Trusted by leading brands and top conferences, Matthew Capala brings over 15 years of SEO expertise and has spoken on 100+ marketing stages across three continents.
As a passionate speaker, founder, and author, I have spoken at some of the largest marketing conferences, such as Digital Summits and MarketingProfs, lectured in the classrooms of NYU, and delivered SEO workshops worldwide to Fortune 500 brands, including L’Oreal, Hoval, and Novartis.
Over 100+ Conference Speaking Appearances
Over 10K+ Marketers Trained
“L’Oreal brands are creating great content, but their challenge is to make sure that this content is properly tagged to show up on discovery platforms. It’s a key part of our ‘Always On’ strategy to guide consumers through their path to purchase. Alphametic’s SEO Bootcamp and the ongoing SEO workshop series have been key to ensuring SEO success at L’Oreal USA!” via Linkedin
I’m a Polish immigrant who started out in America on the scaffolds of Manhattan. Construction taught me hard work, but I quickly realized that the Internet was my surest ticket to the American Dream. So I grabbed “Web Development for Dummies” and built my first website in 2004. In no time, I traded the scaffold for a vibrant ad agency office on Madison Avenue, where I built my reputation on transparency, great service, and delivering results.
Over 15 years of hands-on SEO Experience
10 years of running a successful SEO Agency
2 Best-Selling SEO Books
Formerly Adj Professor at NYU
Contributor to Forbes, Inc Magazine, MSN, and Entrepreneur.
Matthew Capala is an experienced SEO speaker known for his high-energy delivery and unforgettable presentations. He blends real-world SEO examples and live audits with data-driven theory and case studies into a dynamic experience tailored to your audience. His SEO keynotes and talks go beyond theory, offering actionable insights that inspire results.
SEO in the Age of AI: Tools and Strategies to Upgrade Your Game
The Psychology of Web Content: Mastering Cognitive Biases, Conversion Triggers and Modern SEO to Achieve Massive Results
The New Search Frontier: How to Optimize for AI Overviews, Chats and LLMs
SEO Audit in 2025: How to Develop a Winning Gameplan
Matthew Capala has been an integral part of the Digital Summit speaker community. He is consistently a top-rated speaker and gives insightful, engaging presentations that leave our audiences with new SEO tools, tactics, and ideas to take their digital marketing to the next level. He has an impressive breadth of knowledge and has shared that knowledge with hundreds of marketing professionals at both in-person and virtual events that I’ve had the pleasure of working on. (via Linkedin)
Matthew Capala’s SEO workshops are a high-energy, results-oriented experience for marketing teams. From beginner to black belt, the workshop will take your team from where you are to where you need to be. Empower your team with the SEO tools, workflows, and templates customized to your industry and needs. This workshop includes live SEO audit exercises and examples, while the attendees complete their worksheets to focus on actionable deliverables, and not just theory.
Mathew Capala rocked the stage at our International Marketing Meeting in Italy as a speaker. We especially appreciated the “face the brutal facts” and “open your eyes” moments in his analytical, but also motivational and very practical speech. (via Linkedin)
