{"id":2563,"date":"2018-02-21T15:57:51","date_gmt":"2018-02-21T15:57:51","guid":{"rendered":"https:\/\/alphametic.com\/?page_id=2563"},"modified":"2022-07-05T15:20:53","modified_gmt":"2022-07-05T15:20:53","slug":"casino-marketing-guide","status":"publish","type":"page","link":"https:\/\/alphametic.com\/casino-marketing-guide","title":{"rendered":"Casino Marketing"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3zan7tv-54825c1607a973a8fb2d7788638d9175\">\n.avia-section.av-3zan7tv-54825c1607a973a8fb2d7788638d9175{\nbackground-color:#000000;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-3zan7tv-54825c1607a973a8fb2d7788638d9175 main_color avia-section-default avia-no-shadow  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll  container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-2563'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3xm67wz-fa746e8842442c53a69685aa4654c11c\">\n.avia-image-container.av-3xm67wz-fa746e8842442c53a69685aa4654c11c .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-3xm67wz-fa746e8842442c53a69685aa4654c11c av-styling- avia-align-center  avia-builder-el-1  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-2566 avia-img-lazy-loading-not-2566 avia_image' src=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/casino-marketing-guide-alphametic-1030x687.jpg\" alt='casino marketing guide' title='casino-marketing-guide-alphametic'  height=\"687\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/casino-marketing-guide-alphametic-1030x687.jpg 1030w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/casino-marketing-guide-alphametic-300x200.jpg 300w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/casino-marketing-guide-alphametic-768x512.jpg 768w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/casino-marketing-guide-alphametic-705x470.jpg 705w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/casino-marketing-guide-alphametic-450x300.jpg 450w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/casino-marketing-guide-alphametic-600x400.jpg 600w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/casino-marketing-guide-alphametic-800x534.jpg 800w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/casino-marketing-guide-alphametic.jpg 1258w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3w84isz-48d1a59359b6dc7599f71928fad06fe4\">\n.avia-section.av-3w84isz-48d1a59359b6dc7599f71928fad06fe4{\nbackground-color:#07060c;\n}\n.avia-section.av-3w84isz-48d1a59359b6dc7599f71928fad06fe4 .av-section-color-overlay{\nopacity:0.4;\nbackground-color:#000000;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-3w84isz-48d1a59359b6dc7599f71928fad06fe4 main_color avia-section-default avia-no-border-styling  avia-builder-el-2  el_after_av_section  el_before_av_heading  avia-bg-style-scroll av-section-color-overlay-active  av-minimum-height av-minimum-height-custom  container_wrap sidebar_right'  ><div class='av-section-color-overlay-wrap'><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' style='height:430px'><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-2563'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3uq1ahv-15804c9192a56e9cb3d752eda5c332e5\">\n#top .av-special-heading.av-3uq1ahv-15804c9192a56e9cb3d752eda5c332e5{\npadding-bottom:0px;\ncolor:#ffffff;\n}\n.av-special-heading.av-3uq1ahv-15804c9192a56e9cb3d752eda5c332e5 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n<\/style>\n<div  class='av-special-heading av-3uq1ahv-15804c9192a56e9cb3d752eda5c332e5 av-special-heading-h1 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-3  el_before_av_hr  avia-builder-el-first  '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >The Ultimate Casino Marketing Guide<br \/>\nGet Found. Delight. Convert.<\/h1><div class='special-heading-border'><div class='special-heading-inner-border'><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3spo1wz-061da061a76f315d78a75462b54ac552\">\n#top .hr.av-3spo1wz-061da061a76f315d78a75462b54ac552{\nmargin-top:40px;\nmargin-bottom:30px;\n}\n.hr.av-3spo1wz-061da061a76f315d78a75462b54ac552 .hr-inner{\nwidth:500px;\nborder-color:#eeee22;\nmax-width:45%;\n}\n.hr.av-3spo1wz-061da061a76f315d78a75462b54ac552 .av-seperator-icon{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='hr av-3spo1wz-061da061a76f315d78a75462b54ac552 hr-custom  avia-builder-el-4  el_after_av_heading  el_before_av_heading  hr-center hr-icon-yes '><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon' aria-hidden='true' data-av_icon='\ue849' data-av_iconfont='entypo-fontello'><\/span><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3quuser-258555e9ffc8149cede6b22bf6834a7b\">\n#top .av-special-heading.av-3quuser-258555e9ffc8149cede6b22bf6834a7b{\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:22px;\n}\n.av-special-heading.av-3quuser-258555e9ffc8149cede6b22bf6834a7b .special-heading-inner-border{\nborder-color:#ffffff;\n}\n<\/style>\n<div  class='av-special-heading av-3quuser-258555e9ffc8149cede6b22bf6834a7b av-special-heading-h4 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-5  el_after_av_hr  avia-builder-el-last  av-inherit-size '><h4 class='av-special-heading-tag '  itemprop=\"headline\"  >Convert online traffic to foot traffic by leveraging the power of SEO, SEM, Content, Google Maps and Conversion Funnels. In a world where over 80% of your customers search online and read reviews before making a decision, invisibility is a fate much worse than failure. The gaming industry often doubles down on traditional media channels when the real jackpot is online. Whether you are a resort executive or a casino marketer, glean insights from this guide made by casino marketing experts to learn how to best practices for online visibility to accelerate customer acquisition and increase your ROI.<\/h4><div class='special-heading-border'><div class='special-heading-inner-border'><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div><div id='after_section_2'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-2563'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-hll4ir-ffaaee6eea2203b7fbe234b283f334ab\">\n#top .av-special-heading.av-hll4ir-ffaaee6eea2203b7fbe234b283f334ab{\npadding-bottom:10px;\n}\n<\/style>\n<div  class='av-special-heading av-hll4ir-ffaaee6eea2203b7fbe234b283f334ab av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-6  el_after_av_section  el_before_av_hr  avia-builder-el-first  '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Mastering the Casino Online Marketing Game<\/h2><div class='special-heading-border'><div class='special-heading-inner-border'><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3nzkxtf-23dd63218841a530df0f4ec5dba2458c\">\n#top .hr.av-3nzkxtf-23dd63218841a530df0f4ec5dba2458c{\nmargin-top:40px;\nmargin-bottom:30px;\n}\n.hr.av-3nzkxtf-23dd63218841a530df0f4ec5dba2458c .hr-inner{\nwidth:500px;\nborder-color:#eeee22;\nmax-width:45%;\n}\n<\/style>\n<div  class='hr av-3nzkxtf-23dd63218841a530df0f4ec5dba2458c hr-custom  avia-builder-el-7  el_after_av_heading  el_before_av_textblock  hr-center hr-icon-yes '><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon' aria-hidden='true' data-av_icon='\ue849' data-av_iconfont='entypo-fontello'><\/span><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-3lap2jn-e9e85d960803e7284819e7330c10a4cd '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Casino marketing is a fiercely competitive field that has been changing dramatically with the evolution of digital technologies.<\/span> <span style=\"font-weight: 400;\">With over <\/span><a href=\"https:\/\/compu-mail.com\/blog\/2016\/07\/20\/gaming-casino-marketing-player-participation-2016\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">1,623 casinos<\/span><\/a><span style=\"font-weight: 400;\"> nationwide, and <\/span><a href=\"https:\/\/www.casinopedia.org\/faq\/many-casinos-las-vegas\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">104 in Las Vegas<\/span><\/a><span style=\"font-weight: 400;\"> alone, how do you stand out in a market this saturated? Marketing professionals, casino executives and other hospitality specialists need a results-focused online marketing strategy that incorporates digital marketing best practices &#8211; and some industry expertise &#8211; in order to get ahead of the competition in a crowded environment. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Over many years of experience in the casino resort industry, Alphametic has developed a winning formula when it comes to online success: <strong>Get Found, Delight, and Convert<\/strong>. As a casino marketing agency we\u2019ve helped resorts crush competition in competitive markets to stake their claim online.\u00a0<\/span><\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3joyvqb-2908640b8191a3bd9809df5aa30e298d\">\n.flex_column.av-3joyvqb-2908640b8191a3bd9809df5aa30e298d{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-3joyvqb-2908640b8191a3bd9809df5aa30e298d av_one_half  avia-builder-el-9  el_after_av_textblock  el_before_av_one_half  first flex_column_div av-zero-column-padding column-top-margin'   ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-cm3shv-14babd06d59f5bc6e9a627d92ab61a3c\">\n#top .hr.hr-invisible.av-cm3shv-14babd06d59f5bc6e9a627d92ab61a3c{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-cm3shv-14babd06d59f5bc6e9a627d92ab61a3c hr-invisible  avia-builder-el-10  el_before_av_heading  avia-builder-el-first  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3h8gsnn-3aad7e519fa08a55308f284d53e2c7c1\">\n#top .av-special-heading.av-3h8gsnn-3aad7e519fa08a55308f284d53e2c7c1{\npadding-bottom:10px;\ncolor:#0a0a0a;\n}\n.av-special-heading.av-3h8gsnn-3aad7e519fa08a55308f284d53e2c7c1 .special-heading-inner-border{\nborder-color:#0a0a0a;\n}\n<\/style>\n<div  class='av-special-heading av-3h8gsnn-3aad7e519fa08a55308f284d53e2c7c1 av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-11  el_after_av_hr  el_before_av_hr  '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  ><span class='special_amp'>&#8220;<\/span>The gaming industry often doubles down on traditional marketing media channels when the real jackpot is online.<span class='special_amp'>&#8221;<\/span><\/p>\n<p><span class='special_amp'>&#8220;<\/span>In a world where 80% of consumers search online before a purchase, invisibility is a fate much worse than failure.<span class='special_amp'>&#8221;<\/span> <\/h2><div class='special-heading-border'><div class='special-heading-inner-border'><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3f6uz4z-e7efb0cf1cbad2570c15d1ddb814c2bc\">\n#top .hr.hr-invisible.av-3f6uz4z-e7efb0cf1cbad2570c15d1ddb814c2bc{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-3f6uz4z-e7efb0cf1cbad2570c15d1ddb814c2bc hr-invisible  avia-builder-el-12  el_after_av_heading  avia-builder-el-last  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3cxasz7-63481ae20c0c2e8deb6aebb0447d701f\">\n.flex_column.av-3cxasz7-63481ae20c0c2e8deb6aebb0447d701f{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-3cxasz7-63481ae20c0c2e8deb6aebb0447d701f av_one_half  avia-builder-el-13  el_after_av_one_half  el_before_av_heading  flex_column_div av-zero-column-padding column-top-margin'   ><section  class='av_textblock_section av-3btlen7-592d8515e94a86dc85d791294ba081a1 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock '  itemprop=\"text\" ><p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-2594\" src=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/jackpot-chips-poker.jpg\" alt=\"poker ace chips\" width=\"1024\" height=\"1024\" srcset=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/jackpot-chips-poker.jpg 1024w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/jackpot-chips-poker-80x80.jpg 80w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/jackpot-chips-poker-300x300.jpg 300w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/jackpot-chips-poker-768x768.jpg 768w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/jackpot-chips-poker-36x36.jpg 36w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/jackpot-chips-poker-180x180.jpg 180w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/jackpot-chips-poker-705x705.jpg 705w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/jackpot-chips-poker-120x120.jpg 120w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/jackpot-chips-poker-450x450.jpg 450w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-f2jy4j-30c90600ca8ceb298ed10d6bd1a7805b\">\n#top .av-special-heading.av-f2jy4j-30c90600ca8ceb298ed10d6bd1a7805b{\npadding-bottom:10px;\n}\n<\/style>\n<div  class='av-special-heading av-f2jy4j-30c90600ca8ceb298ed10d6bd1a7805b av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-15  el_after_av_one_half  el_before_av_section  avia-builder-el-last  '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >The 3-step Online Success Formula<\/h2><div class='special-heading-border'><div class='special-heading-inner-border'><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-25yzdh0-f8dc376ce1fa9355a772916c241505ba\">\n.avia-section.av-25yzdh0-f8dc376ce1fa9355a772916c241505ba{\nbackground-color:#ffffff;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-25yzdh0-f8dc376ce1fa9355a772916c241505ba main_color avia-section-default avia-no-shadow  avia-builder-el-16  el_after_av_heading  el_before_av_heading  avia-bg-style-scroll  container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-2563'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-dn862b-b191ed8cf91388ae74e68b3a805b6706\">\n#top .av-special-heading.av-dn862b-b191ed8cf91388ae74e68b3a805b6706{\npadding-bottom:10px;\n}\n<\/style>\n<div  class='av-special-heading av-dn862b-b191ed8cf91388ae74e68b3a805b6706 av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-17  el_before_av_hr  avia-builder-el-first  '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Table of Contents<\/h2><div class='special-heading-border'><div class='special-heading-inner-border'><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3nz8xzo-409ba4b002a822b0dc7a92d52c585a88\">\n#top .hr.av-3nz8xzo-409ba4b002a822b0dc7a92d52c585a88{\nmargin-top:40px;\nmargin-bottom:30px;\n}\n.hr.av-3nz8xzo-409ba4b002a822b0dc7a92d52c585a88 .hr-inner{\nwidth:500px;\nborder-color:#46abea;\nmax-width:45%;\n}\n.hr.av-3nz8xzo-409ba4b002a822b0dc7a92d52c585a88 .av-seperator-icon{\ncolor:#000000;\n}\n<\/style>\n<div  class='hr av-3nz8xzo-409ba4b002a822b0dc7a92d52c585a88 hr-custom  avia-builder-el-18  el_after_av_heading  el_before_av_one_fourth  hr-center hr-icon-yes '><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon' aria-hidden='true' data-av_icon='\ue80e' data-av_iconfont='entypo-fontello'><\/span><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-117v9w-a1fb697d23368ffa070ad07f07f3b5f4\">\n.flex_column.av-117v9w-a1fb697d23368ffa070ad07f07f3b5f4{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-117v9w-a1fb697d23368ffa070ad07f07f3b5f4 av_one_fourth  avia-builder-el-19  el_after_av_hr  el_before_av_one_fourth  first flex_column_div av-zero-column-padding avia-link-column av-column-link '  data-link-column-url=\"#gamingpersonas\"   ><a class=\"av-screen-reader-only\" href=#gamingpersonas >Follow a manual added link<\/a><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jhtctvv0-9f8dd5b9316a613baaf0a6275b880e99\">\n.avia-image-container.av-jhtctvv0-9f8dd5b9316a613baaf0a6275b880e99 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-jhtctvv0-9f8dd5b9316a613baaf0a6275b880e99 av-styling- avia-align-center  avia-builder-el-20  el_before_av_heading  avia-builder-el-first  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"#seo\" class='avia_image' ><img decoding=\"async\" width=\"428\" height=\"380\" class='wp-image-3333 avia-img-lazy-loading-not-3333 avia_image' src=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/casino-table-of-contents.jpg\" alt='casino marketing guide preface' title='casino-table-of-contents'  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/casino-table-of-contents.jpg 428w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/casino-table-of-contents-300x266.jpg 300w\" sizes=\"(max-width: 428px) 100vw, 428px\" \/><\/a><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ka30tcbf-73c889cf7555e3b287786e45be7d9c3c\">\n#top .av-special-heading.av-ka30tcbf-73c889cf7555e3b287786e45be7d9c3c{\npadding-bottom:10px;\n}\n<\/style>\n<div  class='av-special-heading av-ka30tcbf-73c889cf7555e3b287786e45be7d9c3c av-special-heading-h3 blockquote modern-quote modern-centered  avia-builder-el-21  el_after_av_image  el_before_av_textblock  '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >BUYER PERSONAS<\/h3><div class='special-heading-border'><div class='special-heading-inner-border'><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-jhtcutll-0af7ebb0baef064859127a292757ff9f '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock '  itemprop=\"text\" ><p style=\"text-align: center;\">Buyer personas\u00a0make a great starting point to your SEO plan and content strategy. In this guide, Alphametic has put together some of the main gaming personas based on today\u2019s casino trends and consumer research. Use these to inform your content and guide your keyword research as you begin crafting your SEO plan. Your keywords need to match the intent of your user &#8211; do they want a full package? Is their primary goal to gamble?