Entries by Matthew Capala

From Mass Communication to Genuine Connections: The End of Marketing as We Know It

When you hear the word “marketing,” what comes to mind? Perhaps you think of brands promoting their latest product on social media, or ads that pop up when you Google something. This is how most people define marketing: blatant tactics by established brands to sway you into buying their product. Now think about your most […]

Alphametic Receives 2019 Miami Award

MIAMI, FL — Alphametic has been selected for the 2019 Miami Award in the Marketing Agency category by the Miami Award Program. Each year, the Miami Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of […]

The Ultimate List of the Best Free (or Cheap) Marketing Tools for Small Businesses

  Long gone are the days when you need to be a big company with lots of resources to run effective marketing campaigns. Nowadays, there is a wealth of free and/or cheap digital marketing tools that you can use to build a winning marketing strategy.  When I go to speak at conferences, I’m often approached […]

Google June 2019 Core and Diversity Update: Everything You Need to Know

  Anyone who works in search engine optimization knows that Google algorithm updates can have a big effect on page rankings. Algorithm changes happen on a daily basis to improve user search experiences, but once in a while there’s a larger “core” update. Rather than focusing on improving one aspect of search, such as backlinks […]

Google Ads vs. Amazon Advertising: Where to Put Your Advertising Dollars

Google enjoyed search engine dominance for decades. But this streak may be coming to an end, at least when it comes to eCommerce. According to a recent survey by Survata, 49% of US internet users started product searches on Amazon, compared to 36% who went to Google first. This shift can be partially attributed to […]

7 Copywriting Books That Every Marketer Should Have in Their Arsenal

While the technical aspects of your website such as site speed and UX are crucial, no SEO strategy is complete without top-notch copywriting. Long gone are the days when websites could stuff their articles with keywords and use other black-hat SEO strategies to boost their rankings. Search engines are becoming smarter, and are getting better […]

Marketer’s Guide to Google Assistant: How to Leverage Google’s AI

AI products seem to be everywhere these days, and tech giants are investing heavily in creating and improving them. Google is no exception, with their unveiling of Google Assistant back in 2016. Since then, Google has come out with updates for their virtual assistant that have big implications for the digital marketing world. We’ve already […]

You Can Now See if Your Google Ads Drive In-Store Visits – Learn How

  In our increasingly digital landscape, the discovery phase of online marketing is key to introducing a novel customer to your brand for the very first time. But, in a landscape filled with all sorts of distractions and digital disruptions – how can we plausibly determine that our online efforts of discovery and introducing a […]

Alphametic Sponsors the 6th Annual Girl Power Gospel Brunch Explosion, Supporting the Overtown Community in Miami

With this community a stone’s throw away from Alphametic’s office, it’s a cause that hits home MIAMI, FL – November 8, 2018: Alphametic attended the 6th annual Girl Power Gospel Brunch Explosion at Beth David Congregation on Sunday, November 4th, 2018. Alphametic was one of the proud sponsors of the event, along with Lotus House, […]

Matthew Capala, the Founder of Alphametic, Confirmed to Speak at 12 Digital Summits in 2019

Matthew Capala will bring his flagship SEO keynotes to twelve cities in 2019 MIAMI, FL – November 8, 2018: Matthew Capala, founder and Managing Director of the Alphametic agency, is confirmed to speak at twelve Digital Summits conferences across the U.S in 2019. This is his 4th year being on the Digital Summit tour. This […]