12 Content Marketing Statistics Based on Recent Studies [Infographic]

content marketing statistics 2018 infographic

 

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<div style=”max-width: 1080px;”><div style=”left: 0; width: 100%; height: 0; position: relative; padding-bottom: 399.9074%;”><iframe src=”//cdn.iframe.ly/JkNd7Ju” style=”border: 0; top: 0; left: 0; width: 100%; height: 100%; position: absolute;” allowfullscreen></iframe></div><p>Credit: <a href=”https://alphametic.com/choosing-seo-agency” target=”_blank”>Alphametic</a></p></div>

 

 

Matthew Capala is the Founder and Managing Director at Alphametic, a boutique search marketing agency. He is also the Founder of SearchDecoder SEO Training Institute, an industry-leading platform for actionable workshops, bootcamps and online education for businesses and entrepreneurs. At Alphametic, Matthew helps clients increase their online visibility through integrated SEO and SEM solutions that yield higher ROI. His clients include L’Oreal, Novartis, Hoval, Quest Diagnostics, ilani Resort, Shopkeep and Primoprint. His work and ideas have been featured on Inc Magazine, Chicago Tribune, eMarketer Huffington Post, Mashable, Entrepreneur, The Next Web, and Inc. He has delivered talks and keynotes all over the world, from Trinidad to the Swiss Alps. He is the author of bestselling “SEO Like I’m 5: The Ultimate Guide to Search Engine Optimization.” Formerly Adj. Professor at NYU (’12-’14) in the field of digital marketing, Matthew has three business degrees, including Marketing MBA.

8 Recent Digital Marketing Books for Your 2018 Reading List

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Every once in awhile, a book hits the shelves and shakes up the world in a way that changes our collective imagination.

In the digital marketing world, these usually include books that inspire, and teach, all us marketers out there who are just trying to make that positive ROI happen.

At Alphametic, we have a reading list of books we think are the most relevant to read at the moment that will help us reach our day-to-day goals. Our criteria are 1) Recency and 2) Relevance! The books below have either 4.5 or 5 stars on Amazon, are tied to digital marketing in some way, are RECENT and most importantly, interesting! As we embark on our reading journey, we wanted to share this list with you.

Without further ado, 8 recent digital marketing books you can’t miss!

 

1) Hit Makers: The Science of Popularity in an Age of Distraction by Derek Thompson

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4.5 Stars on Amazon

This “National Bestseller” from 2018 gets at the nitty-gritty of what makes something “viral” and why “going viral” is actually a myth! Since this book doesn’t just focus on advertising campaigns, but also other cultural phenomena, like the rise of Facebook and why so many blockbusters are sequels and reboots. It gives a holistic view of the cultural market that can (and will) influence your content marketing.

 

Here’s an excerpt taken from the Amazon summary:

In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like and reveals the economics of cultural markets that invisibly shape our lives. Shattering the sentimental myths of hit-making that dominate pop culture and business, Thompson shows quality is insufficient for success, nobody has “good taste,” and some of the most popular products in history were one bad break away from utter failure. It may be a new world, but there are some enduring truths to what audiences and consumers want. People love a familiar surprise: a product that is bold, yet sneakily recognizable.”

 

2) Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit by Joe Pulizzi and Robert Rose

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4.5 Stars on Amazon

Written by two top marketing experts, the founder of the Content Marketing Institute and the founder of The Content Advisory – this book claims to reshape the way you think about your marketing efforts. If you’re in a  slump about how to use content in your marketing plan, this book is DEFINITELY worth a go.

 

Here’s an excerpt taken from the Amazon summary:

Killing Marketing provides the insight, approaches, and examples you need to understand these disruptive forces in ways that turn your marketing from cost center to revenue creator. This book builds the case for, literally, transforming the purpose of marketing within your organization. Joe Pulizzi and Robert Rose of the Content Marketing Institute show how leading companies are able sell the very content that propels their marketing strategy. “

 

3) Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You by John Hall

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5 Stars on Amazon

This one is all about branding and how to keep your business’ name “Top of Mind” in your particular industry. The founder of Influence & Co., John Hall, gives you a step-by-step guide on how to deliver the best content in front of the right people.