\u00a0Knowing their main concerns makes your content useful to the user and builds their trust.<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-23  el_after_av_textblock  avia-builder-el-last ' ><a href='#gamingpersonas'  class='avia-button av-jhted4ui-c97bcd44f0cdaf1803c22f0da7ba448b avia-icon_select-no avia-size-small avia-position-center avia-color-orange ' ><span class='avia_iconbox_title' >Preface: Gamer Personas<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-117v9w-84f79971ae727647d17332780a1f26f0\">\n.flex_column.av-117v9w-84f79971ae727647d17332780a1f26f0{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-117v9w-84f79971ae727647d17332780a1f26f0 av_one_fourth  avia-builder-el-24  el_after_av_one_fourth  el_before_av_one_fourth  flex_column_div av-zero-column-padding avia-link-column av-column-link '  data-link-column-url=\"#getfound\"   ><a class=\"av-screen-reader-only\" href=#getfound >Follow a manual added link<\/a><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jhtctvv0-cdc52c9e00341225521f5fb1174e8dce\">\n.avia-image-container.av-jhtctvv0-cdc52c9e00341225521f5fb1174e8dce .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-jhtctvv0-cdc52c9e00341225521f5fb1174e8dce av-styling- avia-align-center  avia-builder-el-25  el_before_av_heading  avia-builder-el-first  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"#seo\" class='avia_image' ><img decoding=\"async\" width=\"428\" height=\"380\" class='wp-image-3312 avia-img-lazy-loading-not-3312 avia_image' src=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/table-of-contents-SEO-section.jpg\" alt='chapter 1 seo beauty marketing guide' title='table-of-contents-SEO-section'  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/table-of-contents-SEO-section.jpg 428w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/table-of-contents-SEO-section-300x266.jpg 300w\" sizes=\"(max-width: 428px) 100vw, 428px\" \/><\/a><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-cdn09v-fc886b87fd6730d87b7f45696586501e\">\n#top .av-special-heading.av-cdn09v-fc886b87fd6730d87b7f45696586501e{\npadding-bottom:10px;\n}\n<\/style>\n<div  class='av-special-heading av-cdn09v-fc886b87fd6730d87b7f45696586501e av-special-heading-h3 blockquote modern-quote modern-centered  avia-builder-el-26  el_after_av_image  el_before_av_textblock  '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >GET FOUND<\/h3><div class='special-heading-border'><div class='special-heading-inner-border'><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-jhtcutll-0af7ebb0baef064859127a292757ff9f '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock '  itemprop=\"text\" ><p style=\"text-align: center;\"><span style=\"font-weight: 400;\">We use a keyword funnel approach to group each word, sets of words, and phrases relating to the steps in the buyer\u2019s journey. \u00a0Every keyword a buyer enters into Google has an intention behind it:\u00a0informational,\u00a0navigational or\u00a0transactional<\/span>. Find what words make your audience tick and match them with a great content experience. 80% of customers search online before they decide to purchase a product or service according to <a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-resources\/micro-moments\/zero-moment-truth\/\">Google<\/a>, so put your SEO and SEM strategy at the forefront of your casino marketing game-plan.<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-28  el_after_av_textblock  avia-builder-el-last ' ><a href='#getfound'  class='avia-button av-jhted4ui-2d14663d0cf46cd405cf404cfa07123d avia-icon_select-no avia-size-small avia-position-center avia-color-orange ' ><span class='avia_iconbox_title' >Chapter 1 :Get Found<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-90489g-327c42d58ed9a3ae0d2bbcde598f8231\">\n.flex_column.av-90489g-327c42d58ed9a3ae0d2bbcde598f8231{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-90489g-327c42d58ed9a3ae0d2bbcde598f8231 av_one_fourth  avia-builder-el-29  el_after_av_one_fourth  el_before_av_one_fourth  flex_column_div av-zero-column-padding avia-link-column av-column-link '  data-link-column-url=\"#delight\"   ><a class=\"av-screen-reader-only\" href=#delight >Follow a manual added link<\/a><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jhtctvv0-0b3bf5bf6ae7f18ade5957f03af970d4\">\n.avia-image-container.av-jhtctvv0-0b3bf5bf6ae7f18ade5957f03af970d4 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-jhtctvv0-0b3bf5bf6ae7f18ade5957f03af970d4 av-styling- avia-align-center  avia-builder-el-30  el_before_av_heading  avia-builder-el-first  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"#content\" class='avia_image' ><img decoding=\"async\" width=\"428\" height=\"380\" class='wp-image-3317 avia-img-lazy-loading-not-3317 avia_image' src=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/chapter-2-beauty-guide-seo.jpg\" alt='beauty marketing guide chapter 2' title='chapter-2-beauty-guide-seo'  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/chapter-2-beauty-guide-seo.jpg 428w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/chapter-2-beauty-guide-seo-300x266.jpg 300w\" sizes=\"(max-width: 428px) 100vw, 428px\" \/><\/a><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-b22h1f-0eb011574537a16da593ea89099f2a04\">\n#top .av-special-heading.av-b22h1f-0eb011574537a16da593ea89099f2a04{\npadding-bottom:10px;\n}\n<\/style>\n<div  class='av-special-heading av-b22h1f-0eb011574537a16da593ea89099f2a04 av-special-heading-h3 blockquote modern-quote modern-centered  avia-builder-el-31  el_after_av_image  el_before_av_textblock  '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >DELIGHT<\/h3><div class='special-heading-border'><div class='special-heading-inner-border'><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-jhtcutll-0af7ebb0baef064859127a292757ff9f '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock '  itemprop=\"text\" ><p style=\"text-align: center;\">Give your visitors what they want. Answer their questions. Make their online experience a great one. Make a robust content strategy powered by SEO and data-driven audience profiling an integral part of your resort marketing plan to lead potential visitors right to your doors. Discover their needs, their questions, their concerns using keyword research and address them on your website content in a strategic way that gives them the confidence to want to visit your casino.<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-33  el_after_av_textblock  avia-builder-el-last ' ><a href='#delight'  class='avia-button av-jhted4ui-0d5631aa7a7876ce377431e14dfafbae avia-icon_select-no avia-size-small avia-position-center avia-color-orange ' ><span class='avia_iconbox_title' >Chapter 2 :Delight<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6xw49w-88c6eacfd537a7579c2136b3b3b8337a\">\n.flex_column.av-6xw49w-88c6eacfd537a7579c2136b3b3b8337a{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-6xw49w-88c6eacfd537a7579c2136b3b3b8337a av_one_fourth  avia-builder-el-34  el_after_av_one_fourth  avia-builder-el-last  flex_column_div av-zero-column-padding avia-link-column av-column-link '  data-link-column-url=\"#convert\"   ><a class=\"av-screen-reader-only\" href=#convert >Follow a manual added link<\/a><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jhtctvv0-ecae9355e2c6c75e0ed36233b0801163\">\n.avia-image-container.av-jhtctvv0-ecae9355e2c6c75e0ed36233b0801163 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-jhtctvv0-ecae9355e2c6c75e0ed36233b0801163 av-styling- avia-align-center  avia-builder-el-35  el_before_av_heading  avia-builder-el-first  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"#conversion\" class='avia_image' ><img decoding=\"async\" width=\"428\" height=\"380\" class='wp-image-3316 avia-img-lazy-loading-not-3316 avia_image' src=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/table-of-contents-SEO-section-1.jpg\" alt='beauty marketing guide chapter 3' title='table-of-contents-SEO-section (1)'  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/table-of-contents-SEO-section-1.jpg 428w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/table-of-contents-SEO-section-1-300x266.jpg 300w\" sizes=\"(max-width: 428px) 100vw, 428px\" \/><\/a><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8pqmwz-bf3feaba68c0d12cede23ee742bfc99c\">\n#top .av-special-heading.av-8pqmwz-bf3feaba68c0d12cede23ee742bfc99c{\npadding-bottom:10px;\n}\n<\/style>\n<div  class='av-special-heading av-8pqmwz-bf3feaba68c0d12cede23ee742bfc99c av-special-heading-h3 blockquote modern-quote modern-centered  avia-builder-el-36  el_after_av_image  el_before_av_textblock  '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >CONVERT<\/h3><div class='special-heading-border'><div class='special-heading-inner-border'><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-jhtcutll-0af7ebb0baef064859127a292757ff9f '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock '  itemprop=\"text\" ><p style=\"text-align: center;\">Different types of personas enter your casino website &#8211; the entertainment seeker, the hard-core gamer, the one looking for a full-package vacation and more. Understanding each of these customers and what makes them tick is key to setting up your website\u2019s conversion funnels to turn online traffic into casino visitors. Figure out their specific needs, and set up their online experience to fulfill those needs with well-thought-out conversion funnels that you can track, measure, test and optimize.<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-38  el_after_av_textblock  avia-builder-el-last ' ><a href='#convert'  class='avia-button av-jhted4ui-21225a34a8ccfa1d7a17fe6f6b8cfbcf avia-icon_select-no avia-size-small avia-position-center avia-color-orange ' ><span class='avia_iconbox_title' >Chapter 3: Convert<\/span><\/a><\/div><\/p><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_3'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-2563'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7uvycj-68c5e1695d9312dad64ede248ab8a921\">\n#top .av-special-heading.av-7uvycj-68c5e1695d9312dad64ede248ab8a921{\npadding-bottom:10px;\n}\n<\/style>\n<div  class='av-special-heading av-7uvycj-68c5e1695d9312dad64ede248ab8a921 av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-39  el_after_av_section  el_before_av_hr  avia-builder-el-first  '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >What you\u2019ll learn<\/h2><div class='special-heading-border'><div class='special-heading-inner-border'><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2usacyr-ef2bb46ce95a6648dbc69514f242929c\">\n#top .hr.hr-invisible.av-2usacyr-ef2bb46ce95a6648dbc69514f242929c{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-2usacyr-ef2bb46ce95a6648dbc69514f242929c hr-invisible  avia-builder-el-40  el_after_av_heading  el_before_av_one_half  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2u63yoj-4df5b27b3d702b0cdbac67b216479fed\">\n.flex_column.av-2u63yoj-4df5b27b3d702b0cdbac67b216479fed{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-2u63yoj-4df5b27b3d702b0cdbac67b216479fed av_one_half  avia-builder-el-41  el_after_av_hr  el_before_av_one_half  first flex_column_div av-zero-column-padding '   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2s4icvn-b9921d515203d39e81fd7d268559f2a9\">\n#top .avia-icon-list-container.av-2s4icvn-b9921d515203d39e81fd7d268559f2a9 .iconlist_icon{\nbackground-color:#307ecc;\n}\n.avia-icon-list-container.av-2s4icvn-b9921d515203d39e81fd7d268559f2a9 .iconlist_content{\ncolor:#0a0a0a;\n}\n<\/style>\n<div  class='avia-icon-list-container av-2s4icvn-b9921d515203d39e81fd7d268559f2a9  avia-builder-el-42  avia-builder-el-no-sibling  '><ul class='avia-icon-list avia_animate_when_almost_visible avia-icon-list-left av-iconlist-big av-2s4icvn-b9921d515203d39e81fd7d268559f2a9 avia-iconlist-animate'>\n<li><div class='iconlist_icon av-2qvqcgz-47ea89e1ee88e2b200ac0ad38bc34aba avia-font-entypo-fontello'><span class='iconlist-char ' aria-hidden='true' data-av_icon='\ue80b' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='iconlist_content_wrap'><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title   '  itemprop=\"headline\" >What are The Most Common Buyer Personas in the Gaming Industry<\/h4><\/header><div class='iconlist_content av_inherit_color '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class='iconlist-timeline'><\/div><\/li>\n<li><div class='iconlist_icon av-2osnl37-fcf7d4624da8743de086d5341fadbb63 avia-font-entypo-fontello'><span class='iconlist-char ' aria-hidden='true' data-av_icon='\ue841' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='iconlist_content_wrap'><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title   '  itemprop=\"headline\" >What is Local SEO and how you can Apply it<\/h4><\/header><div class='iconlist_content av_inherit_color '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class='iconlist-timeline'><\/div><\/li>\n<li><div class='iconlist_icon av-2mzijsj-1641ccd699dc0191712288dc7771e93a avia-font-entypo-fontello'><span class='iconlist-char ' aria-hidden='true' data-av_icon='\ue895' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='iconlist_content_wrap'><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title   '  itemprop=\"headline\" >Why you need to leverage Google Adwords and Remarketing<\/h4><\/header><div class='iconlist_content av_inherit_color '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class='iconlist-timeline'><\/div><\/li>\n<\/ul><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2l800z7-990dcbc657664f87433fd50ba089ac82\">\n.flex_column.av-2l800z7-990dcbc657664f87433fd50ba089ac82{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-2l800z7-990dcbc657664f87433fd50ba089ac82 av_one_half  avia-builder-el-43  el_after_av_one_half  el_before_av_section  avia-builder-el-last  flex_column_div av-zero-column-padding '   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2jn4hk3-c68fcf85d278fe83ee33c82b413cb641\">\n#top .avia-icon-list-container.av-2jn4hk3-c68fcf85d278fe83ee33c82b413cb641 .iconlist_icon{\nbackground-color:#307ecc;\n}\n.avia-icon-list-container.av-2jn4hk3-c68fcf85d278fe83ee33c82b413cb641 .iconlist_content{\ncolor:#0a0a0a;\n}\n<\/style>\n<div  