{"id":2916,"date":"2018-04-27T15:42:50","date_gmt":"2018-04-27T15:42:50","guid":{"rendered":"https:\/\/alphametic.com\/?page_id=2916"},"modified":"2022-07-05T15:19:42","modified_gmt":"2022-07-05T15:19:42","slug":"beauty-marketing-guide","status":"publish","type":"page","link":"https:\/\/alphametic.com\/beauty-marketing-guide","title":{"rendered":"Beauty Marketing Guide"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3thbn8k-07b359327e74ef890ea1b9cc3f98e53f\">\n.avia-section.av-3thbn8k-07b359327e74ef890ea1b9cc3f98e53f{\nbackground-color:#000000;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-3thbn8k-07b359327e74ef890ea1b9cc3f98e53f main_color avia-section-default avia-no-shadow  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll  container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-2916'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3sknl9w-954f9eaa9e87191ff70df244dbf6f4b8\">\n.avia-image-container.av-3sknl9w-954f9eaa9e87191ff70df244dbf6f4b8 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-3sknl9w-954f9eaa9e87191ff70df244dbf6f4b8 av-styling- avia-align-center  avia-builder-el-1  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-3220 avia-img-lazy-loading-not-3220 avia_image' src=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/beauty-guide-1030x572.jpg\" alt='beauty marketing guide seo' title='beauty guide'  height=\"572\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/beauty-guide-1030x572.jpg 1030w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/beauty-guide-300x167.jpg 300w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/beauty-guide-768x427.jpg 768w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/beauty-guide-705x392.jpg 705w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/beauty-guide-450x250.jpg 450w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/beauty-guide.jpg 1080w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3r0fuc4-79765574ae4a769a4e81d49de09e5478\">\n.avia-section.av-3r0fuc4-79765574ae4a769a4e81d49de09e5478{\nbackground-color:#07060c;\n}\n.avia-section.av-3r0fuc4-79765574ae4a769a4e81d49de09e5478 .av-section-color-overlay{\nopacity:0.4;\nbackground-color:#000000;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-3r0fuc4-79765574ae4a769a4e81d49de09e5478 main_color avia-section-default avia-no-border-styling  avia-builder-el-2  el_after_av_section  el_before_av_heading  avia-bg-style-scroll av-section-color-overlay-active  av-minimum-height av-minimum-height-custom  container_wrap sidebar_right'  ><div class='av-section-color-overlay-wrap'><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' style='height:430px'><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-2916'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jhl17wph-713135be5e19852757697979e4210b23\">\n#top .av-special-heading.av-jhl17wph-713135be5e19852757697979e4210b23{\npadding-bottom:0px;\ncolor:#ffffff;\n}\n.av-special-heading.av-jhl17wph-713135be5e19852757697979e4210b23 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n<\/style>\n<div  class='av-special-heading av-jhl17wph-713135be5e19852757697979e4210b23 av-special-heading-h1 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-3  el_before_av_hr  avia-builder-el-first  '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Your One-Stop Beauty SEO Guide<br \/>\n<\/h1><div class='special-heading-border'><div class='special-heading-inner-border'><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3nz8xzo-27eefb13f459c1c07ecfabeb25f5a957\">\n#top .hr.av-3nz8xzo-27eefb13f459c1c07ecfabeb25f5a957{\nmargin-top:40px;\nmargin-bottom:30px;\n}\n.hr.av-3nz8xzo-27eefb13f459c1c07ecfabeb25f5a957 .hr-inner{\nwidth:500px;\nborder-color:#46abea;\nmax-width:45%;\n}\n.hr.av-3nz8xzo-27eefb13f459c1c07ecfabeb25f5a957 .av-seperator-icon{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='hr av-3nz8xzo-27eefb13f459c1c07ecfabeb25f5a957 hr-custom  avia-builder-el-4  el_after_av_heading  el_before_av_heading  hr-center hr-icon-yes '><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon' aria-hidden='true' data-av_icon='\ue80e' data-av_iconfont='entypo-fontello'><\/span><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-b552sk-ed90fced00d1fd5f922b9961c74ace5e\">\n#top .av-special-heading.av-b552sk-ed90fced00d1fd5f922b9961c74ace5e{\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:22px;\n}\n.av-special-heading.av-b552sk-ed90fced00d1fd5f922b9961c74ace5e .special-heading-inner-border{\nborder-color:#ffffff;\n}\n<\/style>\n<div  class='av-special-heading av-b552sk-ed90fced00d1fd5f922b9961c74ace5e av-special-heading-h4 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-5  el_after_av_hr  avia-builder-el-last  av-inherit-size '><h4 class='av-special-heading-tag '  itemprop=\"headline\"  >The $445 Billion dollar beauty market is fierce. Competing in this space takes creativity, excellent products, and most importantly, some internet marketing know-how. It\u2019s not enough anymore to have a great concept &#8211; with so much competition out there it\u2019s become more important than ever to find your target niche and dominate that space. Using tried-and-true best practices in SEO, as well as industry-specific tips, you can confidently lead your brand up the ranks on google search and make sure your customers know you. Whether you\u2019re a marketing executive or a strappy entrepreneur, this beauty marketing guide was created to help beauty marketers grasp SEO, SEM, Ecommerce Funnels and other digital strategies to increase their online visibility and increase ROI.<\/h4><div class='special-heading-border'><div class='special-heading-inner-border'><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div><div id='after_section_2'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-2916'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7snstg-078252a0930e98d938c8ba41eae7354d\">\n#top .av-special-heading.av-7snstg-078252a0930e98d938c8ba41eae7354d{\npadding-bottom:10px;\n}\n<\/style>\n<div  class='av-special-heading av-7snstg-078252a0930e98d938c8ba41eae7354d av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-6  el_after_av_section  el_before_av_hr  avia-builder-el-first  '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Mastering the Online Beauty Marketing Game<\/h2><div class='special-heading-border'><div class='special-heading-inner-border'><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3nz8xzo-409ba4b002a822b0dc7a92d52c585a88\">\n#top .hr.av-3nz8xzo-409ba4b002a822b0dc7a92d52c585a88{\nmargin-top:40px;\nmargin-bottom:30px;\n}\n.hr.av-3nz8xzo-409ba4b002a822b0dc7a92d52c585a88 .hr-inner{\nwidth:500px;\nborder-color:#46abea;\nmax-width:45%;\n}\n.hr.av-3nz8xzo-409ba4b002a822b0dc7a92d52c585a88 .av-seperator-icon{\ncolor:#000000;\n}\n<\/style>\n<div  class='hr av-3nz8xzo-409ba4b002a822b0dc7a92d52c585a88 hr-custom  avia-builder-el-7  el_after_av_heading  el_before_av_textblock  hr-center hr-icon-yes '><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon' aria-hidden='true' data-av_icon='\ue80e' data-av_iconfont='entypo-fontello'><\/span><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-3gdxp10-c96a30d849587c9dfc9c3ac69fad3d40 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Beauty Marketing can be one of the most creative and exciting industries to be a part of &#8211; but challenging doesn\u2019t even begin to cover it. With the plethora of independent beauty brands popping up left and right, as well as iconic brands like L\u2019oreal and Estee Lauder diversifying their product offerings, it might seem like there&#8217;s no space for new players. But that\u2019s simply not true &#8211; it\u2019s all about carving out your target market using online strategies and delivering the content they crave in a way that leads to profitable margins and high ROI\u2019s (and who doesn\u2019t want a high return on investment). <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Over many years of experience in beauty SEO &amp; marketing, Alphametic has developed a winning process when it comes to online success: <\/span><b>SEO, Content, and Conversion<\/b><span style=\"font-weight: 400;\">. It seems simple,\u00a0but the basics are foundations for a reason. As a beauty SEO agency, we\u2019ve helped some of the biggest brands crush competition in saturated markets so they can plant their brand flags in the dog-eat-dog beauty world. Below, you can jump to the different sections in this guide for easy access:<\/span><\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3nz8xzo-005708cb76103f20ea0c41ca2290f7d1\">\n#top .hr.hr-invisible.av-3nz8xzo-005708cb76103f20ea0c41ca2290f7d1{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-3nz8xzo-005708cb76103f20ea0c41ca2290f7d1 hr-invisible  avia-builder-el-9  el_after_av_textblock  el_before_av_section  avia-builder-el-last  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-25yzdh0-f8dc376ce1fa9355a772916c241505ba\">\n.avia-section.av-25yzdh0-f8dc376ce1fa9355a772916c241505ba{\nbackground-color:#ffffff;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-25yzdh0-f8dc376ce1fa9355a772916c241505ba main_color avia-section-default avia-no-shadow  avia-builder-el-10  el_after_av_hr  el_before_av_hr  avia-bg-style-scroll  container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-2916'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1elh8k-d2d7b2e9454bb5dfdb68bd2626bdd64b\">\n#top .av-special-heading.av-1elh8k-d2d7b2e9454bb5dfdb68bd2626bdd64b{\npadding-bottom:10px;\n}\n<\/style>\n<div  class='av-special-heading av-1elh8k-d2d7b2e9454bb5dfdb68bd2626bdd64b av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-11  el_before_av_hr  avia-builder-el-first  '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Table of Contents<\/h2><div class='special-heading-border'><div class='special-heading-inner-border'><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3nz8xzo-409ba4b002a822b0dc7a92d52c585a88\">\n#top .hr.av-3nz8xzo-409ba4b002a822b0dc7a92d52c585a88{\nmargin-top:40px;\nmargin-bottom:30px;\n}\n.hr.av-3nz8xzo-409ba4b002a822b0dc7a92d52c585a88 .hr-inner{\nwidth:500px;\nborder-color:#46abea;\nmax-width:45%;\n}\n.hr.av-3nz8xzo-409ba4b002a822b0dc7a92d52c585a88 .av-seperator-icon{\ncolor:#000000;\n}\n<\/style>\n<div  class='hr av-3nz8xzo-409ba4b002a822b0dc7a92d52c585a88 hr-custom  avia-builder-el-12  el_after_av_heading  el_before_av_one_fourth  hr-center hr-icon-yes '><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon' aria-hidden='true' data-av_icon='\ue80e' data-av_iconfont='entypo-fontello'><\/span><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jhtcv318-b9beadae4dc0c6f0d92a1aad1694a350\">\n.flex_column.av-jhtcv318-b9beadae4dc0c6f0d92a1aad1694a350{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-jhtcv318-b9beadae4dc0c6f0d92a1aad1694a350 av_one_fourth  avia-builder-el-13  el_after_av_hr  el_before_av_one_fourth  first flex_column_div av-zero-column-padding avia-link-column av-column-link '  data-link-column-url=\"#personas\"   ><a class=\"av-screen-reader-only\" href=#personas >Follow a manual added link<\/a><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jhtctvv0-404fb42bc569a7952ea7f899e5640899\">\n.avia-image-container.av-jhtctvv0-404fb42bc569a7952ea7f899e5640899 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-jhtctvv0-404fb42bc569a7952ea7f899e5640899 av-styling- avia-align-center  avia-builder-el-14  el_before_av_heading  avia-builder-el-first  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"#personas\" class='avia_image' ><img decoding=\"async\" width=\"428\" height=\"380\" class='wp-image-3315 avia-img-lazy-loading-not-3315 avia_image' src=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/beauty-guide-preface-1.jpg\" alt='beauty marketing guide preface' title='beauty-guide-preface-1'  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/beauty-guide-preface-1.jpg 428w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/beauty-guide-preface-1-300x266.jpg 300w\" sizes=\"(max-width: 428px) 100vw, 428px\" \/><\/a><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-bwzqh0-645ffb5319a7d1ab12267e9869b39a28\">\n#top .av-special-heading.av-bwzqh0-645ffb5319a7d1ab12267e9869b39a28{\npadding-bottom:10px;\n}\n<\/style>\n<div  class='av-special-heading av-bwzqh0-645ffb5319a7d1ab12267e9869b39a28 av-special-heading-h3 blockquote modern-quote modern-centered  avia-builder-el-15  el_after_av_image  el_before_av_textblock  '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >BUYER PERSONAS<\/h3><div class='special-heading-border'><div class='special-heading-inner-border'><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-jhtcutll-0af7ebb0baef064859127a292757ff9f '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock '  itemprop=\"text\" ><p style=\"text-align: center;\">Buyer personas\u00a0make a great starting point to your SEO plan and content strategy. In this guide, Alphametic has put together some of the main beauty personas based on today\u2019s beauty consumer trends.