Our Integrated Search Marketing Process
90-Day Digital Marketing Makeover to Unlock Your Growth
During the first few months of working together, we focus on the “SEO Quick Wins” to identify and execute on the 20% of the strategies that will drive 80% business results for your website and content. The call it “The Pareto Principle of SEO.” Our systematic approach to accelerate your online visibility in 90 days has proven to deliver major results to major brands, mid-market companies, and small businesses in competative indusries. Check out our bragging rights:
We start with an SEO audit, move on to the “Quick Wins” which allow you to see some short-term wins and then plan and strategize for the long-term SEO value of your brand, including the activation of content and backlink strategies.
Every SEO project begins with the audit. We investigate your site structure and other technical features of your site through SEO tools and competitive insights gained from our research.
Next comes keyword research! We update your meta data, website headers, and on-page based on competitive keyword research. We also add schema mark up on pages to give them the best chance to stand out on SERPs.
Once the foundations are set, we work with your team to develop an SEO-friendly content strategy that involves reviewing your navigation, landing pages, blog and linking structure to position you for SEO success.
SEO is a long-term play. We conduct SEO health-checks and content optimizations to increases your website’s visibility on SERP’s through blog consultation, copywriting, reporting and more.
We start with designing your ad campaigns based on competitive keyword research analysis, and then we optimize the campaigns as they run through bid management, A/B testing and other methods. We maintain ongoing campaign management to ensure the success of your ads.
When it comes to search engine marketing, we’ve got the process down. We’ll design your AdWords campaign, do the keyword research, geo-target your audience and track your results.
We use various tools and leverage our experience to optimize your campaigns – through bid management technology, A/B testing, consideration for mobile traffic and sitelink extensions.
We don’t just stop at Google. We are also certified in Bing Ads and regularly remarket internet traffic for a complete conversion cycle with your search engine marketing plan.
We are constantly monitoring your campaigns and sending out detailed reports so you can understand your campaign ROI and where the opportunities lie.
We begin this step with a Local SEO audit that checks your presence on Google and all local directories. We provide proper NAP data, SEO-rich, user-friendly descriptions and local schema implementation to optimize your local presence online.
Step 1 is cleaning up your Google My Business account, or setting one up, for higher online visibility. We check all local directories and maps and make sure your data is accurate and easily accessible.
We provide optimized descriptions that work across different online directories, as well as use local SEO tools to monitor and implement your businesses profiles online.
We directly manage your Local Citations. Anywhere your business information is published online, we go in and ensure the accuracy of your listing, such as the name, address, hours of operation, and other vital consumer information.
We always keep a finger on the pulse of your business’s local presence in order to optimize and adapt. We also provide local SEO reporting to share updates, traffic statistics, and other KPI’s to measure the success of your campaigns.