{"id":6748,"date":"2021-01-11T19:49:04","date_gmt":"2021-01-11T19:49:04","guid":{"rendered":"https:\/\/alphametic.com\/?page_id=6748"},"modified":"2022-07-18T14:19:54","modified_gmt":"2022-07-18T14:19:54","slug":"the-psychology-of-a-website","status":"publish","type":"page","link":"https:\/\/alphametic.com\/the-psychology-of-a-website","title":{"rendered":"The Psychology of a Website"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-21903pi-015679e102d3502799c744cd7770851e\">\n.avia-section.av-21903pi-015679e102d3502799c744cd7770851e{\nbackground-color:#ff8001;\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/alphametic.com\/wp-content\/uploads\/2021\/01\/Yellow-Background-1030x579.png);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-21903pi-015679e102d3502799c744cd7770851e main_color avia-section-small avia-no-border-styling  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><section  class='av_textblock_section av-kjd63cxt-e69862acb3c6a45df9e75621f6bf8956 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock '  itemprop=\"text\" ><p><span style=\"font-size: 14pt;\"><img decoding=\"async\" loading=\"lazy\" class=\"alignleft wp-image-7015\" src=\"https:\/\/alphametic.com\/wp-content\/uploads\/2021\/02\/Psychology-of-a-Website.png\" alt=\"\" width=\"465\" height=\"533\" \/><\/span><\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4k3bqe-ffeb3e016cf92d077426feea9e451b06\">\n.flex_column.av-4k3bqe-ffeb3e016cf92d077426feea9e451b06{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-4k3bqe-ffeb3e016cf92d077426feea9e451b06 av_one_half  avia-builder-el-3  el_after_av_one_half  avia-builder-el-last  flex_column_div av-zero-column-padding '   ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kjbkmw84-c2281d36220843f3f015bf6be94022be\">\n#top .hr.hr-invisible.av-kjbkmw84-c2281d36220843f3f015bf6be94022be{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-kjbkmw84-c2281d36220843f3f015bf6be94022be hr-invisible  avia-builder-el-4  el_before_av_hr  avia-builder-el-first  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kjbkmw84-c2281d36220843f3f015bf6be94022be\">\n#top .hr.hr-invisible.av-kjbkmw84-c2281d36220843f3f015bf6be94022be{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-kjbkmw84-c2281d36220843f3f015bf6be94022be hr-invisible  avia-builder-el-5  el_after_av_hr  el_before_av_heading  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-38611o-9154248279589145da9324729d1885ca\">\n#top .av-special-heading.av-38611o-9154248279589145da9324729d1885ca{\npadding-bottom:0px;\ncolor:#ffffff;\n}\n.av-special-heading.av-38611o-9154248279589145da9324729d1885ca .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-38611o-9154248279589145da9324729d1885ca .av-subheading{\nfont-size:24px;\n}\n<\/style>\n<div  class='av-special-heading av-38611o-9154248279589145da9324729d1885ca av-special-heading-h1 custom-color-heading blockquote modern-quote  avia-builder-el-6  el_after_av_hr  el_before_av_hr  '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >The Psychology of a Website<\/h1><div class='av_custom_color av-subheading av-subheading_below '><p>Mastering Cognitive Biases, Conversion Triggers and Modern SEO to Achieve Massive Results<\/p>\n<\/div><div class='special-heading-border'><div class='special-heading-inner-border'><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kjbkmw84-c2281d36220843f3f015bf6be94022be\">\n#top .hr.hr-invisible.av-kjbkmw84-c2281d36220843f3f015bf6be94022be{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-kjbkmw84-c2281d36220843f3f015bf6be94022be hr-invisible  avia-builder-el-7  el_after_av_heading  el_before_av_button  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-left  avia-builder-el-8  el_after_av_hr  avia-builder-el-last ' >\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kjabq1ei-b7c84228bbba8da93d70fdc41266c873\">\n#top #wrap_all .avia-button.av-kjabq1ei-b7c84228bbba8da93d70fdc41266c873{\nbackground-color:#6713cb;\nborder-color:#6713cb;\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n-webkit-transition:all 0.4s ease-in-out;\n-moz-transition:all 0.4s ease-in-out;\n-ms-transition:all 0.4s ease-in-out;\n-o-transition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/www.amazon.com\/dp\/B091ML543P\/' class='avia-button av-kjabq1ei-b7c84228bbba8da93d70fdc41266c873 avia-icon_select-no avia-size-large avia-position-left ' target=\"_blank\" rel=\"noopener noreferrer\"><span class='avia_iconbox_title' >Buy the Book<\/span><\/a><\/div><\/p><\/div>\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-6748'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2ubhex-eac786978ff63c74447311dbe4471eed\">\n.av_textblock_section.av-2ubhex-eac786978ff63c74447311dbe4471eed .avia_textblock{\ncolor:#6713cb;\n}\n<\/style>\n<section  class='av_textblock_section av-2ubhex-eac786978ff63c74447311dbe4471eed '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color '  itemprop=\"text\" ><p style=\"text-align: left;\"><span style=\"font-size: 18pt;\"><strong>&#8220;Anyone can dream up big ideas, but only a narrow few have the knowledge to turn ideas into successful websites that deliver results.