<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-17  el_after_av_textblock  avia-builder-el-last ' ><a href='#personas'  class='avia-button av-jhted4ui-a94553c32204743dc040056d893ded64 avia-icon_select-no avia-size-small avia-position-center avia-color-orange ' ><span class='avia_iconbox_title' >Preface: Beauty Personas<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-117v9w-84f79971ae727647d17332780a1f26f0\">\n.flex_column.av-117v9w-84f79971ae727647d17332780a1f26f0{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-117v9w-84f79971ae727647d17332780a1f26f0 av_one_fourth  avia-builder-el-18  el_after_av_one_fourth  el_before_av_one_fourth  flex_column_div av-zero-column-padding avia-link-column av-column-link '  data-link-column-url=\"#getfound\"   ><a class=\"av-screen-reader-only\" href=#getfound >Follow a manual added link<\/a><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jhtctvv0-cdc52c9e00341225521f5fb1174e8dce\">\n.avia-image-container.av-jhtctvv0-cdc52c9e00341225521f5fb1174e8dce .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-jhtctvv0-cdc52c9e00341225521f5fb1174e8dce av-styling- avia-align-center  avia-builder-el-19  el_before_av_heading  avia-builder-el-first  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"#seo\" class='avia_image' ><img decoding=\"async\" width=\"428\" height=\"380\" class='wp-image-3312 avia-img-lazy-loading-not-3312 avia_image' src=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/table-of-contents-SEO-section.jpg\" alt='chapter 1 seo beauty marketing guide' title='table-of-contents-SEO-section'  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/table-of-contents-SEO-section.jpg 428w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/table-of-contents-SEO-section-300x266.jpg 300w\" sizes=\"(max-width: 428px) 100vw, 428px\" \/><\/a><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-beyxzo-b9676c3d85f0b755d42521ab63fee597\">\n#top .av-special-heading.av-beyxzo-b9676c3d85f0b755d42521ab63fee597{\npadding-bottom:10px;\n}\n<\/style>\n<div  class='av-special-heading av-beyxzo-b9676c3d85f0b755d42521ab63fee597 av-special-heading-h3 blockquote modern-quote modern-centered  avia-builder-el-20  el_after_av_image  el_before_av_textblock  '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >SEO<\/h3><div class='special-heading-border'><div class='special-heading-inner-border'><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-jhtcutll-0af7ebb0baef064859127a292757ff9f '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock '  itemprop=\"text\" ><p style=\"text-align: center;\">Search Engine Optimization. How will customers find your brand online? By understanding the key concepts of SEO and the strategies business\u2019s use to retain online visibility, you can begin to make SEO work for you.<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-22  el_after_av_textblock  avia-builder-el-last ' ><a href='#seo'  class='avia-button av-jhted4ui-44c1992ec23fbca20679a634729e43c1 avia-icon_select-no avia-size-small avia-position-center avia-color-orange ' ><span class='avia_iconbox_title' >Chapter 1 : SEO<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-90489g-fc878ac1069312d09431bacccb66d143\">\n.flex_column.av-90489g-fc878ac1069312d09431bacccb66d143{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-90489g-fc878ac1069312d09431bacccb66d143 av_one_fourth  avia-builder-el-23  el_after_av_one_fourth  el_before_av_one_fourth  flex_column_div av-zero-column-padding avia-link-column av-column-link '  data-link-column-url=\"#content\"   ><a class=\"av-screen-reader-only\" href=#content >Follow a manual added link<\/a><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jhtctvv0-0b3bf5bf6ae7f18ade5957f03af970d4\">\n.avia-image-container.av-jhtctvv0-0b3bf5bf6ae7f18ade5957f03af970d4 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-jhtctvv0-0b3bf5bf6ae7f18ade5957f03af970d4 av-styling- avia-align-center  avia-builder-el-24  el_before_av_heading  avia-builder-el-first  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"#content\" class='avia_image' ><img decoding=\"async\" width=\"428\" height=\"380\" class='wp-image-3317 avia-img-lazy-loading-not-3317 avia_image' src=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/chapter-2-beauty-guide-seo.jpg\" alt='beauty marketing guide chapter 2' title='chapter-2-beauty-guide-seo'  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/chapter-2-beauty-guide-seo.jpg 428w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/chapter-2-beauty-guide-seo-300x266.jpg 300w\" sizes=\"(max-width: 428px) 100vw, 428px\" \/><\/a><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9nhhr8-752a29b9edc14b8402c467a08f0548e3\">\n#top .av-special-heading.av-9nhhr8-752a29b9edc14b8402c467a08f0548e3{\npadding-bottom:10px;\n}\n<\/style>\n<div  class='av-special-heading av-9nhhr8-752a29b9edc14b8402c467a08f0548e3 av-special-heading-h3 blockquote modern-quote modern-centered  avia-builder-el-25  el_after_av_image  el_before_av_textblock  '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >CONTENT<\/h3><div class='special-heading-border'><div class='special-heading-inner-border'><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-jhtcutll-0af7ebb0baef064859127a292757ff9f '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock '  itemprop=\"text\" ><p style=\"text-align: center;\">Give your visitors what they want. Answer their questions. Make their online experience a great one. Make a robust content strategy powered by SEO and data-driven audience profiling an integral part of your beauty marketing plan to lead potential visitors right to your doors.<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-27  el_after_av_textblock  avia-builder-el-last ' ><a href='#content'  class='avia-button av-jhted4ui-7e127472d6dcfa6d733d147f967954f8 avia-icon_select-no avia-size-small avia-position-center avia-color-orange ' ><span class='avia_iconbox_title' >Chapter 2 :Content<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6xw49w-253850be41b723677908ff2d176176cb\">\n.flex_column.av-6xw49w-253850be41b723677908ff2d176176cb{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-6xw49w-253850be41b723677908ff2d176176cb av_one_fourth  avia-builder-el-28  el_after_av_one_fourth  avia-builder-el-last  flex_column_div av-zero-column-padding avia-link-column av-column-link '  data-link-column-url=\"#conversion\"   ><a class=\"av-screen-reader-only\" href=#conversion >Follow a manual added link<\/a><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jhtctvv0-ecae9355e2c6c75e0ed36233b0801163\">\n.avia-image-container.av-jhtctvv0-ecae9355e2c6c75e0ed36233b0801163 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-jhtctvv0-ecae9355e2c6c75e0ed36233b0801163 av-styling- avia-align-center  avia-builder-el-29  el_before_av_heading  avia-builder-el-first  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"#conversion\" class='avia_image' ><img decoding=\"async\" width=\"428\" height=\"380\" class='wp-image-3316 avia-img-lazy-loading-not-3316 avia_image' src=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/table-of-contents-SEO-section-1.jpg\" alt='beauty marketing guide chapter 3' title='table-of-contents-SEO-section (1)'  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/table-of-contents-SEO-section-1.jpg 428w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/table-of-contents-SEO-section-1-300x266.jpg 300w\" sizes=\"(max-width: 428px) 100vw, 428px\" \/><\/a><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7pbk44-33e6fc8ab00c76132b997ec3b2d353be\">\n#top .av-special-heading.av-7pbk44-33e6fc8ab00c76132b997ec3b2d353be{\npadding-bottom:10px;\n}\n<\/style>\n<div  class='av-special-heading av-7pbk44-33e6fc8ab00c76132b997ec3b2d353be av-special-heading-h3 blockquote modern-quote modern-centered  avia-builder-el-30  el_after_av_image  el_before_av_textblock  '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >CONVERSION<\/h3><div class='special-heading-border'><div class='special-heading-inner-border'><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-jhtcutll-0af7ebb0baef064859127a292757ff9f '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock '  itemprop=\"text\" ><p style=\"text-align: center;\">Different types of personas enter your beauty website \u2013 the one on a budget, the hard-core purchaser, the one looking for a premium product and more. Understanding each of these customers and what makes them tick is key to setting up your website\u2019s conversion funnels.<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-32  el_after_av_textblock  avia-builder-el-last ' ><a href='#conversion'  class='avia-button av-jhted4ui-a8804b5c308de62f4659eaf5cef6e423 avia-icon_select-no avia-size-small avia-position-center avia-color-orange ' ><span class='avia_iconbox_title' >Chapter 3: Conversion<\/span><\/a><\/div><\/p><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_3'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-2916'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3nz8xzo-005708cb76103f20ea0c41ca2290f7d1\">\n#top .hr.hr-invisible.av-3nz8xzo-005708cb76103f20ea0c41ca2290f7d1{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-3nz8xzo-005708cb76103f20ea0c41ca2290f7d1 hr-invisible  avia-builder-el-33  el_after_av_section  el_before_av_heading  avia-builder-el-first  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6delck-2c2bc187df9874ce5493e8a3e87c2a3b\">\n#top .av-special-heading.av-6delck-2c2bc187df9874ce5493e8a3e87c2a3b{\npadding-bottom:10px;\n}\n<\/style>\n<div  class='av-special-heading av-6delck-2c2bc187df9874ce5493e8a3e87c2a3b av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-34  el_after_av_hr  el_before_av_hr  '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >What you\u2019ll learn<\/h2><div class='special-heading-border'><div class='special-heading-inner-border'><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3nz8xzo-409ba4b002a822b0dc7a92d52c585a88\">\n#top .hr.av-3nz8xzo-409ba4b002a822b0dc7a92d52c585a88{\nmargin-top:40px;\nmargin-bottom:30px;\n}\n.hr.av-3nz8xzo-409ba4b002a822b0dc7a92d52c585a88 .hr-inner{\nwidth:500px;\nborder-color:#46abea;\nmax-width:45%;\n}\n.hr.av-3nz8xzo-409ba4b002a822b0dc7a92d52c585a88 .av-seperator-icon{\ncolor:#000000;\n}\n<\/style>\n<div  class='hr av-3nz8xzo-409ba4b002a822b0dc7a92d52c585a88 hr-custom  avia-builder-el-35  el_after_av_heading  el_before_av_one_half  hr-center hr-icon-yes '><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon' aria-hidden='true' data-av_icon='\ue80e' data-av_iconfont='entypo-fontello'><\/span><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2mtjsl0-38dd1ec4915b6616d9bd640038e0c0ad\">\n.flex_column.av-2mtjsl0-38dd1ec4915b6616d9bd640038e0c0ad{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-2mtjsl0-38dd1ec4915b6616d9bd640038e0c0ad av_one_half  avia-builder-el-36  el_after_av_hr  el_before_av_one_half  first flex_column_div av-zero-column-padding '   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2kxm8gk-7f90cb29c7e4bd4cc60f65e8eb4cfd4d\">\n#top .avia-icon-list-container.av-2kxm8gk-7f90cb29c7e4bd4cc60f65e8eb4cfd4d .iconlist_icon{\nbackground-color:#307ecc;\n}\n.avia-icon-list-container.av-2kxm8gk-7f90cb29c7e4bd4cc60f65e8eb4cfd4d .iconlist_content{\ncolor:#0a0a0a;\n}\n<\/style>\n<div  class='avia-icon-list-container av-2kxm8gk-7f90cb29c7e4bd4cc60f65e8eb4cfd4d  avia-builder-el-37  avia-builder-el-no-sibling  '><ul class='avia-icon-list avia_animate_when_almost_visible avia-icon-list-left av-iconlist-big av-2kxm8gk-7f90cb29c7e4bd4cc60f65e8eb4cfd4d avia-iconlist-animate'>\n<li><div class='iconlist_icon