7 Copywriting Books That Every Marketer Should Have in Their Arsenal
While the technical aspects of your website such as site speed and UX are crucial, no SEO strategy is complete without top-notch copywriting. Long gone are the days when websites could stuff their articles with keywords and use other black-hat SEO strategies to boost their rankings. Search engines are becoming smarter, and are getting better […]
Matthew Capala is the Founder and Managing Director at Alphametic, a boutique search marketing agency. He is also the Founder of SearchDecoder SEO Training Institute, an industry-leading platform for actionable workshops, bootcamps and online education for businesses and entrepreneurs. At Alphametic, Matthew helps clients increase their online visibility through integrated SEO and SEM solutions that yield higher ROI. His clients include L’Oreal, Novartis, Hoval, Quest Diagnostics, ilani Resort, Shopkeep and Primoprint. His work and ideas have been featured on Inc Magazine, Chicago Tribune, eMarketer Huffington Post, Mashable, Entrepreneur, The Next Web, and Inc. He has delivered talks and keynotes all over the world, from Trinidad to the Swiss Alps. He is the author of bestselling “SEO Like I’m 5: The Ultimate Guide to Search Engine Optimization.” Formerly Adj. Professor at NYU (’12-’14) in the field of digital marketing, Matthew has three business degrees, including Marketing MBA.
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Matthew Capala2018-06-07 15:18:582018-07-03 17:28:197 Deadly Sins of Choosing the Wrong SEO Agency for Your Business [Infographic]
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Melissa Mena2018-05-21 08:30:452018-07-03 17:29:33What Content Marketing Can Learn From Journalism: An Interview
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Matthew Capala2018-05-15 17:19:162018-07-03 17:30:1718 Eye-Opening SEO Statistics to Prove the Value of Organic Search
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Matthew Capala2018-03-07 08:30:442019-02-12 21:11:567 Deadly Sins of Choosing the Wrong SEO Agency That can Cost You (A LOT)
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Matthew Capala2018-02-28 17:45:532019-04-02 22:18:36Recent Google Updates and SEO Trends for 2019
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Matthew Capala2018-01-30 17:14:222019-02-12 21:12:41Meta Description Length Has Increased to 320 Characters in Google. What’s next for SEO?
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Matthew Capala2018-01-23 17:29:212019-02-12 21:13:07Here’s the Low-Down on the new 2018 Google Search Console Update (and how it affects your SEO)
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Melissa Mena2018-01-12 21:03:162019-02-12 21:13:145 Content Writing Apps to Improve Your Writing ASAP
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Matthew Capala2018-01-12 19:28:162019-02-12 21:13:4219 Actionable Growth Strategies to 10X Your Business
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Matthew Capala2016-09-25 06:02:082018-01-15 20:27:15Enterprise SEO Process
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Matthew Capala2016-03-18 14:19:332017-01-10 21:52:302016 SEO Audit Toolbox: 36 Tools to Check Website Performance