MIAMI, FL — Due to ongoing concerns regarding COVID-19 and CDC guidelines to avoid interaction, Alphametic transitioned their workforce temporarily into a remote work arrangement. By leveraging its experience in teleworking tools and systems, the agency aims to protect its employees from the Coronavirus while maintaining a high level of service to their clients.
“We were well-prepared for this remote office transition,” says Matthew Capala, Alphametic’s Founder and President. “As a digital marketing agency, we’ve had a lot of experience in managing remote freelancers and building teleworking workflows, including using tools such as Slack, Skype, Zoom Meetings, and Asana. This experience came in handy during the Coronavirus crisis. At the outset, my main concerns were to keep our team safe and our client’s business taken care of without any disruption to service. I’m happy to report we’ve been able to accomplish both goals expediently.”
Alphametic is unique in its ability to implement agile processes and act flexibly in the face of unexpected events. Capala recently shared his company’s approach to building a robust process for effective remote team operations and teleworking in his interview with Forbes: “I have hired many remote workers in the SEO-SEM business. Before hiring, you need a rock-solid process,” says Capala. “A remote workforce is only as successful as the system and process it works within, one that offers training and support. To the remote workforce manager, transparency and communication are the foundations of success, because so much can be lost in translation. Unlike in an office environment when you can stop the email and just walk into an office to have a quick conversation, the remote interaction can get off rails if there isn’t an established process of communication in place. We use Slack, and its real-time capabilities have prevented a number of miscommunications.”
The Alphametic team plans to continue working remotely until health authorities announce that it is safe to work in office environments once again.
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Alphametic is a Miami-based expert search marketing and optimization agency that helps brands achieve greater ROI from their online marketing efforts. Alphametic’s team of experienced digital strategists and analysts is led by industry veteran, author, and speaker, Matthew Capala. Their focus is on delivering high-impact SEO, SEM, digital advertising, local, content and tech solutions for businesses that need results now, and don’t have time to spend months to start selling on Google, Facebook, or YouTube. The Alphametic team has helped major brands achieve major goals in competitive industries, including L’Oreal, Hoval, Novartis, Makeup.com, Quest Diagnostics, and Shopkeep. Alphametic’s work and ideas have been featured on Inc, Forbes, Chicago Tribune, eMarketer, Huffington Post, Mashable, Entrepreneur, The Next Web, Digital Summit, Social Media Week, and Internet Summit. Contact: https://alphametic.com
150 SE 2nd Ave Ste 1411
Miami, FL 33131
Matthew Capala is the Founder and Managing Director at Alphametic, a boutique search marketing agency. He is also the Founder of SearchDecoder SEO Training Institute, an industry-leading platform for actionable workshops, bootcamps and online education for businesses and entrepreneurs. At Alphametic, Matthew helps clients increase their online visibility through integrated SEO and SEM solutions that yield higher ROI. His clients include L’Oreal, Novartis, Hoval, Quest Diagnostics, ilani Resort, Shopkeep and Primoprint. His work and ideas have been featured on Inc Magazine, Chicago Tribune, eMarketer Huffington Post, Mashable, Entrepreneur, The Next Web, and Inc. He has delivered talks and keynotes all over the world, from Trinidad to the Swiss Alps. He is the author of bestselling “SEO Like I’m 5: The Ultimate Guide to Search Engine Optimization.” Formerly Adj. Professor at NYU (’12-’14) in the field of digital marketing, Matthew has three business degrees, including Marketing MBA.