av-2jsv43o-6db07cd71a840f3ba4d8e7f241bf1c8d avia-font-entypo-fontello'><span class='iconlist-char ' aria-hidden='true' data-av_icon='\ue80b' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='iconlist_content_wrap'><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title   '  itemprop=\"headline\" >What are Some of The Most Common Buyer Personas in the Beauty Industry<\/h4><\/header><div class='iconlist_content av_inherit_color '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class='iconlist-timeline'><\/div><\/li>\n<li><div class='iconlist_icon av-2hu8w1g-725b09c0f5ab9aeff8ccc681199b0371 avia-font-entypo-fontello'><span class='iconlist-char ' aria-hidden='true' data-av_icon='\ue8ab' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='iconlist_content_wrap'><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title   '  itemprop=\"headline\" >What is Ecommerce Schema and how you can Apply it<\/h4><\/header><div class='iconlist_content av_inherit_color '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class='iconlist-timeline'><\/div><\/li>\n<li><div class='iconlist_icon av-2gn2j90-ed69f92ac176973284e280b92e0e1867 avia-font-entypo-fontello'><span class='iconlist-char ' aria-hidden='true' data-av_icon='\ue895' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='iconlist_content_wrap'><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title   '  itemprop=\"headline\" >Why you need to leverage Google Adwords and Remarketing<\/h4><\/header><div class='iconlist_content av_inherit_color '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class='iconlist-timeline'><\/div><\/li>\n<\/ul><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2exadt0-d97e44c637288e4dca193e9df90b9a1b\">\n.flex_column.av-2exadt0-d97e44c637288e4dca193e9df90b9a1b{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-2exadt0-d97e44c637288e4dca193e9df90b9a1b av_one_half  avia-builder-el-38  el_after_av_one_half  el_before_av_section  avia-builder-el-last  flex_column_div av-zero-column-padding '   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2dp8b1g-1a2e64542b2a310ab9952574db5f3c37\">\n#top .avia-icon-list-container.av-2dp8b1g-1a2e64542b2a310ab9952574db5f3c37 .iconlist_icon{\nbackground-color:#307ecc;\n}\n.avia-icon-list-container.av-2dp8b1g-1a2e64542b2a310ab9952574db5f3c37 .iconlist_content{\ncolor:#0a0a0a;\n}\n<\/style>\n<div  class='avia-icon-list-container av-2dp8b1g-1a2e64542b2a310ab9952574db5f3c37  avia-builder-el-39  avia-builder-el-no-sibling  '><ul class='avia-icon-list avia_animate_when_almost_visible avia-icon-list-left av-iconlist-big av-2dp8b1g-1a2e64542b2a310ab9952574db5f3c37 avia-iconlist-animate'>\n<li><div class='iconlist_icon av-2b9yswk-e97ad14298f505f8aa4e6994f7e34b12 avia-font-entypo-fontello'><span class='iconlist-char ' aria-hidden='true' data-av_icon='\ue856' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='iconlist_content_wrap'><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title   '  itemprop=\"headline\" >Why Keyword Research is Essential - and Some Tools You can Use<\/h4><\/header><div class='iconlist_content av_inherit_color '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class='iconlist-timeline'><\/div><\/li>\n<li><div class='iconlist_icon av-29lesys-6d8c751e4136a73a637699e66fe58ac4 avia-font-entypo-fontello'><span class='iconlist-char ' aria-hidden='true' data-av_icon='\ue8c6' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='iconlist_content_wrap'><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title   '  itemprop=\"headline\" >How to Build and execute an Effective Content Strategy <\/h4><\/header><div class='iconlist_content av_inherit_color '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class='iconlist-timeline'><\/div><\/li>\n<li><div class='iconlist_icon av-27n284k-39743c3c27408d8575cbc835ecfbd346 avia-font-entypo-fontello'><span class='iconlist-char ' aria-hidden='true' data-av_icon='\ue8da' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='iconlist_content_wrap'><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title   '  itemprop=\"headline\" >Who to Build Conversion Funnels For to Bring the Business to You<\/h4><\/header><div class='iconlist_content av_inherit_color '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class='iconlist-timeline'><\/div><\/li>\n<\/ul><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-25yzdh0-48ff36bdc2b7bbfc06d2567116f8d0bc\">\n.avia-section.av-25yzdh0-48ff36bdc2b7bbfc06d2567116f8d0bc{\nbackground-color:#000000;\n}\n<\/style>\n<div id='personas'  class='avia-section av-25yzdh0-48ff36bdc2b7bbfc06d2567116f8d0bc main_color avia-section-default avia-no-shadow  avia-builder-el-40  el_after_av_one_half  el_before_av_section  avia-bg-style-scroll  container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-2916'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-24q02pw-c19f8c0756657b95438d7815a7224a73\">\n.avia-image-container.av-24q02pw-c19f8c0756657b95438d7815a7224a73 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-24q02pw-c19f8c0756657b95438d7815a7224a73 av-styling- avia-align-center  avia-builder-el-41  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-3227 avia-img-lazy-loading-not-3227 avia_image' src=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/5-personas-Landing-Pages-Graphics-1030x326.jpg\" alt='5 beauty personas for content' title='5 personas-Landing-Pages-Graphics'  height=\"326\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/5-personas-Landing-Pages-Graphics-1030x326.jpg 1030w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/5-personas-Landing-Pages-Graphics-300x95.jpg 300w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/5-personas-Landing-Pages-Graphics-768x243.jpg 768w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/5-personas-Landing-Pages-Graphics-705x223.jpg 705w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/5-personas-Landing-Pages-Graphics-450x143.jpg 450w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/5-personas-Landing-Pages-Graphics.jpg 1080w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-240cxp0-5f8c227245b203a42f4c56dea046b4ad\">\n.avia-section.av-240cxp0-5f8c227245b203a42f4c56dea046b4ad{\nbackground-color:#ffffff;\n}\n<\/style>\n<div id='av_section_5'  class='avia-section av-240cxp0-5f8c227245b203a42f4c56dea046b4ad main_color avia-section-default avia-no-shadow  avia-builder-el-42  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-2916'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-70bcpg-daa7c70fe840f64b8780fbbb8c45c605\">\n#top .av-special-heading.av-70bcpg-daa7c70fe840f64b8780fbbb8c45c605{\npadding-bottom:10px;\n}\n<\/style>\n<div  class='av-special-heading av-70bcpg-daa7c70fe840f64b8780fbbb8c45c605 av-special-heading-h1 blockquote modern-quote modern-centered  avia-builder-el-43  el_before_av_hr  avia-builder-el-first  '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >BEFORE YOU BEGIN: BEAUTY PERSONAS TO KICKSTART YOUR CONTENT<\/h1><div class='special-heading-border'><div class='special-heading-inner-border'><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3nz8xzo-409ba4b002a822b0dc7a92d52c585a88\">\n#top .hr.av-3nz8xzo-409ba4b002a822b0dc7a92d52c585a88{\nmargin-top:40px;\nmargin-bottom:30px;\n}\n.hr.av-3nz8xzo-409ba4b002a822b0dc7a92d52c585a88 .hr-inner{\nwidth:500px;\nborder-color:#46abea;\nmax-width:45%;\n}\n.hr.av-3nz8xzo-409ba4b002a822b0dc7a92d52c585a88 .av-seperator-icon{\ncolor:#000000;\n}\n<\/style>\n<div  class='hr av-3nz8xzo-409ba4b002a822b0dc7a92d52c585a88 hr-custom  avia-builder-el-44  el_after_av_heading  el_before_av_textblock  hr-center hr-icon-yes '><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon' aria-hidden='true' data-av_icon='\ue80e' data-av_iconfont='entypo-fontello'><\/span><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-3gdxp10-c96a30d849587c9dfc9c3ac69fad3d40 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Buyer personas are an essential piece of a marketer\u2019s toolkit. It can inform your content, get you into your customer\u2019s mindset and reorient your team\u2019s vision for your marketing goals. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">But in the record-breaking evolution of the beauty industry in recent years, it may pay off to not see each persona as an individual customer &#8211; but more as a common trait or motivation that consumers manifest when making purchasing decisions regarding beauty products. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this post, we\u2019ll be going over 5 beauty buyer personas that we\u2019ve found useful when constructing SEM ads, content plans and other digital marketing strategies within the beauty industry.<\/span><\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jgzjcimd-31a804f044551f314a0ba4476770fcfe\">\n.flex_column.av-jgzjcimd-31a804f044551f314a0ba4476770fcfe{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-jgzjcimd-31a804f044551f314a0ba4476770fcfe av_one_half  avia-builder-el-46  el_after_av_textblock  el_before_av_one_half  first flex_column_div av-zero-column-padding column-top-margin'   ><section  class='av_textblock_section av-jgzjczbx-a69b48e17e427de699393eec41d2311a '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock '  itemprop=\"text\" ><h2 style=\"text-align: left;\">Persona #1 Social-Media Meg<\/h2>\n<p><b>Demographic:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Millenial woman age 18-35 <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mid-to-high income range<\/span><\/p>\n<p><b>Behavior &amp; Interests: <\/b><\/p>\n<p><span style=\"font-weight: 400;\">Finds out about new beauty products through social media<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Watches online reviews by Youtube influencers before making a purchase<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Is always up-to-date on up and coming beauty trends and products<\/span><\/p>\n<p><span style=\"font-weight: 400;\">WIll usually have a handful of \u201cbeauty gurus\u201d they look to for beauty tips<\/span><\/p>\n<p><b>Content Tips:<\/b><span style=\"font-weight: 400;\"> Video, influencers, Insta Stories, social, social, social! Meg loves to discover new things, create your own branded video reviews where you invite influencers (or even everyday women randomly chosen to try out your product) and film your own product reviews. Share them and advertise them all over social media for maximum exposure and follow it up with blog content and other social content related to that same product. This persona is all about that online experience and the thrill of discovering something new that\u2019ll make them feel great once they try it.