7 Copywriting Books That Every Marketer Should Have in Their Arsenal

Best Copywriting Books

While the technical aspects of your website such as site speed and UX are crucial, no SEO strategy is complete without top-notch copywriting. Long gone are the days when websites could stuff their articles with keywords and use other black-hat SEO strategies to boost their rankings.

Search engines are becoming smarter, and are getting better at doing what they’re intended for: to serve the user. That means that if you provide your readers with valuable and relevant content, the search engines will reward you for it with a higher ranking.

Good website copywriting can boost your rankings by encouraging backlinks, lowering bounce rate, and providing relevant value to your readers. Whether you’re an SEO, freelance copywriter, or any digital marketing professional, these 7 copywriting books will help you write copy that will boost your content quality and search rankings.


1) The Copywriter’s Handbook: A Step-By-Step Guide To Writing Copy That Sells by Robert W. Bly

4.5 Stars on Amazon

This comprehensive guide to copywriting is a must-have handbook for advertising beginners and veterans alike. It hits on the basic points of copywriting that helps marketers to write content that persuades, engages, and converts. While following a handbook for writing may go against the notion that writers should always “think outside the box,” the book states it best: “before you can break the rules, you have to know the rules.”


Here’s an excerpt taken from the Amazon summary:

“This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention―and sell more products.”


2) Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley

everybody writes ann handley

4.6 Stars on Amazon

Everybody writes, and everybody’s writing can improve. That’s what Ann Handley drives home in her time-tested guide for creating compelling content. This book breaks down the principles of good writing and emphasizes that the best content isn’t necessarily the most complex or even grammatically perfect. Copywriting is intended to entertain, but also inform the reader. That means that clarity and cohesiveness is just as important than flowery language.


Here’s an excerpt taken from the Amazon summary:

“Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring.

That means you’ve got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That’s true whether you’re writing a listicle or the words on a Slideshare deck or the words you’re reading right here, right now…”


3) All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works–and Why Authenticity Is the Best Marketing of All by Seth Godin

All Marketers Are Liars Seth Godin

4.3 Stars on Amazon

The product or service you’re selling doesn’t have to be something that the consumer already has in mind. The marketer’s role is to convince the consumer that their product or service will make the consumer’s life easier or better in some way. This book is a great reminder that marketers don’t sell products – we sell stories. Godin dives into the authentic writing that persuades audiences that the product, service, or feature that you’re selling them will fit into their already existing worldview.


Here’s an excerpt taken from the Amazon summary:

“As Seth Godin has taught hundreds of thousands of marketers and students around the world, great marketers don’t talk about features or even benefits. Instead, they tell a story—a story we want to believe, whether it’s factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories.”


4) My Life in Advertising and Scientific Advertising by Claude C. Hopkins

My Life in Advertising and Scientific Advertising claude hopkins

4.6 Stars on Amazon

Marketing has no purpose unless it’s tied to real results. Written in 1923,  Hopkins’ philosophy of forming marketing strategies around measurable results still stands as relevant as ever today. He was one of the first marketers to implement test advertisements, measuring his campaigns’ effectiveness to maximize ROI.


Here’s an excerpt taken from the Amazon summary:

“Gain a lifetime of experience from the inventor of test marketing and coupon sampling — Claude C. Hopkins. Here, you’ll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.”


5) Ogilvy on Advertising by David Ogilvy

Ogilvy On Advertising book

4.5 Stars on Amazon

What better way to learn about advertising than the “Father of Advertising” himself, David Ogilvy. Ther brain behind several iconic advertisements, Ogilvy distills his time-tested advertising methods for memorable and profit-driven campaigns into this essential copywriting book.


Here’s an excerpt taken from the Amazon summary:

“A candid and indispensable primer on all aspects of advertising from the man Time has called ‘the most sought after wizard in the business.’”


