A decade of search marketing (SEO + SEM) experience
Prior to starting Alphametic in 2014, Matthew was the Head of Search at Profero (later acquired by Lowe & Partners), where he built a seven-figure search business from the ground-up overseeing US and LATAM operations. Within two years, he signed on and delivered results to Smirnoff, TRESemmé, Western Union, Apple, Mohegan Sun, Tough Mudder, and The New York Times. He began his career at Mattel and the Associated Press. During his agency career, he held various management and strategy roles at WPP agencies, including Mindshare and Mediacom; boutique digital agencies, such as Zeta Interactive and Acronym Media; and startups. He managed accounts and delivered results for some of the biggest brands in the world, including LG, Prudential, Boehringer Ingelheim, Hilfiger, Sotheby’s, and Dell.
Our company was looking for a top-notch expert in the field of SEO to help us optimize our current organic strategy. Matthew Capala delivered this and more, quickly identifying problem areas and how to execute a fast track strategy in order to improve our rankings. If you need someone to help you with your SEO strategy, look no further than Alphametic.
Our brands are creating great content, but their challenge is to make sure that this content is properly tagged to show up on discovery platforms. It’s a key part of our ‘Always On’ strategy to guide consumers through their path to purchase. Matt’s SEO Bootcamp and the ongoing ‘SEO Commando’ workshop series have been key to ensure SEO success at L’Oreal USA!
I’ve spoken at over a hundred events all over the world
Matthew Capala is a sought-after international speaker and trainer. He’s given talks at Internet Summit, Techmunch, Social Media Week, ePharma, Great Ideas at C-Level, Digital Summit and Search Marketing Day on the topics of Google, SEO, content marketing, personal branding and entrepreneurship. He’s been invited to deliver his signature SEO workshops for some of the world’s largest brands (L’Oreal, Western Union, Hoval) from retreats in Trinidad to a corporate summits in the Swiss Alps. A passionate entrepreneur at heart, Matthew is a frequent speaker and judge at startup events mentoring young entrepreneurs, including 3 Day Startup, Startup Weekend, Startup Institute, and Venture for America.
Mathew Capala rocked the stage at our International Marketing Meeting in Italy. We especially appreciated the “face the brutal facts” and “open your eyes” moments in his analytical, but also motivational and practical speech.
Brilliantly insightful and compelling. The workshop sought to separate myth from reality and provide a clear path way of successful inbound marketing techniques.
I teach to learn
Always a student of life
Matthew Capala grew up in Poland and immigrated to New York over a decade ago, where he’s lived many lives: construction worker, scaffold operator, waiter, marketing manager, author, professional speaker, and entrepreneur. Despite failures in between, he has found repeated success with his contagious “nothing is impossible” attitude. Today, Matthew runs two successful companies, has written three business books, spoken at over one hundred events worldwide, and worked with some of the biggest brands in the world. He is also a member of Young Entrepreneurship Council.