<\/span><\/p>\n<p><b>Brand Affinities:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Too Faced<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tarte<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Beauty Bakerie<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fenty Beauty by Rihanna<\/span><\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jgzjdtvk-1f5da2ee9f2be7e5f3c0c161edc9f6ef\">\n.flex_column.av-jgzjdtvk-1f5da2ee9f2be7e5f3c0c161edc9f6ef{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-jgzjdtvk-1f5da2ee9f2be7e5f3c0c161edc9f6ef av_one_half  avia-builder-el-48  el_after_av_one_half  el_before_av_one_half  flex_column_div av-zero-column-padding column-top-margin'   ><section  class='av_textblock_section av-jgzjfg6p-b022c003c1ebd142fbb809a944aa5397 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock '  itemprop=\"text\" ><p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-2933 size-large\" src=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/04\/social-media-meg-2-687x1030.jpg\" alt=\"social media meg beauty persona\" width=\"687\" height=\"1030\" srcset=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/04\/social-media-meg-2-687x1030.jpg 687w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/04\/social-media-meg-2-200x300.jpg 200w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/04\/social-media-meg-2-768x1152.jpg 768w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/04\/social-media-meg-2-470x705.jpg 470w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/04\/social-media-meg-2-450x675.jpg 450w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/04\/social-media-meg-2.jpg 800w\" sizes=\"(max-width: 687px) 100vw, 687px\" \/><\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jgzjcimd-31a804f044551f314a0ba4476770fcfe\">\n.flex_column.av-jgzjcimd-31a804f044551f314a0ba4476770fcfe{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-jgzjcimd-31a804f044551f314a0ba4476770fcfe av_one_half  avia-builder-el-50  el_after_av_one_half  el_before_av_one_half  first flex_column_div av-zero-column-padding column-top-margin'   ><section  class='av_textblock_section av-jgzjczbx-a69b48e17e427de699393eec41d2311a '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock '  itemprop=\"text\" ><h2 style=\"text-align: left;\">Persona #2 Price-Sensitive Sally<\/h2>\n<p><b>Demographic:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Wide age range between 16-45 <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Low-to-mid income range<\/span><\/p>\n<p><b>Behavior &amp; Interests: <\/b><\/p>\n<p><span style=\"font-weight: 400;\">Mostly concerned with sticking to her beauty budget<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Doesn\u2019t want to compromise quality for price<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Expects to get good-quality products at an affordable price<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Will typically shop for skin care and makeup products at Drugstores, like Walgreens and CVS<\/span><\/p>\n<p><b>Content Tips: <\/b><span style=\"font-weight: 400;\">Because of the want for quality at an affordable price, you can have blog posts from influencers comparing your product to more high-end products if they\u2019re comparable. Things like \u201c(Your Brand)\u2019s List of Products That Feel Luxurious Without The Price Tag\u201d, which can then be turned into a video and shareable images on Facebook and Pinterest. <\/span><\/p>\n<p><b>Brand Affinities:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">E.L.F<\/span><\/p>\n<p><span style=\"font-weight: 400;\">NYX<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Wet N Wild<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Milani<\/span><\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jgzjdtvk-1f5da2ee9f2be7e5f3c0c161edc9f6ef\">\n.flex_column.av-jgzjdtvk-1f5da2ee9f2be7e5f3c0c161edc9f6ef{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-jgzjdtvk-1f5da2ee9f2be7e5f3c0c161edc9f6ef av_one_half  avia-builder-el-52  el_after_av_one_half  el_before_av_one_half  flex_column_div av-zero-column-padding column-top-margin'   ><section  class='av_textblock_section av-jgzjfg6p-b022c003c1ebd142fbb809a944aa5397 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock '  itemprop=\"text\" ><p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-2932\" src=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/04\/price-sensitive-sally-1.jpg\" alt=\"price sensitive sally beauty persona\" width=\"800\" height=\"1200\" srcset=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/04\/price-sensitive-sally-1.jpg 800w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/04\/price-sensitive-sally-1-200x300.jpg 200w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/04\/price-sensitive-sally-1-768x1152.jpg 768w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/04\/price-sensitive-sally-1-687x1030.jpg 687w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/04\/price-sensitive-sally-1-470x705.jpg 470w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/04\/price-sensitive-sally-1-450x675.jpg 450w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jgzjcimd-31a804f044551f314a0ba4476770fcfe\">\n.flex_column.av-jgzjcimd-31a804f044551f314a0ba4476770fcfe{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-jgzjcimd-31a804f044551f314a0ba4476770fcfe av_one_half  avia-builder-el-54  el_after_av_one_half  el_before_av_one_half  first flex_column_div av-zero-column-padding column-top-margin'   ><section  class='av_textblock_section av-jgzjczbx-a69b48e17e427de699393eec41d2311a '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock '  itemprop=\"text\" ><h2 style=\"text-align: left;\">Persona #3 Natural Natalie<\/h2>\n<p><b>Demographic:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Age range between 20-45 <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mid-to-high income range<\/span><\/p>\n<p><b>Behavior &amp; Interests: <\/b><\/p>\n<p><span style=\"font-weight: 400;\">Highly concerned with ingredients in her products and their environmental impact<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Is willing to pay more for an all-natural product<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Wants beauty products that are cruelty-free, vegan and 100% organic<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Is usually living, or aspiring to live, a healthy, mindful lifestyle. She may do yoga and be into fitness.<\/span><\/p>\n<p><b>Content Tips:<\/b><span style=\"font-weight: 400;\"> Natural beauty is IN, so promote that. You can even publish your ingredient list as a pot or create a video that showcases the natural lifestyle. Have someone living a zero-waste, clean-food, earthy as your influencer or spokesperson. Fill your instagram with images of your product next to organic ingredients &#8211; sell the lifestyle.<\/span><\/p>\n<p><b>Brand Affinities:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Burt\u2019s Bees<\/span><\/p>\n<p><span style=\"font-weight: 400;\">RMS Beauty<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vapour Organic Beauty<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ilia Beauty<\/span><\/p>\n<h2><\/h2>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jgzjdtvk-1f5da2ee9f2be7e5f3c0c161edc9f6ef\">\n.flex_column.av-jgzjdtvk-1f5da2ee9f2be7e5f3c0c161edc9f6ef{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-jgzjdtvk-1f5da2ee9f2be7e5f3c0c161edc9f6ef av_one_half  avia-builder-el-56  el_after_av_one_half  el_before_av_one_half  flex_column_div av-zero-column-padding column-top-margin'   ><section  class='av_textblock_section av-jgzjfg6p-b022c003c1ebd142fbb809a944aa5397 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock '  itemprop=\"text\" ><p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-2939\" src=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/04\/natural-natalie-jpg.jpg\" alt=\"natural natalie beauty persona\" width=\"800\" height=\"1200\" srcset=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/04\/natural-natalie-jpg.jpg 800w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/04\/natural-natalie-jpg-200x300.jpg 200w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/04\/natural-natalie-jpg-768x1152.jpg 768w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/04\/natural-natalie-jpg-687x1030.jpg 687w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/04\/natural-natalie-jpg-470x705.jpg 470w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/04\/natural-natalie-jpg-450x675.jpg 450w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jgzjcimd-31a804f044551f314a0ba4476770fcfe\">\n.flex_column.av-jgzjcimd-31a804f044551f314a0ba4476770fcfe{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-jgzjcimd-31a804f044551f314a0ba4476770fcfe av_one_half  avia-builder-el-58  el_after_av_one_half  el_before_av_one_half  first flex_column_div av-zero-column-padding column-top-margin'   ><section  class='av_textblock_section av-jgzjczbx-a69b48e17e427de699393eec41d2311a '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock '  itemprop=\"text\" ><h2 style=\"text-align: left;\">Persona #4 High-End Heather<\/h2>\n<p><b>Demographic:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Age range between 30-55 <\/span><\/p>\n<p><span style=\"font-weight: 400;\">High-income range<\/span><\/p>\n<p><b>Behavior &amp; Interests: <\/b><\/p>\n<p><span style=\"font-weight: 400;\">Expects high-quality<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Is willing to pay more for a luxurious product<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Needs products that match her demanding, and sometimes chaotic, lifestyle<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Will typically shop for products online, at Sephora or at Department Stores, like Macy\u2019s<\/span><\/p>\n<p><b>Content Tips:<\/b><span style=\"font-weight: 400;\"> Focus on the superior quality, so your content needs to be as high-end as Heather is. In terms of blog content, you can list out the benefits of the product with decadent images and your product page copy needs to reflect that experience.<\/span><\/p>\n<p><b>Brand Affinities:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">MAC<\/span><\/p>\n<p><span style=\"font-weight: 400;\">NARS<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bobbi Brown<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Smashbox<\/span><\/p>\n<h2><\/h2>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jgzjdtvk-1f5da2ee9f2be7e5f3c0c161edc9f6ef\">\n.flex_column.av-jgzjdtvk-1f5da2ee9f2be7e5f3c0c161edc9f6ef{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-jgzjdtvk-1f5da2ee9f2be7e5f3c0c161edc9f6ef av_one_half  avia-builder-el-60  el_after_av_one_half  el_before_av_one_half  flex_column_div av-zero-column-padding column-top-margin'   ><section  class='av_textblock_section av-jgzjfg6p-b022c003c1ebd142fbb809a944aa5397 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock '  itemprop=\"text\" ><p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-2938\" src=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/04\/high-end-heather-jpg.jpg\" alt=\"high end heather beauty persona\" width=\"800\" height=\"1200\" srcset=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/04\/high-end-heather-jpg.jpg 800w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/04\/high-end-heather-jpg-200x300.jpg 200w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/04\/high-end-heather-jpg-768x1152.jpg 768w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/04\/high-end-heather-jpg-687x1030.jpg 687w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/04\/high-end-heather-jpg-470x705.jpg 470w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/04\/high-end-heather-jpg-450x675.jpg 450w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jgzjcimd-31a804f044551f314a0ba4476770fcfe\">\n.flex_column.av-jgzjcimd-31a804f044551f314a0ba4476770fcfe{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-jgzjcimd-31a804f044551f314a0ba4476770fcfe av_one_half  avia-builder-el-62  el_after_av_one_half  el_before_av_one_half  first flex_column_div av-zero-column-padding column-top-margin'   ><section  class='av_textblock_section av-jgzjczbx-a69b48e17e427de699393eec41d2311a '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock '  itemprop=\"text\" ><h2 style=\"text-align: left;\">Persona #5 Youthful Yuli<\/h2>\n<p><b>Demographic:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Age range between 30-65 <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mid-to-high income range<\/span><\/p>\n<p><b>Behavior &amp; Interests: <\/b><\/p>\n<p><span style=\"font-weight: 400;\">Is concerned with her skin health and appreciates makeup products that also have anti-aging qualities. Will usually be open to other anti-aging procedures and is very informed on the latest scientific knowledge about anti-aging procedures, superfoods and hobbies. Feels confident when using her products and feels like she\u2019s taking care of her health and her skin when buying the right products.<\/span><\/p>\n<p><b>Content Tips:<\/b><span style=\"font-weight: 400;\"> This is typically an older demographic, so online strategies need to be tailored to an older generation. Individuals in the 45-65 age range tend to use Facebook significantly more than any other piece of social media, so promoting your product through Facebook social ads and creating video content showing older woman that feel confident in their skin can go a long way in promoting the anti-aging lifestyle, which is less about NOT aging, but more about feeling young even when you\u2019re reaching your golden years.