WHAT IS SEARCH ENGINE MARKETING (SEM)?

Search engine marketing is the process by which you market your product or services to be visible in SERPs, or, search engine results pages, through paid search ads. Many things fall under SEM, like YouTube advertising, mobile app advertising, Google Ads campaigns, Bing Ads, PPC and bid management, contextual networks, display ad marketing and remarketing pixels.

WHY IS SEARCH ENGINE MARKETING IMPORTANT?

Search engine marketing is your way to become visible in the oversaturated online market at the time when buyers are actively searching for your product or service. Search engine marketing allows you to be extremely precise in who you target and allows you to produce advertising “touch points” on a continuous basis throughout the buyer journey, potentially leading to a conversion. While SEO takes months to see results, with SEM brands can show up on the first page of Google within a couple of hours.

WHAT IS THE DIFFERENCE BETWEEN SEO AND SEM?

SEM is the collection of tactics and mediums marketers can use to advertise to their audience through search engines through paid ads on a pay-per-click (PPC) basis. SEO services include tactics to increase “organic” traffic through back-end code optimizations, content planning and strategic keyword research/usage on your website. Both organic and paid search marketing are essential for your internet marketing strategy and should be used in an integrated way to complement each other.

WHAT TYPES OF SEM SERVICES DO YOU SPECIALIZE IN?

Our team is experienced in the many different facets of SEM marketing. We are Certified Search Partners with Google Adwords and Bing Ads and specialize in bid management and PPC campaign strategies, including ad copy development and testing, landing page optimization, keyword research, bid management, budget planning and pacing, mobile ad formats, lead generation, shopping ads, and more.

WHAT DOES IT MEAN THAT YOU’RE AN GOOGLE ADS PARTNER?

Companies who qualify for Google Agency Partner status earn the Google Partner badge. The badge shows that a company has demonstrated Ads skill and expertise, met Ads spend requirements, delivered agency and client revenue growth, and sustained and grown their client base. Alphametic is a registered and certified Google Partner Agency with specialization in search advertising.

WHAT DOES IT MEAN THAT YOUR GOOGLE ADS CERTIFIED?

The Google AdWords certification is a professional accreditation that Google offers to individuals and agencies who demonstrate proficiency in basic and advanced aspects of AdWords. An AdWords certification allows individuals to demonstrate that Google recognizes them as an expert in online advertising. Alphametic’s SEM team maintains Adwords certifications to provide the best value to our clients.

WHAT INDUSTRIES DO YOU HAVE EXPERIENCE IN?

We have a variety of clients from different industries, including retail, e-commerce, beauty, pharma, healthcare, hospitality, gaming, and more.

WHAT IS YOUR MINIMUM PAID MEDIA BUDGET?

At Alphametic, our SEM clients spend on average between $3K and $20K per month on paid search campaigns.

WHAT’S THE COST OF SEM SERVICES?

The cost of the SEM services varies based on media budget amounts as well as whether SEM is bundled with other search marketing services, such as SEO, local marketing, analytics or content development.

Let’s chat! Contact us here to learn more.

Feel more confident in making business decisions based on Data Insights and Performance Dashboards.

Overwhelmed by all that data? Partner with us and discover the vast world of data driven insights provided by Google Analytics, and how to use these to not only overcome your obstacles, but to accelerate your company’s growth. Together we will find new trends and patterns, as well as opportunities to improve the quality of your message, predict future outcomes and enable you to meet your marketing goals.

What is our Data Insights Process?

Tag Strategy

During the onboarding process, we will perform Google Tag Manager and Platform Conversion Pixel installations, which will then be nurtured over the lifetime of our working relationship.
Tag Manager allows us to set up conversion events via Google Ads, for example, in order to track the customer journey on the landing page of the ad. Button clicks and page loads for form submissions are among the possible items to track.

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Analytics Audit

Also during the onboarding process, an Analytics Audit will be performed on the website in order to find actionable insights and improve overall performance. This analysis is instrumental in finding potential items that are having a negative impact on your site’s accessibility and operations.

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Google Data Studio

Our customized dashboards tailor the data to your immediate Analytics needs. Utilizing Supermetrics, we take Data Visualization to the next level, showing results for a variety of platforms including Facebook Ads, Linkedin Ads, Instagram Insights, Google My Business, and more.