&#8221;<\/strong><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 10pt;\">\u2014 Matthew Capala, bestselling author of The Psychology of a Website<\/span><\/p>\n<\/div><\/section>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kjofxsn8-b1397d26750313c47ad67a80e47e594b\">\n.avia-section.av-kjofxsn8-b1397d26750313c47ad67a80e47e594b{\nbackground-color:#f7f7f7;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-kjofxsn8-b1397d26750313c47ad67a80e47e594b main_color avia-section-default avia-no-border-styling  avia-builder-el-10  el_after_av_textblock  el_before_av_section  avia-bg-style-scroll  container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-6748'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4eqip5-2f94d0e332d5f067e135ec0793d11614\">\n.flex_column.av-4eqip5-2f94d0e332d5f067e135ec0793d11614{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-4eqip5-2f94d0e332d5f067e135ec0793d11614 av_one_half  avia-builder-el-11  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-zero-column-padding '   ><section  class='av_textblock_section av-kjj0i5qe-8facfff5b2e9b9dfc8b08b61b6496daa '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock '  itemprop=\"text\" ><h2>About The Book<\/h2>\n<section class=\"av_textblock_section \">\n<div class=\"avia_textblock \">\n<div>Modern marketers must understand \u2013 and optimize for \u2013 the basic principles of choice psychology that influence not only every action on your website, but also how modern algorithms read and rank your content on search engines. Google\u2019s new AI-powered RankBrain cares more about the user\u2019s satisfaction than how many times a keyword is used in your content. If you want to optimize for the Google bot, you need to optimize for the human. Combining hundreds of practical examples from some of the world\u2019s most successful brands with the application of the fundamental principles of modern psychology and data science, the six-step Website PSY Formula covered in this book will take you on a guided journey to:<\/div>\n<\/div>\n<\/section>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kjbkmw84-c2281d36220843f3f015bf6be94022be\">\n#top .hr.hr-invisible.av-kjbkmw84-c2281d36220843f3f015bf6be94022be{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-kjbkmw84-c2281d36220843f3f015bf6be94022be hr-invisible  avia-builder-el-13  el_after_av_textblock  avia-builder-el-last  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4amewp-d037d07c6648d5236dac422cc39f0958\">\n.flex_column.av-4amewp-d037d07c6648d5236dac422cc39f0958{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-4amewp-d037d07c6648d5236dac422cc39f0958 av_one_half  avia-builder-el-14  el_after_av_one_half  el_before_av_hr  flex_column_div av-zero-column-padding '   ><section  class='av_textblock_section av-321wk9-1cd131e63d87bde80f989fbd8fd088d2 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock '  itemprop=\"text\" ><p><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-7020 aligncenter\" src=\"https:\/\/alphametic.com\/wp-content\/uploads\/2021\/02\/Psychology-of-a-Website-2-1.png\" alt=\"\" width=\"359\" height=\"515\" srcset=\"https:\/\/alphametic.com\/wp-content\/uploads\/2021\/02\/Psychology-of-a-Website-2-1.png 450w, https:\/\/alphametic.com\/wp-content\/uploads\/2021\/02\/Psychology-of-a-Website-2-1-209x300.png 209w\" sizes=\"(max-width: 359px) 100vw, 359px\" \/><\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kjbkmw84-c2281d36220843f3f015bf6be94022be\">\n#top .hr.hr-invisible.av-kjbkmw84-c2281d36220843f3f015bf6be94022be{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-kjbkmw84-c2281d36220843f3f015bf6be94022be hr-invisible  avia-builder-el-16  el_after_av_one_half  el_before_av_one_half  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-e4p46k-eea5a198e29588857f18b3b3e06dcf9b\">\n.flex_column.av-e4p46k-eea5a198e29588857f18b3b3e06dcf9b{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-e4p46k-eea5a198e29588857f18b3b3e06dcf9b av_one_half  avia-builder-el-17  el_after_av_hr  el_before_av_one_half  first flex_column_div av-zero-column-padding '   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kl15gdf3-13de2374a7e1629805c3ed7cecbde0e3\">\n#top .avia-icon-list-container.av-kl15gdf3-13de2374a7e1629805c3ed7cecbde0e3 .iconlist_icon{\nbackground-color:#6713cb;\nborder:1px solid #6713cb;\n}\n#top #wrap_all .avia-icon-list-container.av-kl15gdf3-13de2374a7e1629805c3ed7cecbde0e3 .av_iconlist_title{\nfont-size:10px;\n}\n<\/style>\n<div  class='avia-icon-list-container av-kl15gdf3-13de2374a7e1629805c3ed7cecbde0e3  avia-builder-el-18  avia-builder-el-no-sibling  '><ul class='avia-icon-list avia_animate_when_almost_visible avia-icon-list-left av-iconlist-big av-kl15gdf3-13de2374a7e1629805c3ed7cecbde0e3 avia-iconlist-animate'>\n<li><div class='iconlist_icon av-cg5byk-d06f558a436ef1a07cf9337e77a35cee avia-font-entypo-fontello'><span class='iconlist-char ' aria-hidden='true' data-av_icon='\ue82b' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='iconlist_content_wrap'><header class=\"entry-content-header\"><\/header><div class='iconlist_content  '  itemprop=\"text\" ><p><span style=\"color: #000000; font-size: 14pt;\">Build instant trust and minimize friction by displaying unquestionable social proof<\/span><\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class='iconlist-timeline'><\/div><\/li>\n<li><div class='iconlist_icon av-a7wbbw-e93cec5747af251a70385067398f78d0 avia-font-entypo-fontello'><span class='iconlist-char ' aria-hidden='true' data-av_icon='\ue80b' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='iconlist_content_wrap'><header class=\"entry-content-header\"><\/header><div class='iconlist_content  '  itemprop=\"text\" ><p><span style=\"font-size: 14pt; color: #000000;\">Use credibility content and frame control to position your brand as a trusted authority in your field<\/span><\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class='iconlist-timeline'><\/div><\/li>\n<li><div class='iconlist_icon av-97bnn0-f063b6aa8f22aea90b6b40d0176a361e avia-font-entypo-fontello'><span class='iconlist-char ' aria-hidden='true' data-av_icon='\ue83a' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='iconlist_content_wrap'><header class=\"entry-content-header\"><\/header><div class='iconlist_content  '  itemprop=\"text\" ><p><span style=\"font-size: 14pt; color: #000000;\">Reduce your bounce rates by learning how to overcome common objections mastering the copywriting for the Web<\/span><\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class='iconlist-timeline'><\/div><\/li>\n<\/ul><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-88qde4-2d6e5e118ad59927b1440f3cec9f0b9f\">\n.flex_column.av-88qde4-2d6e5e118ad59927b1440f3cec9f0b9f{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-88qde4-2d6e5e118ad59927b1440f3cec9f0b9f