<\/span><\/p>\n<p><b>Brand Affinities:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Olay<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L\u2019oreal Paris<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Neutrogena<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L\u2019ancome<\/span><\/p>\n<h2><\/h2>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jgzjdtvk-1f5da2ee9f2be7e5f3c0c161edc9f6ef\">\n.flex_column.av-jgzjdtvk-1f5da2ee9f2be7e5f3c0c161edc9f6ef{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-jgzjdtvk-1f5da2ee9f2be7e5f3c0c161edc9f6ef av_one_half  avia-builder-el-64  el_after_av_one_half  avia-builder-el-last  flex_column_div av-zero-column-padding column-top-margin'   ><section  class='av_textblock_section av-jgzjfg6p-b022c003c1ebd142fbb809a944aa5397 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock '  itemprop=\"text\" ><p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-2935\" src=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/04\/youthful-yuli-1.jpg\" alt=\"youthful yuli beauty persona\" width=\"800\" height=\"1200\" srcset=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/04\/youthful-yuli-1.jpg 800w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/04\/youthful-yuli-1-200x300.jpg 200w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/04\/youthful-yuli-1-768x1152.jpg 768w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/04\/youthful-yuli-1-687x1030.jpg 687w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/04\/youthful-yuli-1-470x705.jpg 470w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/04\/youthful-yuli-1-450x675.jpg 450w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-25yzdh0-af8c75e59c1a741f526af802df47e0ba\">\n.avia-section.av-25yzdh0-af8c75e59c1a741f526af802df47e0ba{\nbackground-color:#000000;\n}\n<\/style>\n<div id='getfound'  class='avia-section av-25yzdh0-af8c75e59c1a741f526af802df47e0ba main_color avia-section-default avia-no-shadow  avia-builder-el-66  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-2916'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1fognno-e5e080170a6ce8a3d1f42e5b88a84cf6\">\n.avia-image-container.av-1fognno-e5e080170a6ce8a3d1f42e5b88a84cf6 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-1fognno-e5e080170a6ce8a3d1f42e5b88a84cf6 av-styling- avia-align-center  avia-builder-el-67  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-3241 avia-img-lazy-loading-not-3241 avia_image' src=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/SEO-BEAUTY-GUIDE-1030x286.jpg\" alt='step 1 beauty marketing guide' title='SEO- BEAUTY GUIDE'  height=\"286\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/SEO-BEAUTY-GUIDE-1030x286.jpg 1030w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/SEO-BEAUTY-GUIDE-300x83.jpg 300w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/SEO-BEAUTY-GUIDE-768x213.jpg 768w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/SEO-BEAUTY-GUIDE-705x196.jpg 705w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/SEO-BEAUTY-GUIDE-450x125.jpg 450w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/SEO-BEAUTY-GUIDE.jpg 1080w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1hz1wp0-c999a2f989fc15b088ad9d3ef1c7d416\">\n.avia-section.av-1hz1wp0-c999a2f989fc15b088ad9d3ef1c7d416{\nbackground-color:#ffffff;\n}\n<\/style>\n<div id='av_section_7'  class='avia-section av-1hz1wp0-c999a2f989fc15b088ad9d3ef1c7d416 main_color avia-section-default avia-no-shadow  avia-builder-el-68  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-2916'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-657o2c-8b8ff9b42348987f52ce665bd62ec609\">\n#top .av-special-heading.av-657o2c-8b8ff9b42348987f52ce665bd62ec609{\npadding-bottom:10px;\n}\n<\/style>\n<div  class='av-special-heading av-657o2c-8b8ff9b42348987f52ce665bd62ec609 av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-69  el_before_av_hr  avia-builder-el-first  '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >STEP 1: Get Found With Keyword Research <span class='special_amp'>&amp;<\/span> SEO<\/h2><div class='special-heading-border'><div class='special-heading-inner-border'><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3nz8xzo-409ba4b002a822b0dc7a92d52c585a88\">\n#top .hr.av-3nz8xzo-409ba4b002a822b0dc7a92d52c585a88{\nmargin-top:40px;\nmargin-bottom:30px;\n}\n.hr.av-3nz8xzo-409ba4b002a822b0dc7a92d52c585a88 .hr-inner{\nwidth:500px;\nborder-color:#46abea;\nmax-width:45%;\n}\n.hr.av-3nz8xzo-409ba4b002a822b0dc7a92d52c585a88 .av-seperator-icon{\ncolor:#000000;\n}\n<\/style>\n<div  class='hr av-3nz8xzo-409ba4b002a822b0dc7a92d52c585a88 hr-custom  avia-builder-el-70  el_after_av_heading  el_before_av_textblock  hr-center hr-icon-yes '><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon' aria-hidden='true' data-av_icon='\ue80e' data-av_iconfont='entypo-fontello'><\/span><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-3gdxp10-c96a30d849587c9dfc9c3ac69fad3d40 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock '  itemprop=\"text\" ><p>In today\u2019s world, not being readily found online is like not existing. Not having a social media presence is suspect and not having a fully-functioning and robust website where users can find out everything about you is deadly for your brand. There are many methods that SEO\u2019s and beauty marketers use to get found online and create a booming online presence, here we\u2019ll outline some main concepts in how SEO gets you found and why it\u2019s crucial to your online reputation.<\/p>\n<p><strong>SEO Audit and Technical Optimization<\/strong><\/p>\n<p>Before you get to the colorful stuff, the foundations have to be in order. Your website should be in tip-top shape to handle everything you throw at it, from a technical perspective. In fact, many technical aspects, like <a href=\"https:\/\/searchengineland.com\/google-speed-update-page-speed-will-become-ranking-factor-mobile-search-289904\" target=\"_blank\" rel=\"noopener\">site-loading speed<\/a>, are factors in <a href=\"https:\/\/backlinko.com\/google-ranking-factors\" target=\"_blank\" rel=\"noopener\">Google\u2019s ranking algorithm<\/a>. In order to fully diagnose your website, you\u2019ll need to perform an SEO audit.<\/p>\n<p>According to <a href=\"https:\/\/www.seoworks.com\/search-engine-seo-glossary\/seo-audit\/\" target=\"_blank\" rel=\"noopener\">SEOWorks<\/a>:<\/p>\n<p>\u201cAn SEO Audit is a health check for your website. It looks at the technical infrastructure of your website, the on-page elements and off-page essentials to optimize Search Engine visibility, usability and conversion.\u201d<\/p>\n<p>The SEO Audit is the beginning to every SEO optimization project. If the tech isn\u2019t right, your content can\u2019t reach its full online-visibility potential. You need to diagnose things like broken links, 404 errors, slow page-loading speeds, missing alt text on your website\u2019s images, missing page titles and meta descriptions, and so forth.<\/p>\n<p>A fantastic tool that is widely used by the SEO community is <a href=\"https:\/\/www.screamingfrog.co.uk\/\" target=\"_blank\" rel=\"noopener\">Screamingfrog<\/a>. This software analyzes a website in minutes and tells you if you have any of the above issues and tells you where they are on your website. It has a free and premium version, depending on what your needs are.<\/p>\n<p>Many ecommerce beauty sites have hundreds, if not thousands, of individual pages because of the sheer amount of product available for purchase. Having a clean SEO protocol for page creation and organization can save you hundreds of hours of optimization and coding clean up on giant sites such as these. If you\u2019d like to check out more SEO data tools we recommend you checking out Dareboost, SiteLiner, SEOSiteCheckUp, SEMRush, Moz, and <a href=\"https:\/\/ahrefs.com\/\" target=\"_blank\" rel=\"noopener\">Ahrefs<\/a>.<\/p>\n<p>Page speed is another technical SEO aspect that is vital to the search engine health of an ecommerce beauty website. Tools like Pingdom, GTMetrix, or <a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_blank\" rel=\"noopener\">Google&#8217;s Page Speed Insights <\/a>can give you insight into your website\u2019s loading speed and give you an estimate of what actions you need to take in order to improve site speed. The reason why Google places such a large emphasis on page loading speed is because of the user experience. If your website takes too long to load, it is very likely the user will choose to just exit out of your page and go back to Google search results, and with research indicating our fastly-waning attention spans, this is almost a certain possibility.<\/p>\n<p>Here are some examples of page speed tests for Kylie Cosmetics:<br \/>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-3085\" src=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/kylie-cosmetics-page-speed.jpg\" alt=\"page speed insights screenshot\" width=\"1906\" height=\"547\" srcset=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/kylie-cosmetics-page-speed.jpg 1906w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/kylie-cosmetics-page-speed-300x86.jpg 300w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/kylie-cosmetics-page-speed-768x220.jpg 768w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/kylie-cosmetics-page-speed-1030x296.jpg 1030w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/kylie-cosmetics-page-speed-1500x430.jpg 1500w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/kylie-cosmetics-page-speed-705x202.jpg 705w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/kylie-cosmetics-page-speed-450x129.jpg 450w\" sizes=\"(max-width: 1906px) 100vw, 1906px\" \/><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-3086\" src=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/kylie-cosmetics-page-speed-desktop.jpg\" alt=\"desktop page speed insights screenshot\" width=\"1869\" height=\"536\" srcset=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/kylie-cosmetics-page-speed-desktop.jpg 1869w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/kylie-cosmetics-page-speed-desktop-300x86.jpg 300w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/kylie-cosmetics-page-speed-desktop-768x220.jpg 768w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/kylie-cosmetics-page-speed-desktop-1030x295.jpg 1030w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/kylie-cosmetics-page-speed-desktop-1500x430.jpg 1500w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/kylie-cosmetics-page-speed-desktop-705x202.jpg 705w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/kylie-cosmetics-page-speed-desktop-450x129.jpg 450w\" sizes=\"(max-width: 1869px) 100vw, 1869px\" \/><\/p>\n<p>As you can see, you can see the levels of optimization for both the mobile version of your site and the desktop version. It also gives you suggestions for increasing the site speed:<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-3093\" src=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/kylie-cosmetics-page-speed-image-recommendations-1.jpg\" alt=\"page speed recommendations screenshot\" width=\"1409\" height=\"621\" srcset=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/kylie-cosmetics-page-speed-image-recommendations-1.jpg 1409w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/kylie-cosmetics-page-speed-image-recommendations-1-300x132.jpg 300w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/kylie-cosmetics-page-speed-image-recommendations-1-768x338.jpg 768w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/kylie-cosmetics-page-speed-image-recommendations-1-1030x454.jpg 1030w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/kylie-cosmetics-page-speed-image-recommendations-1-705x311.jpg 705w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/kylie-cosmetics-page-speed-image-recommendations-1-450x198.jpg 450w\" sizes=\"(max-width: 1409px) 100vw, 1409px\" \/><\/p>\n<p>After getting your foundations in order, it\u2019s time to move on to keyword research!<\/p>\n<p><strong>Keyword Research and Mapping<\/strong><\/p>\n<p>This is the foundational level of your SEO\/Content strategy &#8211; keyword research. Keyword research involves identifying the search queries that your audience uses in order to tailor the content of your site to them more effectively as well as increase your Google search result rankings for those keywords.