SEO CHANGE AGENT: TRANSFORMATIVE STRATEGIES FOR STELLAR RESULTS IN 2017
MATT CAPALA – Founder and Managing Director from Alphametic
SEO CHANGE AGENT: TRANSFORMATIVE STRATEGIES FOR STELLAR RESULTS IN 2017
Despite your best efforts most of your SEO plans will fail to deliver results because they are not actionable. It’s not that your ideas lack persuasive arguments. It’s because the legacy systems in place – technology, people, and processes – will naturally resist any significant change to the status quo… unless you become the change agent your company desperately needs. The “SEO Change Agent” is a person from inside or outside the organization who helps it transform itself by focusing on organic marketing effectiveness, accountability, and development.
SEO done right is not a one-person job. It requires designing a repeatable and scalable process that everyone in your organization “actually” wants to use and contribute to, including:
- Strategizing and executing a winning SEO game plan based on 20% actions for 80% results
- How to identify and execute “SEO quick wins” for immediate improvement
- Collecting actionable data to make the case for SEO
- Bracing for the latest and future Google’s algorithm updates affecting your marketing
- Identifying organizational metrics that everyone at your company can understand, measure and stand behind
- Overcoming the common organizational roadblocks that will derail your best efforts
- Getting enthusiastic support from internal and external stakeholders
- Choosing the right SEO tools and tech solutions that scale
- Implementing a repeatable process that will not break your bank