av_one_half  avia-builder-el-19  el_after_av_one_half  el_before_av_button  flex_column_div av-zero-column-padding '   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kl15gdf3-158a044b50400f01bce32e5d738726db\">\n#top .avia-icon-list-container.av-kl15gdf3-158a044b50400f01bce32e5d738726db .iconlist_icon{\nbackground-color:#09d8a9;\nborder:1px solid #09d8a9;\n}\n<\/style>\n<div  class='avia-icon-list-container av-kl15gdf3-158a044b50400f01bce32e5d738726db  avia-builder-el-20  avia-builder-el-no-sibling  '><ul class='avia-icon-list avia_animate_when_almost_visible avia-icon-list-left av-iconlist-big av-kl15gdf3-158a044b50400f01bce32e5d738726db avia-iconlist-animate'>\n<li><div class='iconlist_icon av-5gnu18-9ff1081f664c9b84467a3c26c6061a49 avia-font-entypo-fontello'><span class='iconlist-char ' aria-hidden='true' data-av_icon='\ue812' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='iconlist_content_wrap'><header class=\"entry-content-header\"><\/header><div class='iconlist_content  '  itemprop=\"text\" ><p><span style=\"font-size: 14pt; color: #000000;\">Encourage small commitments and activate the consistency bias to pull the user towards your offer<\/span><\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class='iconlist-timeline'><\/div><\/li>\n<li><div class='iconlist_icon av-3ypj70-fbbc746351f21f361cf98c81f11aed0c avia-font-entypo-fontello'><span class='iconlist-char ' aria-hidden='true' data-av_icon='\ue808' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='iconlist_content_wrap'><header class=\"entry-content-header\"><\/header><div class='iconlist_content  '  itemprop=\"text\" ><p><span style=\"font-size: 14pt; color: #000000;\">Reassure with social proof during the final stages of conversion to reduce buyer\u2019s remorse and funnel abandonment<\/span><\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class='iconlist-timeline'><\/div><\/li>\n<li><div class='iconlist_icon av-2k39cc-c069de0563bf86b634dfb45e19012b5e avia-font-entypo-fontello'><span class='iconlist-char ' aria-hidden='true' data-av_icon='\ue8dd' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='iconlist_content_wrap'><header class=\"entry-content-header\"><\/header><div class='iconlist_content  '  itemprop=\"text\" ><p><span style=\"font-size: 14pt; color: #000000;\">Create a repeatable source of new customers through sustainable website conversion funnels that map buyer personas to keywords, content, and conversions<\/span><\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class='iconlist-timeline'><\/div><\/li>\n<\/ul><\/div><\/div><div  class='avia-button-wrap avia-button-center  avia-builder-el-21  el_after_av_one_half  avia-builder-el-last ' ><a href='https:\/\/www.amazon.com\/dp\/B091ML543P\/' class='avia-button av-l58eun7v-7bc80273d1e5d956cbca4e1c603c4991 avia-icon_select-no avia-size-medium avia-position-center avia-color-orange ' target=\"_blank\" rel=\"noopener noreferrer\"><span class='avia_iconbox_title' >Find It On Amazon<\/span><\/a><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='90dayseomakeover'  class='avia-section av-gr2tum-9d2bfd41cb94ffae6e3d461129753788 main_color avia-section-default avia-no-shadow  avia-builder-el-22  el_after_av_section  el_before_av_hr  avia-bg-style-scroll  container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-6748'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l5qtdrsc-96a2703d7b69cbbf40a6ab9868388846\">\n#top .av-special-heading.av-l5qtdrsc-96a2703d7b69cbbf40a6ab9868388846{\npadding-bottom:40px;\ncolor:#000000;\n}\n.av-special-heading.av-l5qtdrsc-96a2703d7b69cbbf40a6ab9868388846 .special-heading-inner-border{\nborder-color:#000000;\n}\n<\/style>\n<div  class='av-special-heading av-l5qtdrsc-96a2703d7b69cbbf40a6ab9868388846 av-special-heading-h3 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-23  el_before_av_one_half  avia-builder-el-first  av-linked-heading '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >What Readers Are Saying<\/h3><div class='special-heading-border'><div class='special-heading-inner-border'><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-e3mmx2-cdf06c0532cbc17e921c818a7d400058\">\n.flex_column.av-e3mmx2-cdf06c0532cbc17e921c818a7d400058{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-e3mmx2-cdf06c0532cbc17e921c818a7d400058 av_one_half  avia-builder-el-24  el_after_av_heading  el_before_av_one_half  first flex_column_div av-zero-column-padding '   ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-e13y9a-69f41d02f8771dfc2acb0c261bebca8d\">\n#top .avia-icon-list-container.av-e13y9a-69f41d02f8771dfc2acb0c261bebca8d .iconlist_icon{\nbackground-color:#6713cb;\n}\n.avia-icon-list-container.av-e13y9a-69f41d02f8771dfc2acb0c261bebca8d .iconlist_content{\ncolor:#000000;\n}\n<\/style>\n<div  class='avia-icon-list-container av-e13y9a-69f41d02f8771dfc2acb0c261bebca8d  avia-builder-el-25  el_before_av_iconlist  avia-builder-el-first  '><ul class='avia-icon-list avia_animate_when_almost_visible avia-icon-list-left av-iconlist-big av-e13y9a-69f41d02f8771dfc2acb0c261bebca8d avia-iconlist-animate'>\n<li><div class='iconlist_icon av-p49l2-e2e78faded5c2a91611d1ac5b235346e avia-font-entypo-fontello'><span class='iconlist-char ' aria-hidden='true' data-av_icon='\ue808' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='iconlist_content_wrap'><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title   '  itemprop=\"headline\" >Stephen B.<\/h4><\/header><div class='iconlist_content av_inherit_color '  itemprop=\"text\" ><p>&#8220;Valuable, up-to-date book for seasoned and unseasoned web marketers alike.