Entries by Matthew Capala

Bryan Wisotsky Joins Alphametic as Senior Search Manager, Bringing Over a Decade of Ecommerce and Tourism Experience

November 8, 2018 /0 Comments/in /by

This marks a new milestone for the Alphametic Agency’s Miami office MIAMI, FL – November 8, 2018: Alphametic has expanded its fast-growing Miami operations with the recent addition of Bryan Wisotsky as Senior Search Manager. He now leads its SEO, local and Facebook advertising services. Bryan Wisotsky is an expert digital marketer with over a […]

Are You Taking Advantage of the New Extended and Responsive Google Ads?

September 10, 2018 /0 Comments/in /by

New Extended and Responsive Ads Google recently introduced further extending text ads by adding a third, 30-character headline, attached to the first two headlines, along with a second, 90-character description. This comes at the heels of Google announcing their “360 Suite” where we saw Google Adwords get a rebrand. This allows us, as the advertiser, […]

8 Crazy Voice Search Statistics That are Too Crazy to Ignore [Infographic]

July 9, 2018 /0 Comments/in /by

You can find the original blog post here.   If you’d like to embed this infographic on your site and share, you can use the embed code below:     Matthew CapalaMatthew Capala is a seasoned digital marketing executive, founder/CEO of Alphametic, a Miami-based digital marketing agency, author of “The Psychology of a Website,” dynamic […]

8 Voice Search Statistics That are too Crazy to Ignore

July 9, 2018 /0 Comments/in /by

  Voice search is still being developed to be as robust and intelligent as the examples we see in our favorite Sci-Fi flicks. (Maybe one day we’ll all have our own C-3PO’s sarcastically helping us through our daily tasks). The SEO world is still trying to figure out how to optimize for this new technology, but […]

12 Content Marketing Statistics Based on Recent Studies [Infographic]

July 2, 2018 /0 Comments/in /by

  If you’d like to embed this infographic on your site and share, you can use the embed code below:     Matthew CapalaMatthew Capala is a seasoned digital marketing executive, founder/CEO of Alphametic, a Miami-based digital marketing agency, author of “The Psychology of a Website,” dynamic speaker, and entrepreneur. alphametic.com

Voice Search SEO Playbook: How to Optimize for Siri, Alexa and Cortana

June 18, 2018 /0 Comments/in /by

( February 2019 Update ): Since publishing this post back in June, we’ve added a few updates and made it relevant to 2019. Newest sections are Voice Commerce Optimization and Google’s “Speakable” Schema.org Markup. Use our table of contents below to navigate. Table of Contents: What is Voice Search and Why Should you Care in […]

12 Content Marketing Statistics (Based on Recent Studies) to Show Your Boss

June 11, 2018 /0 Comments/in /by

We all know the phrase, come on say it with me: “Content is -” (i won’t finish it for your sake, don’t worry). We all know content marketing is one of the single best investments a brand can make in order to increase their ROI – but, maybe others still need some convincing – like […]

7 Deadly Sins of Choosing the Wrong SEO Agency for Your Business [Infographic]

June 7, 2018 /0 Comments/in /by

    If you need more information about choosing an SEO agency you can check out our 7 Deadly Sins of Choosing an SEO Agency Blog Post. If you’d like to embed this infographic on your site and share, you can use the embed code below:       Matthew CapalaMatthew Capala is a seasoned […]

7 Deadly Sins of Choosing the Wrong SEO Agency That can Cost You (A LOT)

March 7, 2018 /0 Comments/in /by

  I have been in the search engine optimization game for over a decade now. Clients come to me with one chief objective: to win at Google and crush their online marketing goals. Sounds simple, right? Well, there is more to it. It takes a very agile SEO Strategy to keep up with Google Trends. […]

Meta Description Length Has Increased to 320 Characters in Google. What’s next for SEO?

January 30, 2018 /0 Comments/in /by

  September 2018 Update: This meta description update has been reverted back to its original 145-165 character range limit. For more information regarding this update and the current status of meta data, refer to our Google Updates and SEO Trends 2018 post. It’s official, Google has increased their meta description length to a max of […]