17 Eye-Opening SEO Statistics to Prove the Value of Organic Search

Update: Republished June 2020 with updated statistics where available.

You already know that having a prominent online presence supported by an effective SEO strategy is indispensable. People are searching for your business, and you need to make sure they find you online. The Internet, however, is a virtually endless resource with millions of search inquiries leading consumers to different places.

More than often, an online experience begins with a web search. Yet, how do you make sure people searching for companies and services like yours land on your website, and not someone else’s? One thing you can be certain of is that you’ll need to make a case to prove the value of SEO to be able to direct any of your company’s resources – or client’s resources – to site audits, content marketing, technical optimization, local, and backlink strategies.

With updates being done to Google’s search engine algorithm continuously, deciding to craft (an execute on) an SEO strategy sounds like a lot of work. How do you convince your boss or client that it’s worth it? Is keeping up with Google really that important? Yes. Being on Google’s good side, and making it to the front page, will impact your business tremendously. And what about other search engines? What is the value of being searchable? Do you show up online?

To help you make a better case for SEO to justify the value of organic search, I’ve compiled a list of eye-opening SEO statistics about organic search, Google facts, and the Internet at large. Be free to use them, tweet them, embed them, or insert them into your own presentation.

Check them out, and show them to your boss:

Globally, Google’s search market share reaches 92%

Source: StatCounter , 2020

Tweet: Globally, Google’s search market share reaches 92% @searchdecoder Source: @Statcounter

To no surprise, Google is the leading search engine worldwide. Anyone you’re trying to reach, anywhere they might be, Google is your best bet towards generating an impression of your product and brand across borders. Except in China and a few other countries, Google is the dominant search engine. Other search engines get a smaller share of consumer traffic, which you can see in our Global Search Engine Market Share infographic. 

Google's search market share

As of June 2020, Google owns 88% of the search engine market share in the US

Source: StatCounter

Tweet: Google owns 88% of the search engine market share in the US @searchdecoder Source: @Statcounter

In the US, people use Google more than Bing, Yahoo, and all the other search engines combined. The term “Google it” is popular for a reason. In a study conducted by ComScore, out of a total of 17.5 billion searches conducted in one month, 11.2 billion of them were conducted through Google. Bing follows second with just 3.7 billion, and Yahoo with 2.2 billion.

Google's search market share

There are more than 3.8 million Google searches conducted each minute

Source: SEO Tribunal, 2018

Tweet: There are more than 3.8 million Google searches conducted each minute @searchdecoder Source: @SEOTribunal

Have you Googled something today? With over 5.6 billion searches conducted a day, odds are that you have. It might have been that very search that led you here. Back when Google launched in 1995, users were conducting just 500,000 searches per day. Today, this statistic has more than quadrupled. The growth of organic search traffic has been growing consistently.

Google searches conducted daily

When Google went down for 5 minutes, global Internet traffic dropped by a whopping 40%

Source: CNET, 2013

Tweet: When Google went down for 5 minutes, global Internet traffic dropped by a whopping 40% #SEO @searchdecoder Source: @CNET

It seems like the Internet really does revolve around Google. In 2013, Google’s services were unavailable for only 5 minutes due to an outage, and web traffic dropped by 40%. Google is the heart and soul of the Internet. How important is your Google presence and global web traffic? Very.

Google drop in traffic

15% of all Google searches are being searched for the first time

Source: Search Engine Land, 2017

Tweet: 15% of all Google searches are being searched for the first time @searchdecoder Source: @searchengineland

How does Google answer questions that have never been asked before? Through extensive indexing, site crawling and millions of search precedents. Never before asked queries are more common than you’d think. Marketers should think about how to fashion their content strategy so that they find the right balance between targeting ultra-competitive, established keywords as well as the less popular queries that are ‘on the rise.’ Use Google Trends to find these niche golden nuggets.

New google searches

High-quality content and link building are the two most important signals used by Google to rank your website for search

Source: Search Engine Watch, 2016

Tweet: 1High-quality content and link building are the two most important signals used by Google to rank your website for search @searchdecoder Source: @searchenginewatch

There’s definitely a correlation between longer content and Google ranking. Moz’s study found that the most popular pages had over 35,000 words and generated more than 800 links. Google prefers well-written and longer content over those that are more superficial and short. Don’t get lazy on that blog! Articles over 1,000 words might just fare better SEO wise.

High-quality content and link building

On the first page alone, the first five organic results account for 67.6% of all the clicks.

Source: Impact , 2020

Tweet: On the first page alone, the first five organic results account for 67.6% of all the clicks. @searchdecoder Source: @Impact

Does anyone ever go to the second page of Google? Very rarely. Your website’s ranking in search results is of utmost importance for traffic. If visitors aren’t even scrolling past the first five results on the SERP, you have to use SEO to try to rank in those positions.

First five organic results

53% of website traffic comes from organic search results

Source: BrightEdge, 2019

Tweet: 53% of website traffic comes from organic search results @searchdecoder Source: @BrightEdge

How are people getting to your site? They’re Googling their way there. Chances are, more than half of your web traffic started with a search. According to a study conducted by BrightEdge, over 40% of revenue is captured through organic search traffic. Social only accounts for merely 10% of web traffic, and paid search just 10%.

website traffic

Users focus on organic search results 94% of the time

Source: Search Engine Watch, 2012

Tweet: 53% of website traffic comes from organic search results @searchdecoder Source: @BrightEdge

There is good news for those reluctant to invest in a Google Ads account. According to Search Engine Watch, organic results fare better than paid ads. The higher you rank, the more clicks you get, and paid ads don’t count. Users tend to ignore the advertisements on top of the page and go straight to the organic search results listed first.

organic search results

Updating existing content with fresh content can increase organic traffic by 111.3%

Source: Safari Digital, 2019

Tweet: Updating existing content with fresh content can increase organic traffic by 111.3% @searchdecoder Source: @SafariDigital

Update blog content, sit back and watch the impact this will have on your SEO. Old blog posts can still have valuable content so don’t put those to waste! Optimizing older articles ensures that all your content will help rank your website higher on Google while giving your audiences updated information. In fact, this is an article we are updating to be able to give you the top SEO tips and statistics of 2020!