&#8221; &#8211; \u2b50\u2b50\u2b50\u2b50\u2b50 on Amazon<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class='iconlist-timeline'><\/div><\/li>\n<\/ul><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-e13y9a-8bf6466c927963f0ffd208ddc52a99f3\">\n#top .avia-icon-list-container.av-e13y9a-8bf6466c927963f0ffd208ddc52a99f3 .iconlist_icon{\nbackground-color:#4565eb;\n}\n.avia-icon-list-container.av-e13y9a-8bf6466c927963f0ffd208ddc52a99f3 .iconlist_content{\ncolor:#000000;\n}\n<\/style>\n<div  class='avia-icon-list-container av-e13y9a-8bf6466c927963f0ffd208ddc52a99f3  avia-builder-el-26  el_after_av_iconlist  avia-builder-el-last  '><ul class='avia-icon-list avia_animate_when_almost_visible avia-icon-list-left av-iconlist-big av-e13y9a-8bf6466c927963f0ffd208ddc52a99f3 avia-iconlist-animate'>\n<li><div class='iconlist_icon av-mck2u-a2767719b92d04c7bd8ea6ebacfe8a21 avia-font-entypo-fontello'><span class='iconlist-char ' aria-hidden='true' data-av_icon='\ue808' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='iconlist_content_wrap'><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title   '  itemprop=\"headline\" >Miguel<\/h4><\/header><div class='iconlist_content av_inherit_color '  itemprop=\"text\" ><p>&#8220;This book, by renowned digital marketing entrepreneur &amp; speaker Matthew Capala, has about 6-12 valuable concepts per chapter. The book has no \u201cpadding\u201d\u2014it\u2019s all vital, actionable material.&#8221; &#8211; \u2b50\u2b50\u2b50\u2b50\u2b50 on Amazon<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class='iconlist-timeline'><\/div><\/li>\n<\/ul><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-di04om-f519ff5c24a42abd66d9a658893bf59c\">\n.flex_column.av-di04om-f519ff5c24a42abd66d9a658893bf59c{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-di04om-f519ff5c24a42abd66d9a658893bf59c av_one_half  avia-builder-el-27  el_after_av_one_half  avia-builder-el-last  flex_column_div av-zero-column-padding '   ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-dbnyy6-3dbee8efa48ad512eca92361daa2e8f8\">\n#top .avia-icon-list-container.av-dbnyy6-3dbee8efa48ad512eca92361daa2e8f8 .iconlist_icon{\nbackground-color:#09d8a9;\n}\n.avia-icon-list-container.av-dbnyy6-3dbee8efa48ad512eca92361daa2e8f8 .iconlist_content{\ncolor:#000000;\n}\n<\/style>\n<div  class='avia-icon-list-container av-dbnyy6-3dbee8efa48ad512eca92361daa2e8f8  avia-builder-el-28  el_before_av_iconlist  avia-builder-el-first  '><ul class='avia-icon-list avia_animate_when_almost_visible avia-icon-list-left av-iconlist-big av-dbnyy6-3dbee8efa48ad512eca92361daa2e8f8 avia-iconlist-animate'>\n<li><div class='iconlist_icon av-hdkem-4af58783a4864ce231588771d477e3aa avia-font-entypo-fontello'><span class='iconlist-char ' aria-hidden='true' data-av_icon='\ue808' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='iconlist_content_wrap'><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title   '  itemprop=\"headline\" >Melieyre<\/h4><\/header><div class='iconlist_content av_inherit_color '  itemprop=\"text\" ><p>&#8220;You feel like you&#8217;re learning several year&#8217;s worth of information!&#8221; &#8211; \u2b50\u2b50\u2b50\u2b50\u2b50 on Amazon<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class='iconlist-timeline'><\/div><\/li>\n<\/ul><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-dbnyy6-7529104866cf725bdd1adca75f7fd9e3\">\n#top .avia-icon-list-container.av-dbnyy6-7529104866cf725bdd1adca75f7fd9e3 .iconlist_icon{\nbackground-color:#fa3abd;\n}\n.avia-icon-list-container.av-dbnyy6-7529104866cf725bdd1adca75f7fd9e3 .iconlist_content{\ncolor:#000000;\n}\n<\/style>\n<div  class='avia-icon-list-container av-dbnyy6-7529104866cf725bdd1adca75f7fd9e3  avia-builder-el-29  el_after_av_iconlist  avia-builder-el-last  '><ul class='avia-icon-list avia_animate_when_almost_visible avia-icon-list-left av-iconlist-big av-dbnyy6-7529104866cf725bdd1adca75f7fd9e3 avia-iconlist-animate'>\n<li><div class='iconlist_icon av-a9zse-d4c664a3da32bb412a37f2869714d573 avia-font-entypo-fontello'><span class='iconlist-char ' aria-hidden='true' data-av_icon='\ue808' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='iconlist_content_wrap'><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title   '  itemprop=\"headline\" >Ksenia N.<\/h4><\/header><div class='iconlist_content av_inherit_color '  itemprop=\"text\" ><p>&#8220;I&#8217;ve been following Matthew Capala for several years and have read his previous books. He&#8217;s not only extremely knowledgeable in all things website, SEO, and digital marketing; the way Matthew delivers information is clear, easy to understand, and, most importantly, actionable!&#8221; &#8211; \u2b50\u2b50\u2b50\u2b50\u2b50 on Amazon<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class='iconlist-timeline'><\/div><\/li>\n<\/ul><\/div><\/p><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_3'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-6748'><div class='entry-content-wrapper clearfix'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kjbkmw84-c2281d36220843f3f015bf6be94022be\">\n#top .hr.hr-invisible.av-kjbkmw84-c2281d36220843f3f015bf6be94022be{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-kjbkmw84-c2281d36220843f3f015bf6be94022be hr-invisible  avia-builder-el-30  el_after_av_section  el_before_av_one_full  avia-builder-el-first  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k69dda-3de6635a642454d72f50a599f8929428\">\n.flex_column.av-k69dda-3de6635a642454d72f50a599f8929428{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-k69dda-3de6635a642454d72f50a599f8929428 av_one_full  avia-builder-el-31  el_after_av_hr  el_before_av_section  avia-builder-el-last  first flex_column_div av-zero-column-padding '   ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kl14xr1m-0f60c87a722ecb7b8760bfbbd800302e\">\n#top .av-special-heading.av-kl14xr1m-0f60c87a722ecb7b8760bfbbd800302e{\npadding-bottom:10px;\n}\n<\/style>\n<div  class='av-special-heading av-kl14xr1m-0f60c87a722ecb7b8760bfbbd800302e av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-32  