WHAT IS SEARCH ENGINE MARKETING (SEM)?

Search engine marketing is the process by which you market your product or services to be visible in SERPs, or, search engine results pages, through paid search ads. Many things fall under SEM, like YouTube advertising, mobile app advertising, Google Ads campaigns, Bing Ads, PPC and bid management, contextual networks, display ad marketing and remarketing pixels.

WHY IS SEARCH ENGINE MARKETING IMPORTANT?

Search engine marketing is your way to become visible in the oversaturated online market at the time when buyers are actively searching for your product or service. Search engine marketing allows you to be extremely precise in who you target and allows you to produce advertising “touch points” on a continuous basis throughout the buyer journey, potentially leading to a conversion. While SEO takes months to see results, with SEM brands can show up on the first page of Google within a couple of hours.

WHAT IS THE DIFFERENCE BETWEEN SEO AND SEM?

SEM is the collection of tactics and mediums marketers can use to advertise to their audience through search engines through paid ads on a pay-per-click (PPC) basis. SEO services include tactics to increase “organic” traffic through back-end code optimizations, content planning and strategic keyword research/usage on your website. Both organic and paid search marketing are essential for your internet marketing strategy and should be used in an integrated way to complement each other.

WHAT TYPES OF SEM SERVICES DO YOU SPECIALIZE IN?

Our team is experienced in the many different facets of SEM marketing. We are Certified Search Partners with Google Adwords and Bing Ads and specialize in bid management and PPC campaign strategies, including ad copy development and testing, landing page optimization, keyword research, bid management, budget planning and pacing, mobile ad formats, lead generation, shopping ads, and more.

WHAT DOES IT MEAN THAT YOU’RE AN GOOGLE ADS PARTNER?

Companies who qualify for Google Agency Partner status earn the Google Partner badge. The badge shows that a company has demonstrated Ads skill and expertise, met Ads spend requirements, delivered agency and client revenue growth, and sustained and grown their client base. Alphametic is a registered and certified Google Partner Agency with specialization in search advertising.

WHAT DOES IT MEAN THAT YOUR GOOGLE ADS CERTIFIED?

The Google AdWords certification is a professional accreditation that Google offers to individuals and agencies who demonstrate proficiency in basic and advanced aspects of AdWords. An AdWords certification allows individuals to demonstrate that Google recognizes them as an expert in online advertising. Alphametic’s SEM team maintains Adwords certifications to provide the best value to our clients.

WHAT INDUSTRIES DO YOU HAVE EXPERIENCE IN?

We have a variety of clients from different industries, including retail, e-commerce, beauty, pharma, healthcare, hospitality, gaming, and more.

WHAT IS YOUR MINIMUM PAID MEDIA BUDGET?

At Alphametic, our SEM clients spend on average between $3K and $20K per month on paid search campaigns.

WHAT’S THE COST OF SEM SERVICES?

The cost of the SEM services varies based on media budget amounts as well as whether SEM is bundled with other search marketing services, such as SEO, local marketing, analytics or content development.

Let’s chat! Contact us here to learn more.

WHAT IS SEARCH ENGINE MARKETING (SEM)?

Search engine marketing is the process by which you market your product or services to be visible in SERPs, or, search engine results pages, through paid search ads. Many things fall under SEM, like YouTube advertising, mobile app advertising, Google Ads campaigns, Bing Ads, PPC and bid management, contextual networks, display ad marketing and remarketing pixels.

WHY IS SEARCH ENGINE MARKETING IMPORTANT?

Search engine marketing is your way to become visible in the oversaturated online market at the time when buyers are actively searching for your product or service. Search engine marketing allows you to be extremely precise in who you target and allows you to produce advertising “touch points” on a continuous basis throughout the buyer journey, potentially leading to a conversion. While SEO takes months to see results, with SEM brands can show up on the first page of Google within a couple of hours.

WHAT IS THE DIFFERENCE BETWEEN SEO AND SEM?

SEM is the collection of tactics and mediums marketers can use to advertise to their audience through search engines through paid ads on a pay-per-click (PPC) basis. SEO services include tactics to increase “organic” traffic through back-end code optimizations, content planning and strategic keyword research/usage on your website. Both organic and paid search marketing are essential for your internet marketing strategy and should be used in an integrated way to complement each other.

WHAT TYPES OF SEM SERVICES DO YOU SPECIALIZE IN?

Our team is experienced in the many different facets of SEM marketing. We are Certified Search Partners with Google Adwords and Bing Ads and specialize in bid management and PPC campaign strategies, including ad copy development and testing, landing page optimization, keyword research, bid management, budget planning and pacing, mobile ad formats, lead generation, shopping ads, and more.

