Our Integrated Search Marketing Process

90-Day Digital Marketing Makeover to Unlock Your Growth

Our integrated search marketing process emphasizes the strategy driving tactics, not the other way around. When it comes to SEO, content, local directories, and SEM, your strategy needs to be scalable and repeatable but also agile and fluid for continued success. Google is constantly changing its search algorithm, so your process needs to be adaptable and flexible to the changing landscape of SEO and Adwords. At Alphametic, we adopt an agile search marketing process that allows businesses to be fast to market, flexible to changes, and focuses on the actions that bring best results. Check out our process below for a glimpse into our strategy.

From where you are to where you need to be

During the first few months of working together, we focus on the “SEO Quick Wins” to identify and execute on the 20% of the strategies that will drive 80% business results for your website and content. The call it “The Pareto Principle of SEO.” Our systematic approach to accelerate your online visibility in 90 days has proven to deliver major results to major brands, mid-market companies, and small businesses in competative indusries. Check out our bragging rights:

Client Success Stories

SEO traffic growth

Keyword growth

Local listing growth

Backlink growth

One of Alphametic’s clients experienced a 246% search traffic and visibility growth year-over-year from our SEO strategy.

Alphametic worked with a client to re-launch the website and build local citations breaking 100K in website visits per month from Google and local directories (Google Maps, Yelp, TripAdvisor, etc).

Another Alphametic client experienced over 172% growth in blog traffic year-over-year from an SEO optimized, consistent stream of blog posts and how-to articles.

Alphametic took over an SEM Adwords campaign from another agency delivering 10% reduction in CPC, 9% reduction in CPA and 12% improvement in ROI in just 30 days

Game On

Alphametic’s SEO Process

We start with an SEO audit, move on to the “Quick Wins” which allow you to see some short-term wins and then plan and strategize for the long-term SEO value of your brand, including the activation of content and backlink strategies.

SEO Audit & Strategy

Every SEO project begins with the audit. We investigate your site structure and other technical features of your site through SEO tools and competitive insights gained from our research.

Keyword Research & Mapping

Next comes keyword research! We update your meta data, website headers, and on-page based on competitive keyword research. We also add schema mark up on pages to give them the best chance to stand out on SERPs.

Content Strategy & Authority

Once the foundations are set, we work with your team to develop an SEO-friendly content strategy that involves reviewing your navigation, landing pages, blog and linking structure to position you for SEO success.

Ongoing SEO & Content

SEO is a long-term play. We conduct SEO health-checks and content optimizations to increases your website’s visibility on SERP’s through blog consultation, copywriting, reporting and more.

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Alphametic’s SEM Process

We start with designing your ad campaigns based on competitive keyword research analysis, and then we optimize the campaigns as they run through bid management, A/B testing and other methods. We maintain ongoing campaign management to ensure the success of your ads.

Campaign Design

When it comes to search engine marketing, we’ve got the process down. We’ll design your AdWords campaign, do the keyword research, geo-target your audience and track your results.

Campaign Optimization

We use various tools and leverage our experience to optimize your campaigns – through bid management technology, A/B testing, consideration for mobile traffic and sitelink extensions.

Campaign Expansion

We don’t just stop at Google. We are also certified in Bing Ads and regularly remarket internet traffic for a complete conversion cycle with your search engine marketing plan.

Ongoing Management

We are constantly monitoring your campaigns and sending out detailed reports so you can understand your campaign ROI and where the opportunities lie.

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Alphametic’s Local SEO Process

We begin this step with a Local SEO audit that checks your presence on Google and all local directories. We provide proper NAP data, SEO-rich, user-friendly descriptions and local schema implementation to optimize your local presence online.

Local Audit

Step 1 is cleaning up your Google My Business account, or setting one up, for higher online visibility. We check all local directories and maps and make sure your data is accurate and easily accessible.

Local Content

We provide optimized descriptions that work across different online directories, as well as use local SEO tools to monitor and implement your businesses profiles online.

Local Citations

We directly manage your Local Citations. Anywhere your business information is published online, we go in and ensure the accuracy of your listing, such as the name, address, hours of operation, and other vital consumer information.

Ongoing Management

We always keep a finger on the pulse of your business’s local presence in order to optimize and adapt. We also provide local SEO reporting to share updates, traffic statistics, and other KPI’s to measure the success of your campaigns.

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Our Integrated Search Marketing Process

90-Day Digital Marketing Makeover to Unlock Your Growth

From where you are to where you need to be

Client Success Stories

SEO traffic growth

Keyword growth

Local listing growth

Backlink growth

Alphametic’s SEO Process

SEO Audit & Strategy

Keyword Research & Mapping

Content Strategy & Authority

Ongoing SEO & Content

Alphametic’s SEM Process

Campaign Design

Campaign Optimization

Campaign Expansion

Ongoing Management

Alphametic’s Local SEO Process

Local Audit

Local Content

Local Citations

Ongoing Management

Are You Ready for Growth?

SEO

SEM

Digital Ads

Content

Analytics