Digital Copywriting Meets SEO

Over the past decade we have witnessed first-hand the rise in demand for content and its’ role as a catalyst for sustained growth in SEO. When content is carefully planned, optimized, and executed, brands benefit from a steady stream of organic traffic and leads from Google for years to come. Content creation is essential to SEO success, but often represents the biggest hurdle for businesses to scale. So, it’s important to consider the following question going into 2018: Is your content working for you, or is it the other way around?