the psychology of a website

The Psychology of a Website

Mastering Cognitive Biases, Conversion Triggers, and SEO to Achieve Massive Results

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“Anyone can dream up big ideas, but only a narrow few have the knowledge to turn ideas into successful websites that deliver results.”

— Matthew Capala, bestselling author of The Psychology of a Website

About The Book

From where you are to where you need to be, “The Psychology of a Website” delivers a step-by-step blueprint for a complete makeover of your site. From the color psychology of your call-to-action buttons to the mastery of copywriting for the Web and modern SEO techniques, the six-step PSY Formula included in the program will take you on a guided journey from online obscurity to visibility.

The PSY Formula included in the book will teach you how to:

Build instant trust with your audience by displaying unquestionable social proof
Encourage small commitments to pull the user towards your offer by activating the consistency bias
Reassure with social proof during the final stages of conversion to reduce buyer’s remorse and shopping cart abandonment
Build sustainable website conversion funnels by mapping buyer personas to keywords, content, and conversions to create a repeatable source of new customers for years to come!

As Seen In

matthew capala headshot

About the Author

Matthew Capala is a seasoned SEO strategist, speaker, author, and digital marketing executive. As a practitioner above all, he has spent the last 15 years delivering results to some of the most iconic brands in the world as well as to businesses of all sizes, leveraging the latest tools and strategies in SEO, SEM, content, and conversion. As the Founder and Managing Director of Alphametic, an expert search engine marketing and optimization agency, he helps his clients increase ROI from their digital marketing efforts. Prior to his move to Miami, Matthew led a successful career at various Madison Avenue ad agencies in New York, where he was also appointed Adjunct Professor at NYU (’12 –’14). His work and ideas have been featured in Forbes, Inc, MSN Money, Chicago Tribune, eMarketer, Huffington Post, Mashable, Entrepreneur, and The Next Web. Matthew speaks regularly at marketing conferences, such as the Internet Summit, MarketingProfs, and Digital Summit. He is the author of three books, including “SEO Like I’m 5” and “Keyword Research Like a Pro.”

“Our company was looking for a top-notch expert in the field of SEO to help us optimize our current organic strategy. Alphametic delivered this and more, quickly identifying problem areas and how to execute a fast track strategy in order to improve our rankings. If you need someone to help you with your SEO strategy, look no further than Matthew Capala’s Alphametic.”

John UcciferriSenior Director of Customer Acquisition & Online Marketing

“I had the pleasure of working with Alphametic’s team on an extensive SEO project. They provided us with the exact recommendations -accompanied with all the needed documentation to be able to share with developers and other key stakeholders – we needed to improve organic rankings and traffic for our site. They provide great work and they also make a point to understand the needs of the company. Given the opportunity, I will happily work with Alphametic again.”

Tyler HeapsSEO Manager at Lendio

“L’Oreal brands are creating great content, but their challenge is to make sure that this content is properly tagged to show up on discovery platforms. It’s a key part of our ‘Always On’ strategy to guide consumers through their path to purchase. Alphametic’s SEO Bootcamp and the ongoing ‘SEO Commando’ workshop series has been key to ensure SEO success at L’Oreal USA!”

Arnaud PlasCorporate VP Digital & E-Commerce Strategy at L’Oreal

“We started working with Alphametic about a year ago on our SEO campaign, and now book marketing and training. Their insights have been invaluable to our marketing function and our online business. With Alpahmetic’s help, our rankings have gone from good to great and we’re getting found and closing more (new!) clients through search. Highly recommended!”

Kayla EllsworthMarketing Director, The Grossman Group

“Mathew Capala from Alphametic rocked the stage at our annual International Marketing Summit in Italy. We especially appreciated the “face the brutal facts” and “open your eyes” moments in his analytical but also motivational and practical way of delivering marketing strategies.”

Ilian PavlovMarketing Manager at Hoval

“Brilliantly insightful and compelling. Alphametic’s SEO workshop sought to separate myth from reality and provide a clear path way of successful inbound marketing and SEO techniques”

Keith LondonMarketing Manager, Trinidad and Tobago Bureau of Standards

The Psychology of a Website

About The Book

As Seen In

About the Author

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