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Reporting

Aside from immediately accessible performance dashboards, we also offer biweekly and monthly reporting sessions for our clients, in which these dashboards are reviewed in great detail, covering relevant KPIs like engagement, conversions, and cost per result. These reports also allow for viewing performance metrics for all creative elements that have run in a given period of time, presenting each element as a thumbnail for easy recognition.

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Turn Data Into Actionable Insights

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Google Analytics Qualifications

Google Analytics

Members of the Alphametic team are certified in the Google Analytics Individual Qualification, and therefore able to assist you with the implementation and management of Universal Analytics for your web properties.
In 2023, Google Analytics 4 will be the new go-to Analytics interface. This upgrade will elevate your marketing insights to the next level.

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Analytics FAQs

Why is Analytics so important?
Measuring the reach and success of your marketing efforts is key to having a clear picture of how you can improve upon your existing process. Determining the amount of existing users compared to new visitors to your website, relative to the different platforms on which you are advertising are key to understanding the success of your marketing campaigns. That is what Analytics provides, every data point being an instrumental piece of the big picture.
What platforms do we use to gather data?
Google Search Console, Google Analytics, Google My Business, Google Tag Manager, Google Ads, Bing, Facebook, LinkedIn, and Supermetrics.
How do you track conversions for Google Analytics?
Analytics goals manage website events to effectively track conversions. For example, these can be button click events, page load destinations, and visit duration times. Google Tag Manager is an excellent tool to track Google Ads conversions triggered by specific ads. GTM can also connect with Youtube and Hubspot, to name two, in order to properly track video views and form completions.
How do you track conversions for Google Ads?
Google Analytics Goals allow us to create conversion events and later import them into Google Ads. Google Tag Manager, in conjunction with Google Ads, enables us to create conversion events, like Page Loads and Form Submissions on your website.
How do you track conversions for social media?
The Facebook Pixel allows us to create and track a variety of conversions including “Thank You” Page Loads, for example, which occur after a form is submitted. Instant forms attached to Facebook or LinkedIn Ads allow us to capture leads before the potential customer even leaves the platform. Supermetrics, an add on to Google Tag Manager, allows us to gather organic and paid data from platforms such as Facebook, Instagram, LinkedIn, YouTube, Microsoft (Bing), Twitter, Mailchimp and more.
How do you measure the potential of a campaign objective on Google Data Studio?
Utilizing Google Data Studio, we are able to analyze historical campaign and keyword data in order to predict future costs, revenue and overall performance. Based on these findings, we are then able to implement the necessary optimizations.
What kind of data does Google Data Studio use for Facebook?
In order to access Facebook data, we utilize Supermetrics connectors, which gather performance data from Facebook, as well as other platforms like LinkedIn, and connect it to Google Data Studio. There are 3 types of connectors for Facebook via Supermetrics.
1. Facebook Ads displays data related to all paid advertising efforts, in terms of historical as well as real time data. Clicks, conversions, impressions, reach, cost/result, and total spend, are just a select few of the KPIs measured. Utilizing these same data points, the efficiency of creative can also be determined, displaying thumbnails of all ads that had delivery and their engagement. We can also capture paid Audience Insights by utilizing Demographics and Location data.
2. Facebook Public Data displays organic page activity, such as post Likes, Reactions, Comments and Shares. Each post is displayed as a thumbnail, which is quite convenient. Posts are also grouped by type of creative, such as photo or video.
3. Facebook Insights highlight the Demographics and Geolocation of your page’s Followers. This data can be combined on the same report page as the Public Data connector. Finally, this connector can also elaborate on the combined performance of organic and paid media efforts, in terms of Reach.
Is Instagram also available via Supermetrics?
Indeed it is. Instagram Insights give us a glimpse into the content of your IG page as well as details on Audience Statistics. For example, we are able to determine the reach of your IG page as well as how many Views occurred in a given period of time. The Demographics of your followers can also be determined utilizing this connector.
What kind of data does Google Data Studio use for LinkedIn?
The LinkedIn Ads connector provides Click, CTR, Conversions data, including Leads acquired, Cost per Lead, Website Conversions, Conversion Rate, and Cost per Conversion. The LinkedIn Company Page connector includes organic page data, like Followers, Posts and Engagement, as well as Audience Demographics. Both of these connectors can be combined on one report page or presented separately.
Can I monitor my Google My Business listing using Supermetrics?
Yes, absolutely! Utilizing this connector we are able to access reviews left for your property on Google as well as a variety of interactions potential customers had with your GMB listing. For example, the amount of phone calls your business received via you listing, as well as Visits to your Website and Directions Requests. Another fascinating element to the GMB connector is the ability to evaluate the amount of search queries that were received via Google Search and Google Maps on any given day.
Can I track my Microsoft Bing campaigns on Data Studio?
The Supermetrics connector allows us to measure top KPI’s for Microsoft ads campaigns. The available data points are comparable to Google Ads in terms of viewing conversions, provided that conversion tracking is set up. We are also able to track campaign performance by the standard KPI”s like Clicks, and Impressions, as well as Devices and Demographics.