WHAT DOES IT MEAN THAT YOU’RE AN GOOGLE ADS PARTNER?

Companies who qualify for Google Agency Partner status earn the Google Partner badge. The badge shows that a company has demonstrated Ads skill and expertise, met Ads spend requirements, delivered agency and client revenue growth, and sustained and grown their client base. Alphametic is a registered and certified Google Partner Agency with specialization in search advertising.

WHAT DOES IT MEAN THAT YOUR GOOGLE ADS CERTIFIED?

The Google AdWords certification is a professional accreditation that Google offers to individuals and agencies who demonstrate proficiency in basic and advanced aspects of AdWords. An AdWords certification allows individuals to demonstrate that Google recognizes them as an expert in online advertising. Alphametic’s SEM team maintains Adwords certifications to provide the best value to our clients.

WHAT INDUSTRIES DO YOU HAVE EXPERIENCE IN?

We have a variety of clients from different industries, including retail, e-commerce, beauty, pharma, healthcare, hospitality, gaming, and more.

WHAT IS YOUR MINIMUM PAID MEDIA BUDGET?

At Alphametic, our SEM clients spend on average between $3K and $20K per month on paid search campaigns.

WHAT’S THE COST OF SEM SERVICES?

The cost of the SEM services varies based on media budget amounts as well as whether SEM is bundled with other search marketing services, such as SEO, local marketing, analytics or content development.

Let’s chat! Contact us here to learn more.

WHAT IS SEARCH ENGINE MARKETING (SEM)?

Search engine marketing is the process by which you market your product or services to be visible in SERPs, or, search engine results pages, through paid search ads. Many things fall under SEM, like YouTube advertising, mobile app advertising, Google Ads campaigns, Bing Ads, PPC and bid management, contextual networks, display ad marketing and remarketing pixels.

WHY IS SEARCH ENGINE MARKETING IMPORTANT?

Search engine marketing is your way to become visible in the oversaturated online market at the time when buyers are actively searching for your product or service. Search engine marketing allows you to be extremely precise in who you target and allows you to produce advertising “touch points” on a continuous basis throughout the buyer journey, potentially leading to a conversion. While SEO takes months to see results, with SEM brands can show up on the first page of Google within a couple of hours.

WHAT IS THE DIFFERENCE BETWEEN SEO AND SEM?

SEM is the collection of tactics and mediums marketers can use to advertise to their audience through search engines through paid ads on a pay-per-click (PPC) basis. SEO services include tactics to increase “organic” traffic through back-end code optimizations, content planning and strategic keyword research/usage on your website. Both organic and paid search marketing are essential for your internet marketing strategy and should be used in an integrated way to complement each other.

WHAT TYPES OF SEM SERVICES DO YOU SPECIALIZE IN?

Our team is experienced in the many different facets of SEM marketing. We are Certified Search Partners with Google Adwords and Bing Ads and specialize in bid management and PPC campaign strategies, including ad copy development and testing, landing page optimization, keyword research, bid management, budget planning and pacing, mobile ad formats, lead generation, shopping ads, and more.

WHAT DOES IT MEAN THAT YOU’RE AN GOOGLE ADS PARTNER?

Companies who qualify for Google Agency Partner status earn the Google Partner badge. The badge shows that a company has demonstrated Ads skill and expertise, met Ads spend requirements, delivered agency and client revenue growth, and sustained and grown their client base. Alphametic is a registered and certified Google Partner Agency with specialization in search advertising.

WHAT DOES IT MEAN THAT YOUR GOOGLE ADS CERTIFIED?

The Google AdWords certification is a professional accreditation that Google offers to individuals and agencies who demonstrate proficiency in basic and advanced aspects of AdWords. An AdWords certification allows individuals to demonstrate that Google recognizes them as an expert in online advertising. Alphametic’s SEM team maintains Adwords certifications to provide the best value to our clients.

WHAT INDUSTRIES DO YOU HAVE EXPERIENCE IN?

We have a variety of clients from different industries, including retail, e-commerce, beauty, pharma, healthcare, hospitality, gaming, and more.

WHAT IS YOUR MINIMUM PAID MEDIA BUDGET?

At Alphametic, our SEM clients spend on average between $3K and $20K per month on paid search campaigns.

WHAT’S THE COST OF SEM SERVICES?

The cost of the SEM services varies based on media budget amounts as well as whether SEM is bundled with other search marketing services, such as SEO, local marketing, analytics or content development.

Let’s chat! Contact us here to learn more.

Alphametic: Certified Google Partner Agency.

The Alphametic team has met all the requirements to be a Google Partner. Learn more about the specific Google Partner program performance, certification, and spend requirements.