6) Tested Advertising Methods by John Caples

Tested Advertising Methods book john caples

4.5 Stars on Amazon

John Caples, a pioneer in effective copy-testing techniques, shares his findings in this readable classic. Advertisers can find 35 proven headline formulas, as well as best practices for call-to-actions and running marketing tests.


Here’s an excerpt taken from the Amazon summary:

“A legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative marketing people. Now his classic work on how to create successful advertising has been updated by respected advertising consultant Fred Hahn.”


7) Copy Logic! The New Science of Producing Breakthrough Copy (Without Criticism) by Michael Masterson & Mike Palmer

Copy Logic Michael masterson mike palmer

4.4 Stars on Amazon

Anyone who has written copy knows that sometimes improving your existing content is more effective than scrapping and starting over completely. Masterson and Palmer, both respected copywriters, share step-by-step how to turn out clean, captivating copy.


Here’s an excerpt taken from the Amazon summary:

“In this book, direct-marketing expert Michael Masterson and master copywriter Mike Palmer reveal their methodical, step-by-step process for turning ‘B-level’ copy into control beating ‘A-level’ copy in just 24 hours.”


Want more recommendations for books that will up your marketing game? Check out our list of the top 8 Recent Digital Marketing Books!


12 Content Marketing Statistics Based on Recent Studies [Infographic]

content marketing statistics 2018 infographic


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8 Recent Digital Marketing Books for Your 2018 Reading List


Every once in awhile, a book hits the shelves and shakes up the world in a way that changes our collective imagination.

In the digital marketing world, these usually include books that inspire, and teach, all us marketers out there who are just trying to make that positive ROI happen.

At Alphametic, we have a reading list of books we think are the most relevant to read at the moment that will help us reach our day-to-day goals. Our criteria are 1) Recency and 2) Relevance! The books below have either 4.5 or 5 stars on Amazon, are tied to digital marketing in some way, are RECENT and most importantly, interesting! As we embark on our reading journey, we wanted to share this list with you.

Without further ado, 8 recent digital marketing books you can’t miss!


1) Hit Makers: The Science of Popularity in an Age of Distraction by Derek Thompson



4.5 Stars on Amazon

This “National Bestseller” from 2018 gets at the nitty-gritty of what makes something “viral” and why “going viral” is actually a myth! Since this book doesn’t just focus on advertising campaigns, but also other cultural phenomena, like the rise of Facebook and why so many blockbusters are sequels and reboots. It gives a holistic view of the cultural market that can (and will) influence your content marketing.


Here’s an excerpt taken from the Amazon summary:

In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like and reveals the economics of cultural markets that invisibly shape our lives. Shattering the sentimental myths of hit-making that dominate pop culture and business, Thompson shows quality is insufficient for success, nobody has “good taste,” and some of the most popular products in history were one bad break away from utter failure. It may be a new world, but there are some enduring truths to what audiences and consumers want. People love a familiar surprise: a product that is bold, yet sneakily recognizable.”


2) Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit by Joe Pulizzi and Robert Rose


4.5 Stars on Amazon

Written by two top marketing experts, the founder of the Content Marketing Institute and the founder of The Content Advisory – this book claims to reshape the way you think about your marketing efforts. If you’re in a  slump about how to use content in your marketing plan, this book is DEFINITELY worth a go.


Here’s an excerpt taken from the Amazon summary:

Killing Marketing provides the insight, approaches, and examples you need to understand these disruptive forces in ways that turn your marketing from cost center to revenue creator. This book builds the case for, literally, transforming the purpose of marketing within your organization. Joe Pulizzi and Robert Rose of the Content Marketing Institute show how leading companies are able sell the very content that propels their marketing strategy. “


3) Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You by John Hall


5 Stars on Amazon

This one is all about branding and how to keep your business’ name “Top of Mind” in your particular industry. The founder of Influence & Co., John Hall, gives you a step-by-step guide on how to deliver the best content in front of the right people.