“We worked with Alphametic on two occasions, when seeking for a serious SEO agency to help us develop a massive Astrology news website. Alphametic team lived up to the expectations. The info we got was 100% relevant without unnecessary sugar coating that you can see on the market nowadays. 2 years after the launch, we have more than 400k organic visits and growing. Hey what can I say, I can only recommend Alphametic if you’re looking for a professional digital marketing agency that will literally do what they promise.”

Maurycy Mielniczuk Digital Marketing Manager at LOGDIRECT

“When we were first launching with Alden Investment Group’s online presence, I knew we’d need some help getting things off the ground and creating awareness of our company through social media, SEO and paid search, so we hired Alphametic. The entire Alphametic team has been wonderful to work with. They are all very knowledgeable, extremely responsive and fun people! If you want your SEO and social media done right, you need to speak to Matthew and his team!

Laura DeGraff CMO at Alden Investment Group

“L’Oreal brands are creating great content, but their challenge is to make sure that this content is properly tagged to show up on discovery platforms. Alphametic’s SEO Bootcamp and consulting have been key to ensure SEO success at L’Oreal USA.”

Arnaud Plas Corporate VP Digital & E-Commerce Strategy at L’Oreal

“Our company was looking for a top-notch expert in the field of SEO to help us optimize our current organic strategy. Alphametic delivered this and more, quickly identifying problem areas and how to execute a fast track strategy in order to improve our rankings. If you need someone to help you with your SEO strategy, look no further than Matthew Capala’s Alphametic.”

John Ucciferri VP of Marketing at Shopkeep

“Alphametic was crucial in helping us identify problems that were keeping our website from ranking. Matt and his team helped us define a viable web content and SEO strategy that would not only resolve current issues, but also drive better organic traffic and search rankings in the future. However, what I appreciated the most about working with Alphametic was how accessible they were for follow-up questions and support.”

Deborah Malone Content Manager at Edgenuity

“I had the pleasure of working with Alphametic’s team on an extensive SEO project. They provided us with the exact recommendations -accompanied with all the needed documentation to be able to share with developers and other key stakeholders. Given the opportunity, I will happily work with Alphametic again.”

Tyler Heaps SEO Manager at Lendio

“Alphametic’s insights have been invaluable to our marketing function and our online business. With their help, our rankings have gone from good to great and we’re getting found and closing more (new!) clients through search. Highly recommended!”

Kayla Ellsworth Marketing Director, The Grossman Group

“Alphametic is a savvy SEO expert agency. Their knowledge allowed my company to increase engagement and brand awareness, driving a major increase in leads and sales. Alphametic’s SEO consulting during our website redesigns provided valuable enhancements to our online presence. I highly recommend Matt and his team to any organization looking to expand their digital footprint and increase sales.”

Steve SchusterDigital Marketing Manager, Insight Vision

Feel more confident in making business decisions based on Data Insights and Performance Dashboards.

What is our Data Insights Process?

Tag Strategy

Analytics Audit

Google Data Studio

Reporting

Turn Data Into Actionable Insights

Google Analytics Qualifications

Analytics FAQs

Why is Analytics so important?

What platforms do we use to gather data?

How do you track conversions for Google Analytics?

How do you track conversions for Google Ads?

How do you track conversions for social media?

How do you measure the potential of a campaign objective on Google Data Studio?

What kind of data does Google Data Studio use for Facebook?

Is Instagram also available via Supermetrics?

What kind of data does Google Data Studio use for LinkedIn?

Can I monitor my Google My Business listing using Supermetrics?

Can I track my Microsoft Bing campaigns on Data Studio?

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