What is the Google Partner Program?

Google Partner Program
Google’s Partner Program offers a suite of tools and services to empower agencies and encourage their growth. Google established it’s Partner Program as a tiered membership service that incentivizes continuing education through a rewards-based protocol. The paths to Google partnership are structured using skill-based examinations that account strategists are required to complete to refine their proficiency. Furthermore, Google ensures strategists proactively maintain account health and upkeep through insight-based recommendations provided on a periodic schedule. Recommendations set a base-level of knowledge that can be helpful to agencies, and in particular, for those who are more junior members of a team. It is necessary to maintain the health of your account as Google requires a minimum optimization score of 70% to keep Partner status – however you’re in control, with the ability to apply or dismiss recommendations based on your own assessment and your clients’ goals.

Google Ads Campaign Results Delivered

SEM Case Study - ROAS Google Ads

Google Ads Lifetime ROAS of 7.75X

Includes Pay-Per-Click Search, Display, Shopping, Performance Max & Video Ads. Since we started working together with this ecom client in 2018, we grew the monthly budget by 665%. 2-year comparison:
– Click are up 27%
– Conversions are up 92%
– Conversion value is up 81%

Free Google Ads Consultation

“Alphametic has maintained an optimization score of at least 70%, indicating that they’ve set up their clients’ accounts to perform well.” (source: Alphametic Google Partner Page)

Alphametic has managed 7 figures in annual client spending on Google Ads, which shows its ability to help clients consistently identify new growth opportunities and sustain their SEM success on an ongoing basis

Alphametic’s team has demonstrated proficiency in Google Ads by earning Google Ads certifications, including Search Ads, Google Display Network, YouTube Ads, and Google Shopping

Request a Free Quote

What are the benefits of working with a Google Partner Agency?

Authentication & Trust
Recognition, badges and rewards offer a sense of pride and accomplishment that authenticates the veracity of your expertise. Further, to motivate your team, continuing education programs are gamified to avoid mundanity and presented in the form of quarterly challenges and product excellence goals. You can check your rewards dashboard to track progress and points. Every time you complete your goals, you earn points that can be redeemed for Google Partner prizes.

The partner badge in particular can be displayed to showcase at least 50% of agency account strategists have demonstrated proficiency with at least one certification in an area of expertise (for example Search, Display, Video, Shopping, or Apps).

You can be confident that when working with a Google Partner Agency, you are afforded the opportunity to work with a talented team of account strategists certified across Google’s suite of advertising platforms. Strategists are entrusted with your account, and as members of a Partner Agency are required to maintain a 70% optimization score (an in-built scoring system that mandates ongoing optimizations) and are incentivized to continue their education through the rewards program.
Education & Insights
Skillshop is a portal that serves to provide educational resources, trainings and examinations. Get access to free educational resources, build product knowledge and earn certifications on Skillshop. Finally, expand your Google Ads expertise through livestreams and trainings.
Consumer Insights
For Partners-only, access global consumer insights reports to stay on top of industry trends and unlock deeper conversations with clients.
Access and Support
Get Google on “speed-dial”. As a Google Partner, get VIP access and support to bolster client success. COVID has forced Google’s hand in throttling the amount of support intake allotted to individual accounts. Partners’ direct access is opportune for getting the help you need, when you need it the most. We reach out to Google via phone, email or chat, or contact your dedicated account representative.
Recognition & Rewards
After successfully meeting requirements for Google’s Partner Program, team members and agencies are rewarded in ceremonious fashion with certificates, a partner agency badge and access to the rewards-based system used in exchange for Google-branded goods.
Always Evolving
Google’s Partner Program is designed with evolution in mind. Notwithstanding the challenges faced in an ever-evolving industry, Partner agencies commandeer resources dedicated to expand Google Ads expertise and stay on top of trends. When you work with a Partner agency, you can feel comfortable knowing that your agency is required to maintain their Partner status through ongoing optimization efforts and proficiency-based certifications.

Work with a certified team of Google Ads specialists to create a comprehensive digital ads strategy.
- Maximize your results
- Work with experts
- Achieve more together

Alphametic: Certified Google Partner Agency

“When we were first launching with Alden Investment Group’s online presence, I knew we’d need some help getting things off the ground and creating awareness of our company through digital advertising and SEO, so we hired Alphametic. The entire Alphametic team has been wonderful to work with. They are all very knowledgeable, extremely responsive and fun people! If you want your digital advertising done right, you need to speak to the Alphametic team!”

Laura DeGraffCMO at Alden Investment Group

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What are Google Partner Agency requirements?

