Use the biggest social media platforms, Facebook and Instagram, to expand your reach and target your audience using a combination of awareness, consideration, and conversion strategies. We can take care of everything, from connecting to the platforms and choosing your audience and geo-targeting, to setting up conversion goals and providing advanced-level reporting.
On average, businesses make $2 for every $1 they spend on Google Ads (Google Economic Impact). Use the Google Display Network and its smart bidding strategies to target your potential customers on websites and apps they’re already visiting, so you can get on their radar and drive traffic to your website.
Across industries, the average landing page conversion rate is just 2.35% (Search Engine Land). This means that you need a strategy to convert traffic into sales. Using remarketing ads on Google, Facebook/IG, and LinkedIn, we can strategically display ads to people who have already visited your site, giving you a second chance to convert those visitors into leads.
In addition to Facebook and Google Ads, we use various ad formats on different platforms such as Google Display Network, LinkedIn, Youtube, and more where we’re able to utilize behavioral and contextual targeting to reach potential leads.
“Working with Alphametic was fantastic. Our company had not yet stood up paid advertising and Alphametic was able to get us up and running on SEM and paid social extremely quickly. We had a niche target audience and several campaigns running simultaneously — Alphametic always went above and beyond to make sure our campaigns were optimized and successful.”
At Alphametic, our first step is to identify and understand your customer’s characteristics and consumer behaviors so we can recommend the best mix of digital media platforms and campaign types.
Digital Ad Media Strategy
Once we’re plugged into your audience, our next step is to develop a comprehensive digital media strategy that carries them through the awareness and consideration phase, to the conversion phase to drive results.
Media Planning & Buying
Our third step is using existing data and budget planners to determine an appropriate budget with the right bids to effectively communicate to your target audience. We like to showcase 2-3 budget options (and predicted results) so you can feel comfortable in your decision.
Performance Data Insights
The last step is organizing the data and presenting the results using our custom dashboards while finding ways to refine and optimize your digital programs. Once the digital advertising strategy and results are proven, we can then scale up and maximize your return on ad spend.
Digital Advertising FAQ
“The world’s gone digital, you have to go with it. I am so pleased with the level of professionalism, timeliness, reporting, and quality of work that Alphametic has provided. The team’s SEM and SEO strategies and dedication to not just seeing it through, but seeing it through to success is a seamless, stress-free and enjoyable process and big reason why we’re # 1 in our industry.”
“Alphametic has been a wonderful partner of ours for almost five years now. Their entire team is a joy to work with. They are extremely professional, responsive and have great ideas. With our small marketing team of one, they are helpful to us in so many ways, and often go above and beyond. They collaborate well with other vendors we use, they are able to pivot quickly as our needs change, and they stay on top of the latest industry updates in Google Ads and SEO. They have been instrumental in getting both of our companies into the digital marketplace.”
“Alphametic’s insights have been invaluable to our marketing function and our online business. With their help, our rankings have gone from good to great and we’re getting found and closing more (new!) clients through search. Highly recommended!”
“The phone will not stop ringing for our new behavioral health clinic….it worked to well.”