Websites are the center of your business. They can be the best way to increase brand awareness for all industries, point your customers in the right direction and provide useful information to help close a sale. Ensuring that your business’ website is optimized for content and SEO, and designed well for navigation and content interaction is essential in making it successful. In this article, we’ll look at some recent award-winning websites in various award categories and industries to give you a glimpse at where the bar is set for excellence. We hope that this serves as a guide to what visitors positively respond to so you can make a business case for an investment in improvements to your website to capture more engaged users and drive more leads.
Museum of Contemporary Art – Australia | Website Award: The Webby Awards – Best Mobile User Experience This award recognizes websites designed for mobile that provide excellent user experience by employing creative design, unique data experiences, and practical functionality. Imaginative website design such as this one that is also easy to navigate makes users more likely to return to the site or share it, and helps promote brand awareness. The Webby Awards, established in 1996, honor excellence on the Internet through multiple award categories.
365 Connect | Website
Award: The Web Marketing Association – WebAward’s Outstanding Website This award recognizes organized design that creatively displays essential components of the brand. Having engaging and creative design can help improve the amount of time users stay on a website. The Web Marketing Association, founded in 1997, was created to help promote an elevated level of quality for Internet marketing and website development on the World Wide Web.
Logitech | Website
Award: The Web Marketing Association – WebAward’s Design Standard of Excellence This award recognizes exemplary creative design that leads to brand awareness, increased time on the site from users, and more leads. Incorporating design that balances practicality and creativity is a great way to create a memorable and productive website.
Oatly Infinite Canvas | Website
Award: The Webby Awards – Best Homepage 2022 In this award, only the homepage is judged. Homepages are one of the most important aspects of a website as they provide an opportunity to have a positive first impression. This award recognizes websites that set the industry standard of quality in home page design.
Netflix: The Witcher – Welcome to the Continent | Website
Award: The Webby Awards – Best User Experience 2022 In websites, user experience can be a significant determining factor for important metrics of success. This award recognizes sites that offer excellent user experience through creative design and practical organization.
Leverage | Website
Award: The Web Marketing Association – WebAward’s Best Beverage Website In this award, the Web Marketing Association recognizes websites within the Bevergae industry that exemplify excellence in all areas of website design. Having a wesbite for bevergae companies is essential for various reasons, and providing a site that is user-friendly is essential for increasing leads and closing sales.
Rare Bird, Inc. | Website
Award: The Web Marketing Association – 2021 WebAward’s Best Design Website In this award, the Web Marketing Association recognizes websites that set the standard of excellence in design. Combining practicality with innovation, these websites create a positive user experience in all aspects.
Matthew Capala is a seasoned digital marketing executive, founder/CEO of Alphametic, a Miami-based digital marketing agency, author of “The Psychology of a Website,” dynamic speaker, and entrepreneur.