Update existing content

Web-users exposed to slow loading times will conduct fewer searches on average

Source: Google, 2009

Tweet: Web-users exposed to slow loading times will conduct fewer searches on average @searchdecoder Source: @Google

This is according to studies conducted at Google using their search engine. Speed matters. Even after rectifying a low speed, users will be reluctant to return to your website. Get rid of anything that hinders your website’s speed. Music players, flashy graphics, and unnecessarily large images will stagnate loading time. Google has a few tips on how to fix a slow website.

slow loading times

63% of Google’s US organic search traffic originated from mobile devices 

Source: Merkleinc,2020

Tweet: 63% of Google’s US organic search traffic originated from mobile devices @searchdecoder Source: @Merkleinc

Smartphones and tablets have become the new prime way to communicate and access information. According to The Verge, more people are searching on mobile devices than ever before. Google has updated its SEO algorithm based on the increase in smartphone and tablet usage. In the world of mobile-first indexing, a website that isn’t optimized for mobile is missing out on ranking opportunities.

organic search traffic originated from mobile devices

88% percent of smartphone users are using their device to conduct a search on Google

Source: Think With Google, 2014

Tweet: 88% percent of smartphone users are using their device to conduct a search on Google @searchdecoder Source: @ThinkwithGoogle

In company with the previous statistic, is the fact that the majority of cellphone users use their phones to conduct searches. According to the report Understanding Consumers’ Local Search Behavior, 88% of smartphones perform searches, making the need for a mobile-friendly website crucial. People are searching on the go, and are looking for local results. Google is looking to provide the most practical, precise and relevant local search results through their regularly updated mobile-friendly ranking algorithm. Make sure to optimize your local listings with a smart local search marketing plan.

smartphone users conducting a search on Google



Sites that did not switch to mobile-friendly platforms were hit with a hefty 50%+ traffic reduction penalty. 

Source: Gist, 2019

Tweet: Sites that did not switch to mobile-friendly platforms were hit with a hefty 50%+ traffic reduction penalty. @searchdecoder Source: @BlueCorona

According to a study conducted by BrightEdge shortly after Google’s mobile algorithm update in 2017, the presence of non-mobile friendly websites on the first 3 pages of Google began to fade fast. Over 20,000 websites were tested and scored for mobile-friendliness, and then had their ranks recorded. A 21% decrease in ranking was found for those URLs scoring low in mobile-friendliness.

mobile-friendly platforms

88% of searches for local businesses on a mobile device either call or visit the business within 24 hours.

Source: Nectafy, 2019

Tweet: 88% of searches for local businesses on a mobile device either call or visit the business within 24 hours. @searchdecoder Source: @Nectafy

Having a mobile-friendly website is super important because people searching on their phones are more likely to visit your store or call on that very day. While 50% of mobile phone users will visit your store after conducting a search, only 34% of users searching on tablets and computers will do so.

local businesses searches

18% of local smartphone searches led to a purchase within a day

Source: Think with Google, 2014

Tweet: 18% of local smartphone searches led to a purchase within a day @searchdecoder Source: @ThinkwithGoogle

In contrast, only 7% of non-local searches lead to purchases on the same day. Capturing the local search market through SEO is a smart strategy. Potential customers and clients are searching, so you have to lure them to your website. If you have a locally-focused business, you need to show up highly on Google Maps, and other local directories.

local smartphone searches

Local searches result in purchases 28% of the time

Source: Search Engine Land, 2020

Tweet: Local searches result in purchases 28% of the time @searchdecoder Source: @SearchEngineLand

People aren’t just Googling the latest cat video. They’re looking for the best store, the best product and the best service near them, and for them. With the power to Google, consumers are behind the wheel of their purchases and investments, and as we’ve learned, they never really go past the first page. So does “the best decision” = a high Google search ranking? To an extent, absolutely.

Local searches

Hope the list is helpful! Have I missed any other important SEO statistics? Please drop me a note in the comments below.

5 Emerging Quarantine Keyword Trends That Marketers Can Leverage

Emerging Keywords

As SEO’s, we use keyword trends to help us choose relevant topics to write on and the words we use in our content. Since COVID-19 shook the world, we’ve been monitoring search trends and what they say about what customers are looking for, asking, and prioritizing.

Through this research, we’ve found a handful of surprising keywords that have spiked in volume recently. We wanted to share these search trends with other marketers with advice on how to leverage keywords to capture your audience’s attention. 

Find Keywords Using Google Trends

As the world’s most prominent search engine, Google has access to a wealth of search data. They compile this data into Google Trends, their free tool that shows search trends across region and time. 

Start by typing in a keyword of interest into the search bar to see search trends over time. You can also input comparison keywords and compare the trends of up to five different keywords. 

hand sanitizer vs face masks google trends

You can filter your keyword by region, date range, categories, and type of search. Filtering by region can help you target your content to the area of your audience or local market. To find these keyword trends we chose the time range of 12 months, to make sure we were accounting for seasonality changes.

Categories also allow you to specify your search for terms that have different meanings such as “highlighter” which can be a makeup item or the office supply. 

After you’ve inputted your keyword and set your filters, you can take a look at the regional trends as well as Related Queries. 

Using the insights you gather from Google Trends, you can get ideas for new content, services, and keywords to incorporate into your marketing strategy. Here, 5 emerging keywords that you can leverage for your COVID-19 content strategy. 


sale google trends

Times are tough for many people, but there are ways you can still promote your product or service while remaining sensitive to the situation. “Sale” is trending for a few reasons. Record-high unemployment rates mean many people are struggling financially, and are looking for businesses offering sales during the crisis. Others are taking advantage of this time to learn new skills, and are searching for discounted services.

Promote a temporary sale to incentivize customers to make a purchase. Free trials are also a great way to let customers try your product or service before committing. 

After the economy recovers, many customers will remember your service and come back for your products and services after trying it out discounted or free.

Some businesses that have offered Coronavirus-related sales include Moz, Skillshare, and Uber Eats. Here at Alphametic, we are offering 50% off our SEO Audit service to help businesses that were affected by COVID-19.

seo audit discount alphametic

Use “Sale” in your SEO strategy

Make sure your discount or free trial offer is front-and-center on your website. This can include adding “sale,” “discount,” and “free trial,” keywords to your homepage copy. If applicable, create a separate landing page for your discount content, and add a pop-up to prominent pages of your website with a link to that landing page.


touchless google trends

The safety of your customers should be at the forefront of your post-quarantine reopening plans. “Touchless” is a trending keyword because as people get ready to leave their homes, they want to see what businesses prioritize safety by using contact-free measures. 

The most significant change that you can do to ensure the safety of your business is to establish safety guidelines like social distancing signs and posting about your cleaning measures. 

Contact-free standards can help assuage customers’ concerns if they see the protocol at your business change. By using tap to pay or cash-free payment, you can minimize the contact at the time of the transaction. 

Use “Touchless” in your SEO strategy:

Customers are searching for businesses that have contact-free measures in place, so make sure your website has content that can be ranked for that keyword.

