Entries by Matthew Capala

Google Ads vs. Amazon Advertising: Where to Put Your Advertising Dollars

Google enjoyed search engine dominance for decades. But this streak may be coming to an end, at least when it comes to eCommerce. According to a recent survey by Survata, 49% of US internet users started product searches on Amazon, compared to 36% who went to Google first. This shift can be partially attributed to […]

7 Copywriting Books That Every Marketer Should Have in Their Arsenal

While the technical aspects of your website such as site speed and UX are crucial, no SEO strategy is complete without top-notch copywriting. Long gone are the days when websites could stuff their articles with keywords and use other black-hat SEO strategies to boost their rankings. Search engines are becoming smarter, and are getting better […]

Marketer’s Guide to Google Assistant: How to Leverage Google’s AI

AI products seem to be everywhere these days, and tech giants are investing heavily in creating and improving them. Google is no exception, with their unveiling of Google Assistant back in 2016. Since then, Google has come out with updates for their virtual assistant that have big implications for the digital marketing world. We’ve already […]

You Can Now See if Your Google Ads Drive In-Store Visits – Learn How

  In our increasingly digital landscape, the discovery phase of online marketing is key to introducing a novel customer to your brand for the very first time. But, in a landscape filled with all sorts of distractions and digital disruptions – how can we plausibly determine that our online efforts of discovery and introducing a […]

Alphametic Sponsors the 6th Annual Girl Power Gospel Brunch Explosion, Supporting the Overtown Community in Miami

With this community a stone’s throw away from Alphametic’s office, it’s a cause that hits home MIAMI, FL – November 8, 2018: Alphametic attended the 6th annual Girl Power Gospel Brunch Explosion at Beth David Congregation on Sunday, November 4th, 2018. Alphametic was one of the proud sponsors of the event, along with Lotus House, […]

Matthew Capala, the Founder of Alphametic, Confirmed to Speak at 12 Digital Summits in 2019

Matthew Capala will bring his flagship SEO keynotes to twelve cities in 2019 MIAMI, FL – November 8, 2018: Matthew Capala, founder and Managing Director of the Alphametic agency, is confirmed to speak at twelve Digital Summits conferences across the U.S in 2019. This is his 4th year being on the Digital Summit tour. This […]

Bryan Wisotsky Joins Alphametic as Senior Search Manager, Bringing Over a Decade of Ecommerce and Tourism Experience

This marks a new milestone for the Alphametic Agency’s Miami office MIAMI, FL – November 8, 2018: Alphametic has expanded its fast-growing Miami operations with the recent addition of Bryan Wisotsky as Senior Search Manager. He now leads its SEO, local and Facebook advertising services. Bryan Wisotsky is an expert digital marketer with over a […]

State of Search for 2019 According to Google’s Gary Illyes

It’s not every day that Gary Illyes comes to your backyard. For those of you who don’t know who Gary Illyes is, you can scour through pages of Twitter debates, blog articles and speaker event announcements to see that he has been an important resource to SEO’s everywhere for years. In fact, Barry Schwartz gives […]

Are You Taking Advantage of the New Extended and Responsive Google Ads?

New Extended and Responsive Ads Google recently introduced further extending text ads by adding a third, 30-character headline, attached to the first two headlines, along with a second, 90-character description. This comes at the heels of Google announcing their “360 Suite” where we saw Google Adwords get a rebrand. This allows us, as the advertiser, […]

Global Search Engine Market Share for 2018 in the Top 15 GDP Nations

Evaluating your International SEO efforts sometimes involves stepping out of the Google bubble. In this post, we’ll share the percentage of market penetration of individual search engines across the top 15 GDP countries.   Our Methodology: A list of the 15 nations with the largest nominal GDPs in the world (as of 2018) was compiled. […]