Here’s an excerpt taken from the Amazon summary:

“Whether you’re a marketing leader engaging an audience of potential customers, a business leader looking to humanize your company brand, or an industry up-and-comer seeking to build influence, maintaining a prominent spot in your audience’s minds will increase the likelihood that the moment they need to make a choice, you’ll be the first one they call. There’s no better way to drive opportunities that result in increased revenue and growth.”


4) Hug Your Haters: How to Embrace Complaints and Keep Your Customers by Jay Baer


4.5 Stars on Amazon

Have you ever just…ignored a bad review? Said to yourself “you know what, I have so many other good reviews that this will be a drop in the bucket of my business’ awesomeness”. This book tells you why you SHOULDN’T do that and how to turn those haters into happy customers.


Here’s an excerpt taken from the Amazon summary:

Whether you work for a mom-and-pop store or a global brand, you will have haters—and you can’t afford to ignore them. Baer’s insights and tactics will teach you how to embrace complaints, put haters to work for you, and turn bad news into good outcomes.”


5) Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too by Gary Vaynerchuk


4.5 Stars on Amazon

Usually, anything by Gary Vaynerchuk needs no introduction, but we’ll do it anyway. Gary Vaynerchuk is a well-known and well-respected social media marketing guru and this book seeks to help anyone with an idea in their mind “Crush” their goals through personal branding. If you want tips for utilizing different social platforms and other social media tips and tricks, this is the boom for you.


Here’s an excerpt taken from the Amazon summary:

In this lively, practical, and inspiring book, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like Twitter, Facebook, YouTube, Instagram, Pinterest, and Snapchat; podcast platforms like Spotify, Soundcloud, iHeartRadio, and iTunes; and other emerging platforms such as Musical.ly. For those with more experience, Crushing It! illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies.”


6) Lost and Founder: A Painfully Honest Field Guide to the Startup World by Rand Fishkin


5 Stars on Amazon

The title says it all – this leading expert on SEO gives an honest overview of what it was like to begin a tech startup and all the up’s and down’s along the way. If you are someone struggling with the “Hustle Blues”, or just an up and coming entrepreneur, this book can be the pick me up you need.


Here’s an excerpt taken from the Amazon summary:

“Fishkin’s hard-won lessons are applicable to any kind of business environment. Up or down the chain of command, at both early stage startups and mature companies, whether your trajectory is riding high or down in the dumps: this book can help solve your problems, and make you feel less alone for having them.”


7) Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini


4.5 Stars on Amazon

Robert Cialdini is the mind behind “Influence: The Psychology of Persuasion” which was wildly successful and explained the 6 principles of persuasion, determined by his years of research on the topic. In this sequel-of-sorts, he goes into how to prime individuals into being receptive to whatever message you’re trying to communicate. There are obvious implications to advertising in this book, but it also works on different levels of life. Whether you’re negotiating a raise, trying to impress a CEO or convincing your kids that you don’t need to get another puppy …this book is a must-read.


Here’s an excerpt taken from the Amazon summary:

What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to prepare people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.”


8) They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer by Marcus Sheridan


5 Stars on Amazon

This book was written by a pool company founder who discovered the magic of internet marketing after the 2008 financial crisis and grew his business to be the leading Pool Installer company in the United States. How did he do it? By answering questions.


Here’s an excerpt taken from the Amazon summary:

They Ask You Answer is a straightforward guide to fixing your current marketing strategy. Regardless of your budget, you are almost certainly overspending on television, radio, and print ads, yet neglecting the number-one resource you have at your disposal: the Internet. Content marketing is no longer about keyword-stuffing and link-building; in fact, using those tactics today gets your page shuffled to the bottom of the heap. Quality content is the key to success, and you already have the ingredients in-house. This book shows you how to structure an effective content strategy using the same proven principles that have revolutionized marketing for all types of businesses, across industries.”