<\/p>\n<p>For example: if you\u2019re a natural skincare brand, there are many things potential visitors can search for to find you. They may identify your business establishment as an organic brand, a \u201cgreen\u201d skincare line or a \u201csustainable\u201d brand. They can use a combination of these words when searching for natural skin care products that align with their values and desires.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-3089\" src=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/step-1-skincare-keyword-research.jpg\" alt=\"skincare keyword research google planner\" width=\"966\" height=\"294\" srcset=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/step-1-skincare-keyword-research.jpg 966w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/step-1-skincare-keyword-research-300x91.jpg 300w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/step-1-skincare-keyword-research-768x234.jpg 768w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/step-1-skincare-keyword-research-705x215.jpg 705w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/step-1-skincare-keyword-research-450x137.jpg 450w\" sizes=\"(max-width: 966px) 100vw, 966px\" \/><\/p>\n<p>This data is from Google\u2019s Keyword Planner &#8211; a valuable tool when conducting keyword research. It tells you how many people per month, on an indexed scale, search for a particular key term. It also shows you whether the competition for that keyword in Paid Search is high or low and suggests a bid amount if you\u2019d like to run a campaign on Adwords.<\/p>\n<p>As you can see, these different variations of natural skin care all have different search volume. \u201cGreen skincare\u201d has a lower search volume, but has high competition. This means it\u2019s probably not worth pursuing as a target keyword, because people don\u2019t tend to search this way. \u201cNatural skin care\u201d and \u201corganic skin care\u201d both have high volume and high competition, so those are good targets, but still very tough to rank for. The sweet spot is finding a keyword with high volume and low competition. In the beauty industry, that\u2019s tough to do since almost every keyword out there has high competition.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p>There are many other tools to look up search volume, Google\u2019s Keyword Planner is particularly useful because it shows how much people are bidding for keywords, which gives you a sense of how competitive the keyword is under Google\u2019s data API.<\/p>\n<p>This is the type of thinking that goes into making decisions about which keywords to target organically in your SEO strategies and which keywords to bid on using Adwords, Google\u2019s paid Search Engine Marketing (SEM) platform. Other tools for keyword research include SEMRush, Soovle, UberSuggest, KeywordResearch.io and Moz Keyword Explorer. Learn more about keyword research <a href=\"https:\/\/moz.com\/beginners-guide-to-seo\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/p>\n<p><strong>Keyword-Driven Content Strategy<\/strong><\/p>\n<p>Creating a piece of content with the intent to rank on specific keywords is the motivation behind a keyword-driven content marketing campaign. It\u2019s what beauty gurus do when they review products or create tutorial blog posts online. Most high-ranking influencers are conscience of the keywords the use and what they\u2019re readership\/viewership is searching online. They then provide the content and use other SEO methods (like backlinking, which we\u2019ll discuss in the next section) to help that piece of content rank on Google SERP\u2019s on the first page.<\/p>\n<p>Let\u2019s take a look at what happens when we type in \u201cHow to Use Liquid Highlighter\u201d<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-3097\" src=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/how-ti-use-liquid-highlighter-serp-result.jpg\" alt=\"rich-snippet-screenshot\" width=\"933\" height=\"464\" srcset=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/how-ti-use-liquid-highlighter-serp-result.jpg 933w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/how-ti-use-liquid-highlighter-serp-result-300x149.jpg 300w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/how-ti-use-liquid-highlighter-serp-result-768x382.jpg 768w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/how-ti-use-liquid-highlighter-serp-result-705x351.jpg 705w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/how-ti-use-liquid-highlighter-serp-result-450x224.jpg 450w\" sizes=\"(max-width: 933px) 100vw, 933px\" \/><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-3098\" src=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/how-ti-use-liquid-highlighter-serp-results-1.jpg\" alt=\"top serp results for how to use highlighter\" width=\"689\" height=\"586\" srcset=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/how-ti-use-liquid-highlighter-serp-results-1.jpg 689w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/how-ti-use-liquid-highlighter-serp-results-1-300x255.jpg 300w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/how-ti-use-liquid-highlighter-serp-results-1-450x383.jpg 450w\" sizes=\"(max-width: 689px) 100vw, 689px\" \/><\/p>\n<p>Let\u2019s dive a little deeper: Here\u2019s the headline of the number 1 result<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-3096\" src=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/headline-screenshot.jpg\" alt=\"highlighter article headline screenshot\" width=\"1398\" height=\"804\" srcset=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/headline-screenshot.jpg 1398w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/headline-screenshot-300x173.jpg 300w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/headline-screenshot-768x442.jpg 768w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/headline-screenshot-1030x592.jpg 1030w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/headline-screenshot-705x405.jpg 705w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/headline-screenshot-450x259.jpg 450w\" sizes=\"(max-width: 1398px) 100vw, 1398px\" \/><\/p>\n<p>They\u2019re probably trying to rank for the terms \u201chow to use liquid highlighter\u201d, \u201chow to use powder highlighter\u201d, \u201chow to use highlighter\u201d. Let\u2019s drop this URL into SEMRush and see if this intuition is correct.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-3100\" src=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/semrush-domain-overview-screenshot.jpg\" alt=\"sem rush data screenshot\" width=\"1034\" height=\"625\" srcset=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/semrush-domain-overview-screenshot.jpg 1034w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/semrush-domain-overview-screenshot-300x181.jpg 300w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/semrush-domain-overview-screenshot-768x464.jpg 768w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/semrush-domain-overview-screenshot-1030x623.jpg 1030w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/semrush-domain-overview-screenshot-705x426.jpg 705w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/semrush-domain-overview-screenshot-450x272.jpg 450w\" sizes=\"(max-width: 1034px) 100vw, 1034px\" \/><\/p>\n<p>Let\u2019s see how they achieved this. Doing a quick skim, let\u2019s see where these keywords show up on the page:<\/p>\n<ul>\n<li>Headline<\/li>\n<li>Page Title<\/li>\n<li>Body of Text<\/li>\n<li>Alt Text<\/li>\n<\/ul>\n<p>There\u2019s also a few authoritative links on this site signaling to Google that this, too, is an authoritative site.<\/p>\n<p>You can see from this example how keywords have driven the creation of this piece of content to become the first-page result on Google. Whether it\u2019s blog posts, youtube tutorials, category page descriptions, product description pages, etc. your beauty products should show up in results for specific key terms you\u2019ve intentionally targeted as being high-commercial intent keywords.<\/p>\n<p>After all this talk about keywords and tech SEO it seems that we\u2019ve got the basics down, but there\u2019s one more key ingredient in your website\u2019s SEO cake that needs to be added: Backlinks.<\/p>\n<p><strong>Backlink Research and Domain Authority<\/strong><\/p>\n<p>This is the definition of a backlink according to Google:<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-3088\" src=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/step-1-backlinks-definition.jpg\" alt=\"backlinks definition screenshot\" width=\"716\" height=\"352\" srcset=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/step-1-backlinks-definition.jpg 716w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/step-1-backlinks-definition-300x147.jpg 300w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/step-1-backlinks-definition-705x347.jpg 705w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/step-1-backlinks-definition-450x221.jpg 450w\" sizes=\"(max-width: 716px) 100vw, 716px\" \/><\/p>\n<p>Despite many of the recent Google updates, Backlinks remain a critical Google ranking factor. In the study conducted by <a href=\"https:\/\/backlinko.com\/search-engine-ranking\" target=\"_blank\" rel=\"noopener\">Backlinko<\/a> analyzing 1 million Google search engine result pages, the findings showed that the number of domains linking to a page correlated with rankings more than any other factor.<\/p>\n<p>Not surprisingly, authoritative domains tend to rank higher in Google\u2019s search results, like these SERP results for \u201chigh quality eyeshadow\u201d:<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-3089\" src=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/step-1-skincare-keyword-research.jpg\" alt=\"skincare keyword research google planner\" width=\"966\" height=\"294\" srcset=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/step-1-skincare-keyword-research.jpg 966w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/step-1-skincare-keyword-research-300x91.jpg 300w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/step-1-skincare-keyword-research-768x234.jpg 768w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/step-1-skincare-keyword-research-705x215.jpg 705w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/step-1-skincare-keyword-research-450x137.jpg 450w\" sizes=\"(max-width: 966px) 100vw, 966px\" \/> <img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-3101\" src=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/eyeshadow-serp-results-screenshot.jpg\" alt=\"eyeshadow palette serp results screenshot\" width=\"721\" height=\"429\" srcset=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/eyeshadow-serp-results-screenshot.jpg 721w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/eyeshadow-serp-results-screenshot-300x179.jpg 300w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/eyeshadow-serp-results-screenshot-705x419.jpg 705w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/eyeshadow-serp-results-screenshot-450x268.jpg 450w\" sizes=\"(max-width: 721px) 100vw, 721px\" \/><\/p>\n<p>Having a robust backlink portfolio for your site is essential to increasing your Domain Ranking. The Domain Ranking is a metric that backlink tools, like Ahrefs, Open Site Explorer, and Majestic, assign a website based on its credibility and trustworthiness.<\/p>\n<p>You can obtain Backlinks by reaching out to other industry-related sites and offering relevant content they would want to feature on their blog or website. Backlinks can also come from PR efforts, infographics, and guest blogging.<\/p>\n<p>Here\u2019s an example:<br \/>\nThis is a blog article review from hudabeaty.com for Rihanna\u2019s Fenty Beauty launch collection. The highlighted portion is a backlink that leads directly to Fenty Beauty\u2019s homepage. This is extremely valuable for Fenty Beauty since hudabeauty is an already established and popular website with a domain ranking of 58 (which is nothing to scoff at).<\/p>\n<p>You can use the free backlink research tool called <a href=\"https:\/\/moz.com\/researchtools\/ose\/\" target=\"_blank\" rel=\"noopener\">Open Site Explorer<\/a> to view the Domain Authority rating for your website, or any other website on the web. You can also compare the domain ratings of your beauty competitors. For more backlinking strategies and methods check out this <a href=\"https:\/\/backlinko.com\/high-quality-backlinks\" target=\"_blank\" rel=\"noopener\">guide<\/a> by backlinko.