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This press release was originally published on MarketWatch on 1\/28\/21. Our Founder, Matthew Capala sat with Ja Rule for an ICONNic talk.<\/span><\/p>\n On December 30, 2020, the two entrepreneurs participated in a live Zoom-like interview on ICONN Live, the new social platform and talent-booking app created by Ja Rule, the celebrity rap artist turned startup founder and investor.<\/span><\/p>\n Humbled by the lessons of his past and the impact of the recent pandemic, yet energized by the emergence of a new culture and technologies, Ja Rule offered an optimistic outlook for 2021: \u201cWe\u2019ve been through this in 1918 with the pandemic, and what followed was the Roaring Twenties. We are going through this right now. There is a lot of the underground swelling of circles that make you feel Speakeasy-ish. It feels like we are in the Roaring Twenties again.\u201d<\/span><\/p>\n Looking back at 2020 as the year was coming to an end, he declared his theme for the new year will be Impossible is Nothing. \u201cPeople are faced with so many obstacles and challenges during this pandemic. And sometimes people need a little push to let them know that Impossible is Nothing,\u201d said Ja Rule. \u201cSome people look at what I\u2019ve been through, coming from the bottom, and that\u2019s what Impossible is Nothing represents. It represents the voiceless and the people who are in a daily struggle.\u201d<\/span><\/p>\n With ICONN Live, Ja Rule hopes to give voice to the emerging content creators, especially hip hop artists and entertainment startups, who are shaping the current culture for which the app was created. He aims to inspire his fans to \u201cjoin the revolution\u201d to get ahead in this new economy. He sees social media as becoming more decentralized and evolving, opening the doors for new market entrants, such as his own social app.<\/span><\/p>\n The recent success of TikTok and ClubHouse, as well as the rapid adaption of blockchain and social commerce, are the building blocks of this new ecosystem, in which the content creator has more power and more options. \u201cI think people like decentralization. Even when you look at the bitcoin and the crypto movement, people like the idea of not being controlled and having freedoms,\u201d said Ja Rule.<\/span><\/p>\n Capala and Ja Rule partnered to record this interview as the first in the series of the \u201cICONNic Talks with Rule,\u201d a new talent-booking feature on the ICONN app, which allows his fans and early adopters to schedule live video chats with the likes of Ja Rule, leveraging his celebrity status to make their own headlines.<\/span><\/p>\n Matthew Capala, the founder of a Miami-based digital marketing agency, Alphametic, and former NYU professor noted that \u201cmost content gets very little engagement. It\u2019s not enough to create, you need to create and innovate.\u201d<\/span><\/p>\n In the end, the two entrepreneurs expressed excitement about the rising movement of content creators who are experimenting with emerging platforms. This group includes influencers who will become early adopters, riding the wave of the new Roaring Twenties culture alongside the movers and shakers. The Capala Rule interview provides an example of how such projects can be carried out.<\/span><\/p>\n The full interview is available on the <\/span>ICONN Live app<\/span><\/a>.<\/span><\/p>\n Check out our most recent blog post: \u201c<\/span>Ja Rule\u2019s Secret 3-Step Formula for Viral Content<\/span><\/a>\u201d<\/span><\/p>\n Additionally, you can watch the highlights of Ja Rule talking about viral content:<\/span><\/p>\n\n