Matthew Capala is a search marketing strategist, speaker and author. With a decade of SEO and SEM experience, he has helped major brands crush major goals. As the Founder and Managing Director of Alphametic, he manages a team of specialists to help his clients increase ROI from their online marketing efforts in competitive industries, such as beauty, casino resorts, pharma/healthcare, CPG, B2B, software, energy and more. His work and ideas have been featured in Inc, Forbes, Chicago Tribune, eMarketer, Huffington Post, Mashable, Entrepreneur, and The Next Web. He is also the Founder of SearchDecoder SEO Training Institute, an industry-leading platform for actionable workshops, bootcamps and online education for businesses and entrepreneurs. He speaks regularly at marketing conferences, such as Internet Summit, Social Media Week, or Digital Summit, and is the author of the bestselling “SEO Like I’m 5.” Formerly Adj. Professor at NYU (’12-’14) in the field of digital marketing, Matthew has three business degrees, including a Marketing MBA.