WHAT IS DIGITAL ADVERTISING?

Digital advertising leverages internet technologies to deliver promotional advertisements and messages to a given audience. It involves researching which audiences to target, analyzing the results, and making adjustments to subsequent campaigns.

WHY ADVERTISE ON FACEBOOK AND INSTAGRAM?

There are 2.23 billion monthly users on Facebook, and 1 billion on Instagram. The more people your ads will reach, the more traffic and sales you’ll have.

WHAT IS DISPLAY ADVERTISING?

Display ads are a form of pay-per-click advertising that appear on the websites that relevant to your product or service.

DO YOU DESIGN BANNERS?

Yes, we have a talented designer who can design beautiful banner ads and more.

HOW DO FACEBOOK AND INSTAGRAM ADS WORK?

Facebook and Instagram allow you to target specific user segments that are more likely to be interested in your brand. We’ll help to identify the goal of your ad campaign and cater our ad strategies to achieve your desired results.

HOW MUCH DO DIGITAL ADS COST?

Digital advertising costs will vary greatly based on the platform and method you’re using. Depending on the platform, you will have the option to pay per metric (such as click, thousand impressions, or acquisition), or set a budget for a certain time period. There’s a great deal of flexibility in choosing your ad costs, and we’ll assist you in setting and sticking to an ad budget.

Smarter Digital Ads Services. Better Results. Higher ROI.

Digital advertising is crucial for businesses to amplify their reach and communications to their target audience. Whether your goal is to drive website traffic, build brand awareness, or capture leads, we’re here to help you develop and execute an effective digital advertising strategy. We leverage social ads like Facebook, Instagram, and Linkedin, while also utilizing Google Ads, Google Display Network (GDN), and Retargeting to catch your audience’s attention. It’s critical to advertise on multiple digital advertising channels to deliver a well-rounded, tactical message.

Digital Advertising Solutions

Google Ads

On average, businesses make $2 for every $1 they spend on Google Ads (Google Economic Impact). Use the Google Display Network and its smart bidding strategies to target your potential customers on websites and apps they’re already visiting, so you can get on their radar and drive traffic to your website.

Meta Ads

Use the biggest social media platforms, Facebook and Instagram, to expand your reach and target your audience using a combination of awareness, consideration, and conversion strategies. We can take care of everything, from connecting to the platforms and choosing your audience and geo-targeting, to setting up conversion goals and providing advanced-level reporting.

Retargeting

Across industries, the average landing page conversion rate is just 2.35% (Search Engine Land). This means that you need a strategy to convert traffic into sales. Using remarketing ads on Google, Facebook/IG, and LinkedIn, we can strategically display ads to people who have already visited your site, giving you a second chance to convert those visitors into leads.

AI-Powered Digital Ads

In addition to Facebook and Google Ads, we use various ad formats on different platforms such as Google Display Network, LinkedIn, Youtube, and more where we’re able to utilize behavioral and contextual targeting to reach potential leads.

FREE CONSULTATION

SEM Case Study - ROAS Google Ads

Google Ads Lifetime ROAS of 7.75X

Includes Pay-Per-Click Search, Display, Shopping, Performance Max & Video Ads. Since we started working together with this ecom client in 2018, we grew the monthly budget by 665%. 2-year comparison:
– Click are up 27%
– Conversions are up 92%
– Conversion value is up 81%

Free Consultation

42% Revenue Growth

Year-Over-Year. SEO and Transactional Content.

38% Revenue Growth

Year-Over-Year. Google Ads. Spend up only 15%.

670% ROAS

Google Ads + CRO.

+57% in Top 10 Rankings

Year Over Year. SEO Audit and Transactional Keywords.

“Working with Alphametic was fantastic. Our company had not yet stood up paid advertising and Alphametic was able to get us up and running on SEM and paid social extremely quickly. We had a niche target audience and several campaigns running simultaneously — Alphametic always went above and beyond to make sure our campaigns were optimized and successful.”

Zoe NamerowSenior Marketing Manager at Homeward

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Digital Advertising Process

Audience Research

At Alphametic, our first step is to identify and understand your customer’s characteristics and consumer behaviors so we can recommend the best mix of digital media platforms and campaign types.

Digital Ad Media Strategy

Once we’re plugged into your audience, our next step is to develop a comprehensive digital media strategy that carries them through the awareness and consideration phase, to the conversion phase to drive results.

Media Planning & Buying

Our third step is using existing data and budget planners to determine an appropriate budget with the right bids to effectively communicate to your target audience. We like to showcase 2-3 budget options (and predicted results) so you can feel comfortable in your decision.

Performance Data Insights

The last step is organizing the data and presenting the results using our custom dashboards while finding ways to refine and optimize your digital programs. Once the digital advertising strategy and results are proven, we can then scale up and maximize your return on ad spend.