12 Content Marketing Statistics (Based on Recent Studies) to Show Your Boss

12 content marketing statistics featured image

We all know the phrase, come on say it with me: “Content is -” (i won’t finish it for your sake, don’t worry).

We all know content marketing is one of the single best investments a brand can make in order to increase their ROI – but, maybe others still need some convincing – like your boss.

They want numbers, they want hard data, they want the dollar signs. They’re not interested in the fluff, just prove it. If you’ve been trying to pitch a new blog or persuade management to create a content team, you need compelling evidence. Thankfully, some companies out there have already conducted studies to figure out and measure the effect content marketing can have on a brand’s bottom line.

All the content marketing statistics below are between 2014-2018, with the majority being in the last two years, so you can say the numbers are still recent 😉

Without further ado, here are 12 content marketing statistics to make your boss give the green light:


1) 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep. (Demand Gen Report, 2016)


This speaks to demand and trust building. This is for B2B customers, but think about the B2C process – as a shopper, you typically read the about page, read online reviews, maybe check out the Instagram before committing to purchasing from the brand. With so many options around them, why should they choose you? That’s where content marketing steps in.

content marketing statistic 1

2) Almost 50% of internet users look for videos related to a product or service before visiting a store. (Think With Google, 2017)


A picture is worth a thousand words, and a video is worth a thousand more! In the age of Youtube and snackable content, short-form videos that showcase products make sense. Why waste the trip to the store if you’re not 100% sure of what it’s going to be? For more stats on video, check out this article.

content marketing statistic 2

3) 54% of people want to see more video content from marketers. (Hubspot, Updated 2019)


The consumers are TELLING us what they want. It’s not enough to sell them a story, they want a visual representation of what that product is going to do before they commit. Ours is an increasingly visual world, so providing video content will only boost the visibility of your products or services.

content marketing statistic 3

4) 74% of companies indicate content marketing is increasing their marketing teams’ lead quality and quantity (Curata, 2014)


I think we can all agree that one good lead is better than 10 bad leads. Content marketing allows you to target your user’s intent in a highly specific way. By targeting this intent, you can target better leads since the content is aimed at that persona.

content marketing statistic 4


5) In 2016, 75 percent of businesses increased their content marketing budget. (Curata, 2016)


Word’s out – content is in. More businesses are realizing that content marketing is worth the investment and making it part of their marketing budgets.

content marketing statistic 5


6) Businesses that Blog Experience 126% Higher Lead Growth Than Non-Blogging Businesses (Hubspot, Updated 2018)


No, blogging isn’t dead! The blog acts as a lead generation tool. It’s a low-cost, potentially high-return strategy that can help the quality leads come to you, versus your business having to chase leads. A proper blog strategy targets the people you want and incentivizes them to give you their contact details or interact with the rest of your content.

content marketing statistic 6


7) Website conversion rate is nearly six times higher for content marketing adopters than non-adopters (2.9% vs. 0.5%) (Aberdeen Group, 2014)


The proof is in the pudding. Not applying content marketing in your marketing toolbox is like letting an opportunity slip from your fingers right before your eyes. Adding it to your marketing mix in a way that makes sense for your brand can potentially increase your sales.

content marketing statistic 7

8) Content marketing will be a 300 billion dollar industry by 2019 (MarketingProfs, 2017)


What this says is that the content marketing business is already established and thriving. Businesses and brands all over the world are utilizing content marketing and betting their marketing dollars on content. So, why isn’t your business already on the bandwagon?

content marketing statistic 8


9) 45% of people watch more than an hour of Facebook or YouTube videos a week. (Hubspot, 2016)


Another form of content is social, and if you don’t have a strategy for social, you’re wasting your time. It’s a required tool for any content marketer and for content distribution. And when you think about the fact that most shared videos are under 2 minutes, an hour of video a week is a lot!

content marketing statistic 9

10) 68% of consumers feel more positive about a brand after consuming content from it. (MarketingProfs, 2017)