class='avia-icon-list-container av-2jn4hk3-c68fcf85d278fe83ee33c82b413cb641  avia-builder-el-44  avia-builder-el-no-sibling  '><ul class='avia-icon-list avia_animate_when_almost_visible avia-icon-list-left av-iconlist-big av-2jn4hk3-c68fcf85d278fe83ee33c82b413cb641 avia-iconlist-animate'>\n<li><div class='iconlist_icon av-2hyamoj-75a28b3132e132e3328681442b286a5c avia-font-entypo-fontello'><span class='iconlist-char ' aria-hidden='true' data-av_icon='\ue856' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='iconlist_content_wrap'><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title   '  itemprop=\"headline\" >Why Keyword Research is Essential - and Some Tools You can Use<\/h4><\/header><div class='iconlist_content av_inherit_color '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class='iconlist-timeline'><\/div><\/li>\n<li><div class='iconlist_icon av-2g372sz-efbebe841bf12ab19f8ce46a19113c2e avia-font-entypo-fontello'><span class='iconlist-char ' aria-hidden='true' data-av_icon='\ue8c6' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='iconlist_content_wrap'><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title   '  itemprop=\"headline\" >How to Build and execute an Effective Content Strategy <\/h4><\/header><div class='iconlist_content av_inherit_color '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class='iconlist-timeline'><\/div><\/li>\n<li><div class='iconlist_icon av-2ejl6wj-2c3ee20ec4aebdd8c386e7891b1cfdd2 avia-font-entypo-fontello'><span class='iconlist-char ' aria-hidden='true' data-av_icon='\ue8da' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='iconlist_content_wrap'><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title   '  itemprop=\"headline\" >Who to Build Conversion Funnels For to Bring the Business to You<\/h4><\/header><div class='iconlist_content av_inherit_color '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class='iconlist-timeline'><\/div><\/li>\n<\/ul><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2d7iv8j-aac1fc4384f86a23383803e24f0e2ffc\">\n.avia-section.av-2d7iv8j-aac1fc4384f86a23383803e24f0e2ffc{\nbackground-color:#000000;\n}\n<\/style>\n<div id='gamingpersonas'  class='avia-section av-2d7iv8j-aac1fc4384f86a23383803e24f0e2ffc main_color avia-section-default avia-no-shadow  avia-builder-el-45  el_after_av_one_half  el_before_av_section  avia-bg-style-scroll  container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-2563'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2b6vzfn-f058734f7d3f36310843c5c3f09eccfe\">\n.avia-image-container.av-2b6vzfn-f058734f7d3f36310843c5c3f09eccfe .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-2b6vzfn-f058734f7d3f36310843c5c3f09eccfe av-styling- avia-align-center  avia-builder-el-46  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-2602 avia-img-lazy-loading-not-2602 avia_image' src=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/casino-buyer-personas-conversion-funnels-1030x415.png\" alt='casino buyer personas conversion funnels' title='casino-buyer-personas-conversion-funnels'  height=\"415\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/casino-buyer-personas-conversion-funnels-1030x415.png 1030w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/casino-buyer-personas-conversion-funnels-300x121.png 300w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/casino-buyer-personas-conversion-funnels-768x309.png 768w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/casino-buyer-personas-conversion-funnels-1500x604.png 1500w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/casino-buyer-personas-conversion-funnels-705x284.png 705w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/casino-buyer-personas-conversion-funnels-450x181.png 450w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-29c65dv-1e180ef9493ce7c7ea7c4709f0fb2a60\">\n.avia-section.av-29c65dv-1e180ef9493ce7c7ea7c4709f0fb2a60{\nbackground-color:#ffffff;\n}\n<\/style>\n<div id='av_section_5'  class='avia-section av-29c65dv-1e180ef9493ce7c7ea7c4709f0fb2a60 main_color avia-section-default avia-no-shadow  avia-builder-el-47  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-2563'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-85z1mr-08c83f1a425f37b7e57acd2fa645a54d\">\n#top .av-special-heading.av-85z1mr-08c83f1a425f37b7e57acd2fa645a54d{\npadding-bottom:10px;\n}\n<\/style>\n<div  class='av-special-heading av-85z1mr-08c83f1a425f37b7e57acd2fa645a54d av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-48  el_before_av_hr  avia-builder-el-first  '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >BEFORE YOU BEGIN: BUYER PERSONAS AND CONVERSION FUNNELS<\/h2><div class='special-heading-border'><div class='special-heading-inner-border'><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-26tv4cj-4bc7041b4cde454df643f74410541b5d\">\n#top .hr.av-26tv4cj-4bc7041b4cde454df643f74410541b5d{\nmargin-top:40px;\nmargin-bottom:30px;\n}\n.hr.av-26tv4cj-4bc7041b4cde454df643f74410541b5d .hr-inner{\nwidth:500px;\nborder-color:#eeee22;\nmax-width:45%;\n}\n<\/style>\n<div  class='hr av-26tv4cj-4bc7041b4cde454df643f74410541b5d hr-custom  avia-builder-el-49  el_after_av_heading  el_before_av_textblock  hr-center hr-icon-yes '><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon' aria-hidden='true' data-av_icon='\ue849' data-av_iconfont='entypo-fontello'><\/span><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-24txqr7-6b01a0a5b64b06bab5d1e0cf9fa101bf '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Casino marketing is an industry like no other. In the <a href=\"https:\/\/en.wikipedia.org\/wiki\/Gaming_industry\" target=\"_blank\" rel=\"noopener\">gaming industry<\/a>, there is a mix of people with unique objectives, needs, and wants. The first thing you have to do before you follow the 3 Steps is identify your customer personas and segment\/target these personas to serve them the right content and build your conversion funnels. According to the Market Segmentation exercise from the Las Vegas Visitor Profile (2018), <a href=\"https:\/\/assets.simpleviewcms.com\/simpleview\/image\/upload\/v1\/clients\/lasvegas\/2018_LV_VPS_By_Mkt_Segment_1a25ecca-c57f-40d3-8bf0-6447dc9314c1.pdf\">published online here<\/a>\u00a0and prepared for the Las Vegas Convention, there are four unique casino resort personas: Convention Visitors, Package Purchasers, General Tourists, and Casino Guests. Here is a deeper dive into some of the most frequently encountered personas in the Casino industry.<\/span><\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-23kfspf-93eec0d789bf5410a7d36925fef3942f\">\n#top .avia-icon-list-container.av-23kfspf-93eec0d789bf5410a7d36925fef3942f .iconlist_icon{\ncolor:#ffffff;\nbackground-color:#307ecc;\n}\n.avia-icon-list-container.av-23kfspf-93eec0d789bf5410a7d36925fef3942f .iconlist_content{\ncolor:#000000;\n}\n<\/style>\n<div  class='avia-icon-list-container av-23kfspf-93eec0d789bf5410a7d36925fef3942f  avia-builder-el-51  el_after_av_textblock  avia-builder-el-last  '><ul class='avia-icon-list avia_animate_when_almost_visible avia-icon-list-left av-iconlist-small av-23kfspf-93eec0d789bf5410a7d36925fef3942f avia-iconlist-animate'>\n<li><div class='iconlist_icon av-22ebdnn-824e5b0786c2e382528592aa776fe6eb avia-font-entypo-fontello'><span class='iconlist-char ' aria-hidden='true' data-av_icon='\ue80a' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='iconlist_content_wrap'><header class=\"entry-content-header\"><div class='av_iconlist_title iconlist_title_small   '  itemprop=\"headline\" >THE GAMER <\/div><\/header><div class='iconlist_content av_inherit_color '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">The gamer is interested in casino-related\u00a0gaming content. They want to know what kind of table games you offer, what are the hot new slot machines on the gaming floor, how many poker games you have on any given night, etc. Entice them with exceptional gaming content by letting them know the kind of experience they\u2019ll receive when they walk into your casino. An example of an online conversion for this persona is a sign-up for your casino\u2019s player\u2019s club or other loyalty program.<\/span><\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class='iconlist-timeline'><\/div><\/li>\n<li><div class='iconlist_icon av-20ar1k3-78caf24d58cd381eee7819f2d9754f9f avia-font-entypo-fontello'><span class='iconlist-char ' aria-hidden='true' data-av_icon='\ue80a' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='iconlist_content_wrap'><header class=\"entry-content-header\"><div class='av_iconlist_title iconlist_title_small   '  itemprop=\"headline\" >THE ENTERTAINMENT SEEKER<\/div><\/header><div class='iconlist_content av_inherit_color '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">The entertainment seeker is interested in concerts, events, restaurants, clubs, and more. They want to have a good time beyond the gaming floor. You want to get them into the casino, lure them in with great entertainment content and measure conversion with ticket sales for events and bookings.<\/span><\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class='iconlist-timeline'><\/div><\/li>\n<li><div class='iconlist_icon av-1yfx4wj-caef70612c5e07764ad24197a56c9d00 avia-font-entypo-fontello'><span class='iconlist-char ' aria-hidden='true' data-av_icon='\ue80a' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='iconlist_content_wrap'><header class=\"entry-content-header\"><div class='av_iconlist_title iconlist_title_small   '  itemprop=\"headline\" >THE VACATIONER <\/div><\/header><div class='iconlist_content av_inherit_color '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">The vacationer is looking to have a great time in places like Las Vegas or Atlantic City and is looking for the right mix of entertainment, gaming, fun, food, attractions, and things to do. Measure this group with hotel bookings, package vacation sales and the like.<\/span><\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class='iconlist-timeline'><\/div><\/li>\n<li><div class='iconlist_icon av-1xbm38z-95b4ff7007c06a7cb150aa2c100e6ff8 avia-font-entypo-fontello'><span class='iconlist-char ' aria-hidden='true' data-av_icon='\ue80a' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='iconlist_content_wrap'><header class=\"entry-content-header\"><div class='av_iconlist_title iconlist_title_small   '  itemprop=\"headline\" >THE BUSINESS EXECUTIVE<\/div><\/header><div class='iconlist_content av_inherit_color '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">The business executive is interested in your showrooms and conference space. They want to host business events for their clients in a venue that combines great business event planning, exciting nightlife and a variety of entertainment to impress their guests. You can measure conversion for this group by requests for quotes, and conference bookings. <\/span><\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class='iconlist-timeline'><\/div><\/li>\n<\/ul><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1uogt2b-6f56b926f3f86707d04c9b23d4385714\">\n.avia-section.av-1uogt2b-6f56b926f3f86707d04c9b23d4385714{\nbackground-color:#000000;\n}\n<\/style>\n<div id='getfound'  class='avia-section av-1uogt2b-6f56b926f3f86707d04c9b23d4385714 main_color avia-section-default avia-no-shadow  avia-builder-el-52  el_after_av_section  el_before_av_heading  avia-bg-style-scroll  container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-2563'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1tih3rn-8c1c65607721a574c616e6d5aa9876d2\">\n.avia-image-container.av-1tih3rn-8c1c65607721a574c616e6d5aa9876d2 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-1tih3rn-8c1c65607721a574c616e6d5aa9876d2 av-styling- avia-align-center  avia-builder-el-53  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-2577 avia-img-lazy-loading-not-2577 avia_image' src=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/step-1-get-found-casino-guide-f-1-1030x410.png\" alt='step 1 get found casino guide' title='step-1-get-found-casino-guide-f'  height=\"410\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/step-1-get-found-casino-guide-f-1-1030x410.png 1030w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/step-1-get-found-casino-guide-f-1-300x120.png 300w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/step-1-get-found-casino-guide-f-1-768x306.png 768w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/step-1-get-found-casino-guide-f-1-1500x598.png 1500w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/step-1-get-found-casino-guide-f-1-705x281.png 705w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/step-1-get-found-casino-guide-f-1-450x179.png 450w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_6'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-2563'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5zv6s3-bf1714801323ee1d4d45407827ae5100\">\n#top .av-special-heading.av-5zv6s3-bf1714801323ee1d4d45407827ae5100{\npadding-bottom:10px;\n}\n<\/style>\n<div  class='av-special-heading av-5zv6s3-bf1714801323ee1d4d45407827ae5100 av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-54  el_after_av_section  el_before_av_hr  avia-builder-el-first  '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >STEP 1: GET FOUND WITH LOCAL SEO, SEM AND MAPS<\/h2><div class='special-heading-border'><div class='special-heading-inner-border'><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1qc8vn7-7f615ab69bf79d06c216ffdf25e63ed4\">\n#top .hr.av-1qc8vn7-7f615ab69bf79d06c216ffdf25e63ed4{\nmargin-top:40px;\nmargin-bottom:30px;\n}\n.hr.av-1qc8vn7-7f615ab69bf79d06c216ffdf25e63ed4 .hr-inner{\nwidth:500px;\nborder-color:#eeee22;\nmax-width:45%;\n}\n<\/style>\n<div  class='hr av-1qc8vn7-7f615ab69bf79d06c216ffdf25e63ed4 hr-custom  avia-builder-el-55  el_after_av_heading  el_before_av_textblock  hr-center hr-icon-yes '><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon' aria-hidden='true' data-av_icon='\ue849' data-av_iconfont='entypo-fontello'><\/span><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-63r5cz-ad5c6a7f30a52f0384a3997695b1abe2 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">In a highly competitive industry like gaming, everyone is vying for visibility on search engine results, Google maps, and social media feeds. Increase your casino marketing ROI by utilizing best practices in SEO, SEM and local optimization to get your casino resort in front of the right people at the right time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s a brief explanation of each of the components of the Get Found step, complete with examples from the casino industry.<\/span><\/p>\n<h3><b>Local SEO Optimization<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">According to <\/span><a href=\"https:\/\/searchenginewatch.com\/sew\/study\/2343577\/google-local-searches-lead-50-of-mobile-users-to-visit-stores-study\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Search Engine Watch<\/span><\/a><span style=\"font-weight: 400;\">, 50% of consumers who do a local search on their smartphone visit a store within <\/span><em><span style=\"font-weight: 400;\">a day<\/span><\/em><span style=\"font-weight: 400;\">. You\u2019re leaving money on the table when you don\u2019t incorporate Local SEO into your marketing strategy. Optimizing your website for local search phrases and keywords, as well as proper listing optimizations, will determine your success in getting found by the potential customers near your business. Google personalizes search results for users based on location, so if they search for \u201cCasinos near me\u201d it\u2019ll restrict search results to a specific geographic area. Similarly, users searching for local keywords, such as \u201clas vegas casinos,\u201d will be exposed to what Google believes is the most relevant content for that query. