{"id":7982,"date":"2022-11-14T17:03:49","date_gmt":"2022-11-14T17:03:49","guid":{"rendered":"https:\/\/alphametic.com\/?p=7982"},"modified":"2022-11-14T18:38:35","modified_gmt":"2022-11-14T18:38:35","slug":"black-friday-seo-checklist","status":"publish","type":"post","link":"https:\/\/alphametic.com\/black-friday-seo-checklist","title":{"rendered":"Black Friday SEO Strategy Checklist for eCommerece"},"content":{"rendered":"
<\/p>\n
This time of year tends to sneak up on even the most organized marketing teams. The heat of summer barely wears off and you\u2019re already moving on to the holidays! For Ecommerce, most companies make the majority of their revenue in the last quarter of the year. If you\u2019re part of an organization’s marketing team, a Black Friday ecommerce strategy is a vital part of the overall efforts. Let\u2019s take a look into how Black Friday SEO can be incorporated into your brands marketing mix every year and how to win the holiday rush with it.<\/span><\/p>\n At the end of the day, paid advertising is not enough. On average, a user is more likely to click on a search result if<\/span> both a Google Ad and an organic blue link<\/span><\/a> are present on SERP\u2019s. So, making sure that \u201cblack friday\u201d related keywords in your niche are serving up your organic landing pages will be a key factor.\u00a0<\/span><\/p>\n Also, Black Friday on its own is a huge keyword modifier, but there is a ton of volume around long-tail keyword phrases for Black Friday and even a branded strategy. For example, for people who know your brand, they are most likely going to type in something like\u00a0 (\u201cBrand name\u201d black friday\u201d) and you want to get your promotions in front of them as easily as possible. Let\u2019s look at some data around SERP\u2019s that is relevant to know for creating a strong Black Friday strategy.\u00a0<\/span><\/p>\n <\/p>\n (Similar Web Data, \u201cblack friday 2021\u201d, pulled October 2022)<\/span><\/i><\/span><\/p>\n <\/p>\n (SEMRush, November, 2021)<\/span><\/i><\/span><\/p>\n <\/p>\n (Google Trends, 2022)<\/span><\/i><\/span><\/p>\n This data shows that people start to research and become interested in Black Friday around October and are still mostly clicking on organic results. With the advent of product image search, rich results, and other enhancements to SERP\u2019s it is more important than ever to have a well-rounded product strategy year-round and especially for Black Friday.<\/span><\/p>\n Without further ado, here are our Black Friday SEO tips to get your brand ready for this holiday season!<\/span><\/p>\n As mentioned above, users start searching for Black Friday deals by mid to late October. This time frame should be used to prepare your email lists, and any technical issues on your site. You don\u2019t want a site that\u2019ll crash on Black Friday! <\/span><\/p>\n Begin planning at the end of summer for any creative assets that need to be created as well as any approvals that need to get done.<\/span><\/p>\n <\/p>\n (Google Trends, October, 2022)<\/span><\/i><\/span><\/p>\n If you can create a dedicated Black Friday landing page, this ensures you’ll be found on any branded searches or local searches. You can also use this landing page for Google Ads.<\/span><\/p>\n This page doesn\u2019t disappear after Black Friday, you need to keep the URL. The page will build value over time, and will only need a content refresh on a yearly basis.<\/span><\/p>\n Make sure to <\/span>NOT INCLUDE THE YEAR IN THE URL<\/b>. This is important because you want to be able to reuse the URL next year. Only change the year in the page titles, meta descriptions, headers, and throughout the body copy, but never the URL of the landing page.<\/span><\/p>\n It is vital that this landing page builds a history over time. The way to do this is to start the page and after Black Friday\/ Cyber MOnday, either 302 redirect the page to temporarily redirect to somewhere else only our site, or just keep it live but not too visible on the site.\u00a0<\/span><\/p>\n We recommend 302 redirecting since it doesn\u2019t confuse the end user and you can redirect the user to the homepage or an evergreen sales page.<\/span><\/p>\n This ensures a higher CTR to the page and is an immediate indicator to Google that it\u2019s one of the most important pages on your website. Anything on your main navigation will get more eyeballs. After Black Friday and Cyber Monday are over, it can be removed from the navigation.<\/span><\/p>\n Create creative and clear sales messaging above the scroll to capture users when they enter your site. You want to keep the Call to Action above the fold for Black Friday.<\/span><\/p>\n You can feature your main promotion or some kind of creative that details all the sales in different product categories.\u00a0<\/span><\/p>\n Change metadata on the homepage to reflect the Black Friday sales. The Black Friday Page can be updated slightly to \u201cHappening Now!\u201d\u00a0 or something with urgency, like \u201cBlack Friday sale ending soon!\u201d, \u201cSave 50%\u201d or \u201cBest Sale of the Year\u201d.<\/span><\/p>\n <\/p>\n (Google SERPs, October, 2022)<\/span><\/i><\/span><\/p>\n With google image search becoming more relevant, it\u2019s less likely your customers will click on a blue link on SERP immediately. Manu users will go to Google Image Search.<\/span><\/p>\nWhy do You Need an eCommerce SEO Strategy for Black Friday?<\/span><\/h2>\n
Black Friday SEO Data<\/span><\/h2>\n
\n
\n
\n
Step-by-Step Black Friday SEO Checklist and Tips<\/span><\/h2>\n
1. Start Planning Early<\/span><\/h3>\n
2. Create a Dedicated Landing Page<\/span><\/h3>\n
3. 302 Redirect Black Friday Landing Page or Keep Live the Whole Year<\/span><\/h3>\n
4. Add a Link to the Black Friday Page to the Main Navigation\u00a0<\/span><\/h3>\n
5. Homepage Updates<\/span><\/h3>\n
6. Change metadata during Black Friday and Cyber Monday<\/span><\/h3>\n
7. Make Sure all Products Have Complete Product Schema and That the Product Tag Appears in Google Image Search<\/span><\/h3>\n