el_before_av_partner  avia-builder-el-first  '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >As Seen On<\/h2><div class='special-heading-border'><div class='special-heading-inner-border'><\/div><\/div><\/div><br \/>\n<div   data-autoplay='false'  data-interval='5'  data-animation='slide'  class='avia-logo-element-container av-border-deactivate avia-logo-slider avia-content-slider avia-smallarrow-slider avia-content-slider-active noHover avia-content-slider1 avia-content-slider-odd  avia-builder-el-33  el_after_av_heading  avia-builder-el-last  '><div class='avia-smallarrow-slider-heading  no-logo-slider-navigation  no-logo-slider-heading '><\/div><div class='avia-content-slider-inner'><div class='slide-entry-wrap' ><div  class='slide-entry flex_column no_margin post-entry slide-entry-overview slide-loop-1 slide-parity-odd  av_one_fifth first real-thumbnail'><span class='av-partner-fake-img' style='padding-bottom:52.777777777778%; background-image:url(https:\/\/alphametic.com\/wp-content\/uploads\/2014\/08\/the-next-web-logo.png);'><\/span><\/div><div  class='slide-entry flex_column no_margin post-entry slide-entry-overview slide-loop-2 slide-parity-even  av_one_fifth  real-thumbnail'><span class='av-partner-fake-img' style='padding-bottom:52.777777777778%; background-image:url(https:\/\/alphametic.com\/wp-content\/uploads\/2014\/08\/entrepreneur-logo.png);'><\/span><\/div><div  class='slide-entry flex_column no_margin post-entry slide-entry-overview slide-loop-3 slide-parity-odd  av_one_fifth  real-thumbnail'><span class='av-partner-fake-img' style='padding-bottom:52.777777777778%; background-image:url(https:\/\/alphametic.com\/wp-content\/uploads\/2014\/08\/inc.png);'><\/span><\/div><div  class='slide-entry flex_column no_margin post-entry slide-entry-overview slide-loop-4 slide-parity-even  av_one_fifth  real-thumbnail'><span class='av-partner-fake-img' style='padding-bottom:52.777777777778%; background-image:url(https:\/\/alphametic.com\/wp-content\/uploads\/2014\/08\/huffington-post-logo.png);'><\/span><\/div><div  class='slide-entry flex_column no_margin post-entry slide-entry-overview slide-loop-5 slide-parity-odd  post-entry-last  av_one_fifth  real-thumbnail'><span class='av-partner-fake-img' style='padding-bottom:52.777777777778%; background-image:url(https:\/\/alphametic.com\/wp-content\/uploads\/2014\/08\/Chicago_Tribune_Logo-3.png);'><\/span><\/div><\/div><\/div><\/div><\/p><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kjofyspx-92e53fad6feaf9bc782d21c6847b356a\">\n.avia-section.av-kjofyspx-92e53fad6feaf9bc782d21c6847b356a{\nbackground-color:#f7f7f7;\n}\n<\/style>\n<div id='av_section_4'  class='avia-section av-kjofyspx-92e53fad6feaf9bc782d21c6847b356a main_color avia-section-default avia-no-border-styling  avia-builder-el-34  el_after_av_one_full  el_before_av_section  avia-bg-style-scroll  container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-6748'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4amewp-6b053e35b397058e110b18c3ab67a97f\">\n.flex_column.av-4amewp-6b053e35b397058e110b18c3ab67a97f{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-4amewp-6b053e35b397058e110b18c3ab67a97f av_one_half  avia-builder-el-35  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-zero-column-padding '   ><section  class='av_textblock_section av-321wk9-1cd131e63d87bde80f989fbd8fd088d2 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock '  itemprop=\"text\" ><p><img decoding=\"async\" loading=\"lazy\" class=\"alignleft wp-image-4457 size-full\" src=\"https:\/\/alphametic.com\/wp-content\/uploads\/2019\/02\/matthew-capala-headshot-3.png\" alt=\"matthew capala headshot\" width=\"500\" height=\"500\" srcset=\"https:\/\/alphametic.com\/wp-content\/uploads\/2019\/02\/matthew-capala-headshot-3.png 500w, https:\/\/alphametic.com\/wp-content\/uploads\/2019\/02\/matthew-capala-headshot-3-80x80.png 80w, https:\/\/alphametic.com\/wp-content\/uploads\/2019\/02\/matthew-capala-headshot-3-300x300.png 300w, https:\/\/alphametic.com\/wp-content\/uploads\/2019\/02\/matthew-capala-headshot-3-36x36.png 36w, https:\/\/alphametic.com\/wp-content\/uploads\/2019\/02\/matthew-capala-headshot-3-180x180.png 180w, https:\/\/alphametic.com\/wp-content\/uploads\/2019\/02\/matthew-capala-headshot-3-120x120.png 120w, https:\/\/alphametic.com\/wp-content\/uploads\/2019\/02\/matthew-capala-headshot-3-450x450.png 450w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4amewp-d037d07c6648d5236dac422cc39f0958\">\n.flex_column.av-4amewp-d037d07c6648d5236dac422cc39f0958{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-4amewp-d037d07c6648d5236dac422cc39f0958 av_one_half  avia-builder-el-37  el_after_av_one_half  el_before_av_textblock  flex_column_div av-zero-column-padding '   ><section  class='av_textblock_section av-kjj2b79b-f4de3c596e050fd264fc46d0f5751548 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock '  itemprop=\"text\" ><h2>About the Author<\/h2>\n<p>Matthew Capala is a seasoned SEO strategist, speaker, author, and digital marketing executive. As a practitioner above all, he has spent the last 15 years delivering results to some of the most iconic brands in the world as well as to businesses of all sizes, leveraging the latest tools and strategies in SEO, SEM, content, and conversion. As the Founder and Managing Director of Alphametic, an expert search engine marketing and optimization agency, he helps his clients increase ROI from their digital marketing efforts. Prior to his move to Miami, Matthew led a successful career at various Madison Avenue ad agencies in New York, where he was also appointed Adjunct Professor at NYU (\u201912 \u2013\u201914). His work and ideas have been featured in Forbes, Inc, MSN Money, Chicago Tribune, eMarketer, Huffington Post, Mashable, Entrepreneur, and The Next Web. Matthew speaks regularly at marketing conferences, such as the Internet Summit, MarketingProfs, and Digital Summit. He is the author of three books, including \u201cSEO Like I\u2019m 5\u201d and \u201cKeyword Research Like a Pro.