 

Here’s an excerpt taken from the Amazon summary:

“Whether you’re a marketing leader engaging an audience of potential customers, a business leader looking to humanize your company brand, or an industry up-and-comer seeking to build influence, maintaining a prominent spot in your audience’s minds will increase the likelihood that the moment they need to make a choice, you’ll be the first one they call. There’s no better way to drive opportunities that result in increased revenue and growth.”

 

4) Hug Your Haters: How to Embrace Complaints and Keep Your Customers by Jay Baer

hug-haters-digital-marketing-book-cover

4.5 Stars on Amazon

Have you ever just…ignored a bad review? Said to yourself “you know what, I have so many other good reviews that this will be a drop in the bucket of my business’ awesomeness”. This book tells you why you SHOULDN’T do that and how to turn those haters into happy customers.

 

Here’s an excerpt taken from the Amazon summary:

Whether you work for a mom-and-pop store or a global brand, you will have haters—and you can’t afford to ignore them. Baer’s insights and tactics will teach you how to embrace complaints, put haters to work for you, and turn bad news into good outcomes.”

 

5) Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too by Gary Vaynerchuk

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4.5 Stars on Amazon

Usually, anything by Gary Vaynerchuk needs no introduction, but we’ll do it anyway. Gary Vaynerchuk is a well-known and well-respected social media marketing guru and this book seeks to help anyone with an idea in their mind “Crush” their goals through personal branding. If you want tips for utilizing different social platforms and other social media tips and tricks, this is the boom for you.

 

Here’s an excerpt taken from the Amazon summary:

In this lively, practical, and inspiring book, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like Twitter, Facebook, YouTube, Instagram, Pinterest, and Snapchat; podcast platforms like Spotify, Soundcloud, iHeartRadio, and iTunes; and other emerging platforms such as Musical.ly. For those with more experience, Crushing It! illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies.”

 

6) Lost and Founder: A Painfully Honest Field Guide to the Startup World by Rand Fishkin

lost-and-founder-marketing-book-cover

5 Stars on Amazon

The title says it all – this leading expert on SEO gives an honest overview of what it was like to begin a tech startup and all the up’s and down’s along the way. If you are someone struggling with the “Hustle Blues”, or just an up and coming entrepreneur, this book can be the pick me up you need.

 

Here’s an excerpt taken from the Amazon summary:

“Fishkin’s hard-won lessons are applicable to any kind of business environment. Up or down the chain of command, at both early stage startups and mature companies, whether your trajectory is riding high or down in the dumps: this book can help solve your problems, and make you feel less alone for having them.”

 

7) Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini

presuasion-marketing-book-cover

4.5 Stars on Amazon

Robert Cialdini is the mind behind “Influence: The Psychology of Persuasion” which was wildly successful and explained the 6 principles of persuasion, determined by his years of research on the topic. In this sequel-of-sorts, he goes into how to prime individuals into being receptive to whatever message you’re trying to communicate. There are obvious implications to advertising in this book, but it also works on different levels of life. Whether you’re negotiating a raise, trying to impress a CEO or convincing your kids that you don’t need to get another puppy …this book is a must-read.

 

Here’s an excerpt taken from the Amazon summary:

What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to prepare people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.”

 

8) They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer by Marcus Sheridan

they-ask-you-answer-book-cover-content

5 Stars on Amazon

This book was written by a pool company founder who discovered the magic of internet marketing after the 2008 financial crisis and grew his business to be the leading Pool Installer company in the United States. How did he do it? By answering questions.

 

Here’s an excerpt taken from the Amazon summary:

They Ask You Answer is a straightforward guide to fixing your current marketing strategy. Regardless of your budget, you are almost certainly overspending on television, radio, and print ads, yet neglecting the number-one resource you have at your disposal: the Internet. Content marketing is no longer about keyword-stuffing and link-building; in fact, using those tactics today gets your page shuffled to the bottom of the heap. Quality content is the key to success, and you already have the ingredients in-house. This book shows you how to structure an effective content strategy using the same proven principles that have revolutionized marketing for all types of businesses, across industries.”