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, when you search \u00a0\u201cLas Vegas Casinos\u201d in Google, this is what you see:<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-2619 size-large\" src=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/Las-Vegas-Casino-google-search-results-1030x849.jpg\" alt=\"las vegas casinos google search results\" width=\"1030\" height=\"849\" srcset=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/Las-Vegas-Casino-google-search-results-1030x849.jpg 1030w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/Las-Vegas-Casino-google-search-results-300x247.jpg 300w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/Las-Vegas-Casino-google-search-results-768x633.jpg 768w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/Las-Vegas-Casino-google-search-results-705x581.jpg 705w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/Las-Vegas-Casino-google-search-results-450x371.jpg 450w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/Las-Vegas-Casino-google-search-results.jpg 1122w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Google has its own local widget that features what it believes are the most trusted and relevant casinos in Las Vegas based on many factors \u00a0&#8211; such as review ratings, number of reviews, photos, relevancy, \u201cprominence,\u201d etc. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Optimizing your casino resort for Local SEO requires updating your<\/span><a href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">Google My Business<\/span><\/a><span style=\"font-weight: 400;\"> Listing with accurate, and descriptive information that will help the user decide if they want to visit your business. It also means managing local content and reviews on places like TripAdvisor, Yelp and other online directories where an individual can find you if they\u2019re in the area. Google uses these local business listings, which <\/span><a href=\"https:\/\/moz.com\/learn\/seo\/local-citations\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">SEO insiders refer to as \u201ccitations<\/span><\/a><span style=\"font-weight: 400;\">,\u201d as one of the factors behind the ranking order of the local listings on Google Maps. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For that reason, your business NAP (Name, Address, Phone) information needs to be complete, accurate and consistent across online Map services ( like Google Maps, MapQuest, Yahoo Maps, etc.). They should also be accurate in local listings like Yelp, Travel Advisor and others. And finally, your NAP should be optimized across your social media profiles (Facebook Company\u2019s Address, FourSquare, etc.). <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, you want to make sure that your casino resort has verified every listing to take full advantage of each local citation. At Alphametic, we use a mix of technology, leveraging Local SEO Software, and manual optimization to propel our casino clients\u2019 presence and visibility on local searches.<\/span><\/p>\n<h3><b>SEO Audit and Technical Optimization<\/b><\/h3>\n<p>With over one hundred casinos located in Las Vegas, only a few get to be featured on Google\u2019s front page. Are you the #1 blue link on Google when you search for the local casino keywords in your area?<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-2637\" src=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/top-organic-results-las-vegas-casinos.jpg\" alt=\"organic results for las vegas casinos\" width=\"877\" height=\"707\" srcset=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/top-organic-results-las-vegas-casinos.jpg 877w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/top-organic-results-las-vegas-casinos-300x242.jpg 300w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/top-organic-results-las-vegas-casinos-768x619.jpg 768w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/top-organic-results-las-vegas-casinos-495x400.jpg 495w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/top-organic-results-las-vegas-casinos-705x568.jpg 705w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/top-organic-results-las-vegas-casinos-450x363.jpg 450w\" sizes=\"(max-width: 877px) 100vw, 877px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">You need to look beyond local listings and Google Map placements to fully leverage the power of Search Engine Optimization. Optimize your website content and technical performance to increase your visibility below the Local Listings, Maps and Widgets that appear on search results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To do that, take a deeper dive into your site with an SEO Audit. An SEO audit is a report that runs through your entire website and identifies areas where you can improve. The technical optimization of a site is all about the code and performance aspects of your site. Are your page links set up correctly? Does your site load quickly? Are there many pages with 404 errors? An SEO Audit identifies these problems and informs your SEO strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, site speed is one of the most important ranking factors on Google. Based on <\/span><a href=\"https:\/\/backlinko.com\/search-engine-ranking\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">data from Alexa gathered by Backlinko<\/span><\/a><span style=\"font-weight: 400;\">, pages on fast-loading sites rank significantly higher than pages on slow-loading sites. You can use many free site-speed tools, \u00a0such as Pingdom, GTMetrix, or Google&#8217;s Page Speed Insights, to determine the loading speed of your site and to get immediate recommendations. At Alphametic, we like to start with the <\/span><a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Page Speed Insights<\/span><\/a><span style=\"font-weight: 400;\"> software because the speed scores and data come directly from Google. Here is an example from the Mandalay Bay website:<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-2626\" src=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/site-speed-graph-1030x524.jpg\" alt=\"site speed graph\" width=\"1030\" height=\"524\" srcset=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/site-speed-graph-1030x524.jpg 1030w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/site-speed-graph-300x153.jpg 300w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/site-speed-graph-768x391.jpg 768w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/site-speed-graph-1500x763.jpg 1500w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/site-speed-graph-705x359.jpg 705w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/site-speed-graph-450x229.jpg 450w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/site-speed-graph.jpg 1600w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Casino websites tend to be very large and have many capabilities, like booking hotel rooms directly from the site or online gaming portals. You can run into many technical problems, and Google can penalize a site if it\u2019s giving a bad experience to the user by having broken links, slow load times, duplicate content or 404 errors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A fantastic tool to use for a technical SEO Audit is <\/span><a href=\"https:\/\/www.screamingfrog.co.uk\/seo-spider\/user-guide\/configuration\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Screamingfrog<\/span><\/a><span style=\"font-weight: 400;\">. It allows you to see which pages are missing meta descriptions, page titles, 404 errors, identify duplicate content and more. If you want to get deeper into SEO data we recommend you check out Dareboost, SiteLiner, SEOSiteCheckUp, SEMRush, Moz, and Ahrefs.<\/span><\/p>\n<h3><b>Keyword Research and Mapping<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">This is the bread and butter of SEO &#8211; keyword research. <\/span><a href=\"https:\/\/alphametic.com\/keyword-research-services\"><span style=\"font-weight: 400;\">Keyword research solutions involve<\/span><\/a><span style=\"font-weight: 400;\"> identifying the search queries that your target audience uses in order to market your site to them more efficiently by using these words and related phrases in the content of your website. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example: if you\u2019re a Las Vegas casino, there are many things potential visitors can search for to find you. They may identify your business establishment as a casino, resort or hotel. They can use a combination of these words.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-2631\" src=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/screenshot-of-google-keyword-planner-data-1-1030x362.jpg\" alt=\"screenshot of keyword planner data\" width=\"1030\" height=\"362\" srcset=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/screenshot-of-google-keyword-planner-data-1-1030x362.jpg 1030w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/screenshot-of-google-keyword-planner-data-1-300x105.jpg 300w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/screenshot-of-google-keyword-planner-data-1-768x270.jpg 768w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/screenshot-of-google-keyword-planner-data-1-705x248.jpg 705w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/screenshot-of-google-keyword-planner-data-1-450x158.jpg 450w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/screenshot-of-google-keyword-planner-data-1.jpg 1076w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">This data is from <\/span><a href=\"https:\/\/adwords.google.com\/home\/tools\/keyword-planner\/#?modal_active=none\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Google\u2019s Keyword Planner<\/span><\/a><span style=\"font-weight: 400;\"> &#8211; a valuable tool when conducting keyword research. It tells you how many people per month, on average, search for a particular key term. It also shows you whether the competition for that keyword in Paid Search is high or low and suggests a bid amount if you\u2019d like to run a campaign on<\/span><a href=\"https:\/\/adwords.google.com\/home\/#?modal_active=none\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> Adwords<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s look at another search term:<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-2620\" src=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/las-vegas-strip-hotels-data-screenshot-1030x366.jpg\" alt=\"las vegas strip hotels keyword planner data\" width=\"1030\" height=\"366\" srcset=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/las-vegas-strip-hotels-data-screenshot-1030x366.jpg 1030w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/las-vegas-strip-hotels-data-screenshot-300x106.jpg 300w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/las-vegas-strip-hotels-data-screenshot-768x273.jpg 768w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/las-vegas-strip-hotels-data-screenshot-705x250.jpg 705w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/las-vegas-strip-hotels-data-screenshot-450x160.jpg 450w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/las-vegas-strip-hotels-data-screenshot.jpg 1093w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">As you can see here, there is still a good amount of volume on \u201cLas Vegas Casino Hotels,\u201d but it\u2019s not nearly as generic as \u201cLas Vegas Hotels.\u201d If your casino has a hotel, this will be a more strategic word to target versus the broader \u201cLas Vegas Hotels.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is the type of thinking that goes into making decisions about which keywords to target organically in your SEO strategies and which keywords to bid on using Adwords, Google\u2019s paid Search Engine Marketing (SEM) platform. Other tools for keyword research include SEMRush, Soovle, UberSuggest, KeywordResearch.io and Moz Keyword Explorer. To find the keyword phrases users put into Google in the forms of questions, check out AnswerThePublic.com. It\u2019s a useful tool to research the items you want to include in the FAQ\u2019s on your website. Learn more about keyword research <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.searchdecoder.com\/keyword-research-guide\" target=\"_blank\" rel=\"noopener\">here.<\/a><\/span><\/p>\n<h3><b>Keyword-Driven Content Strategy<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The content on your site can take many forms: landing pages, blog posts, videos, images, testimonials, etc. Every web page on your site is a doorway, so plan your website&#8217;s content in a way that gives your site visitors what they\u2019re looking for while leading towards strategic conversions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Learn what kinds of questions they ask, browse through your casino\u2019s reviews, identify problem areas to fix on the site, and make things easy to access to remove any barriers site visitors can have from becoming casino visitors or booking a hotel room.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example: Let\u2019s say you\u2019re targeting The Vacationer persona who wants to visit Las Vegas. She or he is most likely looking beyond the casino floor and wants to know what else there is to do inside or around the casino. As the Marketing Manager, you need to put yourself in their shoes and brainstorm a few keywords they\u2019d type, like \u201cThings to do in Las Vegas,\u201d Las Vegas Events\u201d and \u201cLas Vegas Attractions.\u201d<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-2807\" src=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/03\/things-to-do-in-las-vegas-1030x479.jpg\" alt=\"things to do in vegas search volume\" width=\"1030\" height=\"479\" srcset=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/03\/things-to-do-in-las-vegas-1030x479.jpg 1030w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/03\/things-to-do-in-las-vegas-300x140.jpg 300w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/03\/things-to-do-in-las-vegas-768x357.jpg 768w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/03\/things-to-do-in-las-vegas-705x328.jpg 705w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/03\/things-to-do-in-las-vegas-450x209.jpg 450w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/03\/things-to-do-in-las-vegas.jpg 1126w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u201cLas Vegas Attractions\u201d has a decent amount of volume and doesn\u2019t look as competitive as \u201cthings to do in Las Vegas.\u201d Inputting that keyword into Google Search yields these results:<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-2808\" src=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/03\/las-vegas-attractions-search-results.jpg\" alt=\"\" width=\"975\" height=\"494\" srcset=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/03\/las-vegas-attractions-search-results.jpg 975w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/03\/las-vegas-attractions-search-results-300x152.jpg 300w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/03\/las-vegas-attractions-search-results-768x389.jpg 768w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/03\/las-vegas-attractions-search-results-705x357.jpg 705w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/03\/las-vegas-attractions-search-results-450x228.jpg 450w\" sizes=\"(max-width: 975px) 100vw, 975px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The results seem to be more localized websites and blogs that list top activities in Las Vegas. Can you compete with them? First, you need to have your local content created in a form that Google would see as a good match for those keywords. Creating a blog that communicates local information is a good long-term strategy that includes search terms like \u201cThings to do in Las Vegas,\u201d \u201cLas Vegas Attractions\u201d and so forth. Over time your articles can begin to rank and show up for more generalized searches for individuals seeking local entertainment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Conversely, when you target the Gamer persona, you want to optimize your gaming landing pages and feature articles on your blog about game tips and strategies. For example, to rank highly on the keyword \u201clas vegas slot machines\u201d you need very strong landing pages with slot machine content. How many slot machines are there on your gaming floor? What are the titles of the top slot machines? What are the jackpots?