<\/p>\n<\/div><\/section>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1hz1wp0-ef4afc8a784f58880ab4906b3668de87\">\n.avia-section.av-1hz1wp0-ef4afc8a784f58880ab4906b3668de87{\nbackground-color:#000000;\n}\n<\/style>\n<div id='content'  class='avia-section av-1hz1wp0-ef4afc8a784f58880ab4906b3668de87 main_color avia-section-default avia-no-shadow  avia-builder-el-72  el_after_av_section  el_before_av_heading  avia-bg-style-scroll  container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-2916'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1fognno-1b6a1c64b1f8c88379001f61a0f26506\">\n.avia-image-container.av-1fognno-1b6a1c64b1f8c88379001f61a0f26506 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-1fognno-1b6a1c64b1f8c88379001f61a0f26506 av-styling- avia-align-center  avia-builder-el-73  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-3275 avia-img-lazy-loading-not-3275 avia_image' src=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/Content-BEAUTY-GUIDE-2-1030x286.jpg\" alt='step 2 beauty marketing guide' title='Content- BEAUTY GUIDE'  height=\"286\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/Content-BEAUTY-GUIDE-2-1030x286.jpg 1030w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/Content-BEAUTY-GUIDE-2-300x83.jpg 300w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/Content-BEAUTY-GUIDE-2-768x213.jpg 768w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/Content-BEAUTY-GUIDE-2-705x196.jpg 705w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/Content-BEAUTY-GUIDE-2-450x125.jpg 450w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/Content-BEAUTY-GUIDE-2.jpg 1080w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_8'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-2916'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3ts72c-4d515ca07abbbf6d4aac5512ab61238a\">\n#top .av-special-heading.av-3ts72c-4d515ca07abbbf6d4aac5512ab61238a{\npadding-bottom:10px;\n}\n<\/style>\n<div  class='av-special-heading av-3ts72c-4d515ca07abbbf6d4aac5512ab61238a av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-74  el_after_av_section  el_before_av_hr  avia-builder-el-first  '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >STEP 2: DELIGHT WITH GREAT CONTENT AND A GREAT USER EXPERIENCE<\/h2><div class='special-heading-border'><div class='special-heading-inner-border'><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3nz8xzo-409ba4b002a822b0dc7a92d52c585a88\">\n#top .hr.av-3nz8xzo-409ba4b002a822b0dc7a92d52c585a88{\nmargin-top:40px;\nmargin-bottom:30px;\n}\n.hr.av-3nz8xzo-409ba4b002a822b0dc7a92d52c585a88 .hr-inner{\nwidth:500px;\nborder-color:#46abea;\nmax-width:45%;\n}\n.hr.av-3nz8xzo-409ba4b002a822b0dc7a92d52c585a88 .av-seperator-icon{\ncolor:#000000;\n}\n<\/style>\n<div  class='hr av-3nz8xzo-409ba4b002a822b0dc7a92d52c585a88 hr-custom  avia-builder-el-75  el_after_av_heading  el_before_av_textblock  hr-center hr-icon-yes '><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon' aria-hidden='true' data-av_icon='\ue80e' data-av_iconfont='entypo-fontello'><\/span><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-3gdxp10-c96a30d849587c9dfc9c3ac69fad3d40 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock '  itemprop=\"text\" ><p><strong>Blogging<\/strong><\/p>\n<p>No content plan is complete without a blog! In the beauty marketing world, a blog is a must-have for increasing your Google rankability (not sure if that\u2019s a real word, but you get the gist).<\/p>\n<p>Usually, a website has a couple of main pages on their navigation menu. Each of those pages can only really rank for 1-3 target keywords, at most. But the strategic idea behind a blog is that now you can add articles, which each become their own individual pages, that can now rank for more keywords.<\/p>\n<p>Let\u2019s say you had a website called uniqueeyeshadows.com. Your main menu navigation pages are as follows: About, Mattes, Shimmers, Long-Wear, Primers, Brushes, Contact, Cart<\/p>\n<p>With these 8 pages, you can target about 24 keywords or phrases at most, with only 5 pages being product specific. Now, let\u2019s add a blog that posts new articles two times a week. Within a month you\u2019ve added 8 new keyword possibilities, which could be words with \u201ccommercial intent\u201d, or keywords people search with the intention of making a purchase. The more pages Google has to index on your site, the better off your website will be and the more authoritative it will seem to Google (as long as you follow best practice).<\/p>\n<p>When it comes to content for your blog, it all depends on your customers. Most beauty blogs feature tutorials, beauty trends, beauty news and updates as well as interviews with beauty influencers. It\u2019s all about finding what is useful and interesting to your customer base, as well as what\u2019s beneficial to your websites rankings.<\/p>\n<p>If we go back to the uniqueeyeshadows.com example, blog post ideas that can help them rank can be \u201cHow to blend your eyeshadow for a casual look\u201d or \u201cTransitional Eyeshadow Looks to Take you from the Office to the Bar\u201d and the like. This way, you\u2019re leading a customer through the different stages of the <a href=\"https:\/\/blog.hubspot.com\/sales\/what-is-the-buyers-journey\" target=\"_blank\" rel=\"noopener\">buyer journey<\/a> until they end up in the conversion stage and want to make a purchase.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>Video<\/strong><strong>\u00a0<\/strong><\/p>\n<p>The beauty industry is visual. Big brands spend thousands on campaigns with luscious imagery and over-the-top designs to make their products stand out as desirable and unique. And with the influence of YouTube on the modern day beauty market, it\u2019s become more vital than ever to include video content of your products with actual people using them instead of making big claims about the products themselves.<\/p>\n<p>Couple that with the fact that YouTube is the 2<sup>nd<\/sup> largest search engine in the world, it\u2019s no wonder YouTube has its own influence and SEO standards. The top two content types for the beauty community on YouTube are brand campaign videos (<a href=\"https:\/\/www.youtube.com\/watch?v=z7WjD5G5ZuY\" target=\"_blank\" rel=\"noopener\">think Revlon\u2019s Live Boldly Campaign)<\/a> and Beauty Tutorials. While the competition is fierce, it\u2019s no doubt something that consumers have come to expect. If you don\u2019t provide tutorials on your own products, other content creators on YouTube will. In other words, if you don\u2019t grab the reigns and set the stage first on the messaging of your product, the beauty community will come to their own conclusions with or without your input.<\/p>\n<p>For a more in-depth dive into YouTube specific SEO that\u2019ll get you on the first page on YouTube, check out this <a href=\"https:\/\/searchengineland.com\/youtube-seo-101-289416\" target=\"_blank\" rel=\"noopener\">guide<\/a>.<\/p>\n<p><strong>Ecommerce Schema:\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">According to <\/span><a href=\"https:\/\/www.osiaffiliate.com\/blog\/how-to-use-schema-org-for-ecommerce-websites\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">OMNISTAR<\/span><\/a><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cSchema has created a standard in website coding which enables developers to provide additional information to search engines under the form of code. This information includes snippets such as reviews, pricing etc. \u00a0Schema is actually a joint initiative made by Google, Yahoo, and Microsoft. These titans have teamed up to create vocabulary that is supported on all engines. The vocabulary is extremely deep, so you should check out the full list here.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is essentially code that allows Google to understand your website pages better. It lets it know you\u2019re trying to sell a product and that the product has reviews which can be displayed on search engine results, like so:<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-3160\" src=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/ecommerce-schema-example.jpg\" alt=\"ecommerce schema markup example\" width=\"661\" height=\"441\" srcset=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/ecommerce-schema-example.jpg 661w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/ecommerce-schema-example-300x200.jpg 300w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/ecommerce-schema-example-450x300.jpg 450w\" sizes=\"(max-width: 661px) 100vw, 661px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The third search result for MAC stands out against the other results, which can increase click through to your page. According to <\/span><a href=\"https:\/\/econsultancy.com\/blog\/9366-ecommerce-consumer-reviews-why-you-need-them-and-how-to-use-them\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Econsultancy<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><span style=\"font-weight: 400;\">63% of customers are more likely to make a purchase from a site that has user reviews, so including review schema on your product pages can increase sales! <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can include schema for product ratings, brand model, offers, reviews, category, description and more. A tool to help you generate schema code is <\/span><a href=\"https:\/\/www.google.com\/webmasters\/markup-helper\/u\/0\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Google\u2019s Structured Data Mark Up Helper<\/span><\/a><span style=\"font-weight: 400;\">. If you\u2019d like to look more deeply into applying schema structured data on your website, you can check out this <\/span><a href=\"https:\/\/www.tmprod.com\/blog\/2017\/essential-ecommerce-schema-markup\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">guide<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>Product Descriptions<\/strong><\/p>\n<p>In an ecommerce beauty site, the last point of sale if the product page. This is the last stop before the potential customer takes that last, wonderful step of clicking the \u201cAdd to Cart\u201d button. If they\u2019ve made it all the way over here, they\u2019re most likely ready to buy, so convince them!<\/p>\n<p>Here\u2019s a great example of a product page from Urban Decay:<\/p>\n<p><strong>\u00a0<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-3090\" src=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/step-2-urban-decay-product-page-1.jpg\" alt=\"urban decay product page\" width=\"1579\" height=\"800\" srcset=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/step-2-urban-decay-product-page-1.jpg 1579w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/step-2-urban-decay-product-page-1-300x152.jpg 300w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/step-2-urban-decay-product-page-1-768x389.jpg 768w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/step-2-urban-decay-product-page-1-1030x522.jpg 1030w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/step-2-urban-decay-product-page-1-1500x760.jpg 1500w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/step-2-urban-decay-product-page-1-705x357.jpg 705w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/step-2-urban-decay-product-page-1-450x228.jpg 450w\" sizes=\"(max-width: 1579px) 100vw, 1579px\" \/><\/strong><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-3091\" src=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/step-2-urban-decay-product-page-2.jpg\" alt=\"urban decay product page\" width=\"1511\" height=\"809\" srcset=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/step-2-urban-decay-product-page-2.jpg 1511w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/step-2-urban-decay-product-page-2-300x161.jpg 300w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/step-2-urban-decay-product-page-2-768x411.jpg 768w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/step-2-urban-decay-product-page-2-1030x551.jpg 1030w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/step-2-urban-decay-product-page-2-1500x803.jpg 1500w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/step-2-urban-decay-product-page-2-705x377.jpg 705w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/step-2-urban-decay-product-page-2-450x241.jpg 450w\" sizes=\"(max-width: 1511px) 100vw, 1511px\" \/><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-3092\" src=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/step-2-urban-decay-product-page-3.jpg\" alt=\"urban decay product page\" width=\"1504\" height=\"781\" srcset=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/step-2-urban-decay-product-page-3.jpg 1504w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/step-2-urban-decay-product-page-3-300x156.jpg 300w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/step-2-urban-decay-product-page-3-768x399.jpg 768w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/step-2-urban-decay-product-page-3-1030x535.jpg 1030w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/step-2-urban-decay-product-page-3-1500x779.jpg 1500w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/step-2-urban-decay-product-page-3-705x366.jpg 705w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/step-2-urban-decay-product-page-3-450x234.jpg 450w\" sizes=\"(max-width: 1504px) 100vw, 1504px\" \/><\/p>\n<p>There\u2019s a lot of content on this page for good reason &#8211; everything here is made to convince you to buy. The multitudes of images, the banner for how many points you receive for making this purchase (a perfect example of the <a href=\"https:\/\/conversionxl.com\/blog\/cialdinis-principles-persuasion\/\" target=\"_blank\" rel=\"noopener\">reciprocity principle<\/a> in action), the tutorial videos, the long and compelling product description, and of course, tons of product reviews.