\u201d<\/p>\n<\/div><\/section><\/div><section  class='av_textblock_section av-5h0ebo-ca24cb6d7eb1ef8ca70b62322c3aa7e2 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock '  itemprop=\"text\" ><p><center><div class=\"sfsi_widget sfsi_shortcode_container\"><div class=\"norm_row sfsi_wDiv \"  style=\"width:225px;text-align:left;\"><div style='width:40px; height:40px;margin-left:5px;margin-bottom:5px; ' class='sfsi_wicons shuffeldiv ' ><div class='inerCnt'><a class=' sficn' data-effect='fade_in' target='_blank' href='https:\/\/twitter.com\/searchdecoder' id='sfsiid_twitter_icon' style='width:40px;height:40px;opacity:0.6;background:#00ACEC;' rel=\"noopener\"><img data-pin-nopin='true' alt='Twitter' title='Twitter' src='https:\/\/alphametic.com\/wp-content\/plugins\/ultimate-social-media-icons\/images\/icons_theme\/flat\/flat_twitter.png' width='40' height='40' style='' class='sfcm sfsi_wicon ' data-effect='fade_in'   \/><\/a><\/div><\/div><div style='width:40px; 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height:40px;margin-left:5px;margin-bottom:5px; ' class='sfsi_wicons shuffeldiv ' ><div class='inerCnt'><a class=' sficn' data-effect='fade_in' target='_blank' href='https:\/\/www.facebook.com\/matt.capala' id='sfsiid_facebook_icon' style='width:40px;height:40px;opacity:0.6;background:#336699;' rel=\"noopener\"><img data-pin-nopin='true' alt='Facebook' title='Facebook' src='https:\/\/alphametic.com\/wp-content\/plugins\/ultimate-social-media-icons\/images\/icons_theme\/flat\/flat_facebook.png' width='40' height='40' style='' class='sfcm sfsi_wicon ' data-effect='fade_in'   \/><\/a><\/div><\/div><div style='width:40px; height:40px;margin-left:5px;margin-bottom:5px; ' class='sfsi_wicons shuffeldiv ' ><div class='inerCnt'><a class=' sficn' data-effect='fade_in' target='_blank' href='https:\/\/www.linkedin.com\/in\/mcapala\/' id='sfsiid_linkedin_icon' style='width:40px;height:40px;opacity:0.6;background:#0877B5;' rel=\"noopener\"><img data-pin-nopin='true' alt='LinkedIn' title='LinkedIn' src='https:\/\/alphametic.com\/wp-content\/plugins\/ultimate-social-media-icons\/images\/icons_theme\/flat\/flat_linkedin.png' width='40' height='40' style='' class='sfcm sfsi_wicon ' data-effect='fade_in'   \/><\/a><\/div><\/div><div style='width:40px; height:40px;margin-left:5px;margin-bottom:5px; ' class='sfsi_wicons shuffeldiv ' ><div class='inerCnt'><a class=' sficn' data-effect='fade_in' target='_blank' href='https:\/\/www.youtube.com\/channel\/UCzN7x1Fp8u4GXxaLh2KhroA' id='sfsiid_youtube_icon' style='width:40px;height:40px;opacity:0.6;background:#c33;' rel=\"noopener\"><img data-pin-nopin='true' alt='' title='' src='https:\/\/alphametic.com\/wp-content\/plugins\/ultimate-social-media-icons\/images\/icons_theme\/flat\/flat_youtube.png' width='40' height='40' style='' class='sfcm sfsi_wicon ' data-effect='fade_in'   \/><\/a><\/div><\/div><\/div ><div id=\"sfsi_holder\" class=\"sfsi_holders\" style=\"position: relative; float: left;width:100%;z-index:-1;\"><\/div ><script>window.addEventListener(\"sfsi_functions_loaded\", function()\n\t\t\t{\n\t\t\t\tif (typeof sfsi_widget_set == \"function\") {\n\t\t\t\t\tsfsi_widget_set();\n\t\t\t\t}\n\t\t\t}); <\/script><div style=\"clear: both;\"><\/div><\/div><\/center><\/p>\n<\/div><\/section>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kkmwdh5z-e26eed0e18056f4443b5ad3a5d087aea\">\n.avia-section.av-kkmwdh5z-e26eed0e18056f4443b5ad3a5d087aea{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/alphametic.com\/wp-content\/uploads\/2021\/01\/Yellow-Background-1030x579.png);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_5'  class='avia-section av-kkmwdh5z-e26eed0e18056f4443b5ad3a5d087aea main_color avia-section-default avia-no-border-styling  avia-builder-el-40  el_after_av_section  el_before_av_section  avia-full-stretch avia-bg-style-scroll  container_wrap sidebar_right'  data-section-bg-repeat='stretch'><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-6748'><div class='entry-content-wrapper clearfix'>\n<div  class='avia-testimonial-wrapper av-kkili7gb-3aa64cd888d17137ad677742f8873987 avia-slider-testimonials avia-slider-2-testimonials avia_animate_when_almost_visible av-large-testimonial-slider '  data-autoplay='1'  data-interval='6'  data-animation='fade'  data-hoverpause='1' >\n<section class ='avia-testimonial-row'><div class='avia-testimonial av-as9jxo-facc415e644e9a9d315ac717d3eb0706 avia-testimonial-row-1 avia-first-testimonial flex_column no_margin av_one_half'><div class='avia-testimonial_inner'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-testimonial-content '><div class='avia-testimonial-markup-entry-content'  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">\u201cL\u2019Oreal brands are creating great content, but their challenge is to make sure that this content is properly tagged to show up on discovery platforms. Matthew Capala\u2019s SEO Bootcamp and consulting have been key to ensure SEO success at L\u2019Oreal USA.