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is a simplified example, but a good idea of the kind of analysis that needs to go into deciding what kind of strategy to implement on your website depending on your marketing goals and business objectives.<\/span><\/p>\n<h3><b>Backlink Research and Domain Authority<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Despite many of the recent Google updates, Backlinks remain a critical Google ranking factor. In the study conducted by Backlinko <\/span><a href=\"https:\/\/backlinko.com\/search-engine-ranking\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">analyzing 1 million Google search engine result pages<\/span><\/a><span style=\"font-weight: 400;\">, the findings showed that the number of domains linking to a page correlated with rankings more than any other factor. Not surprisingly, authoritative domains tend to rank higher in Google\u2019s search results:<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-2638 size-full\" src=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/domain-link-rating-ahrefs-data.jpg\" alt=\"domain ranking ahref data graph\" width=\"847\" height=\"588\" srcset=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/domain-link-rating-ahrefs-data.jpg 847w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/domain-link-rating-ahrefs-data-300x208.jpg 300w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/domain-link-rating-ahrefs-data-768x533.jpg 768w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/domain-link-rating-ahrefs-data-845x588.jpg 845w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/domain-link-rating-ahrefs-data-705x489.jpg 705w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/domain-link-rating-ahrefs-data-450x312.jpg 450w\" sizes=\"(max-width: 847px) 100vw, 847px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Having a robust backlink portfolio for your site is essential to increasing your Domain Ranking. The Domain Ranking is a metric that backlink tools, like Ahrefs, Open Site Explorer, and Majestic, assign a website based on its credibility and trustworthiness. It mimics the process Google&#8217;s algorithm uses to determine the credibility of a site. You can obtain Backlinks by reaching out to other industry-related sites and offering relevant content they would want to feature on their blog or website. Backlinks can also come from PR efforts, infographics and guest blogging. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s an example:<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-2614\" src=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/backlink-screenshot-example-1030x624.jpg\" alt=\"tripsavvy casino list article\" width=\"1030\" height=\"624\" srcset=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/backlink-screenshot-example-1030x624.jpg 1030w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/backlink-screenshot-example-300x182.jpg 300w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/backlink-screenshot-example-768x465.jpg 768w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/backlink-screenshot-example-705x427.jpg 705w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/backlink-screenshot-example-450x273.jpg 450w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/backlink-screenshot-example.jpg 1353w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The highlighted words are a link to a casinos homepage. Tripsavvy linked to Gulfstream Park in their article for \u201cTop 4 Land and Sea Casinos in Miami,\u201d and it earned them a backlink.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can use the free backlink research tool called <\/span><a href=\"https:\/\/moz.com\/researchtools\/ose\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Open Site Explorer<\/span><\/a><span style=\"font-weight: 400;\"> to view the Domain Authority rating for the Gulfstream Park Casino, or any other website on the web. You can also compare the domain ratings of your top casino competitors.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-2617\" src=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/gulfstream-park-domain-ranking-1030x294.jpg\" alt=\"gulfstream park domain rating data\" width=\"1030\" height=\"294\" srcset=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/gulfstream-park-domain-ranking-1030x294.jpg 1030w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/gulfstream-park-domain-ranking-300x86.jpg 300w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/gulfstream-park-domain-ranking-768x219.jpg 768w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/gulfstream-park-domain-ranking-1500x428.jpg 1500w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/gulfstream-park-domain-ranking-705x201.jpg 705w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/gulfstream-park-domain-ranking-450x129.jpg 450w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/gulfstream-park-domain-ranking.jpg 1600w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<h3><b>SEM: Google Ads, Bing and GDN<\/b><\/h3>\n<p>SEM stands for search engine marketing. This is how <a href=\"https:\/\/www.wordstream.com\/search-engine-marketing\" target=\"_blank\" rel=\"noopener\">Wordstream <\/a>defines search engine marketing: <em>\u201cSearch engine marketing is the practice of marketing a business using paid advertisements that appear on search engine results pages.\u201d<\/em><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-2657\" src=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/las-vegas-hotels-search-results.jpg\" alt=\"\" width=\"820\" height=\"556\" srcset=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/las-vegas-hotels-search-results.jpg 820w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/las-vegas-hotels-search-results-300x203.jpg 300w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/las-vegas-hotels-search-results-768x521.jpg 768w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/las-vegas-hotels-search-results-705x478.jpg 705w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/las-vegas-hotels-search-results-450x305.jpg 450w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Above, you\u2019ll see an example of Google Ads searces for \u201cLas Vegas Hotels.\u201d These are ads that appear at the very top and the bottom of SERPs on Google. Up to four SEM ads may appear on top of Google, giving paid text ads a prominent spotlight above organic links. Bing also has Bing Ads as their search engine marketing platform, which is integrated with Yahoo. Search ads typically work by placing bids for certain key terms and phrases you\u2019ve chosen and whoever has the highest bids\/ most relevant campaigns &#8211; as measured by the <\/span><a href=\"https:\/\/support.google.com\/adwords\/answer\/140351?hl=en\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Quality Score<\/span><\/a><span style=\"font-weight: 400;\"> algorithm &#8211; gets a spot on the first page of search results. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">But why invest in search engine marketing in the first place? It\u2019s a matter of strategy and time to dominate in the organic sphere &#8211;\u00a0using SEO techniques is not a short-term game. But with SEM &#8211; you can get to the \u201ctop\u201d of search results almost immediately. This is especially helpful when you\u2019re a new casino trying to acquire brand recognition (and local recognition) in the beginning stages of your resort launch. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, SEM aids SEO because through search ads you can start driving traffic to your website from the onset, getting valuable learnings and data insights. It is important that these two elements work together to maximize traffic potential and online conversions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Search engine ads also give you an opportunity to test keywords that you don\u2019t rank very well on organic search yet, as well as advertise and rotate offers and promotions currently happening at your casino. It gives you the ability to test ad copy through A\/B testing, track your return on investments, continually adjust bids for different keywords and target specific locations down to the zip code in your search marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is best practice to use national\/local geo-targeting, and zip code geofencing for gaming resort clients, or any other clientele that has a brick and mortar business. What this means is that you set up your SEM campaigns to not only serve a precise location radius in different parts of the country, but these individuals also have to meet the targeting criteria through audience profiling, like demographics, interests, behavior, etc. This allows for a very cost-effective campaign strategy that serves ads to individuals that are warm leads from the start.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As the data accumulates, \u201cpersonas\u201d will begin to develop for your campaigns that you want to target and remarket to. Track data for player club sign-ups and hotel bookings to create these audience personas and then craft highly-targeted, geo-focused, high-worth zip code campaigns that drive revenue and increase ROI.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Start with Google who has <\/span><a href=\"https:\/\/searchengineland.com\/data-google-monthly-search-volume-dwarfs-rivals-mobile-advantage-269120\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">65% of market share<\/span><\/a><span style=\"font-weight: 400;\"> in search engine queries in the United States, and then expand to Bing which has the 2nd most significant market share.<\/span><\/p>\n<p>A key tool in search engine marketing is the Google Display Network (GDN). Google defines their Display Network as a way for you to &#8220;show your message to potential customers at the right place and the right time.&#8221;<\/p>\n<p>Google Search Network shows your ad as a text search engine result. Google Display Network, on the other hand, leverages Google&#8217;s vast network of sites across the internet to place your ad directly in front of your target audience.<\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ve seen these before: next time you&#8217;re on a blog or booking engine, you&#8217;ll notice display ads on various sections of the page. That\u2019s a Google Display Network ad.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s an example of a QuickBooks Google Display Network ad on the Expedia site:<a href=\"https:\/\/alphametic.com\/wp-content\/uploads\/2020\/01\/Google-display-network.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-5271 size-full\" src=\"https:\/\/alphametic.com\/wp-content\/uploads\/2020\/01\/Google-display-network.jpg\" alt=\"Google display network ad\" width=\"1264\" height=\"831\" srcset=\"https:\/\/alphametic.com\/wp-content\/uploads\/2020\/01\/Google-display-network.jpg 1264w, https:\/\/alphametic.com\/wp-content\/uploads\/2020\/01\/Google-display-network-300x197.jpg 300w, https:\/\/alphametic.com\/wp-content\/uploads\/2020\/01\/Google-display-network-1030x677.jpg 1030w, https:\/\/alphametic.com\/wp-content\/uploads\/2020\/01\/Google-display-network-768x505.jpg 768w, https:\/\/alphametic.com\/wp-content\/uploads\/2020\/01\/Google-display-network-705x463.jpg 705w, https:\/\/alphametic.com\/wp-content\/uploads\/2020\/01\/Google-display-network-450x296.jpg 450w\" sizes=\"(max-width: 1264px) 100vw, 1264px\" \/><\/a><\/span><\/p>\n<p>You have the option to hand-pick the domains that your ad shows up on, called &#8220;managed placements.&#8221; This is a good option if you&#8217;ve done significant research on your target audience and the websites that they frequent.<\/p>\n<p>The alternative is to let Google Ads pick and choose where your ad will be placed. You can give Google certain keywords and topics related to your ad, and then Google Ad chooses relevant websites that they think your target audience will be visiting.<\/p>\n<p>A big advantage of using Google Display Network to market your casino is the reach. According to Google, their Display Network has over <a href=\"https:\/\/support.google.com\/google-ads\/answer\/2404191?hl=en\" target=\"_blank\" rel=\"noopener\">2 million sites and reaches over 90% of Internet users<\/a>. The cost-per-click (CPC) for display ads also tends to be cheaper than that of Search Network text ads.<\/p>\n<\/div><\/section>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1mf07sz-7fd0b4d44d88ee7dc0d3085254d1a9de\">\n.avia-section.av-1mf07sz-7fd0b4d44d88ee7dc0d3085254d1a9de{\nbackground-color:#f2f2f2;\n}\n<\/style>\n<div id='av_section_7'  class='avia-section av-1mf07sz-7fd0b4d44d88ee7dc0d3085254d1a9de main_color avia-section-default avia-no-shadow  avia-builder-el-57  el_after_av_textblock  el_before_av_section  avia-bg-style-scroll  container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-2563'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5izrhv-70635ade7dee9a2bac2ecdcdcb0a53f6\">\n#top .av-special-heading.av-5izrhv-70635ade7dee9a2bac2ecdcdcb0a53f6{\npadding-bottom:10px;\n}\n<\/style>\n<div  class='av-special-heading av-5izrhv-70635ade7dee9a2bac2ecdcdcb0a53f6 av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-58  el_before_av_hr  avia-builder-el-first  '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >GET FOUND: A CASINO MARKETER\u2019S ACTION ITEMS<\/h2><div class='special-heading-border'><div class='special-heading-inner-border'><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1jsoq5f-cdcca0e9282666b085b34041429797c4\">\n#top .hr.av-1jsoq5f-cdcca0e9282666b085b34041429797c4{\nmargin-top:40px;\nmargin-bottom:30px;\n}\n.hr.av-1jsoq5f-cdcca0e9282666b085b34041429797c4 .hr-inner{\nwidth:500px;\nborder-color:#eeee22;\nmax-width:45%;\n}\n<\/style>\n<div  class='hr av-1jsoq5f-cdcca0e9282666b085b34041429797c4 hr-custom  avia-builder-el-59  el_after_av_heading  el_before_av_textblock  hr-center hr-icon-yes '><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon' aria-hidden='true' data-av_icon='\ue849' data-av_iconfont='entypo-fontello'><\/span><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-1igymar-98087152ca72080d7db5800a77ba435f '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Remember, getting found is only the first step in the marketing process. Below you\u2019ll find a summary of actionable items to \u201cGet Found\u201d in today\u2019s online market. This can be incorporated into your marketing plan and directly acted upon within a shorter time span than traditional marketing efforts. These items also have tools you can use to measure results and success that can be clearly communicated to your team and stakeholders.