Nova Southeastern University Digital Marketing Summit Taps Alphametic’s Matthew Capala as Featured Speaker
April 3, 2026 – Alphametic’s founder and top-rated SEO speaker, Matthew Capala, will join an accomplished lineup of marketing leaders at the Digital Marketing Summit hosted by Nova Southeastern University on April 24, 2026. The full-day event will take place at the H. Wayne Huizenga College of Business and Entrepreneurship in Davie, Florida. Register for the event here.
Join Matthew Capala and other industry experts at the Digital Marketing Summit to:
- Gain insights into modern digital marketing strategies shaping 2026 and beyond.
- Learn how AI, data, and digital platforms are transforming marketing performance.
- Explore practical frameworks for improving visibility, engagement, and conversions.
- Connect with marketing professionals, educators, and emerging talent.
- Walk away with actionable strategies you can apply immediately.
About the Digital Marketing Summit Hosted by Nova’s H. Wayne Huizenga College of Business and Entrepreneurship
The Digital Marketing Summit at Nova Southeastern University brings together marketing leaders, educators, and professionals for a full day of insights into the future of digital marketing. The event focuses on emerging trends, including artificial intelligence, data-driven strategies, and evolving digital platforms. Attendees will gain practical knowledge from experienced speakers while networking with peers and students looking to advance their marketing expertise. Breakfast and lunch are included with registration.
Speaker Lineup
The summit features a diverse group of industry experts and thought leaders, including:
- Neal Schaffer, Founder of PDCA Social
- Brooke Sellas, CEO of B Squared Media
- Tana Llinas, Founder of Brand Poets
- Michelle Carroll, CEO of 1 Stop Marketing Solutions
- Dr. Jim Barry, Professor of Marketing at Nova Southeastern University
- Matthew Capala, Founder of Alphametic & Author ot “The Psychology of a Website”
- Peter Leshaw, Digital Marketing Strategist
- Dr. Wageeh A. Nafei, Professor of Business Administration at the University of Sadat City
Matthew Capala at NSU Digital Marketing Summit
Matthew Capala, founder of Alphametic, will share insights on modern SEO, AI-driven search, and performance marketing strategies. With over 18 years of experience, Capala has helped brands improve search visibility, drive conversions, and adapt to evolving digital trends.
As an AI-forward search strategist and frequent industry speaker, Capala brings a practical, data-driven perspective to marketing leaders looking to stay ahead in an increasingly competitive landscape.
NSU Digital Marketing Summit Agenda
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HCBE Digital Marketing Summit
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8:30 – 9:00 Breakfast & Networking
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9:00 – 9:15 Welcome Dr. Fabienne Cadet, Chair of Marketing Department
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9:15 – 10:00 Neal Schaffer, Fractional CMO, Author: Keynote Address
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10:00 – 10:30 Brooke Sellas, Founder & CEO, B Squared Media
“AI Influencers and the Trust Equation: What Happens When the ‘Voice’ of the Brand Isn’t Human?”
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10:30 – 11:00 Tana Llinas, CEO & Chief Creative Officer, Brand Poets
“Brand First, Marketing Second: Why Strong Identity Is Still the Ultimate Growth Hack”
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11:00 – 11:30 Michelle Carroll, President & Founder, 1 Stop Marketing Solutions
President, South Florida Interactive Marketing Association
“AI That Actually Works: Customer Acquisition + Retention Systems”
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11:30 – 12:00 Dr. James Barry, Professor of Marketing, Nova Southeastern University
“Scroll. Influence. Convert: How Social Commerce Is Rewiring Demand in 2026”
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12:00 – 12:45 Lunch & Networking
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12:45 – 1:15 Matthew Capala, Founder, Alphametic
“SEO in the Age of AI: How to Win in 2026″
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1:15 – 1:45 Peter Leshaw, Digital Marketing Strategist
“AI Search Is Changing — What Business Owners Need to Know”
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1:45 – 2:15 Dr. Wageeh A. Nafei, Chair, Business Administration Department, University of Sadat City
“The Role of Artificial Intelligence in Enhancing the Effectiveness of Digital Marketing in Egyptian Electronic Store Customers”
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2:15 – 2:45 Q & A Panel Discussion , Moderator: Dr. John Gironda, Nova Southeastern University
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2:45 – 3:00 Closing Remarks
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What Attendees Will Learn
- Emerging trends in digital marketing and artificial intelligence
- Best practices for content, social media, and SEO
- Data-driven strategies for customer engagement
- Insights from leading marketers and academic experts
- Practical approaches to modern marketing strategy
Registration
Early Bird Rate: $50 (through March 31)
Regular Price: $100
Free for NSU students, alumni, faculty, and staff
Register for the event here.
About Nova Southeastern University
Nova Southeastern University is a leading private research university committed to academic excellence and innovation. The H. Wayne Huizenga College of Business and Entrepreneurship is recognized for preparing students and professionals for leadership roles in today’s evolving business landscape.
About Alphametic
Alphametic is an AI-forward SEO and digital advertising agency based in Miami, specializing in search marketing, content strategy, and analytics to help brands increase visibility, engagement, and revenue.
Matthew Capala is a seasoned digital marketing executive, founder/CEO of Alphametic, a Miami-based digital marketing agency, author of “The Psychology of a Website,” dynamic speaker, and entrepreneur.
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