\u201d<\/span><\/p>\n<\/div><\/div><div class='avia-testimonial-meta'><div class='avia-testimonial-arrow-wrap'><div class='avia-arrow'><\/div><\/div><div class='avia-testimonial-image'  itemprop=\"image\" ><img width=\"180\" height=\"180\" src=\"https:\/\/alphametic.com\/wp-content\/uploads\/2021\/01\/1516320720970-180x180.jpg\" class=\"avia-img-lazy-loading-6872 attachment-square size-square\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/alphametic.com\/wp-content\/uploads\/2021\/01\/1516320720970-180x180.jpg 180w, https:\/\/alphametic.com\/wp-content\/uploads\/2021\/01\/1516320720970-300x300.jpg 300w, https:\/\/alphametic.com\/wp-content\/uploads\/2021\/01\/1516320720970-80x80.jpg 80w, https:\/\/alphametic.com\/wp-content\/uploads\/2021\/01\/1516320720970-36x36.jpg 36w, https:\/\/alphametic.com\/wp-content\/uploads\/2021\/01\/1516320720970-120x120.jpg 120w, https:\/\/alphametic.com\/wp-content\/uploads\/2021\/01\/1516320720970.jpg 450w\" sizes=\"(max-width: 180px) 100vw, 180px\" \/><\/div><div class='avia-testimonial-meta-mini'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><strong  class='avia-testimonial-name'  itemprop=\"name\" >Arnaud Plas <\/strong><span  class='avia-testimonial-subtitle '  itemprop=\"jobTitle\" >Corporate VP Digital &amp; E-Commerce Strategy at L\u2019Oreal<\/span><\/div><\/div><\/div><\/div>\n<div class='avia-testimonial av-9kvwss-1eb6de2222cb4fc4f10449fda97c65e8 avia-testimonial-row-1 flex_column no_margin av_one_half'><div class='avia-testimonial_inner'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-testimonial-content '><div class='avia-testimonial-markup-entry-content'  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">\u201cMatthew really is a one of a kind marketer with unparalleled passion and expertise in all things digital marketing. He&#8217;s a jack of all trades as a speaker, instructor, writer, author, marketer and a partner. I&#8217;d recommend him to any business as a go to source for unparalleled marketing expertise.\u201d<\/span><\/p>\n<\/div><\/div><div class='avia-testimonial-meta'><div class='avia-testimonial-arrow-wrap'><div class='avia-arrow'><\/div><\/div><div class='avia-testimonial-image'  itemprop=\"image\" ><img width=\"180\" height=\"180\" src=\"https:\/\/alphametic.com\/wp-content\/uploads\/2021\/01\/1598536398992-180x180.jpg\" class=\"avia-img-lazy-loading-6877 attachment-square size-square\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/alphametic.com\/wp-content\/uploads\/2021\/01\/1598536398992-180x180.jpg 180w, https:\/\/alphametic.com\/wp-content\/uploads\/2021\/01\/1598536398992-300x300.jpg 300w, https:\/\/alphametic.com\/wp-content\/uploads\/2021\/01\/1598536398992-80x80.jpg 80w, https:\/\/alphametic.com\/wp-content\/uploads\/2021\/01\/1598536398992-768x768.jpg 768w, https:\/\/alphametic.com\/wp-content\/uploads\/2021\/01\/1598536398992-36x36.jpg 36w, https:\/\/alphametic.com\/wp-content\/uploads\/2021\/01\/1598536398992-705x705.jpg 705w, https:\/\/alphametic.com\/wp-content\/uploads\/2021\/01\/1598536398992-120x120.jpg 120w, https:\/\/alphametic.com\/wp-content\/uploads\/2021\/01\/1598536398992-450x450.jpg 450w, https:\/\/alphametic.com\/wp-content\/uploads\/2021\/01\/1598536398992.jpg 800w\" sizes=\"(max-width: 180px) 100vw, 180px\" \/><\/div><div class='avia-testimonial-meta-mini'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><strong  class='avia-testimonial-name'  itemprop=\"name\" >Brian Honigman<\/strong><span  class='avia-testimonial-subtitle '  itemprop=\"jobTitle\" > Adjunct Marketing Professor at NYU<\/span><\/div><\/div><\/div><\/div>\n<div class='avia-testimonial av-864a1o-603a04a25cbfc30de6bb4af12fc99ead avia-testimonial-row-1 flex_column no_margin av_one_half'><div class='avia-testimonial_inner'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-testimonial-content '><div class='avia-testimonial-markup-entry-content'  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">\u201cMatthew Capala is THE expert when it comes to SEO\u2014he literally wrote the book on it! I couldn\u2019t ask for a better consultant. He was crucial in helping us identify problems that were keeping our website from ranking. However, what I appreciated the most about working with Matt was how accessible he was for follow-up questions and support.\u201d<\/span><\/p>\n<\/div><\/div><div class='avia-testimonial-meta'><div class='avia-testimonial-arrow-wrap'><div class='avia-arrow'><\/div><\/div><div class='avia-testimonial-image'  itemprop=\"image\" ><img width=\"180\" height=\"180\" src=\"https:\/\/alphametic.com\/wp-content\/uploads\/2021\/01\/1594763349604-180x180.jpg\" class=\"avia-img-lazy-loading-6870 attachment-square size-square\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/alphametic.com\/wp-content\/uploads\/2021\/01\/1594763349604-180x180.jpg 180w, https:\/\/alphametic.com\/wp-content\/uploads\/2021\/01\/1594763349604-300x300.jpg 300w, https:\/\/alphametic.com\/wp-content\/uploads\/2021\/01\/1594763349604-80x80.jpg 80w, https:\/\/alphametic.com\/wp-content\/uploads\/2021\/01\/1594763349604-768x768.jpg 768w, https:\/\/alphametic.com\/wp-content\/uploads\/2021\/01\/1594763349604-36x36.jpg 36w, https:\/\/alphametic.com\/wp-content\/uploads\/2021\/01\/1594763349604-705x705.jpg 705w, https:\/\/alphametic.com\/wp-content\/uploads\/2021\/01\/1594763349604-120x120.jpg 120w, https:\/\/alphametic.com\/wp-content\/uploads\/2021\/01\/1594763349604-450x450.jpg 450w, https:\/\/alphametic.com\/wp-content\/uploads\/2021\/01\/1594763349604.jpg 800w\" sizes=\"(max-width: 180px) 100vw, 180px\" \/><\/div><div class='avia-testimonial-meta-mini'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><strong  class='avia-testimonial-name'  itemprop=\"name\" >Deborah Malone <\/strong><span  class='avia-testimonial-subtitle '  itemprop=\"jobTitle\" >Content Manager at Edgenuity<\/span><\/div><\/div><\/div><\/div>\n<div class='avia-testimonial av-6c45x8-43aa0b573b7b1483c82a48d76e96db07 avia-testimonial-row-1 flex_column no_margin av_one_half'><div class='avia-testimonial_inner'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-testimonial-content '><div class='avia-testimonial-markup-entry-content'  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">\u201cMatthew Capala is a savvy SEO expert. His knowledge allowed my company to increase engagement and brand awareness, driving a major increase in leads and sales. He is professional, hard-working, and results-oriented. His diverse client experience paired with his technical skills and tools resulted in a return on investment far exceeding our expectations. I highly recommend him to any organization looking to expand their digital footprint and increase sales.