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s a checklist for your Get Found Action Plan: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><strong>Audit your website and develop an SEO strategy to improve your online visibility<\/strong><\/li>\n<li style=\"font-weight: 400;\"><strong>Verify your business information across the key local directories and map services<\/strong><\/li>\n<li style=\"font-weight: 400;\"><strong>Perform keyword research to identify the best performing keywords and phrases<\/strong><\/li>\n<li style=\"font-weight: 400;\"><strong>Optimize your existing content while you develop a data-driven content marketing plan that propels you ahead of your competition<\/strong><\/li>\n<li style=\"font-weight: 400;\"><strong>Audit your backlink profile and research your competitors to increase your domain authority<\/strong><\/li>\n<li style=\"font-weight: 400;\"><strong>Launch an SEM campaign on Google and Bing, then test\u00a0and optimize<\/strong><\/li>\n<li style=\"font-weight: 400;\"><strong>Place remarketing pixels on the key converting pages of your website<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You can either use the tools we recommend on your own, or you can hire an agency or consultant to assist. Keep in mind that there is a lot of technical knowledge required when it comes to SEO, SEM, tech and software tools. It may be best to either <\/span><a href=\"https:\/\/www.searchdecoder.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">get the necessary training<\/span><\/a><span style=\"font-weight: 400;\"> to improve your skills or work with a partner that can take you from where you are to where you need to be.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are looking for a casino marketing agency with a proven success record, you can contact Alphametic<\/span><a href=\"https:\/\/alphametic.com\/contact\"><span style=\"font-weight: 400;\"> here<\/span><\/a><span style=\"font-weight: 400;\"> to request a free consultation. <\/span><\/p>\n<\/div><\/section>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ffopxf-b479c563c7a1004ec1105db80c431862\">\n.avia-section.av-1ffopxf-b479c563c7a1004ec1105db80c431862{\nbackground-color:#000000;\n}\n<\/style>\n<div id='delight'  class='avia-section av-1ffopxf-b479c563c7a1004ec1105db80c431862 main_color avia-section-default avia-no-shadow  avia-builder-el-61  el_after_av_section  el_before_av_heading  avia-bg-style-scroll  container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-2563'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1eurc0j-e9cda593079fc7ef439222d2c8c3e67d\">\n.avia-image-container.av-1eurc0j-e9cda593079fc7ef439222d2c8c3e67d .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-1eurc0j-e9cda593079fc7ef439222d2c8c3e67d av-styling- avia-align-center  avia-builder-el-62  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='avia-img-lazy-loading-not- avia_image' src=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/casino-content-strategy-ux.png\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_8'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-2563'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-gfm9v-199692136ab4647a27cddb1f1f961794\">\n#top .av-special-heading.av-gfm9v-199692136ab4647a27cddb1f1f961794{\npadding-bottom:10px;\n}\n<\/style>\n<div  class='av-special-heading av-gfm9v-199692136ab4647a27cddb1f1f961794 av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-63  el_after_av_section  el_before_av_hr  avia-builder-el-first  '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >STEP 2: DELIGHT WITH GREAT CONTENT AND A GREAT USER EXPERIENCE<\/h2><div class='special-heading-border'><div class='special-heading-inner-border'><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1bu20dv-e676afea51555d09dc560b252ec84aae\">\n#top .hr.av-1bu20dv-e676afea51555d09dc560b252ec84aae{\nmargin-top:40px;\nmargin-bottom:30px;\n}\n.hr.av-1bu20dv-e676afea51555d09dc560b252ec84aae .hr-inner{\nwidth:500px;\nborder-color:#eeee22;\nmax-width:45%;\n}\n<\/style>\n<div  class='hr av-1bu20dv-e676afea51555d09dc560b252ec84aae hr-custom  avia-builder-el-64  el_after_av_heading  el_before_av_textblock  hr-center hr-icon-yes '><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon' aria-hidden='true' data-av_icon='\ue849' data-av_iconfont='entypo-fontello'><\/span><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-19r03v7-89d75096db494b586b3ae53340143053 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">So, now you know a little bit about getting found &#8211; now it\u2019s time to \u201cDelight\u201d your website visitors. If your content is not on par with their expectations, you\u2019ll see a high rate of \u201cbounce-backs\u201d and site exits within Google Analytics reports. These are negative factors in your SEO ranking signals you want to avoid &#8212; search engines will start to suspect that your content is not relevant to the user and will lower your rankings.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The first thing you want to do is evaluate the content on your site and develop a strategy that answers all your future customer\u2019s questions to establish trust and confidence. The Gamer wants to see your gaming floor, The Entertainment Seeker wants to see your upcoming events, The Business Executive wants to see your facilities to host a corporate retreat or a conference, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Through a targeted content strategy, optimized landing pages, keyword mapping, usability testing, informative blogging, how-to guides, review management and more you can set up a marketing funnel that delights &#8211; and eventually converts.<\/span><\/p>\n<h3><b>Digital Copywriting<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">On average, the word count on top Google search results contains <\/span><a href=\"https:\/\/backlinko.com\/search-engine-ranking\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">1,890<\/span><\/a><span style=\"font-weight: 400;\"> words. Google consistently ranks long-form content over short-form content in search results. Investing in <\/span><a href=\"https:\/\/alphametic.com\/digital-copywriting\"><span style=\"font-weight: 400;\">well-researched, long-form digital copywriting<\/span><\/a><span style=\"font-weight: 400;\"> is a best practice for the modern business with a strong online presence &#8212; and not only because of Google\u2019s standards, but also because of the value that you offer to your website visitors. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, let\u2019s type \u201cCasino Tips for Beginners\u201d into Google.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-2651\" src=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/screenshot-top-search-result-1-1030x616.jpg\" alt=\"screenshot for slot machine tips\" width=\"1030\" height=\"616\" srcset=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/screenshot-top-search-result-1-1030x616.jpg 1030w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/screenshot-top-search-result-1-300x179.jpg 300w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/screenshot-top-search-result-1-768x459.jpg 768w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/screenshot-top-search-result-1-705x421.jpg 705w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/screenshot-top-search-result-1-450x269.jpg 450w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/screenshot-top-search-result-1.jpg 1216w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The first result that shows up in the Google answer box (the white square with an image next to the content) is a post with a list to help beginners work their way around a casino. When you input this article into a <\/span><a href=\"https:\/\/wordcounter.net\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Word Counter<\/span><\/a><span style=\"font-weight: 400;\">, you get a word count of 946. The article lengths vary, but a 900+ word count is still considered long-form content. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In another example, when you search for \u201chow to play blackjack\u201d keywords on Google, you\u2019ll see that a lot of the organic links on Google are pointing to a web page on 888Casino.com that features a \u201cBlackjack Strategy Guide\u201d that has 3,544 words of great copywriting. The formula is simple: if you want to rank your casino website on the competitive gaming keywords, you need digital copywriting resources to create these long-form guides that stand the highest likelihood to appear on the top of Google.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-2648\" src=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/blackjack-ultimate-guide-image.jpg\" alt=\"blackjack ultimate guide example\" width=\"843\" height=\"576\" srcset=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/blackjack-ultimate-guide-image.jpg 843w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/blackjack-ultimate-guide-image-300x205.jpg 300w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/blackjack-ultimate-guide-image-768x525.jpg 768w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/blackjack-ultimate-guide-image-705x482.jpg 705w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/blackjack-ultimate-guide-image-450x307.jpg 450w\" sizes=\"(max-width: 843px) 100vw, 843px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">We have witnessed first-hand over the past decade the rise in demand for content and its\u2019 role in sustained growth in SEO. When content is carefully planned, optimized, and executed, casino brands benefit from a steady stream of organic traffic from Google for years to come.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Content creation is essential to SEO success, but often represents the biggest hurdle for businesses to scale. So, it\u2019s important to consider the following question: Is your content working for you, or is it the other way around?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consider expanding the content on your casino website to be more informative and not just be a list of your services, facilities, and promotions.\u00a0<\/span><\/p>\n<h3><b>Targeted and Relevant Content Marketing<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Why is it worthwhile to focus on content marketing?<\/span><a href=\"http:\/\/contentmarketinginstitute.com\/2017\/10\/stats-invest-content-marketing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> Content marketing generates over three times as many leads as outbound marketing and costs 62% less.<\/span><\/a><span style=\"font-weight: 400;\"> That\u2019s right. With a proper content strategy in place, you can reach a more targeted audience and generate more sales without making a huge dent in your marketing budget. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to the <\/span><a href=\"http:\/\/contentmarketinginstitute.com\/what-is-content-marketing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Content Marketing Institute<\/span><\/a><i><span style=\"font-weight: 400;\">, <\/span><\/i><em><span style=\"font-weight: 400;\">\u201cContent marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience \u2014 and, ultimately, to drive profitable customer action.\u201d<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">Keeping in mind the personas we spoke of earlier, execute your content strategy by creating pages that lead your casino\u2019s personas to take well-defined and specific actions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example &#8211; let\u2019s say you tend to get many bachelor\/bachelorette party inquiries at the front desk. If there seems to be a lot of interest, consider adding a bachelor party package deal and creating a landing page specific to that kind of event. Take the Seminole Hard Rock Casino in Hollywood as an example:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These are the results when you type in \u201cbachelorette party venues south florida\u201d<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-2624\" src=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/screenshot-search-results-bachelorette-south-florida.jpg\" alt=\"\" width=\"927\" height=\"492\" srcset=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/screenshot-search-results-bachelorette-south-florida.jpg 927w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/screenshot-search-results-bachelorette-south-florida-300x159.jpg 300w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/screenshot-search-results-bachelorette-south-florida-768x408.jpg 768w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/screenshot-search-results-bachelorette-south-florida-705x374.jpg 705w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/screenshot-search-results-bachelorette-south-florida-450x239.jpg 450w\" sizes=\"(max-width: 927px) 100vw, 927px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">They\u2019ve managed to show up amongst blog posts and articles because they created this page that was very specific to their target audience. It\u2019s easily accessible through the navigation bar on their website, and when you get to the page, it explains their party package and includes a Call-to-Action to \u201cBook Now.\u201d <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This kind of content planning allows for a frustration-free navigation experience that serves the need of that customer down to a T.<\/span><\/p>\n<h3><b>Consistent Blogging<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">To our surprise, there are many casino resort websites without a blog. While maintaining a vibrant blog can be a challenge operationally, businesses that have figured out how to publish frequent content are winning online. Make no mistake, marketers who have prioritized blogging are <\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/business-blogging-in-2015\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">13x more likely to enjoy positive ROI.\u00a0<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Below is an example of Caesar&#8217;s Las Vegas blog that includes a lot of useful content designed to meet the needs of the Las Vegas traveler. <\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-2649\" src=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/las-vegas-casino-blog.jpg\" alt=\"\" width=\"844\" height=\"467\" srcset=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/las-vegas-casino-blog.jpg 844w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/las-vegas-casino-blog-300x166.jpg 300w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/las-vegas-casino-blog-768x425.jpg 768w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/las-vegas-casino-blog-705x390.jpg 705w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/las-vegas-casino-blog-450x249.jpg 450w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/p>\n<h3><b>Usability and User Experience<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The <\/span><a href=\"https:\/\/www.usability.gov\/what-and-why\/user-experience.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">user experience<\/span><\/a><span style=\"font-weight: 400;\"> on a website is paramount to a website&#8217;s success in converting website traffic to satisfied customers. If your site is not easy to use, fast, intuitive and easy to navigate, chances are your casino\u2019s rankings are not going anywhere either. