From Mass Communication to Genuine Connections: The End of Marketing as We Know It
When you hear the word “marketing,” what comes to mind? Perhaps you think of brands promoting their latest product on social media, or ads that pop up when you Google something. This is how most people define marketing: blatant tactics by established brands to sway you into buying their product. Now think about your most […]
Matthew Capala is the Founder and Managing Director at Alphametic, a boutique search marketing agency. He is also the Founder of SearchDecoder SEO Training Institute, an industry-leading platform for actionable workshops, bootcamps and online education for businesses and entrepreneurs. At Alphametic, Matthew helps clients increase their online visibility through integrated SEO and SEM solutions that yield higher ROI. His clients include L’Oreal, Novartis, Hoval, Quest Diagnostics, ilani Resort, Shopkeep and Primoprint. His work and ideas have been featured on Inc Magazine, Chicago Tribune, eMarketer Huffington Post, Mashable, Entrepreneur, The Next Web, and Inc. He has delivered talks and keynotes all over the world, from Trinidad to the Swiss Alps. He is the author of bestselling “SEO Like I’m 5: The Ultimate Guide to Search Engine Optimization.” Formerly Adj. Professor at NYU (’12-’14) in the field of digital marketing, Matthew has three business degrees, including Marketing MBA.
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Matthew Capala2019-10-14 18:17:022019-10-25 13:18:46Alphametic Receives 2019 Miami Award
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Matthew Capala2019-10-08 13:06:422019-10-08 19:20:15The Ultimate List of the Best Free (or Cheap) Marketing Tools for Small Businesses
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Matthew Capala2019-07-16 19:07:562019-07-30 16:12:03Google June 2019 Core and Diversity Update: Everything You Need to Know
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Matthew Capala2019-03-19 21:08:522019-06-06 21:26:59Google Ads vs. Amazon Advertising: Where to Put Your Advertising Dollars
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Matthew Capala2019-03-04 08:05:572019-06-14 17:41:027 Copywriting Books That Every Marketer Should Have in Their Arsenal
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Matthew Capala2019-02-25 22:57:182019-02-26 14:42:17Marketer's Guide to Google Assistant: How to Leverage Google’s AI
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Mia Ballan2019-02-12 15:05:292019-02-22 20:25:42Google Lens: What Marketers Need to Know
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Bryan Wisotsky2019-02-01 17:16:432019-08-21 21:26:11Google FAQ Vs. Q&A Schema Markup Explained
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Matthew Capala2018-12-17 19:49:492019-02-12 21:06:35You Can Now See if Your Google Ads Drive In-Store Visits - Learn How
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Matthew Capala2018-11-11 23:52:532018-11-12 19:23:01Alphametic Sponsors the 6th Annual Girl Power Gospel Brunch Explosion, Supporting the Overtown Community in Miami
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Matthew Capala2018-11-10 14:06:432018-11-12 19:24:30Matthew Capala, the Founder of Alphametic, Confirmed to Speak at 12 Digital Summits in 2019
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Matthew Capala2018-11-08 17:05:492019-02-15 21:06:37Bryan Wisotsky Joins Alphametic as Senior Search Manager, Bringing Over a Decade of Ecommerce and Tourism Experience