\u201d<\/span><\/p>\n<\/div><\/div><div class='avia-testimonial-meta'><div class='avia-testimonial-arrow-wrap'><div class='avia-arrow'><\/div><\/div><div class='avia-testimonial-image'  itemprop=\"image\" ><img width=\"180\" height=\"180\" src=\"https:\/\/alphametic.com\/wp-content\/uploads\/2021\/01\/1568839048575-180x180.jpg\" class=\"avia-img-lazy-loading-6868 attachment-square size-square\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/alphametic.com\/wp-content\/uploads\/2021\/01\/1568839048575-180x180.jpg 180w, https:\/\/alphametic.com\/wp-content\/uploads\/2021\/01\/1568839048575-300x300.jpg 300w, https:\/\/alphametic.com\/wp-content\/uploads\/2021\/01\/1568839048575-80x80.jpg 80w, https:\/\/alphametic.com\/wp-content\/uploads\/2021\/01\/1568839048575-36x36.jpg 36w, https:\/\/alphametic.com\/wp-content\/uploads\/2021\/01\/1568839048575-120x120.jpg 120w, https:\/\/alphametic.com\/wp-content\/uploads\/2021\/01\/1568839048575-450x450.jpg 450w, https:\/\/alphametic.com\/wp-content\/uploads\/2021\/01\/1568839048575.jpg 500w\" sizes=\"(max-width: 180px) 100vw, 180px\" \/><\/div><div class='avia-testimonial-meta-mini'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><strong  class='avia-testimonial-name'  itemprop=\"name\" >Steve Schuster<\/strong><span  class='avia-testimonial-subtitle '  itemprop=\"jobTitle\" >Digital Marketing Manager, Insight Vision<\/span><\/div><\/div><\/div><\/div>\n<div class='avia-testimonial av-43fab0-ef9ec44b9462c42a2d8bf8c78aac84a9 avia-testimonial-row-1 flex_column no_margin av_one_half'><div class='avia-testimonial_inner'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-testimonial-content '><div class='avia-testimonial-markup-entry-content'  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">\u201cI\u2019ve known Matthew Capala for a few years now, and I\u2019ve always been impressed with his skills in SEO, branding and social media. He\u2019s a great speaker and often invited to share his knowledge at industry conferences, and he\u2019s even written several books on SEO. The entire Alphametic team has been wonderful to work with. Matthew is a great leader and he keeps his entire team on the cutting edge of digital marketing.If you want your SEO and social media done right, you need to speak to Matthew and his team!\u201d<\/span><\/p>\n<\/div><\/div><div class='avia-testimonial-meta'><div class='avia-testimonial-arrow-wrap'><div class='avia-arrow'><\/div><\/div><div class='avia-testimonial-image'  itemprop=\"image\" ><img width=\"180\" height=\"180\" src=\"https:\/\/alphametic.com\/wp-content\/uploads\/2021\/01\/1572547241914-180x180.jpg\" class=\"avia-img-lazy-loading-6873 attachment-square size-square\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/alphametic.com\/wp-content\/uploads\/2021\/01\/1572547241914-180x180.jpg 180w, https:\/\/alphametic.com\/wp-content\/uploads\/2021\/01\/1572547241914-300x300.jpg 300w, https:\/\/alphametic.com\/wp-content\/uploads\/2021\/01\/1572547241914-80x80.jpg 80w, https:\/\/alphametic.com\/wp-content\/uploads\/2021\/01\/1572547241914-36x36.jpg 36w, https:\/\/alphametic.com\/wp-content\/uploads\/2021\/01\/1572547241914-120x120.jpg 120w, https:\/\/alphametic.com\/wp-content\/uploads\/2021\/01\/1572547241914-450x450.jpg 450w, https:\/\/alphametic.com\/wp-content\/uploads\/2021\/01\/1572547241914.jpg 500w\" sizes=\"(max-width: 180px) 100vw, 180px\" \/><\/div><div class='avia-testimonial-meta-mini'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><strong  class='avia-testimonial-name'  itemprop=\"name\" >Laura DeGraff <\/strong><span  class='avia-testimonial-subtitle '  itemprop=\"jobTitle\" >CMO at Alden Investment Group<\/span><\/div><\/div><\/div><\/div>\n<div class='avia-testimonial av-2gqdho-ea2965814faba5c93dce8500af7ff01c avia-testimonial-row-1 flex_column no_margin av_one_half'><div class='avia-testimonial_inner'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-testimonial-content '><div class='avia-testimonial-markup-entry-content'  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">I\u2019ve known Matthew Capala for years. He has a way of energizing people to believe they can succeed at otherwise complicated marketing activities. While SEO has gotten harder than ever, he explains it in a way that will help you get in the game with a winning playbook.<\/span><\/p>\n<\/div><\/div><div class='avia-testimonial-meta'><div class='avia-testimonial-arrow-wrap'><div class='avia-arrow'><\/div><\/div><div class='avia-testimonial-image'  itemprop=\"image\" ><img width=\"175\" height=\"175\" src=\"https:\/\/alphametic.com\/wp-content\/uploads\/2021\/01\/1517777476321.jpg\" class=\"avia-img-lazy-loading-6876 attachment-square size-square\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/alphametic.com\/wp-content\/uploads\/2021\/01\/1517777476321.jpg 175w, https:\/\/alphametic.com\/wp-content\/uploads\/2021\/01\/1517777476321-80x80.jpg 80w, https:\/\/alphametic.com\/wp-content\/uploads\/2021\/01\/1517777476321-36x36.jpg 36w, https:\/\/alphametic.com\/wp-content\/uploads\/2021\/01\/1517777476321-120x120.jpg 120w\" sizes=\"(max-width: 175px) 100vw, 175px\" \/><\/div><div class='avia-testimonial-meta-mini'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><strong  class='avia-testimonial-name'  itemprop=\"name\" >Michael King<\/strong><span  class='avia-testimonial-subtitle '  itemprop=\"jobTitle\" >Founder of iPullRank, International Speaker, Moz Associate<\/span><\/div><\/div><\/div><\/div>\n<\/section><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Previous<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Next<\/a><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kjuietyz-165321fc219068c0f6ad5cb1f703614d\">\n.avia-section.av-kjuietyz-165321fc219068c0f6ad5cb1f703614d{\nbackground-color:#6713cb;\n}\n<\/style>\n<div 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