{"id":4197,"date":"2019-02-12T15:05:29","date_gmt":"2019-02-12T15:05:29","guid":{"rendered":"https:\/\/alphametic.com\/?p=4197"},"modified":"2021-06-15T17:13:55","modified_gmt":"2021-06-15T17:13:55","slug":"google-lens-for-marketers","status":"publish","type":"post","link":"https:\/\/alphametic.com\/google-lens-for-marketers","title":{"rendered":"Google Lens: What Marketers Need to Know"},"content":{"rendered":"

\"google<\/p>\n

October 2019 Update: Google Lens rolls out new “style ideas<\/a>.” When users point the lens at clothing, fashion items, and furniture, the app gives style inspiration for similar items.\u00a0<\/em><\/strong><\/p>\n

AI is all around us. According to a 2018 Gallup report<\/a>, 85% of Americans use at least one of six devices, programs or services that feature AI elements. Many of us are already using voice search<\/a> in our day-to-day lives, depending on Alexa or Siri to answer pressing questions like \u201cwhat\u2019s the weather?\u201d or \u201chow tall is the Eiffel Tower\u201d?<\/p>\n

Google Lens<\/a> is one of the newest additions to the world of AI services. Introduced in 2017 at Google I\/O, Google Lens is an image recognition mobile app that can tell you about an object, landmark, or product by scanning it through a lens.<\/p>\n

Who can use Google Lens? How well does it work? And how can marketers optimize their efforts for visual search?<\/p>\n

In this guide, we\u2019ll answer your Google Lens questions and let you know what it means for your marketing strategy.<\/p>\n

How do you activate Google Lens?<\/h2>\n

For Pixel<\/span><\/a> users, Google Lens is already active in the camera.<\/p>\n

For some Android users<\/span><\/a>, you can access Google Lens through Google Assistant. If your Android device doesn\u2019t support Google Lens through Google Assistant, you would need to access it through Google Photos<\/span>. There is also a standalone Google Lens app<\/a> that works with some Android devices.<\/p>\n

For iOS users, Google Lens can be accessed through Google Photos or the Google app<\/span><\/a>.<\/p>\n

How do you use Google Lens?<\/h2>\n

For Pixel users, Google Lens is available right in the camera. Just point the camera at the object you want to find out more about, and tap the Google Lens icon at the bottom of the screen.<\/p>\n

As of recently, Google Lens was only available to non-Pixel users through the Google Photos app. Users would have to take a photo, and then open the Google Photos app to use the Google Lens feature.<\/p>\n

However, in December Aparna Chennapragada, the VP of Google Lens & AR at Google, Tweeted an announcement that Google Lens would be available on iOS through the Google app:<\/p>\n

\n

You\u2019ve always wanted to know what type of \ud83d\udc36 that is. With Google Lens in the Google app on iOS, now you can \u2192 https:\/\/t.co\/xGQysOoSug<\/a> pic.twitter.com\/JG4ydIo1h3<\/a><\/p>\n

\u2014 Google (@Google) December 10, 2018<\/a><\/p>\n<\/blockquote>\n