Voice search is still being developed to be as robust and intelligent as the examples we see in our favorite Sci-Fi flicks. (Maybe one day we’ll all have our own C-3PO’s sarcastically helping us through our daily tasks). The SEO world is still trying to figure out how to optimize for this new technology, but in the meantime, here are some statistics about what we’re already experiencing with voice search and how it’s affecting the market:
1 in 6 Americans now own a Smart Speaker (Source: TechCrunch)
Google reports over X million units in circulation between Alexa and Google Home in December 2017. Apple and Samsung are going to be releasing their own voice speaker in 2018.
40% of adults now use voice search once per day (Source: Branded3)
This is a MASSIVE number of people utilizing voice search. It speaks to the mobile nature of our lives and our willingness to incorporate technology into our lives.
By 2020, 50 percent of all searches will be voice searches (Source: ComScore)
Is it that hard to believe? This number probably includes both voice searches on smart speakers, as well as laptops, phones and other devices. This has large implications not only for consumers but for marketers and all businesses alike.
Google’s AI read over 2,865 romance novels in order to improve its conversational search abilities (Source: BuzzFeed News)
This is an interesting behind-the-scenes-tidbit to the making of this technology. Google is attempting to make AI seem more human…maybe one day we’ll all have personal besties instead of personal assistants.
Voice commerce was a $1.8 billion retail segment in the U.S. in 2017 and $200 million in the U.K (Source: Voicebot.ai)
The voice search market is past its early adopter phase and is entering the early majority phase.
20 percent of mobile queries are voice searches (Source: Google)
1/5th of people with mobile phones speak to their devices instead of typing. Sometimes, it’s just easier to ask than to type!
Mobile voice-related searches are 3X more likely to be local-based than text (Source: Search Engine Watch)
When we’re on the go, we’re probably looking for something local on the fly. A coffee shop nearby, the nearest ATM or a parking lot. Whatever it is, we’re asking our phones to find it for us.
72% of people who own a voice-activated speaker say their devices are often used as part of their daily routine (Source: Think With Google)
Speaking to our devices have become ingrained in our day-to-day lives. There are a million ways we can use help throughout the day and we’re using voice search to get it.
How does Voice Search affect your day to day life?
Matthew Capala is the Founder and Managing Director at Alphametic, a boutique search marketing agency. He is also the Founder of SearchDecoder SEO Training Institute, an industry-leading platform for actionable workshops, bootcamps and online education for businesses and entrepreneurs. At Alphametic, Matthew helps clients increase their online visibility through integrated SEO and SEM solutions that yield higher ROI. His clients include L’Oreal, Novartis, Hoval, Quest Diagnostics, ilani Resort, Shopkeep and Primoprint. His work and ideas have been featured on Inc Magazine, Chicago Tribune, eMarketer Huffington Post, Mashable, Entrepreneur, The Next Web, and Inc. He has delivered talks and keynotes all over the world, from Trinidad to the Swiss Alps. He is the author of bestselling “SEO Like I’m 5: The Ultimate Guide to Search Engine Optimization.” Formerly Adj. Professor at NYU (’12-’14) in the field of digital marketing, Matthew has three business degrees, including Marketing MBA.