites like Forbes, Inc Magazine, and Entrepreneur. We also use the same apps in our content writing process for our clients and blogs.


grammarly text editor home page


I’m sure many of you used this tool before – but it’s always worth mentioning because it’s so dang awesome! It’s like having a second pair of eyes on your work (but not in the scary head-editor-looking-over-your-shoulder kind of way, but more in the you-asked-your-smart-friend-to-look-over-this-paper-right-quick kind of way).

You can add the Grammarly extension on chrome and it’ll check almost everything you type into your browser, not to mention your emails in Gmail.

In fact, I’m using Grammarly right now to check this sentence! FYI – if there’s a mistake, it’s not Grammarly’s fault, it’s most likely because I’m on my 4th coffee refill and it’s only 11 am (help).

Unique Features:

  • Advanced spell checking capabilities
  • Understands context to a certain degree
  • Can be installed on windows, Office 365 and Chrome
  • Can also be used to spell check emails in Outlook (yay!)
  • Has a free plan with the option of premium


  • Windows
  • Mac
  • Android Devices
  • iOS Devices


web app timer to schedule workflow

No, this tool doesn’t help time your pasta to a perfect Al Dente (unfortunately), it’s actually an online application that allows you to use the famous Pomodoro Time Method in an automated way – while also allowing you to customize a sequence of timers.  

If you are the type of person, like myself, who has to take their eyeballs off the screen every once in awhile to maintain brain cells, then this is a great tool. You can use the productivity-boosting Pomodoro method timer or personalize your break times/ work times in the custom timer to match your workflow.

If you know how much time Al Dente pasta takes to reach perfection, then you can definitely use this timer for that task as well.

Unique Features:

  • Personalized timer to match your workflow
  • A pre-set Pomodoro timer
  • Straight on your browser, no need to download anything


  • Windows
  • Mac
  • Android
  • iOS


convertcase homepage editor

Sometimes you’re typing away furiously on your keyboard and you don’t stop. You can’t. The ideas are fresh and flowing – you can’t stop the creativity rushing out of you!

And then you look up and you wrote the whole thing in All Caps. It’s the worst.

When such indiscretions happen, I go straight to Convertcase and dump the whole bit of text into its free tool. Next thing you know my writing goes from SCREAMING AT THE TOP OF MY LUNGS to normal human volume in a second.

It also gives you different capitalization options, which is the part I find most useful. You can use “Sentence case” which is typical, or you can choose “Capitalization Case” which capitalizes the sentence as if it’s a headline of an article. It’s also got a few funky options as well if you want to have some fun with it!

Unique Features:

  • Plethora of options for capitalization
  • Different language options
  • Free to use


  • Windows
  • Mac
  • Android
  • iOS

Hemingway Editor

hemingway app text editor homepage

If you’re like me – you write the way you speak. You yap and yap and there’s no stopping you. Thankfully, our dear late Hemingway did not have that problem. This app takes a page out of his book to teach us lesser beings how to be concise.

“Short and to the point” text is becoming increasingly more important as people’s attention spans get shorter and shorter. If there’s a simpler way to say something, this app will catch it. It has an automatic setting that warns you if you’re using too many adverbs or if you’re using passive voice.

Although not perfect, it’s a good tool to keep you in check when you know you have a tendency to ramble or just want to stay concise.

Unique Features:

  • Discourages rambling and run-ons
  • Simple interface
  • Named after an awesome author


  • Windows
  • Mac
  • Android
  • iOS

Calmly Writer

Calmly Writer word processor homepage

Sometimes your biggest obstacles are distractions. Your dog is barking. Someone passed by you with a delicious, aromatic coffee and now you can’t stop thinking about it. Whatever your distraction is, Calmly Writer seeks to combat these nuisances through it’s clean, distraction-free interface.

It offers simple formatting options and takes away all the bells and whistles so you’re left with what matters – the text. My favorite feature is the optional typewriter sound so you can pretend you’re locked away in a cabin writing the novel of the century.

Unique Features:

  • Simple interface
  • Option of white on black text
  • Optional typewriting sound


  • Windows
  • Mac
  • Android
  • iOS

Well, there you have it, folks. These have been the tools that have accompanied me throughout all my copywriting endeavors to help me get a little better with my words. Whether you’re a novice content creator, a brooding novelist, or a time-worn copywriter – I hope these tools make your process a little easier!


At Alphametic, we take content seriously. And keywords. Want to learn how we combine the two? Check out our digital copywriting page.

Enterprise SEO Process

Source: Alphametic Source: Alphametic

2016 SEO Audit Toolbox: 36 Tools to Check Website Performance

Is your website SEO ‘optimized’ for 2016? Keep your website at peak performance this year with the help of these 36 SEO tools. We’ve got them all right here for you: from speed tests to competitive analysis tools, this list will have everything you need.

These are the exact tools we use for website SEO audits and client projects at Alphametic.

In 2016, let the tech do the work for you to ramp up your website performance:

Website Performance Analysis Tools:

Optimize your website with these technical SEO tools:

Google Search Console

Monitor your website’s visibility in search. Easy to navigate for both advanced and general developers. Google suggests this tool can benefit all roles: business owner, SEO specialist, site admin, web developer, and app developer.

Bing Webmaster Tools

Similar to Google’s Search Console with some additional benefits, Bing Webmaster Tools aims to help you find traffic, analyze traffic, and improve your site’s content overall. Find more info about the tool and its specs versus Google Search Console here.

Screaming Frog SEO Spider

This is a desktop program designed to audit websites on a large scale. The program is continuously updated with data gathered from your website, finding key SEO elements and organizing them for logical navigation. You can even export all the data to an Excel spreadsheet.

