Mastering Cognitive Biases to Optimize Your Website Content
“It is not enough to conquer; one must learn to seduce.” – Voltaire It’s not enough to conquer the mind. To connect a website to an audience, you need to learn to seduce it. The evolutionary wiring of our brains makes us respond to certain emotions in a fairly consistent and predictable fashion. We […]
Matthew Capala is a seasoned digital marketing executive, founder/CEO of Alphametic, a Miami-based digital marketing agency, author of “The Psychology of a Website,” dynamic speaker, and entrepreneur.
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Matthew Capala2021-04-12 22:51:062021-04-12 22:52:00The Psychology of Color Design for the Web
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Matthew Capala2021-03-17 20:12:532021-03-17 20:12:53Dorie Clark's 3 Hacks to Become a Bonafide Expert in Your Niche
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Matthew Capala2021-02-02 23:40:332021-02-02 23:40:33Ja Rule's Secret 3-Step Formula for Viral Content
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Matthew Capala2020-12-10 16:13:212020-12-10 16:13:215 Marketing Certifications to Jumpstart your Career
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Matthew Capala2020-06-30 17:19:162020-07-27 19:08:3617 Eye-Opening SEO Statistics to Prove the Value of Organic Search
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Matthew Capala2020-06-23 16:06:092020-06-23 17:05:175 Emerging Quarantine Keyword Trends That Marketers Can Leverage
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Matthew Capala2020-06-10 17:02:412020-06-23 16:06:22Rewriting your SEO Playbook in the Era of Uncertainty
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Matthew Capala2020-06-01 08:49:002020-06-08 17:03:15Everything You Need to Know About Google Ads for Gambling and Casino Campaigns
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Matthew Capala2020-05-11 10:24:042020-05-14 18:03:555 Unconventional Keyword Research Tools to Get a Competitive Edge in SEO [Infographic]
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Matthew Capala2020-05-05 14:27:442020-05-05 19:43:33How to Claim Your COVID-19 Google Ads Credits
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Matthew Capala2020-04-08 20:41:472020-04-10 13:29:33Google My Business and COVID-19: How to Update GMB Listings
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Matthew Capala2020-03-19 10:45:132020-07-22 14:28:20Global Search Engine Market Share in the Top 15 GDP Nations (Updated for 2020)