This press release was originally published on MarketWatch on 4/21/21.
Matthew Capala, Founder of Alphametic, released his new groundbreaking book “The Psychology of a Website: Mastering Cognitive Biases, Conversion Triggers and Modern SEO to Achieve Massive Results.” The book is now available on Amazon in Kindle and Paperback.
Formerly an Adjunct Professor at NYU and Madison Avenue executive, Capala is a highly-regarded speaker, author and thought leader in the digital marketing realm, having written best-selling books including “SEO Like I’m 5.”
In “The Psychology of a Website,” Capala applies the principles of choice psychology to help marketers and business owners optimize their online presence. From more than 15 years of experience working in digital marketing, Capala has seen numerous updates to Google’s AI-powered RankBrain algorithm. Despite constant algorithmic changes, the principles of website influence apply to all website actions. In his new book, Capala uses real-world examples to show readers how to build trust, remove objections, encourage small commitments, frame offers, and build conversion funnels to create a repeatable source of new customers.
“The key to modern SEO is about understanding and predicting human psychology,” says Capala. “By understanding the fundamental cognitive biases that affect decision-making, you can outsmart the algorithm and build a reputation of authority to make both the visitors and search engines trust you and your product. The brain is your algorithm.”
While working on the book, Capala studied the websites of some of the most successful brands, such as Dropbox, Slack, and Apple. He performed in-depth interviews with influencers and subject-matter experts to get unprecedented insight into the psychology of repeatable viral content from Ja Rule, celebrity rapper turned entrepreneur; and building online credibility with Dorie Clarke, 3-time Harvard Business Review author and Duke Professor.
Capala recommends this book for marketers, entrepreneurs, business owners, and anyone who manages a website and wants to see more results.
The book is available for purchase on Amazon Kindle and paperback, and is available for a discounted rate for a limited time in April, 2021 here: https://www.amazon.com/dp/B091ML543P/
Matthew Capala is a seasoned digital marketing executive, founder/CEO of Alphametic, a Miami-based digital marketing agency, author of “The Psychology of a Website,” dynamic speaker, and entrepreneur.