This is where content truly shines. All content should be made with two main goals in mind – driving conversions and establishing TRUST. If you offer something useful to your consumers and something targeted to them, they’ll usually repay the favor in dollars.

content marketing statistic 10

11) Engagement is the No. 1 reason marketers are using interactive content (CMI, 2017)


Doesn’t everyone want to increase brand engagement? What’s the point of having tons of content if no one is interacting with it? Interactive content is when the user is actively engaging with the content, whether it be a quiz, game or a content download, these kinds of content are becoming increasingly popular.

content marketing statistic 11

12) Companies that had published 401+ blog posts in total got about twice as much traffic as companies that published 301 – 400 blog posts. (Hubspot, Updated 2018)

The moral here is that more content is usually better. And when it comes to blogs, the SEO component is important. More blog posts equal more indexable pages which means you can rank for more keywords! If you consistently put out useful and strategic content, over time the traffic will follow.  

content marketing statistic 12


Hopefully, you’ve enjoyed this list and found it useful. Walk into that boardroom with a confident pitch with these up-to-date stats and remember – Content is…

Don’t worry, I won’t say it, it speaks for itself 😉


If you want to keep reading about content, check out Alphametic’s 5 Content Writing Apps to Improve Your Writing ASAP or What Content Writing Can Learn From Journalism: An Interview.

What Content Marketing Can Learn From Journalism: An Interview

journalists reading newspapers

I’m going to start this off by getting to the point: journalism and marketing are inextricably tied in 2018, with far-reaching consequences that have changed each discipline individually, and changed the way we consume “news”.

A little background: I’m a content marketer/ copywriter and SEO specialist by trade, I never studied journalism, but I always loved writing. It was the one thing that remained immovable throughout my education, and now, my budding career.

I initially became interested in this connection between journalism and content marketing on my one hour commute to work while listening to episode 142 of the Search Engine Nerds podcast. It was titled Keyword Research & Content Marketing for SEO in 2018, featuring Tim Soulo. I then promptly fell down a rabbit hole (albeit a good one).


“…this is how journalism is different from copywriting. When you’re a journalist you will fact check, you will invite authoritative people to participate in your piece of content. If you’re a copywriter you will write whatever is there and quickly write an article. I’m not saying anything bad about copywriters, I’m just kidding – But I wish people would fact check and invite authoritative people to participate in their content.”

-Tim Soulo


That was Tim Soulo completely ragging on copywriters (not really, but that stung a bit). He is the Head of Marketing & Product Strategy at AHREFs, one of the most well-respected tools within the SEO community.

He hit on something important that made me pause sitting in the already stopped Miami traffic: do we, as content marketers/copywriters, have any business informing the public about topics we’re not experts in? Why should they trust our research? What qualifies us to give accurate information to the public?


“If you’re a dentist you can create a great article about teeth and healing them and all that stuff. If you’re a copywriter working for a dentist agency, you won’t be able to create this kind of content. The person who will create the better content in terms of value to the reader will eventually win [on Google Results].”

-Tim Soulo


There was a tenuous connection here I was trying to make, that I didn’t fully understand yet. So I took Tim’s advice and I decided to reach out my long-time friend Kimberly Slichter, a journalist, who is now a producer on the local TV News station WFTV channel 9 in Orlando, Fl.

Where my curiosity lay was in her research process – do journalists approach research into a topic the same way content marketers do? What is the purpose of an article in journalism, versus content marketing? How does broadcasting a piece on TV differ from a blog post and how do they measure success?

Do they even use SEO??

At this point, the connection between the two was a slim piece of sewing string holding the weight of advertising, truth-seeking, consumer perceptions, audience-trust factors, and many other puzzle pieces, together. So, I got right down to it.


Melissa Mena (MM); How is your life as a producer?