If you are adding contact-free practices to your business procedures, write a COVID-19 Response landing page or blog post informing customers on these contact-free solutions and how they will function in your business. 

For example, Domino’s added a landing page to their site that walks visitors through their contactless pizza delivery process.

contactless dominos

Is it safe

is it safe google trends

As we return to a new normal, many people wonder how safe it is to do activities that used to be part of our daily routines. This is a trending keyword because people are uneasy of letting their guard down when reentering the real world. As the economy slowly reopens, take the time to inform your customers about how you will make sure your establishment is safe.

Use “Is it safe” in your SEO strategy:

When people search if it’s safe to shop, order online or go out to eat, you want your website to appear at the top of the list. The best place to add “is it safe” keywords is to your FAQ section, since the keyword is already in question format.

McDonald’s took advantage of this keyword in their COVID-19 FAQ section:

is it safe mcdonalds

You can also consider writing a blog post including “is it safe” and another keyword that’s relevant for your business. 

To get more ideas for how to incorporate this keyword into your content, search “is it safe” in Google Trends and check out the related queries. 

is it safe related queries

Shop Online

shop online google trends

An important lesson from this global pandemic is how critical an online presence is for businesses. Retailers that have adopted ecommerce operations are profiting during quarantine because customers are able to buy from them safely and conveniently. 

Use “shop online” in your SEO strategy:

To reap the benefits of this keyword, strategically and seamlessly blend it into your content. “Shop online” is being searched because people are wondering what services they can get from the comfort of their own home. This is also a way to word content to get customers excited about exclusive online-only products or deals. 

You can include drop-down banners on your website that say if you “shop online” you can receive better deals or “shop online” to buy these exclusive products. You can also include “shop online” for virtual courses or “shop online” to receive free shipping, another incentive for customers to shop with you.

Clothing brand Asos uses “online shopping keywords in their meta data, in both the page title and meta description of their homepage.

online shopping


open google trends

As the pandemic peak is passing, more and more people are looking to go out into the world and return to normalcy. How your business handles reopening can determine a lot for the future of your company. 

Many consumers have gone online, so how can you attract those customers back to your businesses? What is the right way to go about reopening? 

These questions can be answered by looking at what your customer wants. Open is a trending keyword because people are looking for places that are open to shop at, eat, or even get a haircut. Use this to your advantage by communicating to your customers what they can expect from your business when you open. 

Use “open” in your SEO strategy:

Before reopening, you should establish how your business will run and post an FAQ page detailing how your business will serve customers when you open. 

Writing social media posts, landing pages, or strategically placing content using the keyword “open” will drive consumers who are ready to do business. 

Take a look at how other companies like these Chili’s are structuring their FAQ pages for more of a guideline. We have implemented this SEO tactic with our casino clients by placing the word “Open” in their meta data. This would allow for them to rank higher on Google searches so take advantage of these opportunities to attract more customers. 

chilis opening

The quarantine has brought about much change in the world, and you can see this through trending terms and changing policies. Now is the time to adjust your business and content strategy to make sure you can keep up with the evolving times. You will see an increase In your website traffic if you can seamlessly incorporate these terms while also communicating to your customers that you care about their safety and are working hard to make sure their needs are met. 

Remember that SEO strategies are now more critical than ever because consumers are looking to “shop online” for their needs to be met. They want “sales” to be able to get through these financially challenging times. Also, remember that consumers are searching for information on “is it safe” to shop if businesses are “open” or which companies are better to go to because of “contact-less” measures.

Rewriting your SEO Playbook in the Era of Uncertainty

Rewriting your SEO Playbook in the Era of Uncertainty

COVID-19 has forced us to rearrange many of our routines and habits. We go to the store less, stay home more, and do our best to make the most of the “new normal” environment. 

Consumption and search are a part of our daily lives, and have inevitably been affected by Coronavirus. As we navigate these unprecedented times, how can you adapt your digital strategy to keep up with consumer shifts and spot emerging opportunities? 

In a recent webinar hosted by Brightedge, thought leaders from leading consumer brands weighed in on search and consumer trends, and how businesses can pivot their SEO strategy to soften the impact of COVID-19. These were the main takeaways from their research and expert advice.

Prepare for a Flattening of the Weekday Curve

If you do marketing for an ecommerce business, you may be familiar with the “weekday curve”: while customers are busy going out and catching up on errands over the weekend, sales drop. Spending then picks back up on weekdays, hence the “weekday curve.”

Among other changes around what people are buying, when people are shopping has been affected by COVID-19 as well. Whereas weekends used to be for going out and spending in stores, they are now largely spent inside. The result is a peak in ecommerce search terms on weekends, reversing the prior trend of weekday peaks. 

Looking at the Google Trends chart for “exercise bike,” the peaks during the month of May all happened on weekends. 

weekday curve

What’s the takeaway from this new spending trend? If you weren’t running Google Ads and Amazon ads on weekends, now would be the time to start. Analyze search trends for your keywords and increase ad spend during times of the week where customers are searching most, to increase your likelihood of getting seen.

Pay Attention to Shifts in Consumer Spending

Ken Shults, VP of Strategic Innovation at BrightEdge took a look at search trends in a range of industries to gauge how consumer interests have shifted since the onset of Coronavirus, and how industries can prepare accordingly. 

Shults broke the industries into four categories: Rebounding, Accelerating, Recovering, and Stabilizing. 

Rebounding industries took an initial hit at the onset of COVID-19, but by week 7 began rebounding once consumers began to adjust to lifestyle changes. Industries in this category include apparel, beauty, and IT Networking. Shults recommended that businesses in these industries “focus on winning categories.’ For instance, clothing brands may tone down marketing for professional wear and instead focus on casual clothing lines. 

Accelerating industries were flat from the onset of COVID-19, and have since accelerated. Businesses in this category include digital marketing, pet adoption, and garden and patio. Shults recommends to “pour on the gas,” capturing your market’s attention while these shifts are still fresh.

Recovering industries took the biggest hit in the beginning, and are now slowly leveling off. Industries in this category include concerts, hotels, and wealth management. Shults recommends that these businesses “transform and prepare,” pivoting to digital strategies and preparing for an uptick in demand once lockdown restrictions ease up.

Finally, Stabilizing industries saw an uptick in searches, and have since dropped, but are still much higher than pre-COVID figures. Industries in the stabilizing category include gaming, grocery, and IT security. According to Shults this increased demand is here to stay, and businesses need to adopt digital strategies to keep up with demand. 

Coronavirus didn’t impact industries uniformly, so it’s crucial to look at trends in your specific industry to get insight as to how you should be shifting your digital strategy now to prepare for a post-COVID-19 landscape.