<\/p>\n<p>All these features on a product page are what is referred to as rich schema, and they enhance the user experience, as well as answering any deeper questions your potential customer may have. Once they place the product into their shopping cart, the next step is&#8230;<\/p>\n<\/div><\/section>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-12qsokk-79a0135a5881b2612cb021d2ab481872\">\n.avia-section.av-12qsokk-79a0135a5881b2612cb021d2ab481872{\nbackground-color:#000000;\n}\n<\/style>\n<div id='conversion'  class='avia-section av-12qsokk-79a0135a5881b2612cb021d2ab481872 main_color avia-section-default avia-no-shadow  avia-builder-el-77  el_after_av_textblock  el_before_av_heading  avia-bg-style-scroll  container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-2916'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-111fj90-48dab8b729271401a38fd061c7652d15\">\n.avia-image-container.av-111fj90-48dab8b729271401a38fd061c7652d15 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-111fj90-48dab8b729271401a38fd061c7652d15 av-styling- avia-align-center  avia-builder-el-78  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-3272 avia-img-lazy-loading-not-3272 avia_image' src=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/CONVERSION-BEAUTY-GUIDE-1-1030x286.jpg\" alt='step 3 beauty marketing guide' title='CONVERSION- BEAUTY GUIDE'  height=\"286\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/CONVERSION-BEAUTY-GUIDE-1-1030x286.jpg 1030w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/CONVERSION-BEAUTY-GUIDE-1-300x83.jpg 300w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/CONVERSION-BEAUTY-GUIDE-1-768x213.jpg 768w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/CONVERSION-BEAUTY-GUIDE-1-705x196.jpg 705w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/CONVERSION-BEAUTY-GUIDE-1-450x125.jpg 450w, https:\/\/alphametic.com\/wp-content\/uploads\/2018\/05\/CONVERSION-BEAUTY-GUIDE-1.jpg 1080w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_9'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-2916'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2cd6o4-6eac9e4f5284df3c9aaab8d70716aea1\">\n#top .av-special-heading.av-2cd6o4-6eac9e4f5284df3c9aaab8d70716aea1{\npadding-bottom:10px;\n}\n<\/style>\n<div  class='av-special-heading av-2cd6o4-6eac9e4f5284df3c9aaab8d70716aea1 av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-79  el_after_av_section  el_before_av_hr  avia-builder-el-first  '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >STEP 3: CONVERT BY BUILDING CONVERSION FUNNELS<\/h2><div class='special-heading-border'><div class='special-heading-inner-border'><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3nz8xzo-409ba4b002a822b0dc7a92d52c585a88\">\n#top .hr.av-3nz8xzo-409ba4b002a822b0dc7a92d52c585a88{\nmargin-top:40px;\nmargin-bottom:30px;\n}\n.hr.av-3nz8xzo-409ba4b002a822b0dc7a92d52c585a88 .hr-inner{\nwidth:500px;\nborder-color:#46abea;\nmax-width:45%;\n}\n.hr.av-3nz8xzo-409ba4b002a822b0dc7a92d52c585a88 .av-seperator-icon{\ncolor:#000000;\n}\n<\/style>\n<div  class='hr av-3nz8xzo-409ba4b002a822b0dc7a92d52c585a88 hr-custom  avia-builder-el-80  el_after_av_heading  el_before_av_textblock  hr-center hr-icon-yes '><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon' aria-hidden='true' data-av_icon='\ue80e' data-av_iconfont='entypo-fontello'><\/span><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-3gdxp10-c96a30d849587c9dfc9c3ac69fad3d40 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock '  itemprop=\"text\" ><p>What\u2019s the point of all this research, strategy and painstaking content creation at the end of the day? A sale! We want to not only make sure that people like the content we&#8217;re serving them, but that the content is leading them to cart. We can optimize conversions in the following ways:<\/p>\n<p><strong>E<\/strong><strong>commerce tracking<\/strong><\/p>\n<p>Ecommerce tracking allows you to track ecommerce data from your beauty website. It\u2019s essential for brands that value transaction data and want to establish the right path to maximum ROI. To see ecommerce data in Google Analytics you will need to setup and enable ecommerce tracking.<\/p>\n<p>Here\u2019s a <a href=\"https:\/\/support.google.com\/analytics\/answer\/1009612?hl=en\" target=\"_blank\" rel=\"noopener\">guide<\/a> on how to setup and enable ecommerce tracking to your website or app:<\/p>\n<p><strong>Transaction data<\/strong><\/p>\n<p>Be sure to track transaction data from each shopping cart item.<\/p>\n<p>Here\u2019s the developer <a href=\"https:\/\/developers.google.com\/analytics\/devguides\/collection\/analyticsjs\/ecommerce#addTrans\" target=\"_blank\" rel=\"noopener\">guide<\/a> on how to add and track transaction data:<\/p>\n<p><strong>Google Tag Manager<\/strong><\/p>\n<p>Google Tag Manager is a tag management system that allows you to quickly and easily update tags and code snippets on your website or mobile app. You can configure tags via a web-based user interface without having to alter and deploy additional code. This reduces errors and frees you from having to involve a developer whenever you need to make changes.<\/p>\n<p>Here\u2019s a <a href=\"https:\/\/support.google.com\/tagmanager\/answer\/6103696?hl=en\" target=\"_blank\" rel=\"noopener\">guide<\/a> on how to setup and install Google Tag Manager.<\/p>\n<p><strong>Goal tracking<\/strong><\/p>\n<p>If you have makeup tutorials or a newsletter offer, you can create a thank you page as a goal to track the source of successful traffic. Setting up goals is integral to evaluating the success of your campaigns.<\/p>\n<p>Here\u2019s a <a href=\"https:\/\/support.google.com\/analytics\/answer\/1032415?hl=en\" target=\"_blank\" rel=\"noopener\">guide<\/a> on how to setup goals in Google Analytics.<\/p>\n<p><strong>Event tracking<\/strong><\/p>\n<p>If you have videos, forms or buttons that lead to key information, you can track the engagement of each item by implementing event tracking.<\/p>\n<p>Here\u2019s a <a href=\"https:\/\/support.google.com\/analytics\/answer\/1136960?hl=en\" target=\"_blank\" rel=\"noopener\">guide<\/a> on how to setup event tracking.<\/p>\n<p><strong>Remarketing<\/strong><\/p>\n<p>Remarketing is an effective form of paid advertising that allows you to remarket to user-defined segments of past visitors to your beauty website. For example, remarket to abandoned cart visitors as an opportunity to re-engage users with a discounted offer or reengage past buyers with similar product offerings.<\/p>\n<p>Here\u2019s a <a href=\"https:\/\/support.google.com\/adwords\/answer\/2476688?co=ADWORDS.IsAWNCustomer%3Dfalse&amp;hl=en\" target=\"_blank\" rel=\"noopener\">guide<\/a> on how to setup and install Remarketing.<\/p>\n<\/div><\/section>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h3qrsk-e84f88ec56f274f1f5609c0a5239486c\">\n.avia-section.av-h3qrsk-e84f88ec56f274f1f5609c0a5239486c{\nbackground-color:#ffffff;\n}\n<\/style>\n<div id='av_section_10'  class='avia-section av-h3qrsk-e84f88ec56f274f1f5609c0a5239486c main_color avia-section-default avia-no-shadow  avia-builder-el-82  el_after_av_textblock  el_before_av_section  avia-bg-style-scroll  container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-2916'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1xg9ys-70d51b123f779b6baf9ece2a6e648d48\">\n#top .av-special-heading.av-1xg9ys-70d51b123f779b6baf9ece2a6e648d48{\npadding-bottom:10px;\n}\n<\/style>\n<div  class='av-special-heading av-1xg9ys-70d51b123f779b6baf9ece2a6e648d48 av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-83  el_before_av_hr  avia-builder-el-first  '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >About Alphametic<\/h2><div class='special-heading-border'><div class='special-heading-inner-border'><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3nz8xzo-7deeba72ddb24d42e5e5cae94844d539\">\n#top .hr.av-3nz8xzo-7deeba72ddb24d42e5e5cae94844d539{\nmargin-top:40px;\nmargin-bottom:30px;\n}\n.hr.av-3nz8xzo-7deeba72ddb24d42e5e5cae94844d539 .hr-inner{\nwidth:500x;\nborder-color:#46abea;\nmax-width:45%;\n}\n.hr.av-3nz8xzo-7deeba72ddb24d42e5e5cae94844d539 .av-seperator-icon{\ncolor:#000000;\n}\n<\/style>\n<div  class='hr av-3nz8xzo-7deeba72ddb24d42e5e5cae94844d539 hr-custom  avia-builder-el-84  el_after_av_heading  el_before_av_textblock  hr-center hr-icon-yes '><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon' aria-hidden='true' data-av_icon='\ue80e' data-av_iconfont='entypo-fontello'><\/span><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-bwy0qs-56531e0b7facb1344c19c87d4e48e2a9 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock '  itemprop=\"text\" ><p>Alphametic is an SEO agency based out of sunny Miami, Fl. With a team composed of SEO industry veterans, Alphametic has helped some of the biggest Beauty Brands, such as Loreal and makeup.com, find online search engine success.<\/p>\n<p><span style=\"font-weight: 400;\">Alphametic\u2019s work and ideas have been featured on Inc Magazine, eMarketer, The Next Web, Entrepreneur, Mashable, Chicago Tribune, Huffington Post, Digital Summit, Internet Summit, New York University, and Social Media Week. Contact us <\/span><a href=\"https:\/\/alphametic.com\/contact\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<\/div><\/section>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-14d1ck-a8ff591b7e2c43f5f07543a23cfb9fbe\">\n.avia-section.av-14d1ck-a8ff591b7e2c43f5f07543a23cfb9fbe{\nbackground-color:#307ecc;\n}\n<\/style>\n<div id='av_section_11'  class='avia-section av-14d1ck-a8ff591b7e2c43f5f07543a23cfb9fbe main_color avia-section-default avia-no-shadow  avia-builder-el-86  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-2916'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jh1ajql1-839c724b6126a4709c2b20ee0badb524\">\n#top .av-special-heading.av-jh1ajql1-839c724b6126a4709c2b20ee0badb524{\npadding-bottom:10px;\ncolor:#ffffff;\n}\n.av-special-heading.av-jh1ajql1-839c724b6126a4709c2b20ee0badb524 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n<\/style>\n<div  class='av-special-heading av-jh1ajql1-839c724b6126a4709c2b20ee0badb524 av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-87  el_before_av_textblock  avia-builder-el-first  '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Inquire About Alphametic\u2019s Beauty Marketing Services:<\/h2><div class='special-heading-border'><div class='special-heading-inner-border'><\/div><\/div><\/div>\n<section  class='av_textblock_section av-p8uas-7a1ca68f8d572ef348696bef9655ff07 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock '  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