Performance
Are there performance-based requirements to meet eligibility for Google’s Partner Program?
- Agencies are required to meet the 70% optimization score threshold using Recommendations.
What are recommendations?
- Recommendations help you identify new opportunities to improve performance.
Do I need to apply recommendations?
- No. You can apply recommendations that support your clients’ business goals and dismiss those that don’t.
Media Spend
How much do I need to spend to maintain Partner status?
- Your Google Partners registered Ads manager account needs to maintain a 90-day ad spend of $10,000 USD across managed accounts.
Google Ads Certifications
How many account strategists need to be certified?
- Your Google Partners registered Ads manager account needs to have a minimum of 50% of your account strategists certified in Google Ads (capped at 100 users), with at least one certification in each product area with campaign spend of $500 USD or more in 90 days (for example Search, Display, Video, Shopping, or Apps).
How do I limit the number of account strategists required to pass certification exams?
- You can inform Google of how many account strategists are at your agency by visiting the Company Details page.
Partner Program
What does it mean to be certified? Why is the Google Partner Program important?
- Being certified grants you access to educational resources, consumer insights, help and support, guarantees a base-level of proficiency for account strategists and implores individuals to continue education through an incentivized rewards-based program. Strategists are also required to maintain a Partner account optimization score of 70%.

“We worked with Alphametic on two occasions, when seeking for a serious SEO agency to help us develop a massive Astrology news website. Alphametic team lived up to the expectations. The info we got was 100% relevant without unnecessary sugar coating that you can see on the market nowadays. 2 years after the launch, we have more than 400k organic visits and growing. Hey what can I say, I can only recommend Alphametic if you’re looking for a professional digital marketing agency that will literally do what they promise.”

Maurycy Mielniczuk Digital Marketing Manager at LOGDIRECT

Laura DeGraff CMO at Alden Investment Group

“L’Oreal brands are creating great content, but their challenge is to make sure that this content is properly tagged to show up on discovery platforms. Alphametic’s SEO Bootcamp and consulting have been key to ensure SEO success at L’Oreal USA.”

Arnaud Plas Corporate VP Digital & E-Commerce Strategy at L’Oreal

“Our company was looking for a top-notch expert in the field of SEO to help us optimize our current organic strategy. Alphametic delivered this and more, quickly identifying problem areas and how to execute a fast track strategy in order to improve our rankings. If you need someone to help you with your SEO strategy, look no further than Matthew Capala’s Alphametic.”

John Ucciferri VP of Marketing at Shopkeep

“Alphametic was crucial in helping us identify problems that were keeping our website from ranking. Matt and his team helped us define a viable web content and SEO strategy that would not only resolve current issues, but also drive better organic traffic and search rankings in the future. However, what I appreciated the most about working with Alphametic was how accessible they were for follow-up questions and support.”

Deborah Malone Content Manager at Edgenuity

“I had the pleasure of working with Alphametic’s team on an extensive SEO project. They provided us with the exact recommendations -accompanied with all the needed documentation to be able to share with developers and other key stakeholders. Given the opportunity, I will happily work with Alphametic again.”

Tyler Heaps SEO Manager at Lendio

“Alphametic’s insights have been invaluable to our marketing function and our online business. With their help, our rankings have gone from good to great and we’re getting found and closing more (new!) clients through search. Highly recommended!”

Kayla Ellsworth Marketing Director, The Grossman Group

“Alphametic is a savvy SEO expert agency. Their knowledge allowed my company to increase engagement and brand awareness, driving a major increase in leads and sales. Alphametic’s SEO consulting during our website redesigns provided valuable enhancements to our online presence. I highly recommend Matt and his team to any organization looking to expand their digital footprint and increase sales.”

Steve SchusterDigital Marketing Manager, Insight Vision

Our Google Ads Process And Strategy

Campaign Strategy

Set up your SEM campaigns on Google Ads, Bing Ads, YouTube and other search engines. Define campaign goals, create conversion tracking in Google Analytics, geo-target your campaigns and drive targeted traffic to your website at the lowest cost-per-click possible.

Keyword Research

Find low-cost, high-converting keywords that your customers regularly use to find your business online. Set budgets, manage pay-per-click (PPC) keyword bids, and keyword match types to maximize your share of voice on the best performing search phrases.

A/B Testing

Tap into our in-house digital copywriting team to create winning copy for your SEM text ads that are on brand, on message, and designed to convert. Use proper calls-to-action and emotional triggers to generate more click-throughs. AB test your ad copy for the best conversion and response rates.

Tracking & Tools

Set up campaign conversion and revenue tracking in Google Analytics, as well as other third-party tools, to get real-time data for optimization. Create dashboard reports to pull API data from various tools and platforms and continuously optimize existing campaigns for maximum ROI.

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