Let the New Buyer Journey Inform Your SEO Strategy

Your customers are not finding and buying products the same way they did before COVID-19. People aren’t leaving their homes, meaning the buyer journey has moved almost completely online. As the brand, you have to make sure you’re letting customers know what their purchasing options are, and guiding them along the path to purchase.

Carlos Spallarossa, Director of Paid Search and SEO at L’Oreal, and Justin Abrams, Senior Solutions Consultant at BrightEdge, outlined the new COVID-19 customer journey and how brands can adapt.

Consideration: The consideration phase of the consumer journey has become tainted with uncertainty. Consumers are hesitant to leave their homes, and are unsure whether they’ll be able to properly research and purchase their desired products safely. This is the brand’s opportunity to add content to their site that reassures customers and makes them aware of their buying options.

Exploration: Whereas your customers were used to being able to try on products in-store, their browsing must now be limited to shopping online. Carlos Spallarossa recommends mirroring the “hyperpersonal in-store experience,” offering to send product samples for customers to try at home. Customers may be searching with keywords like “contact-free” and “virtual,” so make sure your website is optimized for those searches.

Comparison: Once they’ve narrowed down what products they want, your customers likely still need to weigh their options. To compensate for not being able to browse products physically, customers are spending much more time researching products. This is the opportunity for brands to introduce virtual try-on tools so customers can make an informed decision on their purchase. Make sure your site is updated with relevant keywords like “virtual try-on” and “virtual test drive.”

Test: They’re almost ready to make the purchase, so now it’s time to seal the deal with an off-line test. Spallarossa gives the example of trying on the items that were sent in the sample kit, and Justin Abrams gave the example of going to the mall for a contact-free test drive.

Purchase: If brands accommodate customers throughout the buyer journey, the purchase stage is an ecstatic experience for customers. Their initial purchasing fears were quelled by a seamless buying process, and they found the perfect product without hardly leaving the house.  

Learn to Spot Immediate Content Opportunities

As the buyer journey has experienced a dramatic digital shift, customers are spending more time researching and testing before making a purchase. Customers are asking questions about your product, solutions, and brand, and this is your opportunity to guide them towards the purchase.

When performing keyword research, look for high-value, long-tail keywords that get to the heart of what your customers are looking for. If your site doesn’t have an FAQ section yet, make sure to add one and include questions that address Coronavirus-related concerns. 

During the webinar, Justin Abrams remarked “more isn’t necessarily more,” and recommended optimizing content for quality over quantity. Publish useful how-to guides, tutorials, and informational content to capture your audience’s attention. Even if they’re not ready to buy right now, by providing valuable content you will be helping them prepare for making the purchase after COVID-19 passes. 

Prepare your Search Strategy for the Post-COVID World

Taking a quote from Search Engine Journal, “if you want consumers to choose you, they first must trust you.” By adding high-quality, helpful content to your website now, you will be gaining the trust of your customers for increased demand in a post-Coronavirus world.

While the long-lasting effects of COVID-19 remain unknown, we can use the SEO insights and strategies in our arsenal right now to pivot and prepare for further changes in customer journeys and content opportunities. 

Everything You Need to Know About Google Ads for Gambling and Casino Campaigns


The Gambling and Casino industry makes a whopping $306.5 billion in the US annually. Casinos and gaming institutions have taken advantage of marketing for years, and have recently begun to leverage digital advertising opportunities as well. 

Google is aware of the gaming industry’s earning power, and have made it easier for casinos and gaming companies to advertise on Google Ads. There has been a bit of controversy surrounding gambling ads in the past, and casino marketing remains a tricky subject. Therefore, it is essential that you are aware of all the requirements that come with advertising gambling with Google. To successfully cash in on Google Ads for gambling, follow along with this guide.  

4 Basic Requirements for all Casino and Gambling Advertisements on Google

For every type of gambling and casino game, there are certain restrictions that you must abide by to be able to advertise with Google. However, four main policies apply to all types of Google gambling advertisements. 

Advertisers Must Have the Proper Google Ads Certification

A Google Ad certification is a minimum requirement to be able to advertise with Google. The certification verifies to Google that you are an online advertising expert and, therefore, understand how to advertise on their platforms properly. You can find more information about the Google Ads certification application process on the Google Support website. 

Gambling Ads Must Target Approved Countries 

For your Ads to be approved by Google, they must only be catered to an audience from the sanctioned countries. Google posted the full list of countries and their local regulations for gambling and casino-related ads on their support page. 

Advertisers Must Have a Landing Page that Displays Information About Responsible Gambling 

Advertisers must be careful to never include minors in their gambling and casino ad targeting; this includes anyone under the age of 21. Warnings must be posted about the dangers of addictive and compulsive gambling as well as information on how to get help.

Not abiding by Google Ad requirements can have serious repercussions. Advertisers that violate Google’s advertising policies “will be restricted from any operation in the United States,” including any advertisements using Google platforms. 

Gambling and Casino Game Ads Allowed by Google 

Google is specific on which gambling and casino games are allowed to advertise on Google Ad platforms. The approved list of content includes advertisements for:

Offline gambling

This includes a promotion for real-money casino games at brick-and-mortar gaming establishments.

Online Gambling

Advertisements for online gambling allow for the promotion of online casino games that use real money or currencies with cash value. This also permits advertisements that link to content about online gambling such as gambling educational materials or gambling-related information.

Online non-casino games

These advertisements are for games online that use real money to gamble. These can include online slots, sports betting, and even lottery tickets. 

Social casino games

Advertisements for social casino games promote gambling-like games where there is no opportunity for prizes of monetary value. This type of advertising is different from the rest because there can be no promotion of chances to win real money prizes. This also includes the promotion of gambling destinations where you can earn rewards of cash value. 

The Benefits of Google Ads for Casinos and Gambling Campaigns

The restrictions and application process may seem like a tedious task, but with the right ad content and targeting, the payoff can be significant. According to Powertraffick, “90% of internet users see Google display ads worldwide,” which means your ad can be seen by more people. Advanced targeting capabilities means you can show your ads to your exact target audience, matching viewers by demographic, interests, location and more. The reach of these advertisements makes Google ads an excellent investment.

Overall, if you follow the basic requirements and restrictions, Google Ads can serve as a major marketing tool for your gambling business. It is essential to be informed and look into the exact requirements for the type of gambling and casino promotion you plan to advertise. Google Ads will continue to change the way the gambling and casino industry advertises, so it is important to leverage Google Ads while their policies permit. For more tips on casino marketing, take a look at our Casino Marketing Guide.

