![\"Global](\"https:\/\/alphametic.com\/wp-content\/uploads\/2020\/07\/Global-Market-Map-Infographic-1030x555.png\")
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This article was originally written in 2018 and has been updated with new data for 2020.<\/span><\/i><\/p>\n When we originally wrote this article in 2018, the stats for global search engine market share looked far different than they do today in 2020.<\/p>\n As you can see, a lot can change in International SEO in 2 years. It’s easy to get overly-focused on Google when there are other search engines that capture market share around the world. <\/span><\/p>\n In this post, we\u2019ll share the percentage of market penetration of individual search engines across the top 15 GDP countries.<\/span><\/p>\n A list of the 15 nations with the largest nominal GDPs in the world (as of 2020) was compiled. <\/span>StatCounter<\/span><\/a> was then utilized to calculate the percentage of search engine market penetration within those nations. The resulting percentages were rounded to the nearest tenth and the top 5-6 search engines were reported.<\/span><\/p>\n According to <\/span>the web analytics service,<\/span> StatCounter<\/span>, its tracking code is installed on more than 2 million sites globally. \u201cThese sites cover various activities and geographic locations. Every month, we record billions of page views to these sites. For each page view, we analyze the browser\/operating system\/screen resolution used and we establish if the page view is from a mobile device. For our search engine stats, we analyze every page view referred by a search engine…No artificial weightings are used. We remove bot activity and make a small adjustment to our browser stats for prerendering in Google Chrome. Aside from those adjustments, we publish the data as we record it.<\/em>\u201d – <\/span>StatCounter<\/span> FAQ<\/span><\/a><\/p>\n <\/p>\n We chose not to utilize <\/span>ComScore<\/b> for this exercise, which uses a different tracking methodology, relying more on user panels. ComScore data shows higher market shares for Bing\/Yahoo! in the US.<\/span><\/p>\n <\/p>\n Within the United States Google continues to lead the pack, with a <\/span>16% increase<\/span><\/a> since 2010. Bing and Yahoo make up the majority of the resulting percentages with a combined approximate 12% of market share. Although, compared to the other nations on this list, Google has a higher penetration in 9 other countries. In China, Google makes up a measly 1.5% of market share with search engine <\/span>Baidu<\/span><\/a> taking the lion\u2019s share at 70%. In fact, Google places 4th after Shenma, Haosou and Sogou. Yahoo! continues to demonstrate a strong presence in Japan.<\/span><\/p>\n <\/p>\n If Eastern Europe is a strong market for your brand, make sure to pay attention to <\/span>Yandex<\/span><\/a>, which is the search engine market leader in Russia, although Google has a 45% search market share as the 2nd highest. Nonetheless, with over 92% market share, Google dominates the search engine landscape in most of the top GDP nations in the world, including India, Germany, Mexico, Spain, Brazil, Italy and Australia.<\/span><\/p>\n <\/p>\n![\"global](\"https:\/\/alphametic.com\/wp-content\/uploads\/2018\/08\/search_engine_market_share-1030x579.jpg\")
<\/p>\nOur Methodology:<\/b><\/h2>\n
Summary:<\/b><\/h2>\n