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the core, your UX strategy should ensure that users find value in what you are providing to them. Peter Morville represents this through his<\/span><a href=\"http:\/\/semanticstudios.com\/publications\/semantics\/000029.php\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">User Experience Honeycomb<\/span><\/a><span style=\"font-weight: 400;\"> that can be applied to your casino marketing content game plan:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Useful<\/b><span style=\"font-weight: 400;\">: Your content should be original and fulfill a need<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Usable<\/b><span style=\"font-weight: 400;\">: Your site must be easy to use<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Desirable<\/b><span style=\"font-weight: 400;\">: Your Image, identity, brand, and other design elements are used to evoke emotion and appreciation<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Findable<\/b><span style=\"font-weight: 400;\">: Your content needs to be navigable and locatable onsite and offsite<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Accessible<\/b><span style=\"font-weight: 400;\">: Content needs to be accessible to people with disabilities<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Credible<\/b><span style=\"font-weight: 400;\">: Users must trust and believe what you tell them.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">When you are evaluating how to improve your website &#8211; consider this: how does my site look? Is it easy to use? Could getting to this web page be simpler? Asking these questions will help identify and address the usability issues and give your visitors a better experience, and therefore a better impression, of your casino brand.<\/span><\/p>\n<\/div><\/section>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4een6r-a69949a530f217a78f0334f39530bb6c\">\n.avia-section.av-4een6r-a69949a530f217a78f0334f39530bb6c{\nbackground-color:#f2f2f2;\n}\n<\/style>\n<div id='av_section_9'  class='avia-section av-4een6r-a69949a530f217a78f0334f39530bb6c main_color avia-section-default avia-no-shadow  avia-builder-el-66  el_after_av_textblock  el_before_av_section  avia-bg-style-scroll  container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-2563'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4xx8eb-50f2b90999fd9fc139d81cd1810d5daf\">\n#top .av-special-heading.av-4xx8eb-50f2b90999fd9fc139d81cd1810d5daf{\npadding-bottom:10px;\n}\n<\/style>\n<div  class='av-special-heading av-4xx8eb-50f2b90999fd9fc139d81cd1810d5daf av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-67  el_before_av_hr  avia-builder-el-first  '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >DELIGHT: A CASINO MARKETER\u2019S ACTION ITEMS<\/h2><div class='special-heading-border'><div class='special-heading-inner-border'><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-14slcqb-cd5d354faef1d8908f18b4890e9cc94b\">\n#top .hr.av-14slcqb-cd5d354faef1d8908f18b4890e9cc94b{\nmargin-top:40px;\nmargin-bottom:30px;\n}\n.hr.av-14slcqb-cd5d354faef1d8908f18b4890e9cc94b .hr-inner{\nwidth:500px;\nborder-color:#eeee22;\nmax-width:45%;\n}\n<\/style>\n<div  class='hr av-14slcqb-cd5d354faef1d8908f18b4890e9cc94b hr-custom  avia-builder-el-68  el_after_av_heading  el_before_av_textblock  hr-center hr-icon-yes '><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon' aria-hidden='true' data-av_icon='\ue849' data-av_iconfont='entypo-fontello'><\/span><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-12xrg2r-4a55a62aa06789b4435b29bf39cb7cfd '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock '  itemprop=\"text\" ><p>Delighting your users is the step right before the most important phase &#8211; conversion. Below you\u2019ll find a summary of actionable items to \u201cDelight\u201d your website visitors in today\u2019s online market. Make these content elements part of your overall marketing plan to support your existing strategies and increase your organic reach.<\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s a checklist for your Delight Action Plan: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><strong>Utilize long-form writing on your website to increase your indexability and to give users more relevant and useful information<\/strong><\/li>\n<li style=\"font-weight: 400;\"><strong>Blog consistently to increase your online market share and use your blog to offer more lifestyle-driven content that your casino visitors would like to read<\/strong><\/li>\n<li style=\"font-weight: 400;\"><strong>Make your content relevant. Your website should anticipate all your visitor\u2019s questions and needs and have dedicated content to answer their questions and fulfill their needs<\/strong><\/li>\n<li style=\"font-weight: 400;\"><strong>Make sure your website is user-friendly and intuitive. Make things easy to find, easy to read, and easy to navigate. Anything that obstructs your website user\u2019s online experience is an obstacle they don\u2019t want to face<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You can create a team internally to fulfill the needs of content creation, usability implementation, and user behavior research. It is useful to get an initial audit in all these areas to see where you stand in terms of content production, usability and content strategy. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are looking for a casino marketing agency with a proven success record, you can contact Alphametic<\/span><a href=\"https:\/\/alphametic.com\/contact\"><span style=\"font-weight: 400;\"> here<\/span><\/a><span style=\"font-weight: 400;\"> to request a free consultation.<\/span><\/p>\n<\/div><\/section>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-10uqef7-ba38a140816c3c98f3c330157f218a81\">\n.avia-section.av-10uqef7-ba38a140816c3c98f3c330157f218a81{\nbackground-color:#000000;\n}\n<\/style>\n<div id='convert'  class='avia-section av-10uqef7-ba38a140816c3c98f3c330157f218a81 main_color avia-section-default avia-no-shadow  avia-builder-el-70  el_after_av_section  el_before_av_heading  avia-bg-style-scroll  container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-2563'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-zrn2ub-a0e2830d7398e43f0ed4e8659889726f\">\n.avia-image-container.av-zrn2ub-a0e2830d7398e43f0ed4e8659889726f .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-zrn2ub-a0e2830d7398e43f0ed4e8659889726f av-styling- avia-align-center  avia-builder-el-71  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-2607 avia-img-lazy-loading-not-2607 avia_image' src=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/casino-conversion-funnel-roi-1030x423.png\" alt='casino conversion funnel roi' title='casino-conversion-funnel-roi'  height=\"423\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/casino-conversion-funnel-roi-1030x423.png 1030w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/casino-conversion-funnel-roi-300x123.png 300w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/casino-conversion-funnel-roi-768x315.png 768w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/casino-conversion-funnel-roi-1500x616.png 1500w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/casino-conversion-funnel-roi-705x290.png 705w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/casino-conversion-funnel-roi-450x185.png 450w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_10'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-2563'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3abj0z-475db7fc35507590f450d1f8f87c7824\">\n#top .av-special-heading.av-3abj0z-475db7fc35507590f450d1f8f87c7824{\npadding-bottom:10px;\n}\n<\/style>\n<div  class='av-special-heading av-3abj0z-475db7fc35507590f450d1f8f87c7824 av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-72  el_after_av_section  el_before_av_hr  avia-builder-el-first  '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >STEP 3: CONVERT BY BUILDING CONVERSION FUNNELS<\/h2><div class='special-heading-border'><div class='special-heading-inner-border'><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-wzywgj-b99580cb0f8b3dc2b664c8712b0efe19\">\n#top .hr.av-wzywgj-b99580cb0f8b3dc2b664c8712b0efe19{\nmargin-top:40px;\nmargin-bottom:30px;\n}\n.hr.av-wzywgj-b99580cb0f8b3dc2b664c8712b0efe19 .hr-inner{\nwidth:500px;\nborder-color:#eeee22;\nmax-width:45%;\n}\n<\/style>\n<div  class='hr av-wzywgj-b99580cb0f8b3dc2b664c8712b0efe19 hr-custom  avia-builder-el-73  el_after_av_heading  el_before_av_textblock  hr-center hr-icon-yes '><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon' aria-hidden='true' data-av_icon='\ue849' data-av_iconfont='entypo-fontello'><\/span><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-ueipcj-7aa0bb2d4ee249631f331f253318f306 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">We\u2019ve made sure our content can be found, we\u2019ve set up our pages to answer our customer\u2019s questions &#8211; now we have to get them through the doors. What\u2019s the next step? Lead them to the hotel booking page to generate online sales. Navigate a user to the directions page, turn that online traffic into foot traffic<\/span><span style=\"font-weight: 400;\"> and evaluate the lifetime value of that customer using conversion funnels.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A <\/span><span style=\"font-weight: 400;\">Conversion Funnel describes the different stages in a buyer\u2019s journey leading up to a purchase. The funnel illustrates the gradual decline of the number of potential customers as they are guided through the conversion path.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-2659\" src=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/conversion-funnel-graphic.jpg\" alt=\"conversion-funnel-graphic\" width=\"940\" height=\"788\" srcset=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/conversion-funnel-graphic.jpg 940w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/conversion-funnel-graphic-300x251.jpg 300w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/conversion-funnel-graphic-768x644.jpg 768w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/conversion-funnel-graphic-705x591.jpg 705w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/conversion-funnel-graphic-450x377.jpg 450w\" sizes=\"(max-width: 940px) 100vw, 940px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Conversion funnels are useful tools in ensuring the effectiveness of your content strategies. By creating great content that solves your user&#8217;s needs, they then can move through the different stages of the funnel and go from a lead &#8211; to a buyer. It may follow this format: Keyword \u00a0\u2192content \u00a0\u2192conversion funnel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, someone may be searching online for the keyword \u201clas vegas casino attractions\u201d \u2192 they see a blog post from your casino\u2019s website with a list of top attractions in the area, a pros and cons list, etc \u2192 at the bottom of the post they read well-written sales copy about how your casino has a program facilitating entertainment, such as Las Vegas tours \u2192 the user books the tour and a stay at your resort.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This funnel takes them from research, to interest in your program, straight to a conversion once you give them a booking offer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another example could involve an email marketing conversion: keyword search on \u201cthings to do on the vegas strip\u201d \u2192 blog post about local attractions \u2192 \u00a0sidebar with a newsletter sign-up \u2192 offer in their inbox \u00a0\u2192 hotel booking.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They can be as simple or as complicated as necessary, but you need funnels to engineer user flows on your website. You\u2019ll get more insight into the paths your website visitors are taking by setting up tracking on your site to measure conversions. In order to do that, you need data that follows the user from online to offline. This can be done with analytics tools, like <\/span><a href=\"https:\/\/www.google.com\/analytics\/#?modal_active=none\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Google Analytics<\/span><\/a><span style=\"font-weight: 400;\">, that measure different actions on your site and follows their journey to completing a specific behavior you\u2019ve identified. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Set up the tracking tags on your site using <\/span><a href=\"https:\/\/www.google.com\/analytics\/tag-manager\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Tag Manager<\/span><\/a><span style=\"font-weight: 400;\"> for different actions like hotel bookings, loyalty program sign-ups and other important website call-to-actions (CTA\u2019s). These can then be measured in the form of <\/span><a href=\"https:\/\/support.google.com\/analytics\/answer\/1032415?hl=en\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Goals and Events<\/span><\/a><span style=\"font-weight: 400;\"> as well as <\/span><a href=\"https:\/\/support.google.com\/analytics\/answer\/1009612?hl=en\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Ecommerce Tags<\/span><\/a><span style=\"font-weight: 400;\"> within Google Analytics. Once you\u2019ve obtained all this data, you will have a better picture of your website user\u2019s behaviors and can continue to optimize your resort website. <\/span><\/p>\n<h3><b>CASINO RESORT CONVERSIONS<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">These are some typical casino buyer conversions that your funnels could lead too:<\/span><\/p>\n<p><b>Hotel Bookings <\/b><span style=\"font-weight: 400;\">&#8211; this is one of the most essential tags as the customer is guaranteed to visit your resort. An effective conversion funnel for the hotel booking will make it easy for the user to choose the room, number of nights, and pay with various secured payment methods. The checkout process must be mobile, secure, fast and user-centric. It\u2019s also important to cross-sell the newly acquired customer with offers on the resort entertainment, loyalty program, player\u2019s club, and gaming floor incentives. Use the Ecommerce tag to track hotel bookings in Google Analytics. Note that some customers prefer to book their stay over the phone, so you may want to use call tracking software, such as <\/span><a href=\"https:\/\/www.marchex.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Marchex<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>Loyalty Programs Sign-Ups<\/b><span style=\"font-weight: 400;\"> &#8211; you also want to grow your player database by acquiring new memberships for your loyalty program. It\u2019s important to regularly engage your player club members with a newsletter focused on gaming floor news, gaming content, sweepstakes and offers to grow your casino foot traffic. Track these conversions in Google Analytics with <\/span><a href=\"https:\/\/support.google.com\/analytics\/answer\/1116091?hl=en\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Destination Goal Funnels<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><b>Newsletter Sign-Ups<\/b><span style=\"font-weight: 400;\"> &#8211; A website user who signs up for your resort newsletter indicates a high interest in your brand and willingness to stay connected. Consistently create and publish new content on your blog and main website to grow your email newsletter list. You can use <\/span><a href=\"https:\/\/www.hubspot.com\/inbound-marketing\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">inbound marketing strategies<\/span><\/a><span style=\"font-weight: 400;\"> and automation to funnel users coming through various landing pages to create tight-night marketing segments and email autoresponders to build your sales funnels. Email automation tools, such as <\/span><a href=\"https:\/\/www.hubspot.