5 Unconventional Keyword Research Tools to Get a Competitive Edge in SEO [Infographic]

Unconventional Keyword tools


This blog post was originally published on the Digital Summit blog.

If you’d like to embed this infographic on your site and share, you can use the embed code below:

Google My Business and COVID-19: How to Update GMB Listings



Local businesses were some of the first to be affected by the COVID-19 outbreak. Many cities instituted mandatory closures and curfews for businesses, to prevent groups of people from gathering and potentially spreading infection.

But customers are still looking for local services, and Google My Business is often the first thing they see when searching. In order to help businesses provide accurate and up-to-date information to their customers, Google posted a guide in their help center on how to update your Google My Business listing with new hours of operation. 

Compiling information from the Google My Business Help Center as well as their customer service number, the following steps represent the best practices when communicating temporary closures on Google My Business.

Update Operating Hours

If your business is temporarily closed or has altered hours, it’s best practice to update this in Google My Business as soon as possible. When closures first started happening in early March, there was no option in Google My Business to list a location as “Temporarily Closed.” 

Fortunately, Google rolled out this feature in late March. Business owners can now mark their business as temporarily closed in the Info section of their Google My Business dashboard. 

GMB temporarily closed

It will then appear in search results as this:

la fitness gmb

Adjust Attributes

You have the option in GMB to tag certain attributes to your business, such as accessibility and dining options. It’s best practice to keep these attributes up to date, so your customers know whether your business has adjusted offerings due to the virus. 

For instance, if you manage a restaurant’s local listing, you can add attributes such as Delivery, Takeout, and Curbside Pickup. 

attributes GMB

Add to the Business Description

Another way to make sure that customers are aware of any operational changes due to COVID-19 is by updating your Business Description. This can also be updated in the Info section, where you scroll down past the Attributes section. 

We recommend adding a quick message in front of your existing business description. Sample language could be:

[Business Name] will temporarily cease operations/be closing at [new time] due to concerns over the spread of coronavirus in [State]. Please check our website for updates.”

You can also use the business description to communicate extra efforts you’re making to keep employees safe and workspaces sanitized. 

Below is a sample updated Business Description from a Pubbelly Sushi location in Miami:

pubbelly sushi closed gmb

Create Posts

Google My Business gives the option to publish “posts” with updates about your business. Publish an initial post with a general update about how the business is affected by COVID-19; whether the business will be closing, and any measures the business is taking to ensure the safety of their guests and the general public. 

The post is displayed on the search engine results page, underneath business details and reviews. 

Below is an example of a post by a local restaurant announcing that they are closed temporarily:

lukes lobster covid gmb


Make sure to create a detailed and timely post each time there is an update in the business operations.

Update Events

With many states prohibiting the gathering of 8 people or more, almost all physical events in the next few months have been canceled or postponed. If you hold events at your business, make sure to update listings with any cancellations and details on rescheduled dates.

Google My Business pulls event details from external sources including Facebook events, Eventbrite and Meetup, so make sure you’ve updated your event details there.

You may have events published on third-party sources that you don’t have access to. In this case, try to contact the platform administrator to update your event. 

As of March 30, Google My Business added a banner above events that says “Event information may be out of date due to the coronavirus (COVID-19). Confirm details with event organizers.” If you’re not able to edit your event information from external listing sources, then this banner can help to serve as a last line of defense. 

magic city casino events gmb

Limited Google My Business Functionality 

Even Google isn’t immune to disruptions caused by pandemics, and they announced on their Help page that due to COVID-19 they are having temporary support delays and limitations. Expect any changes you make on Google My Business listings to take a few days to update on the front end. 

Plan a Reopening Strategy

Nothing lasts forever. Hopefully, when this is all over, you will be ready to reopen your business to customers and resume a normal level of activity. 

Before you reopen, you will need to update everything you adjusted in Google My Business. This can include hours of operation, business descriptions, attributes, and events. 

Once you find out your reopening date, create a post announcing it. 

The aftereffects of Coronavirus are likely to continue after the curve has flattened, so it’s crucial to maintain consistent communication with your customers throughout the pandemic’s lifespan. While adjusting business hours can be difficult, maintaining business listings up-to-date will help customers stay informed and loyal.

Global Search Engine Market Share in the Top 15 GDP Nations (Updated for 2020)

Global Search Engine Market Share 2020

This article was originally written in 2018 and has been updated with new data for 2020.

When we originally wrote this article in 2018, the stats for global search engine market share looked far different than they do today in 2020.

global searche ngine market share infographic 2018

As you can see, a lot can change in International SEO in 2 years. It’s easy to get overly-focused on Google when there are other search engines that capture market share around the world.

In this post, we’ll share the percentage of market penetration of individual search engines across the top 15 GDP countries.

Our Methodology:

A list of the 15 nations with the largest nominal GDPs in the world (as of 2020) was compiled. StatCounter was then utilized to calculate the percentage of search engine market penetration within those nations. The resulting percentages were rounded to the nearest tenth and the top 5-6 search engines were reported.

According to the web analytics service, StatCounter, its tracking code is installed on more than 2 million sites globally. “These sites cover various activities and geographic locations. Every month, we record billions of page views to these sites. For each page view, we analyze the browser/operating system/screen resolution used and we establish if the page view is from a mobile device. For our search engine stats, we analyze every page view referred by a search engine…No artificial weightings are used. We remove bot activity and make a small adjustment to our browser stats for prerendering in Google Chrome. Aside from those adjustments, we publish the data as we record it.” – StatCounter FAQ


We chose not to utilize ComScore for this exercise, which uses a different tracking methodology, relying more on user panels. ComScore data shows higher market shares for Bing/Yahoo! in the US.



Within the United States Google continues to lead the pack, with a 16% increase since 2010. Bing and Yahoo make up the majority of the resulting percentages with a combined approximate 12% of market share. Although, compared to the other nations on this list, Google has a higher penetration in 9 other countries. In China, Google makes up a measly 1.5% of market share with search engine Baidu taking the lion’s share at 70%. In fact, Google places 4th after Shenma, Haosou and Sogou. Yahoo! continues to demonstrate a strong presence in Japan.


If Eastern Europe is a strong market for your brand, make sure to pay attention to Yandex, which is the search engine market leader in Russia, although Google has a 45% search market share as the 2nd highest. Nonetheless, with over 92% market share, Google dominates the search engine landscape in most of the top GDP nations in the world, including India, Germany, Mexico, Spain, Brazil, Italy and Australia.


When you’re thinking globally, Google is a great start. But, depending on your market, you might find that you need to pivot your SEO efforts into a different search engine altogether, such as Bing, Baidu, or Yandex, to capture the largest amount of traffic. Use the data below as a reference when determining your next global SEO strategy.