Kimberly Slichter (KS): It’s very different than what we call being an associate producer, who the producer tells what to write, like all these titles that go to our newscast. Now, the producer kind of just assembles the actual newscast and says “okay, this goes here, I want you to write this”, and they make sure everything is on time when the show is actually happening.

So, it’s more about being aware of what’s going on in the community, as well as national news and all that. And also taking on the responsibility of telling people what to do and balancing all your time, because there’s so much responsibility when it comes to what we call AP’ing, or Associate Producing.

It can be stressful when you start out, but when you get that flow it just kind of becomes second nature. You just kind of understand where every story fits into the newscast. It’s somewhat like a jigsaw puzzle where maybe the story doesn’t fit here, but it fits perfectly somewhere else, and if you put it where you originally thought it just wouldn’t work. So it’s just a lot of rearranging, and kind of making it sound like a cohesive story rather than just chunks here and chunks there.

MM: So, you’re very aware of the flow of the story and storytelling?

KS: Yeah, exactly!

MM: Where does SEO come into this madness that’s happening every day?

KS: That comes in more with our web department. I don’t really work with them too much, but I’m right next to them since in a newsroom you work REALLY closely together and are always shouting things [about story updates] at each other. The web, they post a good portion of our stories online, and of course, they want viewers or readers, what have you, so for every story that goes on the website, they make sure it’s SEO friendly. I’ve heard them exchange those words. I can’t speak directly to what they do, but I do know we have an SEO focus when we post these stories.

MM: When you say you’re writing stories, are you writing stories for the news reporters?

KS: The reporters themselves are the ones that write their own stories, so if you see someone that’s out at the scene of the crime or something, they wrote that themselves. But if you see something the anchor is saying, most likely an associate producer or a producer wrote it. Sometimes, the anchors do write their own things, but it’s more likely than not that an associate producer wrote it.

MM: So, that’s kind of similar to how some content teams are structured. You know, you have the content manager, and then you have the content writer. Maybe there was an SEO Update or something, like Google changing their algorithm, and you’re planning the content for the month. This week we’re going to be talking about this, maybe they’ll get some sources and then the content writer will do the SEO research, put together the actual blog article and then distribute it into whatever outlet we use and then we promote the crap out of it.

KS: Yeah, like with the producer to the associate producer, they’re like “here’s this source for this information”. We’re aware of it, but you’re the one that’s actually handling it in a way. So it sounds like we’re in different scenarios, but we have the same process in a way.


It seems that every discipline falls into the same editorial process when it comes to writing, even though we’re writing for different purposes. I was interested at this point in where a journalist for a news station got their sources and what they considered trustworthy.


MM: So, how do you find your stories?

KS: Every station does it a little differently, so I can’t speak for other stations. One thing that is very new, and this wasn’t a thing maybe 10 years ago, is that we go on social media websites for, as an example, the Orange County Sheriff’s Office Official Twitter or something. That, a lot of times, ends up being our source. Officials post directly on social media so that can be a very quick way to figure things out. Back in the day, it would’ve taken more time to get a story, but now we can get it within minutes.

The best example I can give is within minutes of a plane crashing in the middle of the road in Kissimmee today, we found out about it when Kissimmee police posted about it on Twitter.

MM: How much time do you actually have to verify your sources?

KS: It varies from story to story. Our thing is that we always want to be 100% accurate, so if we’re not sure, we don’t go on air with whatever we’re not sure about it. We have a promise with the viewer that what we’re telling you is 100% correct.

MM: If you’re first on the air with a story, that’s a big deal, right?

KS: Yeah! We’ve definitely prided ourselves on being the first to break a news story, or being the first to break that story. But there have been times when I’ve gone up to somebody on the team and said “Hey, I can’t confirm this, if it’s true it’s a great story and we might be first if I write it, but I’m not comfortable writing it right now since we’re still working on getting the information. Let’s not go on air with it.”

Our newsroom saying recently is, “first is good, but accuracy is everything”


Let’s run through that again. First is good, but accuracy is everything.