 

Matthew Capala is the Founder and Managing Director at Alphametic, a boutique search marketing agency. He is also the Founder of SearchDecoder SEO Training Institute, an industry-leading platform for actionable workshops, bootcamps and online education for businesses and entrepreneurs. At Alphametic, Matthew helps clients increase their online visibility through integrated SEO and SEM solutions that yield higher ROI. His clients include L’Oreal, Novartis, Hoval, Quest Diagnostics, ilani Resort, Shopkeep and Primoprint. His work and ideas have been featured on Inc Magazine, Chicago Tribune, eMarketer Huffington Post, Mashable, Entrepreneur, The Next Web, and Inc. He has delivered talks and keynotes all over the world, from Trinidad to the Swiss Alps. He is the author of bestselling “SEO Like I’m 5: The Ultimate Guide to Search Engine Optimization.” Formerly Adj. Professor at NYU (’12-’14) in the field of digital marketing, Matthew has three business degrees, including Marketing MBA.

7 Deadly Sins of Choosing the Wrong SEO Agency That can Cost You (A LOT)

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I have been in the search engine optimization game for over a decade now. Clients come to me with one chief objective: to win at Google and crush their online marketing goals. Sounds simple, right? Well, there is more to it.

It takes a very agile SEO Strategy to keep up with Google Trends. It took me years to develop a team of experts, tools, and processes at Alphametic to effectively optimize the SEO, SEM, content, and local campaigns to keep our clients on top of Google. When a new client comes to us, we often spend a good amount of time correcting careless SEO mistakes of the past and see a number of SEO sins from prior agencies that could have been easily avoided. We’ve worked with clients in the past that experienced an outright penalty from Google because they did not know that the previous agency was buying links on spammy blogs or that the services were outsourced by the agency they worked with to an overseas provider. I also witnessed many prior agencies providing many sound recommendations but they turned out to be “non-actionable” – and as a result, a “non-factor” on performance – because the agency never managed to execute on their ideas.

Choosing the wrong business partner can cost you a lot of wasted time and money. Before you choose your next search marketing agency (hint, hint), read our special report on the dos and don’ts of the selection process and criteria, and don’t let these sins affect your business or impact your bottom line.

Sin #1: Bandwidth: Not considering your ability to execute on the best SEO plan on the outset.

Many clients come to us with specific objectives: to set them on the right path in their SEO strategy, analyze their performance gaps, or perform an actionable audit and provide “quick wins” – the 20% of strategies that produce 80% of results. This is the first stage and if this is all your business requires, a consulting project is adequate. However, if you are looking to increase your rankings by creating new (and more) content and building relationships with bloggers, you need much more, and you need to be prepared to invest in content, tech, PR, and outreach at the outset of any SEO project.

Otherwise, make sure that the agency you choose has the capabilities to support you in implementation. At Alphametic, I started with the consulting services and quickly realized that our clients need support in creating content so we brought onboard a talented digital copywriter to help our clients write content on landing pages, creating blog posts and long-form guides.

Today’s SEO climate is dynamic, competitive, and highly specialized. Teams that think it is a few keywords to the top are sorely mistaken. If your team does not have the bandwidth to create extra content and strategize effectively and cohesively with your SEO provider, you will commit the first sin – not being able to execute an SEO plan.

 

deadly seo agency sin 1

Sin #2: Vetting: Not thoroughly background checking your agency.

SEO Agencies and consultants all have capability statements, testimonials, white papers, and client lists to recommend their work and explain their strategies. Reading these materials is the bare minimum of research that should be part of your road to hiring an SEO agency or consultant. Check the references by reaching out to past and current clients to obtain full reviews of their SEO wins. Further, make sure that your agency or consultant knows your business, or has the bandwidth and staff to become experts in your business. Agency or consultants specializing in consumer products may not be the right fit if you are looking to gain placements with service-focused, B2B needs, and vice versa.

Check the references and client testimonials before you commit the second sin of choosing the agency partner that talks the talk… but no track record of walking the walk.

 

deadly seo agency sin 2

Sin #3: Missing the Point Man: Not Having an Identifiable Team or Point Person

If you actively detach from the process of searching for an SEO agency and instead view the search as a simple sales funnel, you miss an opportunity to gain insight into how a reputable agency should acquire new business. Depending on how you find your SEO agency (referral, online, or direct) you will deal with a leadership team in sales, often the founder of the agency like we do it at Alphametic. You may be very happy with the sales pitch and the level of skills the SEO pros are pitching you… but will they actually work on your business or meet with you when the work begins?