1. United States

Google: 88.24%

Bing: 6.45%

Yahoo!: 3.61%

DuckDuckGo: 1.33%

MSN: 0.06%

Other: 0.13%


2. China

Baidu: 68.66%

Shenma: 4.54%

Haosou: 2.44%

Sogou: 21.10%

Google: 1.56%

Other: 1.55%


3. Japan

Google: 74.99%

Yahoo!: 18.76%

Bing: 5.75%

Baidu: 0.21%

DuckDuckGo: 0.14%

Yandex: 0.04%


4. Germany

Google: 94.46%

Bing: 2.99%

Ecosia: 0.66%

Yahoo!: 0.59%

DuckDuckGo: 0.58%

T-Online: 0.25%


5. United Kingdom

Google: 93.02%

Bing: 4.41%

Yahoo!: 1.45%

DuckDuckGo: 0.58%

Ecosia: 0.35%

Yandex: 0.03%


6. France

Google: 92.35%

Bing: 3.66%

Yahoo!: 1.41%

Ecosia: 1.15%

DuckDuckGo: 0.35%

Qwant: 0.84%


7. India

Google: 98.75%

Bing: 0.74%

Yahoo!: 0.42%

DuckDuckGo: 0.08%

Yandex: 0.01%


8. Italy

Google: 98.73%

Bing: 0.74%

Yahoo!: 0.42%

DuckDuckGo: 0.08%

Yandex Ru: 0.01%

Ecosia: 0.01%


9. Brazil

Google: 97.39%

Bing: 1.3%

Yahoo!: 1.12%

DuckDuckGo: 0.10%

Ecosia: 0.04%

Yandex: 0.02%


10. Canada

Google: 92.21%

Bing: 4.54%

Yahoo!: 2.03%

DuckDuckGo: 0.86%

Ecosia: 0.13%

MSN: 0.08%


11. South Korea

Google: 76.56%

Naver: 17.51%

Bing: 2.03%

Yahoo!: 1.86%

Other: 1.13%

Baidu: 0.39%


12. Russia

Google: 51.68%

Yandex: 45.27%

Mail.ru: 2.09%

Bing: 0.37%

Yahoo!: 0.24%

DuckDuckGo: 0.22%


13. Spain

Google: 96.58%

Bing: 2.07%

Yahoo!: 0.80%

DuckDuckGo: 0.25%

Ecosia: 0.22%

Yandex: 0.03%


14. Australia

Google: 94.75%

Bing: 3.45%

Yahoo!: 0.78%

Baidu: 0.06%

DuckDuckGo: 0.63% 

Ecosia: 0.21%


15. Mexico

Google: 96.70%

Bing: 2.04%

Yahoo!: 0.88%

DuckDuckGo: 0.15%

MSN: 0.05%

Ecosia: 0.14%


Want more statistics? Check out 18 Eye-Opening SEO Statistics to Prove the Value of Organic Search.

Best Digital Marketing Conferences to Attend in 2020

best digital marketing conferences 2020

You’re a digital marketer who likes to stay ahead of the curve. Reading articles and watching videos on marketing trends is great, but nothing compares to the learning and networking opportunities at digital marketing conferences.

Digital marketing conferences and events are the best way to connect with other marketers, expand your marketing repertoire and be the first to hear what industry thought leaders have to say.

Luckily, there are tons of niche and general digital marketing conferences scheduled for 2020. Here are the best ones to convince your boss to let you attend, covering every digital marketing discipline from SEO and conversion optimization to social media and lead generation.

Digital Summit: Best all-around digital marketing conference

Location: 22 cities across the US
Ticket price: $245 (Conference Pass) – $995 (Platinum Pass)

Digital Summit is one of the most valuable digital marketing conferences that you can attend. Usually spread across two or three days, Digital Summits are jam-packed with sessions and workshops that will give you actionable takeaways to apply to your 2020 marketing strategy.

Each Summit features brilliant speakers (ehem, not to brag) and leading brands that share their insights on the latest digital marketing trends and strategies. Plenty of receptions, break-out sessions, and meet and greets mean tons of opportunities to meet your next client, vendor, or mentor. 

Digital Summit sessions cover all the major digital marketing disciplines, including:

  • Content
  • Search
  • Email
  • Mobile
  • UX & Design
  • Social media
  • Strategy

See a video from last year’s Digital Summit in Tampa!

Internet Summit – Best conference for digital marketing channel strategy and trends

Date: November 17- 19, 2020
Location: Raleigh, NC
Ticket price: $245 – $995

Internet Summit is Digital Summit’s flagship event, offering more speakers and sessions than the Digital Summit events. Whereas Digital Summit happens in over 22 cities over the course of several months, Internet Summit gathers once in Raleigh, NC. That being said, both events cover the same spectrum of Digital Marketing disciplines – SEO, UX, Content, Design, and more. 

Inbound – Best conference for lead generation and automation

Date: August 18- 21, 2020
Location: Boston, MA
Ticket price: $49 – $1,299

If you’re looking for a conference where you can learn about lead generation and also be in the same room as Janelle Monáe, then Inbound is for you. The 4-day inbound marketing conference is filled with A-list keynote speakers, over 250 educational sessions, and a big focus on community building.

Inbound takes a holistic approach to marketing, taking a step back and shining a light on how we can approach marketing, sales, and customer success differently. With entertainment features including happy hours, parties, and food truck lunches, you won’t feel like you’re in a stuffy marketing conference. 

Whether you’re a product manager, creative marketer, or start-up founder, Inbound can help open your mind to innovative marketing tactics that you can bring back to the team. 

Content Marketing World – Best conference for content marketing

Date: October 13-16, 2020
Location: Cleveland, OH
Ticket price: $599 – $2,599

You’ve heard it: content is king. Crucial for both SEO or user experience, compelling content can be the difference between customers engaging vs. looking somewhere else. 

If your content marketing strategy needs a revamp, or you just want to get new ideas for your 2020 content marketing plan, then Content Marketing World is the conference you need to sign up for. 

Founded by Content Marketing Institute (CMI), Content Marketing World is the biggest content marketing-focused conference in the world. Apart from workshops and sessions that cover content marketing fundamentals such as strategy and development, you also have the option to attend sessions on unique topics such as “millennial marketing” and “storytelling strategies.”

The conference also features industry-specific content marketing forums, such as financial services and travel and tourism. 

The four-day event also includes plenty of breaks and networking sessions so you can connect and exchange ideas with other content marketers. 