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Hubspot<\/span><\/a><span style=\"font-weight: 400;\">, are useful at a more advanced level. <\/span><\/p>\n<p><b>Meeting Room Bookings<\/b><span style=\"font-weight: 400;\"> &#8211; these kind of bookings are a fantastic way to monetize large spaces in your resort and fill up extra rooms in your casino\u2019s hotel. Having a targeted SEM campaign including keywords with the intent to plan events in your local area is a way to funnel traffic to your hotel. Make it easy for them to request quotes, connect them with your sales team, and give them detailed information about your facilities. Have email templates ready for follow up once they request quotes to keep your leads warm and get an opportunity to pitch them your conference space.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-2661\" src=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/venue-conference-rooms-example-1030x488.jpg\" alt=\"casino-venue-information-screenshot\" width=\"1030\" height=\"488\" srcset=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/venue-conference-rooms-example-1030x488.jpg 1030w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/venue-conference-rooms-example-300x142.jpg 300w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/venue-conference-rooms-example-768x364.jpg 768w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/venue-conference-rooms-example-1500x711.jpg 1500w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/venue-conference-rooms-example-705x334.jpg 705w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/venue-conference-rooms-example-450x213.jpg 450w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/venue-conference-rooms-example.jpg 1808w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<p><b>Entertainment Bookings<\/b><span style=\"font-weight: 400;\"> &#8211; if you make ticket sales off venue concerts and other entertainments shows, your local customers need to know what\u2019s going on at the resort. Have a regularly updated page with all upcoming events, shows and the ability to purchase tickets directly from your site or on platforms such as Ticketmaster. You can throw in other offers with their ticket purchases to get them in the casino or to try out a restaurant on-site. This makes your funnel cross-functional and you maximize the value from each visitor.<\/span><\/p>\n<p><b>Directions<\/b><span style=\"font-weight: 400;\"> &#8211; Place your Google Analytics destination goal tags on the directions page that should explain various ways to get to your casino by car, by train, and from the local airports. A user that is checking directions on your website is likely new and has a high probability of showing up at your door. You want to measure \u201cchecking directions\u201d as a supportive website conversion that shows the \u201cfoot traffic\u201d value of keywords and other marketing channels beyond the immediate bookings.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-2664\" src=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/ilani-directions-page-example-1030x583.jpg\" alt=\"directions to casino screenshot\" width=\"1030\" height=\"583\" srcset=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/ilani-directions-page-example-1030x583.jpg 1030w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/ilani-directions-page-example-300x170.jpg 300w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/ilani-directions-page-example-768x435.jpg 768w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/ilani-directions-page-example-705x399.jpg 705w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/ilani-directions-page-example-450x255.jpg 450w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/02\/ilani-directions-page-example.jpg 1485w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<\/div><\/section>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-t1tns3-debd38f7d1c00c07e4e8f56f6e1b3273\">\n.avia-section.av-t1tns3-debd38f7d1c00c07e4e8f56f6e1b3273{\nbackground-color:#f2f2f2;\n}\n<\/style>\n<div id='av_section_11'  class='avia-section av-t1tns3-debd38f7d1c00c07e4e8f56f6e1b3273 main_color avia-section-default avia-no-shadow  avia-builder-el-75  el_after_av_textblock  el_before_av_section  avia-bg-style-scroll  container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-2563'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-rva0w3-4633cab4be464460e525877ec4777dd7\">\n#top .av-special-heading.av-rva0w3-4633cab4be464460e525877ec4777dd7{\npadding-bottom:10px;\n}\n<\/style>\n<div  class='av-special-heading av-rva0w3-4633cab4be464460e525877ec4777dd7 av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-76  el_before_av_hr  avia-builder-el-first  '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >CONVERT: A CASINO MARKETER\u2019S ACTION ITEMS<\/h2><div class='special-heading-border'><div class='special-heading-inner-border'><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-90ccz-56c21f045ac493157b43541ce9d4b95f\">\n#top .hr.av-90ccz-56c21f045ac493157b43541ce9d4b95f{\nmargin-top:40px;\nmargin-bottom:30px;\n}\n.hr.av-90ccz-56c21f045ac493157b43541ce9d4b95f .hr-inner{\nwidth:500px;\nborder-color:#eeee22;\nmax-width:45%;\n}\n<\/style>\n<div  class='hr av-90ccz-56c21f045ac493157b43541ce9d4b95f hr-custom  avia-builder-el-77  el_after_av_heading  el_before_av_textblock  hr-center hr-icon-yes '><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon' aria-hidden='true' data-av_icon='\ue849' data-av_iconfont='entypo-fontello'><\/span><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-ntsr83-bb34141555e2d363842e446a846ba282 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">You\u2019ve optimized your landing pages and given your visitors what they want. Now for the most important part &#8212; conversions. The last step is the most crucial as it is what gets customers to your doors. Below you\u2019ll find a summary of actionable items to \u201cConvert\u201d your website visitors into happy, paying customers. Use these funnels as a framework for your online marketing plan, all your content, SEM and landing pages fall into a step in your pre-defined conversion funnel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s a checklist for your Convert Action Plan: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><strong>Define your conversion funnels and align them with your marketing objectives<\/strong><\/li>\n<li style=\"font-weight: 400;\"><strong>Keep in mind the typical conversions that casino websites target: hotel bookings, loyalty program sign-ups, newsletter sign-ups, meeting room bookings, entertainment sales and visitors to your directions page.<\/strong><\/li>\n<li style=\"font-weight: 400;\"><strong>Tag your key-conversion landing pages on your website in order to track data in Google Analytics<\/strong><\/li>\n<li style=\"font-weight: 400;\"><strong>Continually optimize and track your conversions to make your funnels more efficient and drive more leads to your site &#8211; and eventually your casino<\/strong><\/li>\n<\/ul>\n<\/div><\/section>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m7echv-492be18088fee54f384178ea9cf268ee\">\n.avia-section.av-m7echv-492be18088fee54f384178ea9cf268ee{\nbackground-color:#ffffff;\n}\n<\/style>\n<div id='av_section_12'  class='avia-section av-m7echv-492be18088fee54f384178ea9cf268ee main_color avia-section-default avia-no-shadow  avia-builder-el-79  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-2563'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l1v5c3-9b1a2ecb13a8c26c1ec3eb2f91c7b288\">\n#top .av-special-heading.av-l1v5c3-9b1a2ecb13a8c26c1ec3eb2f91c7b288{\npadding-bottom:10px;\n}\n<\/style>\n<div  class='av-special-heading av-l1v5c3-9b1a2ecb13a8c26c1ec3eb2f91c7b288 av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-80  el_before_av_hr  avia-builder-el-first  '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >What\u2019s Next?<\/h2><div class='special-heading-border'><div class='special-heading-inner-border'><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-j0jtwj-68da5982ff4c8adf94b65471abcfc380\">\n#top .hr.av-j0jtwj-68da5982ff4c8adf94b65471abcfc380{\nmargin-top:40px;\nmargin-bottom:30px;\n}\n.hr.av-j0jtwj-68da5982ff4c8adf94b65471abcfc380 .hr-inner{\nwidth:500px;\nborder-color:#eeee22;\nmax-width:45%;\n}\n<\/style>\n<div  class='hr av-j0jtwj-68da5982ff4c8adf94b65471abcfc380 hr-custom  avia-builder-el-81  el_after_av_heading  el_before_av_textblock  hr-center hr-icon-yes '><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon' aria-hidden='true' data-av_icon='\ue849' data-av_iconfont='entypo-fontello'><\/span><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-h7gxrn-54f7728ea804e8f248d167861919408b '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">We hope you enjoyed Alphametic\u2019s Casino Marketing Guide. If you have any questions or suggestions, we would love to hear from you. You can use the form below to submit your inquiry or contact us <\/span><a href=\"https:\/\/alphametic.com\/contact\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are a casino marketer or business executive and would like to schedule a free consultation with Alphametic\u2019s Founder and Managing Director to optimize your resort online, you can use the form below to submit your information or contact us <\/span><a href=\"https:\/\/alphametic.com\/contact\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0Matt and his team of experienced analysts will review your website performance, content and conversion funnels to give you actionable data.\u00a0<\/span><\/p>\n<\/div><\/section>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-f4mjb7-69f54c0f3480c04a3f751ff232e09752\">\n.avia-section.av-f4mjb7-69f54c0f3480c04a3f751ff232e09752{\nbackground-color:#ffffff;\n}\n<\/style>\n<div id='av_section_13'  class='avia-section av-f4mjb7-69f54c0f3480c04a3f751ff232e09752 main_color avia-section-default avia-no-shadow  avia-builder-el-83  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-2563'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-dnqln7-7aa0366d0643847aba51142395ec70f2\">\n#top .av-special-heading.av-dnqln7-7aa0366d0643847aba51142395ec70f2{\npadding-bottom:10px;\n}\n<\/style>\n<div  class='av-special-heading av-dnqln7-7aa0366d0643847aba51142395ec70f2 av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-84  el_before_av_hr  avia-builder-el-first  '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >About Alphametic<\/h2><div class='special-heading-border'><div class='special-heading-inner-border'><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-byy12b-9c491c9faafd742877c9134933817c59\">\n#top .hr.av-byy12b-9c491c9faafd742877c9134933817c59{\nmargin-top:40px;\nmargin-bottom:30px;\n}\n.hr.av-byy12b-9c491c9faafd742877c9134933817c59 .hr-inner{\nwidth:500px;\nborder-color:#eeee22;\nmax-width:45%;\n}\n<\/style>\n<div  class='hr av-byy12b-9c491c9faafd742877c9134933817c59 hr-custom  avia-builder-el-85  el_after_av_heading  el_before_av_textblock  hr-center hr-icon-yes '><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon' aria-hidden='true' data-av_icon='\ue849' data-av_iconfont='entypo-fontello'><\/span><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-arlgib-2c4e368541e8dc6fc104daec37d1656c '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Alphametic is a Miami-based casino marketing agency delivering integrated SEO, SEM, local search, and content marketing solutions in competitive gaming markets. Founded by a search industry-veteran, author and speaker, Matthew Capala, Alphametic has experienced fast-track growth in the gaming and hospitality industry becoming the Search Agency on Record for some of the leading casino resort brands in competitive\u00a0markets. Alphametic is fully licensed to operate as a marketing vendor in multiple gaming jurisdictions. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alphametic\u2019s work and ideas have been featured on Inc Magazine, eMarketer, The Next Web, Entrepreneur, Mashable, Chicago Tribune, Huffington Post, Digital Summit, Internet Summit, New York University, and Social Media Week. Contact us <\/span><a href=\"https:\/\/alphametic.com\/contact\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<\/div><\/section>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8qqn7n-115853016abe66d9907555793b58b5f4\">\n.avia-section.av-8qqn7n-115853016abe66d9907555793b58b5f4{\nbackground-color:#307ecc;\n}\n<\/style>\n<div id='av_section_14'  class='avia-section av-8qqn7n-115853016abe66d9907555793b58b5f4 main_color avia-section-default avia-no-shadow  avia-builder-el-87  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-2563'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-70dpb7-923ac9fbbbf336179e6cad64249821fc\">\n#top .av-special-heading.av-70dpb7-923ac9fbbbf336179e6cad64249821fc{\npadding-bottom:10px;\ncolor:#ffffff;\n}\n.av-special-heading.av-70dpb7-923ac9fbbbf336179e6cad64249821fc .special-heading-inner-border{\nborder-color:#ffffff;\n}\n<\/style>\n<div  class='av-special-heading av-70dpb7-923ac9fbbbf336179e6cad64249821fc av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-88  el_before_av_textblock  avia-builder-el-first  '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Inquire About Alphametic\u2019s Casino Marketing Services:<\/h2><div class='special-heading-border'><div class='special-heading-inner-border'><\/div><\/div><\/div>\n<section  class='av_textblock_section av-5sr9tf-302f15fd379bbf3ef0ec68f9b6711248 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock '  itemprop=\"text\" ><script type=\"text\/javascript\">var gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,initializeOnLoaded:function(o){gform.domLoaded&&gform.scriptsLoaded?o():!gform.domLoaded&&gform.scriptsLoaded?window.addEventListener(\"DOMContentLoaded\",o):document.addEventListener(\"gform_main_scripts_loaded\",o)},hooks:{action:{},filter:{}},addAction:function(o,n,r,t){gform.addHook(\"action\",o,n,r,t)},addFilter:function(o,n,r,t){gform.addHook(\"filter\",o,n,r,t)},doAction:function(o){gform.doHook(\"action\",o,arguments)},applyFilters:function(o){return gform.doHook(\"filter\",o,arguments)},removeAction:function(o,n){gform.removeHook(\"action\",o,n)},removeFilter:function(o,n,r){gform.removeHook(\"filter\",o,n,r)},addHook:function(o,n,r,t,i){null==gform.hooks[o][n]&&(gform.hooks[o][n]=[]);var 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value='{\"closepopup\":false,\"closedelay\":0,\"openpopup\":false,\"openpopup_id\":0}' \/>\n                        <div class='gform-body gform_body'><ul id='gform_fields_1' class='gform_fields top_label form_sublabel_below description_below'><li id=\"field_1_8\"  class=\"gfield gfield--type-text gf_left_half gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label gfield_visibility_visible\"  data-js-reload=\"field_1_8\"><label class='gfield_label gform-field-label' for='input_1_8' >First Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_8' id='input_1_8' type='text' value='' class='medium'    placeholder='First Name' aria-required=\"true\" aria-invalid=\"false\"   \/> <\/div><\/li><li id=\"field_1_9\"  class=\"gfield gfield--type-text gf_right_half gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label gfield_visibility_visible\"  data-js-reload=\"field_1_9\"><label class='gfield_label gform-field-label screen-reader-text' for='input_1_9' >Last Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_9' id='input_1_9' type='text' value='' class='medium'    placeholder='Last Name' aria-required=\"true\" aria-invalid=\"false\"   \/> <\/div><\/li><li id=\"field_1_2\"  class=\"gfield gfield--type-email gf_left_half gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label gfield_visibility_visible\"  data-js-reload=\"field_1_2\"><label class='gfield_label gform-field-label screen-reader-text' for='input_1_2' >Email<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div 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