Dedicate yourself to your craft by earning certifications in Search, Display, Video, Shopping and Apps. Certifications help you stay up to date on Google’s expanding advertising platform that goes beyond search. Get accustomed to Skillshop with pre-exam study guides and post-exam Intermediate and Advanced level courses. Discover the fundamentals of Google’s growing ad network and learn how each platform synergises to assist in the marketing to sales funnel pipeline. Finally, feel the thrill upon completion of your examinations as a Google Certified expert.
Demonstrate your mastery of Google Search Campaigns. Google Ads is a complex advertising platform that goes beyond uploading keywords and an ad. In order to maximize your results, it is important that you work with experts to achieve more together. Certified users will exhibit the ability to leverage legacy tactics with ingenuity and develop proficiency in nascent features like Performance Planner, Audiences, and Experiments to create solutions for clients and boost campaign performance.
Validate your expertise in Search, and showcase your ability to:
- Generate a plan to increase leads, sales or web traffic using Google Search
- Develop a plan to reach new and existing customers with Google Search Audiences
- Optimize effectively with various bidding strategies and Performance Planner
- Align your Google Search strategy with different campaign types to create synergy across various stages of the marketing to sales funnel
Display Advertising raises brand awareness and consideration and unlike Search, works to generate demand. Place bids to feature your advertisements on websites of global brands, or target sites contextually using keyword-based methods. Certified users will demonstrate their ability to create well-developed demand generation campaigns.
Validate your expertise in Display, and showcase your ability to:
- Develop Google Display campaigns with measurable results for various marketing plans
- Develop a demand generation campaign to increase awareness, consideration and drive action for long-term growth
- Develop a plan to reach new and existing customers using remarketing
- Reach users effectively with less budget limitations using CPM bidding models
Tell effective stories and change minds with YouTube and Google Video advertising solutions. Demonstrate your ability to navigate multi-channel funnels with video serving customers along the entire purchase journey. Connect on novel digital touch points like TV for a holistic advertising strategy. Meet people where they are in the evolving world of streaming media.
Validate your expertise in Video, showcase your ability to:
- Understand how to leverage YouTube audiences to deliver more relevant ads to your consumers across the funnel
- Develop a strategy that effectively uses a variety of YouTube video formats to grow awareness, increase consideration, and drive action
- Tell effective brand stories on YouTube using short-form or long-form videos for ad recall or brand favorability
Maximize your reach in a growing world of global e-commerce. Validate your proficiency to build comprehensive ecommerce solutions with Shopping ads.
Validate your expertise in Shopping, showcase your ability to:
- Explain how Shopping ads work
- Identify core components of Google Shopping policy
- Describe how Merchant Center and a product feed support your shopping strategy
- Describe how Smart Shopping Campaigns work and their key benefits
- Connect third-party platforms with APIs
Certified users will understand the fundamentals of app campaigns to drive installations or in-app actions. Build your brand by mobilizing app campaign strategy to better reach your customers on digital devices. Dive into Analytics to determine if customers are engaging with deep in-app actions. With app campaigns, build loyalty, and strengthen and widen your brand ecosystem.
Validate your expertise in Apps, showcase your ability to:
- Explain how App campaigns drive marketing success by enabling user discovery and engagement
- Create an App campaign to meet a specific marketing goal
- Enhance app quality and discoverability
- Attach an App to search for holistic strategy
Interested in strengthen your Google Ads? Work with a certified Google Partner Agency.
Matthew Capala is a seasoned digital marketing executive, founder/CEO of Alphametic, a Miami-based digital marketing agency, author of “The Psychology of a Website,” dynamic speaker, and entrepreneur.