Social Media Marketing World – Best conference for social media

Date: March 1- 3, 2020
Location: San Diego, CA
Ticket price: $447 – 1,247

Of all the marketing disciplines, social media is by far the fastest-moving. You want to make sure that you keep up with the latest trends so that your social media presence keeps your audience engaged, while also building trust and spreading awareness.

Enter Social Media Marketing World: Social Media Examiner’s annual conference for social media marketers, gurus, and aficionados. Get the latest social media insights, tips and strategies from experts in every platform and field. 

The conference’s 16 tracks cover everything from specific social media features (such as Facebook ads and Messenger bots) to special skills (such as analytics and video creation). You’ll be sure to leave the conference with the knowledge and connections you need to boost your social media ROI tenfold.

Traffic and Conversion Summit – Best conference for conversion optimization

Date: March 31- April 2, 2020
Location: San Diego, CA
Ticket price: $1,295 (early bird) – $3,295

A pretty Instagram feed is great, but leadership is most concerned with digital marketing ROI. The two magic words during a marketing board meeting: traffic and conversions. 

The Traffic and Conversions Summit gets to the heart of digital marketing, teaching over 10,000 attendees how to implement conversion strategies that justifies their marketing budget. 

Niche sessions include Digital Retailers (eCommerce), Agencies, Growth Hackers, Content Marketers and Conversational Marketers.

This conference will equip you with the tools and ideas you need to get more leads and conversions through exceptional digital marketing, so you can lead that board meeting with confidence.

MozCon – Best conference for SEO (if you like the geeky stuff)

Date: July 6- 8, 2020
Location: Seattle, WA
Ticket price: $999- $1,499 (early bird)

With a new Google Algorithm Update coming out every few months, it can be tough to keep up with SEO best practices. For years, Moz has been a leading source for the latest SEO tips and strategies. Now, they have a conference that brings together all the experts in digital marketing and SEO for three days of learning and networking.

MozCon is the best marketing conference out there if you want to dive deep into SEO. While other digital marketing disciplines are covered, the workshops and sessions focus on SEO. This includes high-level SEO best practices, as well as technical topics like backlink strategy and keyword tracking.

MarketingProfs B2B Forum – Best Conference for B2B Marketers

Date: November 3 – 6, 2020
Location: San Francisco, CA
Ticket price: $1,095- $1,995 (early bird)

If you own or work for a B2B enterprise, you know full well that marketing to businesses takes a completely different approach than marketing to consumers. B2B products and services have a much longer sales cycle than B2C brands, requiring extensive relationship and trust building before a conversion is made.

If you want to learn the latest B2B marketing strategies and insights, then B2B Forum is a must-attend. Held by leading marketing training company MarketingProfs, B2B Forum is the leading conference for B2B marketing professionals. Dozens of workshops cover every aspect of B2B online marketing, including B2B lead generation, email marketing, social media marketing, and more.

I spoke at the conference last year in DC, and always make an effort to engage with attendees during break-out sessions and receptions. Hope to see you there this year!

Announcing soon: AdApted Digital Media Summit

Date: TBA
Location: Cleveland, OH
Ticket price: TBA

Last year, I shared a stage with some of the brightest minds in digital marketing at AdApted Digital Media Summit, including Carlos Gil, the author of The End of Marketing. Hosted by JMC Brands, AdApted Digital Media Summit is a three day conference packed with speakers ranging across every digital marketing focus, from SEO to social media. The dates for the 2020 conference haven’t been announced yet, so we’ll be sure to send an update when tickets go on sale! 

Have I missed any events? Let me know if there are any worthy marketing conferences that you think should be included in this list!

The Ultimate List of the Best Free (or Cheap) Marketing Tools for Small Businesses


best marketing tools for small businesses

Long gone are the days when you need to be a big company with lots of resources to run effective marketing campaigns. Nowadays, there is a wealth of free and/or cheap digital marketing tools that you can use to build a winning marketing strategy. 

When I go to speak at conferences, I’m often approached by entrepreneurs who ask which digital marketing tools I recommend that they use. Due to popular demand, I decided to create a complete list of free and cheap digital marketing tools for small business owners. These are tools that I myself have used, and are perfect for entrepreneurs and small business owners who want to create strong marketing campaigns on a budget:


WordPress is a powerful content management system that powers over 34% of all websites. The website builder makes it possible for ordinary folks without programming skills to build robust websites. And the best part? It’s free! You just need to purchase a domain name and web hosting to install it, but you can also use a wordpress domain for free until you purchase a domain. Choose from thousands of free themes and plugins to customize and manage your site. 

I recommend WordPress because of its flexibility and ease of use. However, there are several other website builders that will also let you build beautiful websites. The first one is Wix, which has drag-and-drop features that make it easy to use. Squarespace and Weebly also feature intuitive design and beautiful templates. While these builders tend to be easier to set up, their relative lack of customizability may cause trouble down the road, which is why I recommend WordPress.


A consistent social media strategy will help you get new followers and keep your existing followers engaged. Instead of manually posting everything, social media scheduling tools allow you to draft, schedule and publish posts to all your accounts, all with one tool! 

The leading social media scheduling tools are Hootsuite and Buffer. They each have a free version; Buffer allows up to 3 accounts and up to 100 scheduled posts on their free plan, and Hootsuite allows up to 3 accounts and 30 scheduled posts. If you want to add more accounts or reach the publish limit, you can bump up to one of their paid plans. But if you’re just starting out, using a free account to post to your main social platforms will be enough to jump-start your social media presence.


You no longer need to be a graphic designer to create beautiful images. Canva is free graphic design tool that you can use to create social media graphics, logos, flyers and more. The platform is extremely intuitive and easy to use, and has pre-made templates that you can take and make your own. People retain 55% more information when it’s paired with a relevant image than when it’s without visuals. Using Canva to create eye-catching visuals is a great way to stay in your audience’s mind. 


You used to have to pay iStock or Shutterstock to get high-quality, royalty free images. Now, there are several websites where you can find beautiful copyright free photos for free. 

One of my favorites to use is Unsplash. Simply search for the type of photo you’re looking for, for example “people laughing,” and the search engine will pull up dozens of professional, photographer-submitted photos that you can download. Unsplash also gives you the option to create “collections” for your photos, so you can categorize them and find them later. 

A couple other photo libraries are Pexels and Pixabay. Pixabay is unique in that it offers photos as well as illustrations. I use all three photo libraries, since each one has their own unique collection of photos.


Do you ever need to hire a freelancer for a quick project such as logo creation or video editing? Fiverr is the best outsourcing platform out there for short-term projects, or “gigs,” that need specialized expertise. 

Fiverr has freelancers that can help you with anything from data entry to website development. You can either post a request for the project that you want sellers to apply for, or browse sellers and their past work and message them directly. 

