7 Copywriting Books That Every Marketer Should Have in Their Arsenal
While the technical aspects of your website such as site speed and UX are crucial, no SEO strategy is complete without top-notch copywriting. Long gone are the days when websites could stuff their articles with keywords and use other black-hat SEO strategies to boost their rankings. Search engines are becoming smarter, and are getting better […]
Matthew Capala is the Founder and Managing Director at Alphametic, a boutique search marketing agency. He is also the Founder of SearchDecoder SEO Training Institute, an industry-leading platform for actionable workshops, bootcamps and online education for businesses and entrepreneurs. At Alphametic, Matthew helps clients increase their online visibility through integrated SEO and SEM solutions that yield higher ROI. His clients include L’Oreal, Novartis, Hoval, Quest Diagnostics, ilani Resort, Shopkeep and Primoprint. His work and ideas have been featured on Inc Magazine, Chicago Tribune, eMarketer Huffington Post, Mashable, Entrepreneur, The Next Web, and Inc. He has delivered talks and keynotes all over the world, from Trinidad to the Swiss Alps. He is the author of bestselling “SEO Like I’m 5: The Ultimate Guide to Search Engine Optimization.” Formerly Adj. Professor at NYU (’12-’14) in the field of digital marketing, Matthew has three business degrees, including Marketing MBA.
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Matthew Capala2019-02-25 22:57:182019-02-26 14:42:17Marketer's Guide to Google Assistant: How to Leverage Google’s AI
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Mia Ballan2019-02-12 15:05:292019-02-22 20:25:42Google Lens: What Marketers Need to Know
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Bryan Wisotsky2019-02-01 17:16:432019-02-12 21:06:09Google FAQ Vs. Q&A Schema Markup Explained
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Melissa Mena2018-09-24 14:35:522019-02-12 21:07:55Top 10 SEO Gurus to Follow on Twitter
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Matthew Capala2018-09-17 15:49:392018-09-17 15:59:54State of Search for 2019 According to Google's Gary Illyes
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Matthew Capala2018-08-27 07:45:132019-02-12 21:09:13Global Search Engine Market Share for 2018 in the Top 15 GDP Nations
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Matthew Capala2018-07-09 21:07:242019-02-14 17:11:398 Crazy Voice Search Statistics That are Too Crazy to Ignore [Infographic]
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Matthew Capala2018-07-09 08:00:192018-07-09 15:59:328 Voice Search Statistics That are too Crazy to Ignore
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Matthew Capala2018-07-02 08:00:062019-02-12 21:09:4512 Content Marketing Statistics Based on Recent Studies [Infographic]
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Matthew Capala2018-06-27 08:35:032019-02-12 21:10:098 Recent Digital Marketing Books for Your 2018 Reading List
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Matthew Capala2018-06-18 08:05:442019-02-21 19:42:26Voice Search SEO Playbook: How to Optimize for Siri, Alexa and Cortana
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Matthew Capala2018-06-11 08:25:392019-02-12 21:11:1012 Content Marketing Statistics (Based on Recent Studies) to Show Your Boss