Recently I was looking up statistics for SEO. I typed in a very basic “SEO statistics 2018” search query and it returned over 1,270,000 results. The first page results are the most trusted, usually, so I searched through those.

To my dismay, many of the sources used for these articles weren’t from 2018. They weren’t even from 2017 or 2016. I got lucky and found a few 2015 ones. Do you see the problem?

A lot of this is a result of a lack of recent studies, so we use older statistics. But is that truthful? Is it accurate? I come from a science background where they have very strict standards as to what qualifies as a legitimate, reliable source. It needs to be peer-reviewed and published within the last two years, at minimum, to qualify as a legitimate source for an academic paper. In journalism, they have standards as to what qualifies as a legitimate source of information and how to cite sources.

What is the rulebook for plagiarism and source collecting for a content marketer? Do we need one? Does it matter?

I think it does. And eventually, this lack of standards will catch up to us. Thankfully, within the content marketing community, there are many individuals that link to their sources and disclose where information comes from, but the average blog post is made up of a combination of information from first page Google results. A synthesis of the top links.

Google is feeding us a loop of never-ending circular information sharing that keeps things invisible to the public because of our laziness to go to page two of SERPs (search engine result pages). In a way, although the amount of information on Google is larger than all the libraries in the world combined, our past search history, geographic location and other factors limits what Google will serve us as the “right” search results.

It’s like a microcosm of the Facebook scandal of 2016, where Facebook’s algorithm was accused of enabling people to live in their echo chambers of misinformation. Google, in a way, forces us to live in an echo chamber of our own making. We trust it to give us the right search results, but it’s only as good as the information we put into it.

…perhaps it’s too big of a problem for the content marketing community to handle, but with over 2 million blog posts written every day (a 2015 statistic, so take it however you’d like), we can choose to add subpar and regurgitated content to the internet, or we can choose to vet ourselves and contribute useful, original information to the world.   

Just something to think about. Either way, the cards are in the consumer’s hands nowadays, so we’ll get policed eventually – and that’s a good thing.


For a fascinating look at how a journalist fell into content marketing, check out this interview with Cameron Conaway conducted by Clare McDermott from The Content Marketing Institute.


Kimberly Slichter graduated from the University of Central Florida with a Journalism major and minors in both Creative Writing and Cinema Studies. She works as a producer at WFTV Channel 9. In her spare time, she’s constantly looking for her next tabletop game obsession.

5 Content Writing Apps to Improve Your Writing ASAP

man thinking in front of his computerImage by [Matthew Henry https://www.instagram.com/matt_henry_photo/] via [Burst https://burst.shopify.com/].

You’ve already done all your keyword research, you’ve structured your content around your main topics, your outline is ready to go and… Now you actually have to write.

It’s hard, isn’t it? Sometimes you get so caught up in the planning process that the actual writing seems like a monumental task.

Thankfully, we live in the day and age of web apps and online tools built to facilitate every aspect of our daily lives. So when it comes to content writing – yes, there’s an app for that.

Content Writing Apps to Make Your Life Easier

There are some common roadblocks every copywriter can fall into when writing your next “viral blog post” (can we all just stop using the word viral? Please??). Here’s is a list of 5 apps our digital copywriting team at Alphametic have used in our content writing process to help us churn out some kick @** content that got us mentions on sites like Forbes, Inc Magazine, and Entrepreneur. We also use the same apps in our content writing process for our clients and blogs.


grammarly text editor home page


I’m sure many of you used this tool before – but it’s always worth mentioning because it’s so dang awesome! It’s like having a second pair of eyes on your work (but not in the scary head-editor-looking-over-your-shoulder kind of way, but more in the you-asked-your-smart-friend-to-look-over-this-paper-right-quick kind of way).

You can add the Grammarly extension on chrome and it’ll check almost everything you type into your browser, not to mention your emails in Gmail.