Meta Ad A/B Test Led to 85% Increase in Leads

Alphametic’s A/B testing of ad copy and visuals led to an 84.75% increase in Facebook leads (118 to 218) in just one quarter. Strategic ad optimization and budget allocation also lowered cost per lead by 30.97%, maximizing ROI.

Market & Competitor Analysis
A/B Testing & Creative Optimization
Audience Targeting & Segmentation
Budget Optimization & Bidding Strategy

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Digital Advertising FAQ

What platforms does Alphametic use for digital advertising services?
At Alphametic, we specialize in Facebook, Instagram, LinkedIn, Twitter, Google Ads, Youtube, and the Google Display Network. Using a variety of these digital advertising platforms allows our clients to deliver pertinent messaging while reaching their target audience efficiently and effectively.
What social media platforms are best to advertise my business?
The answer depends if you’re business-to-consumer (B2C), serving consumers directly, or if you’re business-to-business (B2B), serving other businesses. Social media platforms for B2C advertising tend to have a lower cost per click and help facilitate a shorter sales cycle. B2B social media platforms tend to deliver more relevance to the audience, but at a higher cost per click and with a longer sales cycle. At Alphametic, we have teams that specialize in B2B, B2C, and ecommerce growth strategies. We use a rigorous process to identify customer needs and then provide our recommendations for the best platforms to meet your goals.
Which social media is best for B2B advertising?
The best social media for business-to-business (B2B) helps brands build relationships for longer sales cycles. Top B2B companies are utilizing LinkedIn, Twitter, Facebook, YouTube, and Instagram for content distribution and building a stronger position in the market.
Is the team at Alphametic certified to run ads on Google and Facebook?
Yes, our team at Alphametic holds a variety of digital ad certifications, and continuously maintains Google Ads Partner Status.
What Facebook Blueprint certifications are available?
There are currently eight certification courses courses a digital marketer or agency can take to further their expertise and knowledge of Meta’s advertising platforms.
1. Digital Marketing Associate
2. Marketing Science Professional
3. Creative Strategy Professional
4. Media Planning Professional
5. Media Buying Professional
6. Marketing Developer
7. Community Manager
8. Spark AR Creator
What does it mean to be a Meta Certified Digital Marketing Associate?
It showcases an understanding of Meta’s core offering relating to creating, managing and reporting on Facebook and Instagram Ads (Facebook).
Why does a Meta certification matter? List Title
It demonstrates a high-level of skills required in the various digital marketing Meta products to help you differentiate within your field. It provides you or your agency the most advanced digital advertising techniques (Facebook).
What social media platform has the most users?
Facebook still holds the title for most monthly users on a single platform with over 2.9 billion active monthly users, while YouTube (2.5 billion) and Instagram (1.4 billion) trail behind. TikTok now has over 1 billion users as of Spring 2022 (Statista).
What is social selling?
Social selling is the process of establishing relationships over social media instead of hard selling with ad placements. This allows you to connect and build trust with the community, increasing the strength of your brand’s influence. Another way to put it is that social selling is a social media tactic of educating the market by becoming an engaged industry and thought leader, and facilitating conversations on posts and online forums.
Is it worth hiring a digital marketing agency?
Yes! Tap into a group of highly skilled digital marketers who specialize in individual services like SEO, SEM and social media for less than 1 individual full-time salary so you can do what you’re best at… Sell and scale your company!
What should I look for when hiring a digital ad agency?
When hiring a digital marketing agency, they should feel like an extension of your team sitting in your office. That’s why it’s very important that the digital agency you choose welcomes frequent communication. Also, make sure that their “experts” are certified within the marketing channels they’re representing. You can ask for testimonials with specific purposes and also request their client retention rate. Following these steps will help you pick the best digital ad agency for you!
What are the four types of digital advertising?
Four types of digital advertising are 1) Social Media, 2) Paid Search, 3) Native, and 4) Display Advertising. Alphametic specializes in all 4 of these types of digital advertising, plus SEO, so if you have more questions or want to get an introduction of our services, just say hello.

“The world’s gone digital, you have to go with it. I am so pleased with the level of professionalism, timeliness, reporting, and quality of work that Alphametic has provided. The team’s SEM and SEO strategies and dedication to not just seeing it through, but seeing it through to success is a seamless, stress-free and enjoyable process and big reason why we’re # 1 in our industry.”

Marcus BowersFounder & Owner of She’s Happy Hair

“Alphametic has been a wonderful partner of ours for almost five years now. Their entire team is a joy to work with. They are extremely professional, responsive and have great ideas. With our small marketing team of one, they are helpful to us in so many ways, and often go above and beyond. They collaborate well with other vendors we use, they are able to pivot quickly as our needs change, and they stay on top of the latest industry updates in Google Ads and SEO. They have been instrumental in getting both of our companies into the digital marketplace.”

Laura DeGraff CMO at Alden Investment Group & Equalize Capital

“Alphametic’s insights have been invaluable to our marketing function and our online business. With their help, our rankings have gone from good to great and we’re getting found and closing more (new!) clients through search. Highly recommended!”