Make sure that you understand who exactly will work on your business and who is just selling you. During the sales process, you should meet your “account team” and make sure that there is the right chemistry between your team and your daily agency contacts. Your needs may require just one person, or it may require a combination of skills. However, it is critical for streamlining work and keeping communication clear that you have a point of contact at your agency you can trust. Otherwise, you are missing the point, man!

 

deadly seo agency sin 3

Sin #4: No Numbers: Not Setting Clear Goals

Quantifiable metrics are the key to success. If you have not set a goal in SEO metrics, you should not be in the market for an SEO agency. Whether they are percentage increase monthly or annual goals, engagement, or conversion, these benchmarks are motivation for an agency, in addition to being integral for your agency to assign team members to accomplish them. With goals and timelines, comes accountability. It is the fourth sin for the client and agency relationships to not assign goals because the chain of accountability starts at the goal set by the respective teams. Outline your goals and observe them at intervals.

 

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Sin #5: SEO is your Savior: SEO Cannot Solve all of Your Problems

Your SEO Agency is not going to solve all of your problems, make your product a success, make your sales team convert more phone calls, and sadly, we are not magicians either. Your agency should show up for you and provide the tools, customer service, creative content, winning ideas, and organized communication to supplement your team. However, the agency needs a point of contact on your team to grow your business. An SEO Agency should develop an intimate understanding of your business as your work progresses, with the development and implementation of keywords. However, they will need guidance on the personas and micro markets you are looking to target, among other strategies.

If you have a product or service that does not have a natural client base or does not service a need, then you should likely refine your business model before you hire an agency or a consultant.

 

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Sin #6: SEO What?: Not Gaining a Basic Channel Understanding

Lots of people think SEO is like a sausage they all love to eat, but they don’t want to know how it’s made. If you are hiring an SEO company blindly after seeing an online ad and without a working knowledge of what SEO is and what’s involved, you cannot expect to make an educated decision. Some SEO shops will promise you the la-la land, outsource all the work, and bank on the client’s lack of any technical knowledge to keep accountable.  Organic SEO driven unique content, strategic keywords, and real links takes time, but the realized gains are never penalized. Ask questions about the scope of work and specific monthly deliverables to get insights into the process and what is being done for the budget you commit.

Keeping it simple, try asking this the next time you interview an SEO agency or consultant: “this is what my company wants to achieve, how will you help us get there, and what are your methods?”

 

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Sin #7: Devil is in No Details: Vague scope of work

Once you have vetted an agency, have numerical goals, understanding of who is on your team, and set aside time and resources to execute on the strategy, you must be clear on the scope of work that your new agency is delivering. Whether you agree on billable hours or a detailed scope of work, it is up to you to diligently follow up on what exactly is accomplished during the hours and exactly what the work entails. At Alphametic, we use detailed project trackers and reports to keep our clients in the loop on what we are working on and expected timelines.

SEO Agencies typically will need one to two months to perform an audit on your existing site and digital footprint, then they will implement a new strategy when they have the digital lay of the land for your business, market, and competitors. The scope of work needs to be defined monthly or for the term of your contract, then the expectations on both sides are easily managed. Without a scope of work, it is unlikely work will be done as you intended.

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What’s your experience choosing the right search marketing agency for your business?

Matthew Capala is the Founder and Managing Director at Alphametic, a boutique search marketing agency. He is also the Founder of SearchDecoder SEO Training Institute, an industry-leading platform for actionable workshops, bootcamps and online education for businesses and entrepreneurs. At Alphametic, Matthew helps clients increase their online visibility through integrated SEO and SEM solutions that yield higher ROI. His clients include L’Oreal, Novartis, Hoval, Quest Diagnostics, ilani Resort, Shopkeep and Primoprint. His work and ideas have been featured on Inc Magazine, Chicago Tribune, eMarketer Huffington Post, Mashable, Entrepreneur, The Next Web, and Inc. He has delivered talks and keynotes all over the world, from Trinidad to the Swiss Alps. He is the author of bestselling “SEO Like I’m 5: The Ultimate Guide to Search Engine Optimization.” Formerly Adj. Professor at NYU (’12-’14) in the field of digital marketing, Matthew has three business degrees, including Marketing MBA.