Screaming Frog SEO

Check my Links

A Chrome extension for checking links while editing or adding content to a web page. The app highlights which links are broken and which are working properly- simple and very helpful when developing a page with a lot of links!


With Browseo, you can view your web page like search engines see it. This tool is just a web page itself which you simply visit to enter any URL and see a page in pure HTML. The idea is to view the page without style distractions as to notice any SEO issues.


Crawl test environments, check tag applications, identify high and low performing pages, improve crawl efficiency, and more. DeepCrawl says it’s “the world’s most comprehensive website crawler”- check it out.

Google Mobile-Friendly Test

Mobile-Friendly or bust. Make sure your website is keeping up. All you have to do is visit this Google page and enter your URL.


This free online tool will analyze your site for technical and SEO aspects and then show you a report of ways to improve your conversion rate. It will track and even suggest keywords.


This tool scores high on user-friendliness. All the tests you want to run on your site with interactive and personalized reviews and presentation styles. It will make a checklist to help you complete your marketing tasks.

Site Analyzer

Particularly helpful for those analyzing sites for clients: you can run ten free tests per month and export the reports into a personally branded PDF.

Webbee SEO Spider Tool

Download to your desktop to search every little nook of your website. It has easy settings and ability to custom crawl so you’re getting exactly and only the data you’re aiming for.

WebBee SEO

Website Speed Test Tools

Become fast like cheetah with these speed optimization tools.

PageSpeed Insights

Measures mobile and desktop performance and returns a speed score 1-100. Anything over 85 points is considered to be performing well. The tool will also yield suggestions for improvements which are color-coded for importance.

Pingdom Speed Test

Enter your URL and view a results waterfall, performance tips, page analysis, and history of speed tests. Results are all coded with charts included on the website. 


Overall quality control and optimization monitoring. Get weekly emailed reports of performance indicators and speed tests. Among other paid features, this online tool will test speed and quality for free.



Get the full picture on how your site loads and learn what issues could be slowing it down. You can schedule monitoring and alerts, or even record a video of your page loading to pinpoint where issues occur.

Duplicate Content Checkers

Check if your website might be suffering from duplicate content.


A free online scanning tool- the only one you need for finding duplicate content and broken links.

Keyword Rank Tracking Tools

Track your keyword performance and discover new keyword opportunities.


“For digital marketing professionals.”  Track yours and your competitors’ use of keywords, find keywords with less competition, and keep track of all of your campaigns (plus much, much more.)



The goal here is actually to learn from the keyword success of your competitors to apply to your own marketing campaigns. Big brands like Toyota and American Express use the Keyword Spy to gain a competitive advantage online.

Advanced Web Ranking

Reports gathered avoiding local search biases so you can serve your clients no matter where you are. Get accurate rankings and efficiently manage complex SEO projects. Expert tool.

Authority Labs

This tool is for use of anyone from the everyday designer or the advanced site builder. It makes monitoring and understanding keyword rankings quick and easy. You can sign up for a free trial and get daily data on the sites you want to track.


Rank Ranger

Rank Ranger puts your focus on the future. Analyze your rank metrics and improve your SEO through keyword research and competitive insights for a more informed future.

Backlink Analysis Tools

Grow backlinks to your website by getting competitive link buidling insights.

Open Site Explorer

This tool from MOZ is representative of the company’s overarching goal to simplify online marketing. The Open Site Explorer allows you to research backlinks, find link-building opportunities and discover potentially damaging links.

Majestic SEO

It calls itself “The planet’s largest Link Index database.” Use the backlink history checker to find backlinks for up to 5 domains.

Citation Labs’ broken link Finder 

Citation labs compares the rebuilding of broken links to the circle of life: one thing dies and a new entity must take its place. Use this tool to replace the dead parts on your website with new life (AKA working links).


Build a content strategy on a solid foundation by discovering what type of content works for your niche. Analyze and optimize the content that gets the most shares and backlinks.


This tool offers a comprehensive audit of backlinks by crawling and analyzing backlink data from the most trusted databases. You will receive extensive and complete data that is easy to understand and apply.

Link Research Tools

Includes unique features such as Link Velocity Trends and Link Redirect Trace. Also offers a free 21-day link strategy training.

Open Link Profiler

Get a Link Influence Score to show the strength of your pages. Updated data and fresh backlinks, all organized after just one click.

Link Building and Content Analysis Tools


Find and analyze online influencers. The program can also help you plan and manage multiple campaigns for clients. It makes finding and presenting results easy.



Research content and influencers, or get updates and alerts while monitoring a topic or brand. Find the most shared content online.


This online tool helps you plan and manage campaigns by organizing company goals, locating websites for link building, and checking availability of backlinks.


Monitor your backlinks in real time and get a notification if links are removed or gained. Linkody also helps you learn how your competitors are using backlinks to gain traffic.

Raven Tools

This tool might just do everything. Automated crawls to audit yours and competitors’ web pages, comprehensive backlink data, social campaign reports, and more.


SEO Competitive Analysis Tools


You can use this tool to get insights about any website OR app. Get your traffic statistics and those of your competitors.


Want to know which keywords and ad spaces are the most profitable for your competitors? SpyFu helps you figure it out.


Actionable insights on Paid and Organic Search to help benchmark campaigns, uncover competitors’ search strategies, performance stats and budgets, and gain a competitive advantage.

It’s all here for you- the tools you’ll need in 2016 to ensure website optimization and performance. Try a few in each category to figure out which interfaces are most suitable for you, as they are all slightly different. Now you can sit back and trust your toolbox. Are there other tools you think we should add to this list? Leave your ideas in the comments below.

Featured photo credit: Tools via photopin (license)