In fact, I’m using Grammarly right now to check this sentence! FYI – if there’s a mistake, it’s not Grammarly’s fault, it’s most likely because I’m on my 4th coffee refill and it’s only 11 am (help).

Unique Features:

  • Advanced spell checking capabilities
  • Understands context to a certain degree
  • Can be installed on windows, Office 365 and Chrome
  • Can also be used to spell check emails in Outlook (yay!)
  • Has a free plan with the option of premium


  • Windows
  • Mac
  • Android Devices
  • iOS Devices


web app timer to schedule workflow

No, this tool doesn’t help time your pasta to a perfect Al Dente (unfortunately), it’s actually an online application that allows you to use the famous Pomodoro Time Method in an automated way – while also allowing you to customize a sequence of timers.  

If you are the type of person, like myself, who has to take their eyeballs off the screen every once in awhile to maintain brain cells, then this is a great tool. You can use the productivity-boosting Pomodoro method timer or personalize your break times/ work times in the custom timer to match your workflow.

If you know how much time Al Dente pasta takes to reach perfection, then you can definitely use this timer for that task as well.

Unique Features:

  • Personalized timer to match your workflow
  • A pre-set Pomodoro timer
  • Straight on your browser, no need to download anything


  • Windows
  • Mac
  • Android
  • iOS


convertcase homepage editor

Sometimes you’re typing away furiously on your keyboard and you don’t stop. You can’t. The ideas are fresh and flowing – you can’t stop the creativity rushing out of you!

And then you look up and you wrote the whole thing in All Caps. It’s the worst.

When such indiscretions happen, I go straight to Convertcase and dump the whole bit of text into its free tool. Next thing you know my writing goes from SCREAMING AT THE TOP OF MY LUNGS to normal human volume in a second.

It also gives you different capitalization options, which is the part I find most useful. You can use “Sentence case” which is typical, or you can choose “Capitalization Case” which capitalizes the sentence as if it’s a headline of an article. It’s also got a few funky options as well if you want to have some fun with it!

Unique Features:

  • Plethora of options for capitalization
  • Different language options
  • Free to use


  • Windows
  • Mac
  • Android
  • iOS

Hemingway Editor

hemingway app text editor homepage

If you’re like me – you write the way you speak. You yap and yap and there’s no stopping you. Thankfully, our dear late Hemingway did not have that problem. This app takes a page out of his book to teach us lesser beings how to be concise.

“Short and to the point” text is becoming increasingly more important as people’s attention spans get shorter and shorter. If there’s a simpler way to say something, this app will catch it. It has an automatic setting that warns you if you’re using too many adverbs or if you’re using passive voice.

Although not perfect, it’s a good tool to keep you in check when you know you have a tendency to ramble or just want to stay concise.

Unique Features:

  • Discourages rambling and run-ons
  • Simple interface
  • Named after an awesome author


  • Windows
  • Mac
  • Android
  • iOS

Calmly Writer

Calmly Writer word processor homepage

Sometimes your biggest obstacles are distractions. Your dog is barking. Someone passed by you with a delicious, aromatic coffee and now you can’t stop thinking about it. Whatever your distraction is, Calmly Writer seeks to combat these nuisances through it’s clean, distraction-free interface.

It offers simple formatting options and takes away all the bells and whistles so you’re left with what matters – the text. My favorite feature is the optional typewriter sound so you can pretend you’re locked away in a cabin writing the novel of the century.

Unique Features:

  • Simple interface
  • Option of white on black text
  • Optional typewriting sound


  • Windows
  • Mac
  • Android
  • iOS

Well, there you have it, folks. These have been the tools that have accompanied me throughout all my copywriting endeavors to help me get a little better with my words. Whether you’re a novice content creator, a brooding novelist, or a time-worn copywriter – I hope these tools make your process a little easier!


At Alphametic, we take content seriously. And keywords. Want to learn how we combine the two? Check out our digital copywriting page.