Search engines are becoming smarter, and are getting better at doing what they\u2019re intended for: to serve the user. That means that if you provide your readers with <\/span>valuable and relevant content<\/a><\/strong>, the search engines will reward you for it with a higher ranking. <\/span><\/p>\n Good website copywriting can boost your rankings by encouraging backlinks, lowering bounce rate, and providing relevant value to your readers. Whether you\u2019re an SEO, freelance copywriter, or any digital marketing professional, these 7 copywriting books will help you write copy that will boost your content quality and search rankings.<\/span><\/p>\n <\/p>\n 4.5 Stars on Amazon<\/strong><\/em><\/p>\n This comprehensive guide to copywriting is a must-have handbook for advertising beginners and veterans alike. It hits on the basic points of copywriting that helps marketers to write content that persuades, engages, and converts. While following a handbook for writing may go against the notion that writers should always \u201cthink outside the box,\u201d the book states it best: \u201cbefore you can break the rules, you have to know the rules.\u201d<\/span><\/p>\n <\/p>\n Here\u2019s an excerpt taken from the Amazon summary:<\/span><\/p>\n \u201cThis is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention\u2015and sell more products.\u201d<\/span><\/p>\n <\/p>\n 4.6 Stars on Amazon<\/i><\/b><\/p>\n Everybody writes, and everybody’s writing can improve. That’s what Ann Handley drives home in her time-tested guide for creating compelling content. This book breaks down the principles of good writing and emphasizes that the best content isn’t necessarily the most complex or even grammatically perfect. Copywriting is intended to entertain, but also inform the reader. That means that clarity and cohesiveness is just as important than flowery language.<\/span><\/p>\n <\/p>\n Here\u2019s an excerpt taken from the Amazon summary:<\/span><\/p>\n \u201cOur writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring.<\/span><\/p>\n That means you’ve got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That’s true whether you’re writing a listicle or the words on a Slideshare deck or the words you’re reading right here, right now…\u201d<\/span><\/p>\n <\/p>\n 4.3 Stars on Amazon<\/strong><\/em><\/p>\n The product or service you’re selling doesn’t have to be something that the consumer already has in mind. The marketer’s role is to convince the consumer that their product or service will make the consumer’s life easier or better in some way. This book is a great reminder that marketers don\u2019t sell products – we sell stories. Godin dives into the authentic writing that persuades audiences that the product, service, or feature that you\u2019re selling them will fit into their already existing worldview. <\/span><\/p>\n <\/p>\n Here\u2019s an excerpt taken from the Amazon summary:<\/span><\/p>\n \u201cAs Seth Godin has taught hundreds of thousands of marketers and students around the world, great marketers don\u2019t talk about features or even benefits. Instead, they tell a story\u2014a story we want to believe, whether it\u2019s factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories.\u201d<\/span><\/p>\n <\/p>\n 4.6 Stars on Amazon<\/strong><\/em><\/p>\n Marketing has no purpose unless it’s tied to real results. Written in 1923, \u00a0Hopkins\u2019 philosophy of forming marketing strategies around measurable results still stands as relevant as ever today. He was one of the first marketers to implement test advertisements, measuring his campaigns\u2019 effectiveness to maximize ROI. <\/span><\/p>\n <\/p>\n Here\u2019s an excerpt taken from the Amazon summary:<\/span><\/p>\n \u201cGain a lifetime of experience from the inventor of test marketing and coupon sampling — Claude C. Hopkins. Here, you’ll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.\u201d<\/span><\/p>\n <\/p>\n 4.5 Stars on Amazon<\/strong><\/em><\/p>\n What better way to learn about advertising than the \u201cFather of Advertising\u201d himself, David Ogilvy. Ther brain behind several iconic advertisements, Ogilvy distills his time-tested advertising methods for memorable and profit-driven campaigns into this essential copywriting book. <\/span><\/p>\n <\/p>\n Here\u2019s an excerpt taken from the Amazon summary:<\/span><\/p>\n \u201cA candid and indispensable primer on all aspects of advertising from the man Time has called \u2018the most sought after wizard in the business.\u2019”<\/span><\/p>\n <\/p>\n 4.5 Stars on Amazon<\/strong><\/em><\/p>\n John Caples, a pioneer in effective copy-testing techniques, shares his findings in this readable classic. Advertisers can find 35 proven headline formulas, as well as best practices for call-to-actions and running marketing tests.<\/span><\/p>\n <\/p>\n Here\u2019s an excerpt taken from the Amazon summary:<\/span><\/p>\n \u201cA legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative marketing people. Now his classic work on how to create successful advertising has been updated by respected advertising consultant Fred Hahn.\u201d<\/span><\/p>\n <\/p>\n 4.4 Stars on Amazon<\/strong><\/em><\/p>\n Anyone who has written copy knows that sometimes improving your existing content is more effective than scrapping and starting over completely. Masterson and Palmer, both respected copywriters, share step-by-step how to turn out clean, captivating copy.<\/span><\/p>\n <\/p>\n Here\u2019s an excerpt taken from the Amazon summary:<\/span><\/p>\n \u201cIn this book, direct-marketing expert Michael Masterson and master copywriter Mike Palmer reveal their methodical, step-by-step process for turning \u2018B-level\u2019 copy into control beating \u2018A-level\u2019 copy in just 24 hours.\u201d<\/span><\/p>\n <\/p>\n1) The Copywriter’s Handbook: A Step-By-Step Guide To Writing Copy That Sells by Robert W. Bly<\/strong><\/span><\/a><\/h2>\n
![\"\"](\"https:\/\/alphametic.com\/wp-content\/uploads\/2019\/02\/The-Copywriters-Handbook.jpg\")
<\/p>\n2) <\/strong>Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley<\/b><\/a><\/h2>\n
![\"everybody](\"https:\/\/alphametic.com\/wp-content\/uploads\/2019\/03\/everybody-writes.jpg\")
<\/a><\/p>\n3) All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works–and Why Authenticity Is the Best Marketing of All by Seth Godin<\/a><\/strong><\/h2>\n
![\"All](\"https:\/\/alphametic.com\/wp-content\/uploads\/2019\/02\/All-Marketers-Are-Liars.jpg\")
<\/p>\n4) My Life in Advertising and Scientific Advertising by Claude C. Hopkins<\/a><\/strong><\/h2>\n
![\"My](\"https:\/\/alphametic.com\/wp-content\/uploads\/2019\/02\/My-Life-in-Advertising-and-Scientific-Advertising.jpg\")
<\/p>\n5) Ogilvy on Advertising by David Ogilvy<\/a><\/strong><\/h2>\n
![\"Ogilvy](\"https:\/\/alphametic.com\/wp-content\/uploads\/2019\/02\/On-Advertising.jpg\")
<\/p>\n6) Tested Advertising Methods by John Caples<\/a><\/strong><\/h2>\n
![\"Tested](\"https:\/\/alphametic.com\/wp-content\/uploads\/2019\/02\/Tested-Advertising-Methods.jpg\")
<\/p>\n7) Copy Logic! The New Science of Producing Breakthrough Copy (Without Criticism) by Michael Masterson & Mike Palmer<\/a><\/strong><\/h2>\n
![\"Copy](\"https:\/\/alphametic.com\/wp-content\/uploads\/2019\/02\/Copy-Logic.jpg\")
<\/p>\n