Rates on Fiverr tend to be inexpensive (some jobs start at $5), since there are so many freelancers on there competing for gigs. 

Fiverr is more designed for freelancers who are looking for short-term projects. If you’re looking for a freelancer to work with on a long-term basis, Upwork may be a better platform for you. On Upwork, you post a job that you need help with, and wait for freelancers to bid on the work. You’ll likely pay more on Upwork than on Fiverr, since the platform rates freelancers on skill level and past job success and so attracts freelancers looking for more steady and long-term work. 

Google Ads 

While a strong SEO strategy can bring you substantial visibility through higher rankings, you’ll want to supplement your organic traffic with paid traffic. Running pay-per-click (PPC) ads on Google Ads is one of the fastest and most effective ways to rank for your most important keywords.

You don’t need to spend $50 or even $5 a day to see results from Google Ads. There is no minimum daily budget for Google Ads, and you can pause your ads at any time to stop spending money. Depending on your SEM team’s PPC strategy and testing, you can run a profitable Google Ads campaign on a relatively shoestring budget.

Facebook Ads

It used to be easy to get lots of exposure and engagement by posting on Facebook and Instagram for free. Nowadays, however, both social media platforms have become largely pay-to-play. 

That doesn’t mean you need to spend beaucoup bucks to reach your target audience on Facebook and Instagram. Facebook’s advanced targeting features means you can hone in on your specific audience, only allocating your budget to get their attention. Facebook Ads are connected to Instagram Ads, so you can run both in a single campaign.

Whether you’re in the early stages of your business, or just want to bootstrap your marketing efforts, using these cheap and free digital marketing tools can help you get more visibility and awareness while staying under budget. 

Once you’re ready to scale your business, you can look into more advanced paid tools or consider working with a digital marketing agency to handle it for you. 

Marketing agencies tend to use the same tools for multiple clients, meaning you can take advantage of their economies of scale to handle your marketing campaigns while you focus on other aspects of your business. 


We’ve helped major brands achieve major goals delivering results in some of the most competitive industries. Contact us today to get actionable ideas on how to take your online business performance from where you are to where you want to be!

Google June 2019 Core and Diversity Update: Everything You Need to Know

google june core diversity update


Anyone who works in search engine optimization knows that Google algorithm updates can have a big effect on page rankings. Algorithm changes happen on a daily basis to improve user search experiences, but once in a while there’s a larger “core” update. Rather than focusing on improving one aspect of search, such as backlinks or local spam, core updates consist of a change to the hundreds of ranking factors that make up Google’s main search algorithm. 

What’s so special about the June 2019 Core Update?

Core updates usually occur out of the blue, and are later given names by SEO’s (e.g. Florida 2 Update in March of this year). However, the most recent Google Core Update in June was unprecedented in that Google pre-announced the update, rather than website managers finding out about the update by seeing their rankings changed drastically. Not only was the update pre-announced, but it was also pre-named: “June 2019 Core Update”. The update was announced by Google SearchLiaison on Twitter a day before the update was to roll out:

The unprecedented pre-announcement ushered in speculation from SEOs about the significance of the update. Danny Sullivan, the public face of Google Search, explained on Twitter that the core update isn’t radically different from previous updates. Rather, the purpose of pre-announcing the update was to let people know in advance, instead of finding out after the roll-out and asking a bunch of questions about it.

Google SearchLiaison announced on June 3 that the update began rolling out:

The update finished rolling out on June 8. Knowing the beginning and end of any update is important in order to give meaning to changes in traffic.

What were the effects of the Google June 2019 Core Update?

The effects of the Google June Core Update began trickling in as the roll-out took place.

As with any Core Update, the effects were clear but the reasoning behind the effects were less so.

Some news sites take a big hit
Several news providers experienced a significant drop in rankings after the Core Update. The British news site DailyMail reporting a 50% drop in traffic. Another news site that took a hit was the cryptocurrency news site CCN, which announced it was shutting down after a 71% drop in mobile traffic and an over 90% drop in daily revenue following the core update.

Increase in Video Carousel results
The June 2019 Update didn’t just affect search traffic. There were reports that the update caused changes to the layout of the SERPs, with more video carousels appearing on desktop searches. This follows a trend the overall trend of video results ranking higher than text-based results on SERPs.

What’s an SEO to do?

An SEO’s job is to implement strategies to rank higher in search results, without compromising the user’s search experience. If your site was affected by the June 2019 Core Update or Diversity Update, it means RankBrain interpreted that your site wasn’t optimized for the user.

In a recent Google Webmaster Hangouts, a webmaster asked Google’s John Mueller a question regarding the drop in traffic on their site.

john mueller google hangout

Mueller responded that there are no explicit changes you can make to try to recover your rankings. Rather, he recommended reading an old blog post on the Webmaster Central Blog to get insights on building a high-quality site. The article gives guidelines for achieving high expertise, authority, and trustworthiness (E-A-T) on your website, creating high-quality, original, factual, and useful content.

What was the Google Diversity Update?

In the middle of the Core Update rollout, another change, the Google Diversity Update, was announced:

As stated in the official Google SearchLiaison tweet, the Diversity algorithm change will prevent more than two listings from the same domain on the first search results page. The purpose of this update is to show a more diverse range of results to any given query, to prevent one site from dominating the SERP. 

In certain cases, Google reserves the right to show more than two results from the same site when it’s relevant. For instance, branded queries will likely show more than two results from the same domain. 

The Google Diversity update started and ended in the midst of the Core update (June 4 to June 6). 

What was the effect of the Google Diversity Update?

Despite the hype, the impact of the Google Diversity Update was fairly minimal. Moz released a report analyzing average diversity across page-one SERPs using a dataset of 10,000 keywords. The report found very little change in SERP diversity over the course of thirty days. However, average diversity did improve marginally, from 90.23 to 90.72 percent, between June 6th and 7th (the last day and after the update rolled out). 

What’s an SEO to do?

Since the Diversity Update limits the number of times your domain appears on the SERP, you have to make sure that your content is distributed across different platforms and mediums. This can mean knowledge graphs, press mentions, YouTube, Wikipedia, and social media links. If your content can be found across multiple websites, then you won’t have to worry about site diversity algorithms not showing your content.

If you stick by Google’s quality guidelines, you won’t have to live in fear of a Google algorithm update tanking your traffic. Your website should be constantly maintained and improved for the user experience. If you follow by Google’s quality standards, you will be rewarded in rankings and traffic.


Interested in learning more about SEO strategies? Read our recently updated Google FAQ Vs. Q&A Schema Markup article to learn how to markup your FAQ section!