Entries by Matthew Capala

Alphametic Transitions to Remote Office and Teleworking to Keep Employees Safe During Coronavirus

MIAMI, FL — Due to ongoing concerns regarding COVID-19 and CDC guidelines to avoid interaction, Alphametic transitioned their workforce temporarily into a remote work arrangement. By leveraging its experience in teleworking tools and systems, the agency aims to protect its employees from the Coronavirus while maintaining a high level of service to their clients. “We […]

Global Search Engine Market Share in the Top 15 GDP Nations (Updated for 2020)

This article was originally written in 2018 and has been updated with new data for 2020. When we originally wrote this article in 2018, the stats for global search engine market share looked far different than they do today in 2020. As you can see, a lot can change in International SEO in 2 years. […]

Best Digital Marketing Conferences to Attend in 2020

You’re a digital marketer who likes to stay ahead of the curve. Reading articles and watching videos on marketing trends is great, but nothing compares to the learning and networking opportunities at digital marketing conferences. Digital marketing conferences and events are the best way to connect with other marketers, expand your marketing repertoire and be […]

Alphametic Named Best Content Marketing Agency in Miami in 2019 by Expertise

MIAMI, FL — Alphametic has been selected for the Expertise Best Content Marketing Agency in Miami Award for 2019. Each year, Expertise hand-selects businesses that they believe have achieved exceptional content marketing success in their local community and business category. After an initial verification process, Expertise chooses their preferred businesses based on the following criteria: […]

From Mass Communication to Genuine Connections: The End of Marketing as We Know It

When you hear the word “marketing,” what comes to mind? Perhaps you think of brands promoting their latest product on social media, or ads that pop up when you Google something. This is how most people define marketing: blatant tactics by established brands to sway you into buying their product. Now think about your most […]

Alphametic Receives 2019 Miami Award

MIAMI, FL — Alphametic has been selected for the 2019 Miami Award in the Marketing Agency category by the Miami Award Program. Each year, the Miami Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of […]

The Ultimate List of the Best Free (or Cheap) Marketing Tools for Small Businesses

  Long gone are the days when you need to be a big company with lots of resources to run effective marketing campaigns. Nowadays, there is a wealth of free and/or cheap digital marketing tools that you can use to build a winning marketing strategy.  When I go to speak at conferences, I’m often approached […]

Google June 2019 Core and Diversity Update: Everything You Need to Know

  Anyone who works in search engine optimization knows that Google algorithm updates can have a big effect on page rankings. Algorithm changes happen on a daily basis to improve user search experiences, but once in a while there’s a larger “core” update. Rather than focusing on improving one aspect of search, such as backlinks […]

Google Ads vs. Amazon Advertising: Where to Put Your Advertising Dollars

Google enjoyed search engine dominance for decades. But this streak may be coming to an end, at least when it comes to eCommerce. According to a recent survey by Survata, 49% of US internet users started product searches on Amazon, compared to 36% who went to Google first. This shift can be partially attributed to […]

7 Copywriting Books That Every Marketer Should Have in Their Arsenal

While the technical aspects of your website such as site speed and UX are crucial, no SEO strategy is complete without top-notch copywriting. Long gone are the days when websites could stuff their articles with keywords and use other black-hat SEO strategies to boost their rankings. Search engines are becoming smarter, and are getting better […]