Mastering Cognitive Biases to Optimize Your Website Content
“It is not enough to conquer; one must learn to seduce.” – Voltaire It’s not enough to conquer the mind. To connect a website to an audience, you need to learn to seduce it. The evolutionary wiring of our brains makes us respond to certain emotions in a fairly consistent and predictable fashion. We […]
Matthew Capala is a seasoned digital marketing executive, founder/CEO of Alphametic, a Miami-based digital marketing agency, author of “The Psychology of a Website,” dynamic speaker, and entrepreneur.
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Matthew Capala2020-01-16 17:11:232020-04-09 20:59:25Best Digital Marketing Conferences to Attend in 2020
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Matthew Capala2019-10-28 05:00:472019-10-28 17:17:58From Mass Communication to Genuine Connections: The End of Marketing as We Know It
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Matthew Capala2019-10-08 13:06:422019-10-08 19:20:15The Ultimate List of the Best Free (or Cheap) Marketing Tools for Small Businesses
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Matthew Capala2019-07-16 19:07:562019-07-30 16:12:03Google June 2019 Core and Diversity Update: Everything You Need to Know
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Matthew Capala2019-03-19 21:08:522020-04-28 14:25:02Google Ads vs. Amazon Advertising: Where to Put Your Advertising Dollars [Infographic]
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Matthew Capala2019-03-04 08:05:572019-06-14 17:41:027 Copywriting Books That Every Marketer Should Have in Their Arsenal
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Matthew Capala2019-02-25 22:57:182019-02-26 14:42:17Marketer's Guide to Google Assistant: How to Leverage Google’s AI
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Mia Ballan2019-02-12 15:05:292019-11-25 15:09:37Google Lens: What Marketers Need to Know
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Bryan Wisotsky2019-02-01 17:16:432019-08-21 21:26:11Google FAQ Vs. Q&A Schema Markup Explained
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Matthew Capala2018-12-17 19:49:492019-02-12 21:06:35You Can Now See if Your Google Ads Drive In-Store Visits - Learn How
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Melissa Mena2018-09-24 14:35:522019-02-12 21:07:55Top 10 SEO Gurus to Follow on Twitter
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Matthew Capala2018-09-17 15:49:392018-09-17 15:59:54State of Search for 2019 According to Google's Gary Illyes