The Psychology of a Website
Mastering Cognitive Biases, Conversion Triggers, and SEO to Achieve Massive Results
Mastering Cognitive Biases, Conversion Triggers, and SEO to Achieve Massive Results
“Anyone can dream up big ideas, but only a narrow few have the knowledge to turn ideas into successful websites that deliver results.”
— Matthew Capala, bestselling author of The Psychology of a Website
From where you are to where you need to be, “The Psychology of a Website” delivers a step-by-step blueprint for a complete makeover of your site. From the color psychology of your call-to-action buttons to the mastery of copywriting for the Web and modern SEO techniques, the six-step PSY Formula included in the program will take you on a guided journey from online obscurity to visibility.
The PSY Formula included in the book will teach you how to:
Build instant trust with your audience by displaying unquestionable social proof
Encourage small commitments to pull the user towards your offer by activating the consistency bias
Reassure with social proof during the final stages of conversion to reduce buyer’s remorse and shopping cart abandonment
Build sustainable website conversion funnels by mapping buyer personas to keywords, content, and conversions to create a repeatable source of new customers for years to come!
Matthew Capala is a seasoned SEO strategist, speaker, author, and digital marketing executive. As a practitioner above all, he has spent the last 15 years delivering results to some of the most iconic brands in the world as well as to businesses of all sizes, leveraging the latest tools and strategies in SEO, SEM, content, and conversion. As the Founder and Managing Director of Alphametic, an expert search engine marketing and optimization agency, he helps his clients increase ROI from their digital marketing efforts. Prior to his move to Miami, Matthew led a successful career at various Madison Avenue ad agencies in New York, where he was also appointed Adjunct Professor at NYU (’12 –’14). His work and ideas have been featured in Forbes, Inc, MSN Money, Chicago Tribune, eMarketer, Huffington Post, Mashable, Entrepreneur, and The Next Web. Matthew speaks regularly at marketing conferences, such as the Internet Summit, MarketingProfs, and Digital Summit. He is the author of three books, including “SEO Like I’m 5” and “Keyword Research Like a Pro.”