Matthew Capala is a digital marketing strategist, speaker, and author. As a practitioner above all, he has spent the last 14 years delivering results to some of the most iconic brands in the world, leveraging the latest tools and strategies in SEO, SEM, content, social, and digital ads. As the Founder and Managing Director of Alphametic, a boutique digital agency, he manages a team of experts to help his clients increase ROI from their online marketing efforts. His work and ideas have been featured in Forbes, Chicago Tribune, eMarketer, Huffington Post, Mashable, Entrepreneur, and The Next Web. Matthew speaks regularly at marketing conferences all over the world, such as the Internet Summit, Social Media Week, and Digital Summit. He is the author of the best-selling “SEO Like I’m 5,” and his most recent book, “Keyword Research Like a Pro,” is now available on Amazon. With a successful track record as a Madison Avenue executive and as a digital marketing Adjunct Professor at NYU (’12 –’14), Matthew is well-versed in the innovation and application of modern digital marketing.